The Drum

JULY 31, 2025

Marketing leaders from Microsoft Advertising, Skoda, Unilever, Samsung, Philips and more gathered to confront the AI shift head-on. We’re not just adapting to technology: we’re adapting to a completely new marketing paradigm,” says Globant Gut’s managing director, Marwa Khalife. Are CMOs truly ready to lead in a machine-shaped world?

CMO

The Marketing Operations Leader

MAY 7, 2025

This event is your chance to connect with industry peers, gain fresh insights, and elevate your career in Marketing Operations. Join top marketing ops leaders and speakers from companies such as NVIDIA, Miro, Clay, Adobe, Databox, UBER, and even more! It helps you evaluate how effectively marketing is turning investment into revenue.

Transform

Hubspot Marketing

SEPTEMBER 20, 2024

As an inclusive marketing strategist and consultant and founder of Thompson Media Group , I often remind my clients that some people may have different aspects of their identity. If you need guidance on how to build a global marketing strategy, check out this Global Marketing Playbook from HubSpot.

Customer

Martech

OCTOBER 15, 2024

The following checklist distills actionable strategies for digital marketers from Lotame’s “The 2024 State of Data Collaboration: A Global Perspective” research report, fielded by Cint. It’s designed to enable smarter, faster and easier decision-making for forward-thinking marketers.

Global Marketing

Martech

NOVEMBER 12, 2024

Are digital marketers really prepared for a post-cookie world? According to Lotame’s latest report, fielded by Cint, The State of Data Collaboration: A Global Perspective , almost all (98%) are still struggling to fully harness their data, even as third-party cookies continue to vanish. So, what’s the path forward?

Global Marketing

Martech

SEPTEMBER 19, 2024

A new core skill every marketer needs to develop moving forward is the ability to discern where AI enhances our efforts and where human expertise remains irreplaceable. of marketers who report using AI , 44.4% Marketing based on mimicry is inherently incapable of being specific or creative enough to make a brand stand out.

PR

The Drum

JULY 18, 2025

From tech to tariffs, 2025 has presented no shortage of challenges – and opportunities – for global marketing leaders. For many, the challenge lies in navigating not only volatile markets but also the evolving role of marketing itself. If 2024 was a year of recalibration, 2025 is the year of confronting complexity.

CMO

Martech

JULY 12, 2024

The only constant in marketing is change. Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology. The evolving landscape: Privacy regulations and technological advancements Privacy has become a growing concern in the global marketing landscape.

Transform

SmartBrief - Marketing

AUGUST 13, 2024

As the world of marketing and advertising continues to evolve and trends come and go, staying informed is key to remaining competitive. Designed for marketers and advertisers who want to stay ahead of trends and industry developments, these newsletters deliver the news and insights you need from industry leaders straight to your inbox.

Market Trends

Hubspot Marketing

DECEMBER 18, 2024

And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. As marketers, we may rely on assumptions about the challenges to address and topics to cover. She said: "I think repurposing and repackaging content is the best way to scale out your content marketing efforts.

Marketing Strategy

Hubspot Marketing

JULY 1, 2025

The Hidden Complexity of "Just Localizing" What we were really doing was asking an AI model — trained predominantly in English — to speak other languages as naturally as a native marketer would. And tone is everything in marketing. These are some of the questions I asked: What level of formality is appropriate in your market?

User-Generated

Hubspot Marketing

DECEMBER 12, 2024

No one knows this better than modern marketers, but for those of you new to the field or looking for a refresher on what actually falls under the umbrella of digital content, Im here to break it down. In other words, digital content could also be defined as online media created for content marketing. Learn more in this article.

Tentpole

Lynton Web

AUGUST 29, 2024

As more and more businesses expand globally , effective cross-cultural communication has become crucial for success. HubSpot's suite of multi-language tools offers a comprehensive solution for creating, managing, and optimizing content for diverse international markets. Ready to unlock your global marketing potential?

User-Generated

The Drum

JUNE 17, 2025

Brazil has been named Creative Country of the Year at Cannes Lions 2025 , reflecting its growing influence in global marketing. Digital platforms have allowed creative voices from outside the traditional São Paulo and Rio de Janeiro markets to gain visibility.

Global Marketing

Hubspot Marketing

APRIL 23, 2025

In this article, Ill break down what EMV is, why EMV isnt just your marketing teams concern, how to calculate EMV to prove its impact, and real-world examples of brands doing it right. Influencer marketing: When influencers, bloggers, or vloggers organically hype up your product/service to their audience. For example, Net.hr

PR

Martech

JULY 2, 2025

Too many marketing teams get trapped in endless feature comparisons when choosing core technology. Marketing teams invest in technically impressive platforms that fail to deliver practical value. Because ticking boxes doesn’t transform marketing operations. Innovative marketing leaders flip the script.

Transform

Sprout Social

AUGUST 4, 2025

For social media marketers, who are already struggling to do their jobs, this means even more stress and brand safety risks. Paid social: Marketers should expect to see increased costs to secure audience reach and tighter targeting, while dealing with a smaller youth inventory. Especially if operating across multiple jurisdictions.

Law

Set Up

AUGUST 26, 2024

The Set up Pulse: Trends CMOs Need to Know Right Now Welcome to the Set up Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. What can marketers take away from this adaptability + energy?

Finance

illumin

MAY 6, 2025

Amidst all the events surrounding tariffs, marketers are bracing for their impact on ad spend. No matter where you are, the issue revolving tariffs has already been affecting the majority of the worlds current operations, from market volatility to supply chain disruptions to emerging trends in consumer behavior.

