Search Engine Land

JANUARY 4, 2024

Whether your goal is lead generation or ecommerce, Menachem Ani, PPC expert and founder of JXT Group, shared valuable insights at SMX Next on how to optimize campaigns for Facebook and Instagram. Whereas with paid social, you can, you can educate consumers a little higher up in the funnel, create demand and then capture it later on.”

eCommerce 113

eCommerce User-Generated Advertising Advertisers 113

Buffer Marketing

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. So, I can’t really speak to what might be, based on data, the new reality of this year.

Gen Z 117

Gen Z Entertainment Transform User-Generated 117

Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. How is artificial intelligence used in marketing? Here is a closer look.

Marketing 133

Marketing Marketers Market Trends Manufacturing 133

Buffer Marketing

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. So, I can’t really speak to what might be, based on data, the new reality of this year.

Gen Z 111

Gen Z Entertainment Transform User-Generated 111

Search Engine Land

JUNE 27, 2023

While the idea of robots stealing marketing jobs plagues worriers and late-embracers, automation frees up time for advertising teams to focus more on branding, strategy, data and, in turn, creative. PPC advertisers must embrace machine learning and feed it the right data to improve performance.

Advertising 96

Advertising Advertisers User-Generated Price 96

Search Engine Land

MARCH 6, 2024

As we navigate an AI-driven world, we must adapt our strategies to create impactful ads that resonate with their target audience. This article explores top practices and insightful tips for creating successful paid search ads in 2024, leveraging historical data, incorporating engaging visuals and aligning messaging across multiple channels.

User-Generated 122

User-Generated Transform Advertising Advertisers 122

Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.

User-Generated 129

User-Generated Marketing Marketers Advertising 129

Search Engine Land

SEPTEMBER 12, 2023

Here’s a closer look at how AI will impact the daily activities of PPC account managers. We expect significant changes in how PPC managers work over the next few years. Utilizing scaled automation and data reporting. The connection between the data/analytics and PPC teams may have been limited in the past.

Management 141

Management Transform CRM SEO 141

Buffer Marketing

FEBRUARY 5, 2024

Dark social is a significant force in the digital landscape, influencing consumer behavior, shaping demand, and impacting how social media affects SEO and a brand's overall online visibility.  This can be a powerful avenue for generating leads and driving demand, as it enables targeted and personalized engagement.

Analytics 98

Analytics User-Generated Digital Marketing Communications 98

Search Engine Land

OCTOBER 25, 2023

Organic search remains an invaluable marketing channel for business-to-business (B2B) organizations looking to capture relevant non-brand search demand and manage their brand reputation. B2B SEO is a marketing strategy used to improve the organic search visibility of B2B companies. How is SEO different for B2B companies?

SEO 116

SEO Non-Profit B2C CRM 116

Search Engine Land

NOVEMBER 16, 2023

And if you weren’t convinced earlier, the kerfuffles surrounding TrueView and the programmatic ads directing users to AI-generated properties should at least add a healthy dose of skepticism to your POV on programmatic. Focus on high-value content, insights, and data points that will stand out to your audience.

User-Generated 104

User-Generated eCommerce Branding SEO 104

Hubspot Marketing

MARCH 20, 2023

AI is being implemented in nearly every industry to improve business processes, and the data surrounding this tech are staggering. To help you better grasp AI's most recent advancements, we've compiled a list of interesting AI statistics to consider before you use it for your own company strategy. billion U.S. billion by 2028.

Marketing 124

Marketing Marketers Global Marketing Advertising 124

Search Engine Land

JANUARY 11, 2023

Of great value to many, the creative needs are far less demanding. Determine how to scale at the right spend levels. And more so, explore how to reach new audiences. As you expand beyond active consumers into those that are aware, in-category or general demand generation, the signals you get from channels are weaker.

Entertainment 97

Entertainment Traditional Marketing Education Branding 97

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. And this scenario is only accelerating as digital native professionals become influencers and decision-makers.

Whitepaper 104

Whitepaper Transform Finance Market Trends 104

Search Engine Land

DECEMBER 28, 2023

As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. In fact, it took two months for the tool to finally stop processing data. New data quality tools and sampling controls for GA4 on Feb.

User-Generated 127

User-Generated Retail Non-Profit Advertising 127

Bannerflow

MARCH 11, 2022

Your marketing team will need to be ready to embrace new strategies and approach their work from new angles. The important thing is building an effective strategy for your business. Harnessing the power of data. Influencer marketing. Photo and video posts also generate more engagement than those using just text.

Market Trends 111

Market Trends Influencer Marketing Marketing Marketers 111

Adobe Experience Cloud Blog

MARCH 9, 2020

Supply and demand are in effect. . Let me break this idea down for you to show why it’s critical to think this way when executing any search marketing strategy. According to Investopedia , the law of supply and demand attempts to explain the relationship between sellers and buyers of resources. Websites are businesses. .

