Jeff Bullas

MARCH 6, 2023

Generative AI is a subfield of artificial intelligence that focuses on creating models and algorithms that can generate new, original content, such as images, music, text, or videos, that have never been seen before. For example, the Magenta project by Google has created a model that can generate original music based on user input.

Transform 240

Transform Manufacturing User-Generated Customer loyalty 240

Search Engine Land

MARCH 15, 2023

Google is now rolling out the March 2023 broad core update. It has been just over six months since Google’s last broad core update – the September 2022 broad core update. Google announced this on Twitter and updated its search updates page: “Today we released the March 2023 core update. The announcement. Why we care.

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SEO Analytics Product 144

Search Engine Land

SEPTEMBER 19, 2023

While useful for searchers, Google autocomplete has become a significant reputational risk to companies and individuals. Negative Google autocomplete keywords displayed for your name or company can become the “first impression” of who you are. This article explores: How Google autocomplete keywords are derived.

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User-Generated Management Branding Product 137

Search Engine Land

NOVEMBER 14, 2023

I remember well how, seemingly, one flick of a Google switch impacted the entire SEO community. Google’s Florida Update of 2003 affected Google search results for the industry and end users. Or, more to the point, from the few Google representatives also speaking at the event.

SEO 116

SEO Affiliate Marketing Transform PR 116

Search Engine Land

JANUARY 8, 2024

Consider Google’s BERT algorithm. By analyzing past user data like location and search history, AI can predict the future preferences of search engine users. It involves machine learning algorithms that analyze data to predict relevant content for search queries. But AI alone is not enough. Cut the fluff C.R.A.F.T.

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Transform User-Generated SEO Analytics 129

Search Engine Land

OCTOBER 31, 2022

In the history of Google page speed ranking algorithms, we had three different announcements. Most recently we had the page experience update from 2020 that uses core web vitals, in 2018 we had the Google page speed update , and then in 2010 we had the Google site speed update. Google only uses core web vitals.

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SEO 98

Search Engine Land

FEBRUARY 1, 2023

Revamped Google Partners program finally launches In 2022, the changes to Partners program requirements, originally announced in 2020 , finally took effect. Read all about it in Google finally launches revamped Partners program. Google Q4 search ad revenue: $43.3 billion came from Google advertising. Of that, $61.2

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Search Marketers Shoppers SEO Marketing 130

Hubspot Marketing

MARCH 22, 2023

Recommendations and Algorithms Businesses can use AI and machine learning to build algorithms that recommend products or services to users and correctly recommend products a user would like. A great example is a streaming service’s algorithm that suggests shows and movies based on viewing history and ratings.

User-Generated 113

User-Generated Branding Product Management 113

Search Engine Land

APRIL 1, 2024

Yours deserves to be top of Google. Figuring out the levers to pull to get your content to the top of Google isn’t quick, but it can be done. If a page isn’t ranking well, then it speaks to a problem with how Google perceives the content. But it just won’t rank. So why isn’t it? This is key. If it is, take note of the keywords.

Energy 126

Energy SEO Education Place 126

Search Engine Land

SEPTEMBER 12, 2023

Now that the Google August 2023 Core Update is done rolling out , we wanted to take a deeper dive on how this core update differed from previous Google core updates, specifically the March 2023 broad core update. August 2023 core update. Data providers on the August 2023 core update Semrush. Top winners: Top losers: Moz.

Finance 144

Finance Health Retail SEO 144

Search Engine Land

NOVEMBER 15, 2022

Did you know that the Google Panda algorithm from 2012 is no longer? Over the years it not only was incorporated into the core ranking algorithm but also at some point evolved into a new algorithm named after a new animal – Coati. What is Google Coati? You can learn more about Google’s Panda algorithm here.

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SEO 98

Search Engine Land

JANUARY 20, 2023

Google explains the “core” algorithm In 2016, Google’s Andrey Lipattsev explained the “core” algorithm. This happened following the news about Panda becoming part of Google’s core algorithm. SEOs wanted to better understand what being part of Google’s core algorithm meant.

Search Marketers 96

Search Marketers SEO Marketing Marketers 96

Search Engine Land

NOVEMBER 4, 2022

Google’s John Mueller said that in the future he can see a Google Search ranking algorithm where links are not as important in the overall algorithm as they are today. He also hinted that links are not weighted as much as they were in the history of the Google ranking algorithm. What was said.