Advertisers

The Drum

JUNE 5, 2025

Rashid is Topshop and Topman’s new global marketing director. He joined four months ago with a remit that most marketers would envy and fear in equal measure: get the brand back there. “Topshop was the place that mother and daughter, father and son, could both walk out with something,” says Moses Rashid. Read more here

CMO

Neil Patel

JUNE 25, 2025

The digital marketing channels you use to promote your business can be split into three categories: paid, earned, and owned. Influencer marketing has a trust score of 75 compared to 16 for banner ads. The global market was worth an impressive $252.95 How Does Paid Media Differ From Owned and Earned Media?

User-Generated

The Drum

JUNE 24, 2025

The global marketing and brand strategy leader tells Tim Healey what it takes to grow a purpose-driven brand Gen Z genuinely loves. Since 2021, you’ve taken on a range of roles at Depop, recently relocating to New York as US brand and marketing lead.

Gen Z

Martech

FEBRUARY 12, 2025

Dig deeper: Why public relations is thriving in todays global marketing mix Building trust through authentic connection Ultimately, companies need to understand that trust cant be built through technology alone. It’s about building systems that naturally generate trust.

PR

Sprout Social

MARCH 26, 2025

With 82% of the UK population using social media across a growing number of networks, businesses can reach virtually any target demographic through social media marketing. If you’re unsure where your target market is online; UK social media statistics can provide valuable insights. The key is knowing where to find them.

Entertainment

Set Up

MARCH 11, 2025

The marketing world is evolving, and women are leading the charge. From redefining brand strategy to championing agency growth, women in marketing are shaping the industry with innovation, resilience, and bold leadership. Overcoming Industry Challenges While women continue to rise in marketing, challenges still exist.

Marketers

The Drum

JULY 24, 2025

The Drum’s annual celebration of global marketing effectiveness and creativity is back and better than ever. The event will celebrate the industry’s great work across disciplines. The week-long festival will take place between November 17 and November 20 at The Drum Labs, our events space in the heart of London’s Shoreditch.

Global Marketing

Use Insider

NOVEMBER 18, 2024

On the topic of AI, a recent McKinsey report predicts that Generative AI will drive productivity gains that exceed 10% of global marketing spending – which roughly amounts to $460 billion worldwide. We shared our perspectives and real-life experiences on how Generative AI is changing how marketing and CX teams function.

Retail

Doug Garnett

FEBRUARY 21, 2025

Okay, it’s not a peaceful topic as it led to serious wars in marketing Twitter a few years back. Distinctiveness In marketing we attach the quality of distinctive to summarize whether the gestalt emerging from packaging, logos, and other distinctive assets make the product readily identifiable by customers.

Energy

Marketing Insider Group

AUGUST 1, 2025

Since its beginning in the last decade, the advertising technology (AdTech) sector has transformed rapidly to establish itself as a global market exceeding $500 billion. Creative Production Bottlenecks The marketing sector faces challenges when producing different ad versions because of their complicated process.

Transform

Lusha

NOVEMBER 11, 2024

B2B lead generation is essential for sales and marketing in any B2B company. Consider your company’s size, sales goals, and overall marketing budget when looking at pricing plans. Choose a platform that offers the features and functions that best support your sales and marketing strategies. Why is it important?

CRM

Lynton Web

AUGUST 29, 2024

As more and more businesses expand globally , effective cross-cultural communication has become crucial for success. HubSpot's suite of multi-language tools offers a comprehensive solution for creating, managing, and optimizing content for diverse international markets. Ready to unlock your global marketing potential?

User-Generated

Marketing Insider Group

JUNE 24, 2025

Whether you’re a brand, a marketer, or a curious entrepreneur, understanding how social commerce trends are evolving is essential to stay competitive. Meanwhile, TikTok has tested affiliate programs and native checkout features in global markets, signaling an even more aggressive push into e-commerce. Is your brand ready?

Gen Z

The Drum

JULY 16, 2025

Ahead of the launch of its next campaign, The Drum sits down with Tanja Grubner, global marketing director for periodcare, to hear why a taboo-busting approach to advertising is needed now more than ever. But, she recalls, neither the company nor the marketing team behaved particularly fearlessly.

Advertising

The Drum

JUNE 24, 2025

In November 2021, Coca-Cola went from wrangling 6,000 agency partners to consolidating its $4bn global advertising and media business exclusively into WPP and its bespoke Open X model , looking to break down silos and deliver consistency and integration across the marketing of its 200 brands in as many global markets.

Global Marketing

Martech

JULY 25, 2024

Familiar examples of phygital marketing would be the placement of screens in brick-and-mortar stores as well as digital OOH experiences. We asked Leonardo Allasia, Poltrona Frau’s director of global marketing, communications and ecommerce to explain what is now a complex and diversified business.

Transform

Martech

SEPTEMBER 26, 2024

With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. However, PR is thriving in today’s marketing landscape. Social media and digital marketing have transformed communication, but they haven’t rendered traditional PR obsolete.

Marketing Mix

Animalz blog

AUGUST 5, 2025

“AI is a leveler for better or worse… it’s lifted new marketers up, but it’s pushed the bar even higher for the good ones.” Kirti Sharma runs marketing for Adobe Learning Manager and Captivate and brings twenty years of experience in B2B SaaS. She leads product, demand, and content marketing for a 250-person business unit at Adobe.

Thought Leadership