Calvyn Lee Blog

FEBRUARY 1, 2023

Search engine optimization (SEO) is a powerful digital marketing strategy that can help you achieve this. Let me share you why SEO is crucial for your website, the benefits of engaging Search Engine Optimization services, and how SEO services can help you rank your site higher in search engine results.

SEO 130

SEO User-Generated Digital Marketing Marketing Strategy 130

Hubspot Marketing

MARCH 18, 2020

Now that we've agreed on sizes, let's talk about who you need to hire to rock inbound at each level. Hiring the best talent will require knowing the best skills for each role. Skills needed: Content creation, graphic design, basic SEO knowledge, social media management, project management. Digital Marketing Specialist.

Inbound Marketing 117

Inbound Marketing SEO Transform Communications 117

Martech

APRIL 26, 2023

The role of link building in SEO Are you ready to rock your SEO game? Well, you better be because Hubspot reports that a whopping 64% of modern enterprises are investing in SEO to stay ahead of the competition. And what’s the secret sauce to SEO success? So, with an in-house specialist, one link can cost you $800+.

SEO 118

SEO Price Communications Digital Marketing 118

Search Engine Land

OCTOBER 12, 2023

SEO professionals also need to step up. To stand out in SEO and digital marketing, the key is to niche down and pinpoint your unique selling proposition (USP). In this article, I’ll share insights to help you enhance your distinctiveness in SEO, boosting your personal and brand identity. SUBSCRIBE See terms.

SEO 125

SEO Transform Market Segmentation Price 125

Marketing Insider Group

JANUARY 31, 2023

Agency Model When it comes to agency models, there are typically two kinds: digital full service and digital channel specialists. With marketing agencies that identify as digital channel specialists, you have the ability to carefully outsource and coordinate partners according to each area of your marketing strategy.

Thought Leadership 116

Thought Leadership Digital Marketing Marketing Marketers 116

Search Engine Land

APRIL 26, 2023

The role of link building in SEO Are you ready to rock your SEO game? Well, you better be because Hubspot reports that a whopping 64% of modern enterprises are investing in SEO to stay ahead of the competition. And what’s the secret sauce to SEO success? So, with an in-house specialist, one link can cost you $800+.

SEO 98

SEO Price Communications Digital Marketing 98

Search Engine Land

SEPTEMBER 26, 2023

In this article, you’ll discover: How businesses and SEO and media agencies can minimize legal risks of implementing AI-enhanced strategies. Legal compliance considerations Intellectual property and copyright A crucial legal concern when using AI in SEO and media is following intellectual property and copyright laws.

SEO 123

SEO Law User-Generated Education 123

OnPassive Marketing

JULY 28, 2022

This post talks about how social media marketing specialists can help your brand. Who Is a Social Media Marketing Specialist? A social media marketing specialist is a professional who helps companies and organizations to use social media to build relationships with customers and followers. They Know Their Platforms Inside Out.

Social Media Marketing 74

Social Media Marketing Branding Marketing Marketers 74

Neil Patel

SEPTEMBER 8, 2020

If you have the right local SEO agency, that’s not a problem. Know Your Goals and Desired Outcomes for Local SEO. If you’re hiring a local SEO agency, they should place special emphasis on the metrics that impact your revenue directly. 7 Characteristics of a Great Local SEO Agency.

SEO 128

SEO Customer Acquisition Price Communications 128

Digital Marketer

NOVEMBER 2, 2023

Gone are the days when you had to invest in professional equipment and hire an editor to be able to create a video. All you need is a traditional SEO. Titles The title is one of the primary elements of optimizing your video for search as it is equivalent to the SEO title for the video page on YouTube and Vimeo.

SEO 104

SEO User-Generated Video Marketing CRM 104

Rock Content

APRIL 30, 2024

Supporting techniques can include SEO, lead nurturing, buyer personas, and social media engagement. Invest in solid search engine optimization (SEO) Even the most incredibly crafted content won’t get the brand behind it very far if no one can find it. Create incredible content that’s well-optimized for SEO.

Content Marketing 67

Content Marketing Inbound Marketing Outbound Marketing Direct Mail 67

Neil Patel

AUGUST 11, 2020

Deciding to hire a digital marketing agency is easy. . The hard part is deciding which digital marketing agency to hire. Example #1 : Pretend you want to hire an agency to help you develop a content marketing system. That said, some types of services aren’t easy to display, like content marketing and SEO.