SEO 103

SEO 103

Search Engine Land

MARCH 16, 2023

Google blocks 3.1 Sellers start feeling the strains on Amazon’s fulfillment systems amid coronavirus buying frenzy 2020: The company had halted shipments of non-essential items to its warehouses and stopped most of its ads on Google. How Big Will Google’s Mobile-Friendly Update Be? Ranking Benefit To Making Your Site SSL?

Search Marketers 99

Search Marketers Marketing Marketers User-Generated 99

Search Engine Land

FEBRUARY 9, 2023

Google refreshes Page Layout Algorithm In 2014, Google’s Matt Cutts announced via Twitter that the company had refreshed its Page Layout Algorithm. The Page Layout Algorithm downgraded the ranking of webpages with too many ads at the top or if the ads are deemed too distracting for users.

Search Marketers 90

Search Marketers Pharmaceutical Price Marketing 90

Hootsuite

SEPTEMBER 13, 2023

Wouldn’t an easily accessible Instagram Reels history be helpful? Unfortunately, IG doesn’t have an Instagram watch history baked into the platform. In the meantime, here’s how to see your Reel history on Instagram. The reels.html file you see is actually the history of Reels you’ve uploaded in the past. Don’t worry.

Social Media Marketing 84

Social Media Marketing Management Marketing Marketers 84

Sprout Social

FEBRUARY 16, 2022

The YouTube algorithm is designed to help viewers find videos they want to watch and maximize long-term viewer satisfaction. Similar to other social media platforms, YouTube’s algorithm has changed as the site has evolved. With such a dominating presence, of course we want to understand how the YouTube algorithm works.

Analytics 124

Analytics SEO Education Advertising 124

Search Engine Land

NOVEMBER 28, 2023

This article outlines critical internal and external elements you need to assess when refreshing your SEO plan, from website changes to competitive shifts to algorithm updates. Otherwise, you may be able to use the “Last modified” or “Last edited” history within your CMS if those fields are recorded.

SEO 115

SEO Thought Leadership Product Place 115

Hubspot Marketing

OCTOBER 11, 2023

In this post, we’ll go over a complete timeline of social media history and what each network’s usage stats look like now. Table of Contents What is the history of social media? The history of social media is characterized by constant innovation, technological advancements, and transformation. It shut down in October 2018.

Gen Z 123

Gen Z User-Generated Transform Social Media Marketing 123

Search Engine Land

JANUARY 11, 2023

Google Panda becomes a core ranking signal. In 2016, Google Panda became baked into Google’s core ranking algorithm. Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched in February 2011 , the final confirmed refresh was Panda 4.2 , which started rolling out July 18, 2015.

Search Marketers 119

Search Marketers Health Law Marketing 119

Search Engine Land

DECEMBER 6, 2023

Google’s November 2023 core update took about 26 days to fully roll out and was completed on November 28th. Shay Harel from SimilarWeb said, “On November 5th, 3 days after Google announced the core update, Similarweb SERP Seismometer started identifying an increase in SERP fluctuations.” Semrush peak volatility was 9.3

Health 122

Health SEO Retail 122

Search Engine Land

FEBRUARY 2, 2023

Google, in particular, with its sophisticated algorithms, now places less emphasis on the number of backlinks a website has – and more on the quality of those links. Backlinks: A history of manipulation As a crucial factor in search engine optimization (SEO) since the early days of the web, backlinks have also been subject to abuse.

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SEO User-Generated Place Search Marketers 99

Search Engine Land

JANUARY 24, 2023

Google defuses ‘miserable failure’ Google bomb In 2007, Google finally defused a “Google Bomb” that had returned U.S. Originally, Google was of the belief that “We just reflect the opinion on the Web, for better or worse.” President George W.

Search Marketers 130

Search Marketers SEO Marketing Marketers 130

Search Engine Land

OCTOBER 25, 2023

Now that both the Google October 2023 core update is done rolling out and the October 2023 spam update is done rolling out , we wanted to take a deeper dive on how this core update differed from previous Google core updates. Data providers on the Google updates Semrush. in terms of their Semrush Sensor data volatility.

SEO 117

SEO 117

Backlinko

SEPTEMBER 28, 2023

Tracking your Google keyword rankings is vital if you want to determine if your SEO efforts are heading in the right direction. There are two ways to track your Google keyword rankings: Using an SEO tool Going about it manually I’m going to explain both methods in this guide. Google updates its algorithm over 500 times per year.

