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Top 10 Best Email Marketing Metrics to Boost Your Campaigns

Vertical Response

Engagement metrics like open and click-through rates help tailor email strategies to boost audience interaction and optimize content for better performance. Maintaining list health through metrics such as bounce rate and unsubscribe rate is crucial for sustaining a successful email marketing strategy. What are email marketing metrics?

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Top Tips to Master Your Email Newsletter Campaign

Vertical Response

Key Takeaways Email newsletters are an effective marketing tool that helps maintain customer engagement, build loyalty, and provide a direct communication line with subscribers. Key performance indicators (KPIs) like open rates, click-through rates, and conversion rates are vital for assessing the effectiveness of your email campaigns.

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7-week influencer marketing strategy template

Sprout Social

For example, a fitness app targeting niche health enthusiasts might partner with micro-influencers to create authentic reviews and tutorial videos, while a national shoe retailer could use macro-influencers for campaigns targeting broader fashion fans. Mega and macro-influencers offer wide exposure but may lack niche credibility.

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Guide to affiliate influencer marketing: Boost your brand and bottom line

Sprout Social

The Content Health tool lets you compare influencer marketing key performance indicators (KPIs) , while the Affinity Engine uses machine learning to automatically identify the right creators or influencers for your brand. The Creator Discovery feature uses over 50 filters to help you find the perfect influencer match.

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5 Best Rank Tracking Tools for SEO Monitoring

Backlinko

At the top of the report, you’ll see your overall “Cannibalization Health” score. You can also change the data source for your key performance indicators (KPIs). The “Cannibalization” tab makes it easy to spot if multiple pages are competing against each other in search results.

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What is Lifecycle Marketing? A Deep Dive for Marketing Managers

Litmus

Make the appointment process seamless and encourage loyalty with personalized follow-ups and helpful health tips. These KPIs (key performance indicators) give you a clear view of what’s working, what needs tweaking, and where to double down.

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HubSpot Reporting Best Practices for Franchise Lead Rotation

Lynton Web

Key indicators include: Response rates measure whether franchises are reaching out to leads and if leads are responding. Lead acceptance rates to indicate the health of your marketing and sales pipeline's early stages (ex: your franchise can decline a lead and give a reason why).