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How to hire an influencer: A guide for successful partnerships

Sprout Social

To find your ideal influencer partner, make sure you’re tracking the following metrics: Content health and performance benchmarks Content health refers to how well an influencer’s content is performing compared to similar creators. These benchmarks are useful because they put a greater focus on an influencer’s tier or size.

Gen Z 112
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What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples]

Hubspot Marketing

Fitness brand Peloton, for instance, regularly shares health tips and advice on its social media: View this post on Instagram A post shared by Peloton (@onepeloton) Electric toothbrush company Quip takes a similar approach, sharing oral health care advice on its blog. Image Source 5. Personalize your customer experience.

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12 Niche Marketplaces to List Your B2B Services

Neil Patel

It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults. Thankfully, B2B legacy brands can easily reach the Millennial market without completely revamping their sales strategies. uShip – Shipping.

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7 Expert & Data-Backed Trend Predictions for 2024

Hubspot Marketing

Badminton, where players use racquets to hit a shuttlecock across a net, might be the next big hit among Gen Z and Millennials, per Pinterest. Source: Layoffs.fyi With the help of better tools, newer codebases and AI, companies will need fewer engineers to build and ship meaningful products efficiently.

Gen Z 134
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36 Up-To-Date Ecommerce Statistics

Backlinko

From the convenience of fast and free shipping to wide product choice, more consumers opt to shop online. Pharmacy and health 35.3% 48% of US consumers state that their main reason for abandoning shopping carts during the checkout process are high extra costs (shipping, tax, fees). Ecommerce has transformed the retail landscape.

eCommerce 105
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How to Conduct a Social Media Audit in Just 30 Minutes

Neil Patel

Instagram is the go-to social media platform for fashion, beauty, and health brands. Even infographics like this one from Goldman Sachs on millennials can contain rich nuggets of knowledge about your audience. Record any important data in your spreadsheet. By now, your spreadsheet should be filling out quite nicely.

Analytics 145
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The marketer’s guide to customer journey orchestration

Use Insider

About 66% of Gen Z shoppers and 58% of millennials also said they spend more online on beauty products now than they did before the pandemic. KPIs to track: Add-to-cart rate, average order value (AOV) Purchase/replenishment funnel in beauty Currently, products related to health and beauty have an eCommerce conversion rate of 3.08%.