Martech

JULY 23, 2024

Earlier this year, Google and Yahoo started enforcing new requirements for bulk email senders. Google, Yahoo and many other mailbox providers are getting more and more frustrated having to deal with spam,” Al Iverson, industry research and community engagement lead at Valimail, told MarTech. “The Why are the rules getting tougher?

Price 124

Price Email Marketing eCommerce Place 124

Martech

DECEMBER 30, 2024

The year brought groundbreaking advancements: Generative AI breakthroughs: Tools like ChatGPT, Googles Gemini 2.0, When I asked students about their daily web usage, most relied almost exclusively on platforms like Google and Amazon. and MidJourney became more sophisticated, promising deeper integration into business processes.

Transform 126

Transform User-Generated Marketing Marketers 126

Buffer Marketing

JULY 10, 2025

A quick lesson about the Instagram algorithm How to create your Instagram marketing strategy in 5 steps 1. “I don’t think our [Google] ads would be as successful without having reels supporting them,” says Tiffany Morris, who hit six figures in her first year of business using Instagram Reels.

User-Generated 100

User-Generated Marketing Marketers Analytics 100

Marketing Insider Group

FEBRUARY 4, 2025

Systems like Googles RankBrain analyze context, user behavior, and relevance to present the best results. Marketers must adapt by producing content that not only meets user intent but also aligns with how algorithms interpret material. Tools like Google Lens enable users to search by uploading images rather than typing queries.

SEO 97

SEO Transform Shoppers Analytics 97

Hubspot Marketing

NOVEMBER 25, 2024

Around the same time, we started to feel the effects of Google’s March 2023 Core Update that emphasized experience, which our Technical SEO team immediately started addressing. However, another part of that algorithm update emphasized content freshness and helpfulness. This is where we really felt a sense of urgency.

SEO 126

SEO Education Thought Leadership Place 126

Backlinko

DECEMBER 27, 2024

Like this: As a Google app, Gemini is integrated with many Google products. This lets you verify its responses via Google Search with one click. You can also prompt Gemini to summarize files in Google Drive, like a virtual assistant. Or Facebook Primary Text or Google Ads Description for ad description text.

Transform 116

Transform User-Generated Manufacturing eCommerce 116

Hubspot Marketing

APRIL 30, 2025

The graph on Google Search Console was trending strongly up. Google is serving more of your potential buyers with AI overviews, which appear in 47% of results. Step 1: Prepare a Google document. I love to record my buyer journey keyword strategy on Google Sheets. Log in to Google Search Console. The problem?

SEO 122

SEO CRM User-Generated Education 122

Backlinko

MAY 12, 2025

Googles smarter. Its considered a black hat SEO tactic, meaning it goes against Googles guidelines and puts your site at risk. Heres a keyword stuffing example straight from Google : No one talks like that. History of Keyword Stuffing Back when E-E-A-T was just a gleam in Googles eye, keyword stuffing reigned supmreme.

SEO 107

SEO User-Generated Food Place 107

Martech

JULY 11, 2025

After waves of user requests, annotations are finally back in Google Analytics and GA4’s version is more useful than ever. There are two types of annotations: System-generated (orange): Created by Google to note platform or feature changes. A shared Google Form or Slack template can work well.

Analytics 60

Analytics PR Transform User-Generated 60

Backlinko

APRIL 7, 2025

Like it or not, were all at the mercy of Googles ranking systems. Google provides fairly detailed guidelines about the type of content its looking for: helpful content. We aim for every article we publish to meet or exceed Google’s helpful content standards. But what was the Google Helpful Content Update (HCU)?

User-Generated 104

User-Generated Health SEO Finance 104

Marketing Insider Group

OCTOBER 23, 2024

AI in social media refers to the use of machine learning algorithms and data-driven technologies to automate, enhance, and analyze social media marketing activities. Personalization: AI marketing tools help brands deliver personalized experiences to users based on their preferences, browsing history, and online behavior.

Social Media Marketing 71

Social Media Marketing Transform User-Generated Marketing 71

Businesses Grow

NOVEMBER 11, 2024

But could I create content that serves people instead of algorithms and build a mailing list of people who are vitally interested in what I have to say? History won’t help us predict the future. Stop chasing algorithms and start creating something worth following. Just not going to happen. People who would hire me?

