Econsultancy

APRIL 6, 2022

Enda Breslin is General Manager EMEA of ShipBob, a tech-enabled third-party logistics platform that fulfils orders for ecommerce businesses. Launched in 2014, the company gives brands the analytics to track and ship stock globally. What should small retailers do to scale their business in 2022?

eCommerce 88

eCommerce Branding Shoppers Logistics 88

Martech

JULY 12, 2021

. “Driscoll’s has been around for 100 years, we’re family-owned, a private company,” said Frances Dillard, VP of brand and product marketing, herself a ten year Driscoll’s veteran. “We are the global market leader, we only focus on the fresh berries side — strawberries, blueberries, raspberries, blackberries.

Shoppers 120

Shoppers Shopper Market Millennials Retail 120

Search Engine Land

OCTOBER 10, 2022

Vendors differentiate by offering more frequent or detailed data updates or content marketing features that sometimes require additional investment. Features to manage adjacent fields like PPC or social media marketing. Analysis and management of Google Shopping feeds. Content marketing analysis and performance tools.

SEO 95

SEO Retail Global Marketing Analytics 95

Martech

AUGUST 11, 2021

I pray that the retailer has a decent CRM, or even better, a CDP, and that the system will work out the bugs. That marketing automation would take away all the tedious, repetitive marketing tasks that marketers hated, freeing them up to focus on more creative and strategic projects.

CRM 112

CRM Retail Customer Journey Global Marketing 112

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. Conclusion.

Retail 141

Retail Non-Profit Promotion Finance 141

Econsultancy

MARCH 4, 2022

From consumer behaviour to demand prediction to retention, the events since March 2020 have altered or sped up almost every facet of online retail. A new study from Juniper Research has forecast that the value of global ecommerce payment transactions will exceed $7.5 trillion globally by 2026, up from $4.9 billion, up from $21.3

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Search Engine Land

JANUARY 24, 2023

They have also included more detailed reporting , data visualization, and new automated campaign management tools. Finally, Microsoft has improved its product offerings to include more comprehensive features, such as the ability to manage multiple campaigns from a single dashboard and the ability to optimize campaigns for different devices.

Branding 93

Branding Price Advertising Advertisers 93

Hootsuite

OCTOBER 25, 2021

If you’re not sure where your ideal user base hangs out, head back to Step 1 and dig into some market research first. Step 3: Automate marketing with a social media management tool. Automating social media marketing with tools means you can accomplish more with a smaller social marketing team. Why/why not?

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Jeff Bullas

DECEMBER 7, 2022

Even though many analysts say the market in Africa is becoming saturated, over 90% of transactions in Africa still involve cash – suggesting that the scope for expansion, scalability, and profits is only just beginning. This is the lowest-hanging fruit of the African market. Telecommunications and E-payments.

Health 202

Health Non-Profit Food Energy 202

Vertical Response

MARCH 22, 2024

This is a world where your office can be anywhere with an internet connection, and your market is not restricted by geographical boundaries. With e-commerce projected to represent nearly 25% of global retail sales by 2025, and revenues expected to reach a staggering $8.1 However, dropshipping has its challenges.

Transform 68

Transform Affiliate Marketing Shipping Education 68

Econsultancy

DECEMBER 13, 2021

Read on for statistics on retail sales, adspend, streaming subscriptions, social media use, recruitment figures and much, much more. Retail & FMCG. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. ” Marketing budgets now equate to just 6.4% Advertising.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Unbounce

JULY 14, 2023

So, you know, Faye, as we think about marketing automation now, AI streamlines and automates various marketing tasks: email marketing, lead nurturing, lead scoring, campaign management, and so on. Another one we work in is retail. Insurance, retail, and media. 00:07:20] Faye: Yeah, absolutely.

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

So, you know, Faye, as we think about marketing automation now, AI streamlines and automates various marketing tasks: email marketing, lead nurturing, lead scoring, campaign management, and so on. Another one we work in is retail. Insurance, retail, and media. 00:07:20] Faye: Yeah, absolutely.

Transform 52

Transform Marketing Marketers CRM 52

Litmus

JANUARY 23, 2024

Good Email Code The go-to coding resource for Carin, our Email and Content Growth Marketing Manager, is Good Email Code. Milled Want to see emails from brands—especially in retail—you aren’t subscribed to? Yes, I subscribe to all of our competitor emails and the rest of the big players in the email marketing industry, too.

Place 88

Place Pharmaceutical Retail Email Marketing 88

Marketing Insider Group

FEBRUARY 5, 2024

(Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. Polaris) Hubspot leads the marketing automation software market with a 37.5%

Digital Marketing 81

Digital Marketing Marketing Strategy Shoppers User-Generated 81

Sprout Social

NOVEMBER 30, 2020

However, tapping into a foreign market isn’t as easy as flipping a switch. 3 must-dos before a global marketing push. So much of international marketing involves doing your homework. Below are three top priorities for any brand seriously interested in entering international markets. Franchising.

Shipping 95

Shipping Marketing Marketers Transform 95

Sprout Social

NOVEMBER 28, 2016

Using a social media management tool like Sprout Social can make this process easy and efficient. According to global market intelligence firm Mintel : 69% of people—including 82% of millennials—check online reviews before making a purchase. What’s the ratio of positive mentions to negative mentions? Got my new @Nike Pegasus!

eCommerce 91

eCommerce Shoppers Millennials User-Generated 91

Martech

APRIL 5, 2022

That some marketing dollars will inevitably be wasted is not news. Way back in 2018, nearly 30% of global marketers said they wasted nearly a third of their marketing budgets, and half wasted about 20%. It helps you spend your marketing dollars wisely. However, marketing attribution isn’t a perfect science.

Customer 92

Customer CMO Customer Journey Non-Profit 92