Digital Marketing 144

Digital Marketing Marketing Marketers eCommerce 144

Rock Content

APRIL 6, 2023

Here are some popular examples: Press releases Technical content How-to guides and long-form articles Whitepapers SEO content Content for newsletters and email outreach Social media blurbs to introduce posts Most content writers also proofread, edit, and revise their content as needed. The following are six key examples to consider.

Whitepaper 85

Whitepaper Finance Copywriting Law 85

Search Engine Land

JULY 20, 2023

With the rise of ChatGPT , automated SEO reporting and free courses and training, it’s never been easier to throw out a shingle and advertise as an “SEO consultant.” The average salary for an SEO specialist per Glassdoor.com is projected at just over $56,000 as of June 2023. And, with the overall SEO market valued at $77.6

SEO 76

SEO Energy Analytics Education 76

Rock Content

MAY 15, 2023

What to Consider When Choosing Between a Freelancer vs. In-House Employee While there’s definitely nothing wrong with hiring full-time in-house help, it’s important for modern marketers to understand that it’s not their only option anymore. Download this post by entering your email below Do not worry, we do not spam.

Communications 81

Communications Management SEO Marketing 81

Search Engine Land

NOVEMBER 11, 2022

People outside of the world of marketing rarely know what SEO is or what the initialism even stands for. Far less is SEO – search engine optimization – actually understood, though. SEO professionals). SEO professionals). An SEO – or search engine optimizer – does SEO. SEOs do SEO.

SEO 98

SEO Education Digital Marketing Management 98

Martech

APRIL 26, 2023

Today we’re talking to Monique Battiste , senior social media specialist at Solera , a business that offers risk management and asset protection software and services to the automotive industry and property insurance marketplace (Interview edited for length and clarity.) What are they asking out of marketing specialists?

Energy 91

Energy SEO Education Place 91

Digital Marketer

DECEMBER 21, 2023

You’ve Been Taught SEO ALL WRONG Become a Certified Search Marketing Specialist and Start Boosting Your Sales by Attracting and Converting Your Ideal Leads Everywhere They Are. Become a Certified Community Specialist Learn how to develop meaningful relationships with your customers and automate the customer acquisition process.

Law 91

Law Digital Marketing User-Generated Copywriting 91

Marketing Insider Group

FEBRUARY 19, 2024

With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? They come equipped with a team of specialists in various areas of content marketing, from SEO to social media, ready to deploy as your needs expand.

Content Marketing 69

Content Marketing Marketing Marketers Communications 69

Buffer Marketing

OCTOBER 12, 2023

Years in business: 1 Number of employees: 1 intern, part-time help with PR, SEO and blog, and Facebook and Instagram ads Location: New York City Initial capital invested: About $17,000 Financial support for business: $5,000 grant Revenue streams: Direct-to-consumer online tea sales Marketplace sales (Walmart.com, Sune, Love.com, etc.)

PR 109

PR Finance Shipping Energy 109

Sprout Social

SEPTEMBER 18, 2023

You can either address these skill gaps by providing additional training and resources for your team or hire additional team members, freelancers, consultants or agencies to fulfill specific roles—both of which will affect your budget. For example, your SEO team may aim to increase domain authority through backlinks.

Social Media Marketing 129

Social Media Marketing Marketing Marketers Influencer Marketing 129

Neil Patel

SEPTEMBER 1, 2020

Today, the SEO service providers’ industry, valued over $65 billion , is like a cube of sugar. It’s why you’ll find countless SEO companies scrambling for a piece of that sugary cake. With all this confusion, I sense you came here pondering: How do I filter vetted SEO companies? The 5 Top SEO Companies in The World.

SEO 137

SEO eCommerce Thought Leadership User-Generated 137

Neil Patel

AUGUST 28, 2020

Today, there are hundreds, if not thousands, of SEO agencies out there. Thus, your question shouldn’t be, how do I find the right SEO agency, but how do I choose an SEO agency that’s right for me? First things first, why do you need an SEO agency? In SEO, where you’re going requires a different airplane (or agency).

SEO 144

SEO eCommerce Thought Leadership Communications 144

Search Engine Land

OCTOBER 9, 2023

Whether you’re working in SEO , PPC or somewhere in between, salaries are always a contentious subject. On the other hand, SEOs saw a steep rise in demand for their skillset as more companies explored online trading. They can be hard to talk about, challenging to quantify and difficult to change.

Search Marketers 124

Search Marketers Pharmaceutical Marketing Marketers 124

Zumvu

NOVEMBER 29, 2021

Whether your business is large or small-scale or somewhere in between, if you rely on organic web traffic for your marketing and sales channel, then you need to either hire an SEO Specialist.

