Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. Authentic, non promotional posts were ranked as the top content type consumers don’t see enough of from brands on social, according to the Index.

Gen Z 111

Gen Z Branding Millennials Transform 111

Set Up

OCTOBER 10, 2023

In 2020, transparency was a huge priority for Healthcare marketers and technology was transforming the space and connecting patients with doctors like never before. Adopting B2B Marketing Approaches Brian Yokley, the VP of Marketing for Strive Health, made the point that B2B marketing is extremely influential in the Healthcare space.

Transform 59

Transform Health CMO Key Performance Indicator 59

Hubspot Marketing

NOVEMBER 8, 2023

To create a successful pop-up experience, it's crucial to identify your customers and deliver an experience that adds value to their time," Casie Nguyen , Senior Production Manager at HubSpot, told me. This could mean offering unique products, experiences, or insights that they can't easily get elsewhere. Have a clear call to action.

COS 102

COS Food Transform Direct Mail 102

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Instead, they value personal recommendations and trending products from influencers that entertain or interest them. Influencer marketing has transformed how we shop.

Influencer Marketing 84

Influencer Marketing Market Trends Gen Z Fashion 84

Businesses Grow

MARCH 18, 2024

SXSW 2024 seemed more somber as attendees pondered deep fakes, the existential nature of AI, humanoid robotics, quantum computing, inclusivity, and mental health. My first conference in 2010 represented the dawn of social media — unbridled excitement! I took pages and pages of notes — this is a serious learning opportunity!

Gen Z 128

Gen Z Transform Energy Thought Leadership 128

Buffer Marketing

MAY 2, 2024

Get sponsorships and offer User-Generated Content User-generated Content or UGC is any content a creator produces about a brand or its products or services. Initially, UGC started as free content for brands, and you’ll still see a lot of this online, and later transformed into an industry. 

Affiliate Marketing 79

Affiliate Marketing Manufacturing User-Generated Promotion 79

Rock Content

DECEMBER 20, 2023

I’ll also share a bit about how we did it at Rock Content with one of our flagship products: WriterAccess , our content marketplace. Building a brand isn’t an easy task; it requires daily effort for people to associate your product with a message, a function. Let’s focus on the strategic motivations and outcomes.

Transform 52

Transform Pharmaceutical Branding Communications 52

Buffer Marketing

DECEMBER 14, 2023

Turn complex data and ideas into easily digestible frames Transforming complex data or information into visually appealing slides is an excellent way to make your content more accessible and engaging.  Showcase your products or services Use carousels to showcase your products or services in a visually appealing way.

Transform 123

Transform User-Generated Thought Leadership Copywriting 123

Sprout Social

MARCH 12, 2021

As people around the globe struggled to adjust to rapid changes in their lives, brands and marketers had to radically transform how they communicate with their audiences. Try out these 5 simple ideas for helping build a remote culture that fits your entire team’s working style and helps empower them to feel engaged and productive.

Communications 95

Communications Transform Health Management 95

SocialPilot

MARCH 11, 2024

In this blog, we’ll get into the crux of how AI is reshaping the influencer marketing landscape and discover which AI tools are the helping hand in this transformation. How is AI Changing Influencer Marketing Game AI has significantly transformed how marketers and brands used to do Influencer marketing.

Influencer Marketing 74

Influencer Marketing Transform Marketing Marketers 74

Neil Patel

AUGUST 5, 2021

The health and fitness industry is worth over $96 billion dollars. The health and fitness industry is hugely saturated. In the USA alone, there are: at least 340,000 personal trainers over 41,000 health clubs over 64.2 million gym memberships nearly 69 million smartphone owners using a health and fitness app.

Advertising 141

Advertising Advertisers Health User-Generated 141

SocialPilot

JANUARY 26, 2024

Instruct the AI on the platform or the format you’re targeting, what product/service you want to promote, who your target customers are, and what exactly you are looking for. “Generate a short, engaging Instagram story script that highlights one unique feature of [Product] each day for a week.