Marketing Strategy 88

Marketing Strategy Content Marketing SEO Marketing 88

Businesses Grow

OCTOBER 14, 2024

What does Google really create? Meanwhile, their CEO is now richer than any musician in the history of the world. Google and its algorithm brotherhood crawl the internet like bugs, chewing my content like termites and then hurling it back out as an indistinguishable paste. What does Facebook really create?

User-Generated 119

User-Generated Advertisers Advertising Education 119

Buffer Marketing

JANUARY 7, 2025

CreatorIQ uses AI algorithms to recommend creators who align with your brand. Rebuy's AI can hyperpersonalize product recommendations based on a shopper's history with your brand and consider patterns in your other customers. It can even help you find creators who are similar to those who you've worked with in the past.

Price 123

Price Thought Leadership Transform User-Generated 123

Marketing Insider Group

JULY 3, 2025

Social media algorithms, new search engine updates, and keyword optimization strategies often steal the spotlight. By fully answering a query, you ensure that your content matches the user’s intent, which improves both the experience for your readers and your rankings on Google. Google interprets this as a sign of high-quality content.

SEO 68

SEO User-Generated Management Branding 68

Marketing Insider Group

NOVEMBER 6, 2024

With AI, advertisers can create personalized ads based on user preferences, browsing history, and purchase behaviors. AI also powers real-time bidding (RTB) in programmatic advertising, where algorithms instantly decide which ads to display and at what cost, maximizing ad spend and performance. One area where AI shines is ad targeting.

Advertising 68

Advertising Advertisers Law User-Generated 68

Buffer Marketing

JULY 22, 2024

But the Facebook algorithm is a tough nut to crack, especially if you're just starting out — whether you're a small business owner, a creator, or a social media manager — so the smart way to build your target audience is to reach them with Facebook's advertising.

Advertisers 116

Advertisers Advertising User-Generated Management 116

Sachs Marketing Group

JANUARY 13, 2025

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. Algorithms evolve, new platforms emerge, privacy regulations tighten, and consumer preferences shift seemingly overnight.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Hubspot Marketing

DECEMBER 23, 2024

Its latest feature, Meta Advantage, automates ad performance with machine learning even further, achieving impressive results: Source Similarly, Google Ads allows users to create multiple ad variations different headlines, descriptions, and display URLs and automatically rotates them to gather performance data. Their mantra?

Transform 119

Transform User-Generated Marketing Marketers 119

SmartBrief - Marketing

JUNE 2, 2025

There were plenty of examples of poor representation of history and just weird, even creepy images and videos (like that backyard cookout Ars Technica shared). The technology was OK for writing copy drafts of social and blog posts, outlines and strategies but it wasnt so hot for graphics creation.

Gen Z 114

Gen Z Market Trends Affiliate Marketing Marketing 114

Search Engine Land

OCTOBER 1, 2024

Phase two of Google’s mobile-first indexing – rendering – is Chrome and has been since 2018, according to SEO expert Cindy Krum. “… Google [is] using our own computers to pre-process information for indexing and our own browsers to capture information and rendering. ” Put simply in two slides: Connecting dots.

SEO 109

SEO Advertisers Advertising Marketers 109

Search Engine Land

JULY 24, 2024

When managed effectively, Google Ads campaigns can significantly boost your online presence and drive business results. Algorithm updates : Google frequently updates its algorithms, which can sometimes lead to unexpected changes in ad performance. Audience insights : Analyze changes in audience behavior or demographics.

Communications 96

Communications Market Trends Management Customer Journey 96

Backlinko

JANUARY 21, 2025

They also note technical factors such as Googles Core Web Vitals and country associations. Indexing isnt guaranteed, so make sure your pages meet Googles search quality standards to increase your chances. To learn more about URL inspection, check out our Google Search Console guide. What Prevents a Page from Getting Indexed?

User-Generated 115

User-Generated Shipping Price SEO 115

Jeff Bullas

JULY 12, 2025

Or the most expensive example of “Shiny Toy Syndrome” in tech history? I think history will tell us who was dumber and thought he was smarter because he had too much money. By contrast, plenty of shiny toys—from 3D TVs to Google Glass—failed because they didn’t align with what people really needed or wanted enough to make the switch.

Transform 182

Transform User-Generated Shipping Health 182

Customers.ai

OCTOBER 4, 2024

As long as I can remember, advertisers have been hesitant to send their first-party data to Google Ads audiences. And let’s be real – Google made it quite clear they wouldn’t be taking responsibility. Confidential matching can ensure your data remains encrypted and unseen by anyone, including Google. The onus of privacy.