SEO 52

SEO Marketing Marketers 52

Search Engine Land

DECEMBER 15, 2023

If you’ve made a clever observation about the future of SEO , generative AI might suddenly predict the same scenario but in its own words. Let’s say that a human writer named Jane Doe decides to take the article “12 SEO Tips to Boost Your Organic Rankings & Traffic” by Connor Lahey from the Semrush blog.

User-Generated 129

User-Generated SEO Thought Leadership Place 129

Neil Patel

NOVEMBER 28, 2020

SEO traffic isn’t just about having the right content. One wrong technical SEO setting can bring your entire site down. Technical SEO audits require specialized skills and in-depth expertise. Step-by-step, I’ll walk you through how to choose a technical SEO agency that’s right for your business. It shouldn’t be this way.

SEO 133

SEO eCommerce Thought Leadership Promotion 133

Sprout Social

SEPTEMBER 20, 2021

Much like you’d hire an SEO expert to improve your search rankings or a sales rep to close more deals, seasoned social experts can produce meaningful results for your business. Social Media Marketing Specialist, NVISION. Defaulting to doing social in-house might seem like the right move. Access to premium marketing tools.

Gen Z 117

Gen Z Transform Social Media Marketing Fashion 117

Search Engine Land

JANUARY 4, 2023

” “Content marketing / SEO doesn’t work in our niche.” Here’s why you’re your own worst enemy when it comes to scaling content creation and SEO, and how to solve it so you get back on track ASAP. You are your own worst SEO enemy – here’s why (and how to fix it). But don’t stress.

SEO 106

SEO Management Fashion Food 106

Martech

APRIL 6, 2023

Want to build a keyword strategy, craft a job description for a new hire, or write the copy for a new landing page? It’s time to rethink your SEO and content strategy. Companies are already hiring for “AI specialist” roles to understand and capitalize on what’s possible.

Thought Leadership 144

Thought Leadership Telemarketing Transform Direct Mail 144

Digital Marketer

OCTOBER 2, 2023

I started out with a blog name that combined the industry and my own name ( SEO and Smarty ). You’ve Been Taught SEO ALL WRONG Become a Certified Search Marketing Specialist and Start Boosting Your Sales by Attracting and Converting Your Ideal Leads Everywhere They Are. Who are we hiring?Your

Branding 100

Branding Thought Leadership Energy SEO 100

Martech

FEBRUARY 12, 2024

Having individuals on your staff who are familiar with digital marketing trends and platforms, including social media, SEO (search engine optimization), SEM (search engine marketing), PPC (pay-per-click), email marketing, and content marketing is an essential team component. Digital Marketing Knowledge. Sales and Marketing Automation.

Marketing 112

Marketing Marketers Telemarketing Customer Journey 112

Marketing Insider Group

SEPTEMBER 28, 2021

Defining goals into very actionable items could include: Improving SEO rankings, which can lead to more website traffic and conversions. For example, if you want to improve SEO rankings by creating more content and optimizing your website, an SEO specialist, content creator, and webmaster are critical roles. It’s a team.

Digital Marketing 108

Digital Marketing Customer Acquisition Marketing Marketers 108

SMA Marketing

JANUARY 5, 2023

Business growth partly depends on hiring the right people to fulfill needed job roles. Hiring an SEO agency may be the best option to support business growth. What is an SEO Agency? SEO will help search engines and people understand your content, and what your company does. An Ethical SEO Agency Uses White Hat SEO.

SEO 52

SEO Analytics Digital Marketing Health 52

CXL

MAY 27, 2022

For example, a marketing agency creating an ebook on “SEO for beginners” may attract 500 leads, a win for marketing. But how many of these leads are marketing qualified leads (MQLs) and how many are people with no buying authority looking to learn a bit about SEO? Hiring managers want to see a track record. Conclusion.

Management 79

Management User-Generated CRM Inbound Marketing 79

Search Engine Land

MARCH 2, 2023

Help for Ukraine SEO & PPC specialists seeking work 2022: An SEO entrepreneur has created two resources: one for job seekers and another for employers with vacancies willing to hire Ukrainians.

Search Marketers 98

Search Marketers SEO Marketing Marketers 98

Neil Patel

SEPTEMBER 4, 2020

The SEO people only think about SEO, designers about design, developers about development…you get the picture. No one on the SEO team thought to tell the marketing team about their research, and no one on the marketing team thought to ask. The content is really high-quality and perfectly optimized for SEO. What gives?

Copywriting 142

Copywriting Marketing Marketers SEO 142