SEO 99

SEO Health Target Market Product 99

Search Engine Land

MARCH 9, 2023

Google and Bing “exception lists” In 2011, Google and Bing revealed at SMX West that they have “exception lists” for websites that might get hit by some algorithm signals. However, some sites might be excluded from the impact of particular ranking signals on Google, according to its spam chief, Matt Cutts.

Search Marketers 97

Search Marketers User-Generated Marketing Marketers 97

Search Engine Land

DECEMBER 27, 2023

Google Search Generative Experience The all-new, AI-powered Google Search — officially: Google Search Generative Experience — was announced May 10 after months of speculation and rumors. Google opened access May 25. Google began testing SGE links before officially adding links in August. Dig deeper.

SEO 128

SEO User-Generated Gen Z Analytics 128

Search Engine Land

APRIL 26, 2023

Also, there were no significant changes to targeting, bid algorithm, or audience signals. Macro issues affect the entire account and can result from external factors such as changes in search algorithms or the introduction of new competitors. Google Trends We have discussed macro-trends influencing account performance.

Analytics 91

Analytics Management Advertising Advertisers 91

SocialPilot

DECEMBER 6, 2023

Thankfully social media algorithms exist to make social media live up to your expectations and bring you the content you want to engage with. As a social media user, algorithms lighten up your social media experience. So, let us begin by understanding how algorithms work and what steps you can take to win over them.

Entertainment 83

Entertainment Fashion User-Generated Analytics 83

Search Engine Land

JANUARY 20, 2023

On Thursday, a diverse group of individuals and organizations defended the liability shield of Big Tech in a crucial Supreme Court case regarding YouTube’s algorithms. Google and centers around the question of whether Google can be held liable for recommending pro-ISIS content to users through its YouTube algorithm.

Law 95

Law Communications 95

Search Engine Land

OCTOBER 30, 2023

This article outlines how we are primed to make such mistakes, ways Google has tackled this historically and how to safely integrate generative AI in your SEO and content marketing. SEO history lesson To look into the SEO future, we have to look at the well-documented SEO past. What does Google want?

SEO 125

SEO Communications Promotion Content Marketing 125

Search Engine Land

MARCH 24, 2023

Google Panda patent granted In 2014, a patent ( Ranking search results ) written by Google’s Navneet Panda and Vladimir Ofitserov – possibly describing the Google Panda algorithm update , or parts of it – was granted. on SEO by the Sea. And here’s the patent.

Search Marketers 121

Search Marketers PR Non-Profit SEO 121

Search Engine Land

FEBRUARY 17, 2023

Clearly, YouTube is doing something right with its algorithm, but what is it doing that’s so effective? We also asked active creators to share how they find the YouTube algorithm in the real world. What is the YouTube algorithm? The algorithm is constantly changing to understand the preferences of each and every user.

User-Generated 97

User-Generated Fashion Marketing Marketers 97

Search Engine Land

NOVEMBER 2, 2023

What Google says vs. the reality To be clear, hosting third-party content is not against Google’s guidelines. It’s easy to take what Google says at face value and roll with that. But their algorithm is so much more nuanced than they could ever really explain. The reality Google using site-wide signals isn’t a new thing.

Affiliate Marketing 122

Affiliate Marketing User-Generated SEO Branding 122

Search Engine Land

MARCH 7, 2022

What is a broad core algorithm update? Learn the complete history of Google’s core updates, what they are, and what’s important for SEO. Please visit Search Engine Land for the full article.

SEO 98

SEO 98

Rock Content

JULY 14, 2023

Here’s what you should know about content marketing , its history, why it’s critical, and how to start developing a content strategy that generates results. Their marketing strategy was brilliant and one of the most noticeable in the history of content marketing. It wasn’t long before search engine algorithms evolved.

Content Marketing 87

Content Marketing Automobile User-Generated Real Estate 87

Search Engine Land

DECEMBER 27, 2022

This year had different stresses accompanying the Google algorithm updates, fewer pandemic stresses, and more recession-related stress. We had ten confirmed Google algorithm updates this year, the same number of confirmed algorithm updates we had in 2021. Google confirmed algorithm update summary.

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Product SEO Branding 100