Customer 59

Customer Shoppers Outbound Marketing Advertisers 59

SocialPilot

FEBRUARY 3, 2025

So, it is very natural that you work hard to earn more positive Google reviews. However, with the rise in fake Google reviews, your business will find it difficult to defend its online reputation. of all Google reviews were considered fake. Here are 4 ways in which fake reviews on Google can harm your business reputation : 1.

Food 52

Food Management Manufacturing User-Generated 52

Duct Tape Marketing

JUNE 18, 2025

As I explain in this solo episode, we’re witnessing a major shift from traditional SEO to what I now call search visibility —your brand’s presence across the entire digital ecosystem, from featured snippets and branded SERPs , to Google Business profiles and authoritative content that aligns with E-E-A-T principles.

User-Generated 79

User-Generated Real Estate SEO Place 79

Backlinko

JULY 1, 2025

Pro tip: Use trending audio from TikTok, Reels, or Shorts and targeted hashtags to show algorithms your content is timely and boost your reach. This is because it can majorly boost your visibility in Google Maps and local search results. Collect reviews from emails, DMs, social media comments, or your Google Business Profile.

Marketing 86

Marketing Marketers User-Generated Promotion 86

Hubspot Marketing

OCTOBER 25, 2024

Whether it’s because of oversaturation or complicated search engine algorithms, it’s all too easy to feel like no one will find your business in the local search results. Today, Google is inserting itself between consumer and local business websites more often than ever before. Claim your free Google Business Profile.

Real Estate 88

Real Estate SEO User-Generated Advertisers 88

Backlinko

JULY 9, 2025

Discovery is no longer confined to Google search results pages. New research from Semrush predicts that LLM traffic will overtake traditional Google search by the end of 2027. We’re seeing tens of millions of additional impressions in Google Search Console as AI Overviews reshape how Google displays answers.

User-Generated 106

User-Generated SEO Branding Email Marketing 106

Exposure Ninja

OCTOBER 28, 2024

October 2024 Update – Searches in AI-generated chatbots like ChatGPT, Claude, Perplexity, and Google Gemini are becoming more common. May 2024 Update – Google has officially released its Generative AI feature for its search engine, called AI Overviews (formerly the “ Search Generative Experience ” covered below).

Digital Marketing 52

Digital Marketing SEO Place Marketers 52

SocialPilot

JANUARY 30, 2025

Think of it as a snapshot of how your campaigns, posts, and strategies are performing across platforms like Facebook, Instagram, Twitter (X), LinkedIn, YouTube, and Google Business Profile. Some popular templates include Excel spreadsheets, Google Sheets, PowerPoint presentations, and online dashboard tools.

Key Performance Indicator 98

Key Performance Indicator Analytics User-Generated Fashion 98

Welcome Software

SEPTEMBER 30, 2024

Google does this with SERPs if you are searching from a logged in account. Algorithmic (AI) personalization Another way to personalize is through machine learning or algorithmic personalization. Dynamic layout – Pages are restructured to surface relevant content based on behaviors taken by the user during navigation.

Shipping 52

Shipping eCommerce Customer Journey Product 52

Martech

APRIL 10, 2025

But Pinterest is the blogging world’s dirty little secret one of the leading traffic sources behind Google. It maximizes your reach through the Pinterest algorithm without the painstaking effort needed to re-pin Pins yourself. It also helps you create content that aligns with Google’s rewards. What does this do?

Content Marketing 121

Content Marketing User-Generated CRM Social Media Marketing 121

Exposure Ninja

JANUARY 16, 2025

Remember when finding information online meant typing a few keywords into Google and clicking the blue links? Those days are quickly becoming history. We’re witnessing something extraordinary in the world of search for the first time since its launch in 1998, Google is seeing its traffic share decline.

SEO 59

SEO Transform Digital Marketing Branding 59

Sprout Social

APRIL 30, 2025

From controversial posts buried deep in an accounts history to inauthentic engagement fueled by bots, even a single oversight can put your brands reputation at risk. Google their name to catch any headlines or controversies that might not be visible on social. Audiences arent just seeing posts from people they follow anymore.

Influencer Marketing 66

Influencer Marketing Food Branding Promotion 66

Lynton Web

MAY 8, 2025

Create family dashboards where parents can view all family members' schedules, upcoming classes, and registration histories in one centralized interface, simplifying program management for busy families. Show program recommendations based on previous registrations or browsing history.

Transform 52

Transform User-Generated Price Health 52