Transform 76

Transform User-Generated Marketing Marketers 76

Vertical Response

FEBRUARY 13, 2023

Whether you’re looking to promote a new product, drive more sales, or simply engage with your audience, these topics are sure to spark ideas and drive results.

Email Marketing 67

Email Marketing Transform Marketing Marketers 67

Sprout Social

MAY 11, 2021

A few tweaks can completely transform a cumbersome process into an experience that positions your agency as a true creative partner. Approval workflows promote more active collaboration between you and your client’s teams. Promote collaboration in times of crisis. Here’s how: 1. Retain and grow your business.

Transform 125

Transform Communications Health Promotion 125

SocialPilot

FEBRUARY 26, 2024

AI has already started the transformation journey and has left its mark in marketing. Clinicians, therapists, and researchers are increasingly acknowledging the potential of artificial intelligence (AI) as a potent tool in providing mental health care. But how exactly are marketers using AI? Wait, you want to do that as well??

Transform 70

Transform User-Generated Marketing Marketers 70

Buffer Marketing

NOVEMBER 1, 2023

In my 20s, I fell down a health and fitness rabbit hole.   At one point, I’d started a fitness blog, landed a great job as a writer at Women’s Health Magazine, and dabbled in personal training. As a result, I built up a 6,000-strong following on Instagram. I realized it was time for a personal brand pivot.

Branding 92

Branding Health PR Transform 92

Sprout Social

APRIL 19, 2022

Customers use them to ask questions about products, provide feedback and give compliments. By streaming product demos and Q&A sessions in real-time, you recreate the in-person experience. Use video chats as a chance to poll your community, answer common questions and show your product or service in action. Social listening.

Conversational Marketing 97

Conversational Marketing Health Transform Marketing 97

Marketing Insider Group

MAY 26, 2020

When your opinions result in better health, more happiness or bigger profits for your customers, you transform them into a hero — and earn their loyalty for years to come. You’ll never see us praising companies whose advertisements blare blatant self-promotion. Edgy Content Transforms Boring Blogs Into Heroes’ Journeys.

Content Marketing 120

Content Marketing Transform Manufacturing Thought Leadership 120

The Next CMO

MAY 4, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. Action #5: Disruptive innovation. Implications and Outcomes for Today’s CMOs.

CMO 52

CMO Transform Health Customer Journey 52

Spiralytics

NOVEMBER 14, 2023

Shaping technology due to being early adopters Gen Alpha’s early exposure to and immersion in technology make them poised to be influential early adopters who shape the development and direction of digital products. Their growing awareness suggests they will actively engage in the advocacy and destigmatization of mental health.

Gen Z 52

Gen Z Millennials Health Transform 52

Sprout Social

JANUARY 11, 2024

Looking at data from popular posts provides insight into the most effective social media platforms, post types and influencers that best promote your brand to a wider audience. Loyal customers don’t just buy your products—they become brand advocates. You can then put more eggs in the baskets that show the most promise.

Branding 106

Branding Transform Health Analytics 106

Backlinko

JANUARY 8, 2024

The health and wellness industry is booming. With a wide range of sub-niches ranging from nutrition and physical fitness to mental health and personal care to tap into and millions of people actively seeking products and services that promote a healthy lifestyle, there’s never been a better time to tap into the health niche.

Health 107

Health Affiliate Marketing Non-Profit Food 107

Sprout Social

MARCH 21, 2022

There are three different types of Instagram Guides—post, product and place Guides. Some popular topics include how to celebrate Black History Month and ways to take care of your mental health. Product Instagram Guides. Product Guides feature ecommerce products sold on Instagram. Choose posts, products or places.

Transform 101

Transform User-Generated Place Health 101

Sprout Social

JUNE 26, 2023

Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive. It is used to optimize sales, plan logistics and supply chain, or boost brand promotions for maximum impact. AI algorithms analyze both historical and real-time data (e.g.,

Customer 101

Customer Price Transform Logistics 101

Neil Patel

MARCH 18, 2021

Other categories can include solutions for the worries they currently face, such as aging parents, preserving their health and wellness, protecting their families’ safety, or helping them plan for retirement. Gen X shoppers tend to be careful researchers of companies and products before making purchasing decisions. Missteps to avoid?

Millennials 127

Millennials User-Generated Shoppers Transform 127

Sachs Marketing Group

JANUARY 8, 2024

Social media ads are targeted promotional content on platforms like Facebook, Instagram, and X (formerly known as Twitter). This means your ads are shown to people most likely to be interested in your products or services, increasing the chances of engagement and conversion. Take advantage of the opportunity to transform your business.

Advertising 96

Advertising Advertisers Gen Z Social Media Marketing 96

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. This translates into streamlined operations and improved productivity.

Marketing Strategy 101

Marketing Strategy Manufacturing PR Marketing 101

Neil Patel

SEPTEMBER 13, 2021

Additionally, it examines the effects of social media on people’s mental health and how it affects society as a whole. The Great Hack” is a 7-part documentary series that explains how technology is transforming everything, including our economy, our democracy, and even social norms. The main one is introducing a “social media reboot.”.

Transform 136

Transform Marketing Marketers Millennials 136

Sprout Social

JUNE 30, 2021

These people typically buy specific products from one brand and never venture to their competitors. Beyond being loyal customers, evangelists are early adopters of your products and services and are happy to provide feedback. So how do you transform your customers into evangelists for your brand? Create a brand loyalty program.

Transform 134

Transform Branding Customer loyalty Energy 134

AWeber

SEPTEMBER 19, 2023

If you’re using Etsy, you’ll notice the following niches are popular: Crafts (beads, jewelry, handmade items) Home decor Stickers and magnets Mugs Prints Apparel On Amazon, you’ll find some niches overlap: Apparel Health and nutrition Gifts Beauty products Grooming Pets Have you settled on two or three niche options you want to sell?

Shipping 64

Shipping Transform SEO Promotion 64

Content Marketing Institute

SEPTEMBER 6, 2018

California Closets is a high-end, closet-space-management business rooted in the belief that a well-organized environment – one that’s characterized by quality, impeccable style, and custom functionality – promotes beneficial creativity, relaxation, and focus. EditorStahl #CMWorld Click To Tweet. Beyond Silence.

Content Marketing 75

Content Marketing Health Millennials Entertainment 75

Sachs Marketing Group

JULY 21, 2023

B2B digital marketing refers to the use of online platforms and digital marketing strategies by businesses to promote their products or services to other businesses. Insights from competitive research: Gather and analyze information about competitors, such as their marketing strategies, products, pricing, and customer reviews.

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Marketing Insider Group

JUNE 29, 2020

Four major marketing trends emerge from these CMO quotes: Communicating to connect (not promote). Mary Stanhope, CMO of Unitas Global, said the health and safety of family members is the top priority. “In It was evident that the mental health of the population was deteriorating. Perseverance. Giving back.

CMO 133

CMO Marketing Marketers Health 133

Rock Content

MAY 18, 2020

The world pandemic of Covid-19 is not just a public health crisis, as it has a direct impact on the economy — and think about customer retention in times of crisis is a must. It seems strange to think that the pandemic accelerated the digital transformation. Why is digital transformation a necessary change?

Transform 59

Transform Customer Education B2C 59

Rock Content

SEPTEMBER 18, 2020

Most of the focus in a branding strategy was on crucial points: advertisement: that could sell the concept of the experience; physical stores and other sales points: where customers would have the chance to consume products and services. And if we are 24/7 in the digital world, we are always ready to interact with a business or product.

Transform 86

Transform User-Generated Logistics Digital Marketing 86

Hubspot Marketing

OCTOBER 13, 2020

These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. Through eloquence and thoughtfulness, you can demonstrate your product or service's power by telling a real story.

Customer 139

Customer Transform Management Health 139

Martech

AUGUST 17, 2021

Marketers, including my Holistic team, are finding success in shifting the messaging from overly promotional emails to include educational content we think would be relevant for people. Some products whose sales had previously chugged along reliably but unremarkably suddenly became hot sellers and prime candidates for email campaigns.

Email Marketing 145

Email Marketing Marketing Marketers Health 145