Search Marketers 160

Search Marketers Marketing Strategy Marketing Marketers 160

Hubspot Marketing

AUGUST 25, 2022

If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. As a result, influencer marketing has naturally become one of the most popular marketing methods. Influencer Collaboration. million by 2025.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketing Marketers 145

CXL

MAY 27, 2022

This behavior has marketers pledging to up their demand generation budgets. Because if people are making up their own minds, without coercion from sales, creating demand is the best way to get them to choose you. What is a demand generation manager and why do they matter? But isn’t that the role of any marketer?

Management 79

Management User-Generated CRM Inbound Marketing 79

Tiecas

MARCH 21, 2024

Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.” Your content needs to be technically sound, solution-oriented, and backed by data or proof points. But I’m not just another marketing consultant.

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Search Engine Land

OCTOBER 24, 2023

So, how can you lead an SEO team effectively, helping to grow their skill sets in the right direction? And, critically, how can you keep your team motivated in a world (wide web) of smoke and mirrors? While some may enjoy deep analysis, your top performers can’t generate results while dissecting minor ranking changes.

SEO 108

SEO PR Management Energy 108

Hubspot Marketing

DECEMBER 8, 2023

But how does AI stack up when it comes to customer experience specifically? Keep reading to learn how to leverage AI-driven customer experiences — and why you should. With fewer "face-to-face" interactions, reps should take any opportunity to influence customer decisions. Long story short? your social media or website).

Customer 105

Customer Gen Z User-Generated Analytics 105

Search Engine Land

JANUARY 25, 2024

Combined with other marketing channels, you can become a strong contender for driving brand awareness and generating leads and sales. Learn how to create an effective YouTube advertising strategy with this comprehensive guide. How much does YouTube advertising cost? Is YouTube a good way to advertise? YouTube has 2.1

Advertising 117

Advertising Advertisers User-Generated Finance 117

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. How important is personalization in content marketing? About 71% of consumers expect businesses to deliver personalized interactions, according to recent McKinsey data. Additional reading.

Content Marketing 130

Content Marketing Customer Journey Marketing Marketers 130

Search Engine Land

OCTOBER 10, 2023

This article explores findability and how a robust omnichannel findability strategy can help brands create meaningful and lasting customer relationships. It prioritizes continuous tactic review for potential corrections and strategy evaluation to adapt to market or competitive changes. Elasticity of demand.

Key Performance Indicator 112

Key Performance Indicator Customer Journey Logistics User-Generated 112

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. In this market, the insights derived from influencer marketing case studies become invaluable. In this market, the insights derived from influencer marketing case studies become invaluable. billion by 2028.

Influencer Marketing 89

Influencer Marketing User-Generated Education CRM 89

Customers.ai

JANUARY 26, 2024

How many digital marketers out there have gasped upon your first overview of the budget allocated to conferences and travel? It’s no secret, with a solid strategy in place, the ROI of B2B digital marketing is significantly better in the large majority of cases. I certainly have, multiple times.

CRM 111

CRM User-Generated Analytics Marketing 111

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

SmartBrief - Marketing

DECEMBER 18, 2023

As part of these insights, we highlight strategies that high-performing retailers (those with revenue growth above the average 7%) are undertaking, especially if they differ from the approaches of average- or lower- performing retailers surveyed.

Retail 70

Retail Shoppers eCommerce Fashion 70

Martech

SEPTEMBER 26, 2022

Just how big is the market size of the fintech industry? Generating demand with fintech digital marketing. The entire point of fintech marketing is to build demand and increase market share. Fintech marketing strategies should be engineered around specific business models. Set data strategy.

Transform 106

Transform B2C Finance Affiliate Marketing 106

Search Engine Land

SEPTEMBER 15, 2023

But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times. Keep reading to learn how to build a multichannel marketing strategy as a one-person marketing team.

Personalized Marketing 138

Personalized Marketing Marketing Marketers Energy 138

Martech

DECEMBER 15, 2022

If your customer is a business, there can be multiple decision-makers and influencers within an organization to engage. That’s why many teams implement an account-based marketing (ABM) strategy. This means organizing a strategy around the various levels of engagement that your marketing team reaches with their target.

Marketing 93

Marketing Marketers Communications Target Market 93

Search Engine Land

SEPTEMBER 1, 2023

Search marketing is an ever-changing industry, but even amid the generative AI movement, one thing remains constant: keywords. Volume tells you how often people search for specific keywords. Clarifying how to use these three data points will help you create a crystal-clear keyword strategy for your business.

User-Generated 138

User-Generated SEO Search Marketers Price 138

Search Engine Land

NOVEMBER 9, 2023

Consumers use Amazon as a one-stop ecommerce shop and YouTube as a how-to university. They need to help develop content strategies and ensure that content is optimized for search engines and users. Use data and analytics to track their progress and measure the success of their campaigns.

SEO 117

SEO PR Transform eCommerce 117

SocialPilot

FEBRUARY 5, 2024

“Nothing influences people more than a recommendation from a trusted friend.” With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel.

Influencer Marketing 95

Influencer Marketing Marketing Marketers Entertainment 95

Neil Patel

FEBRUARY 20, 2023

But do you want to know how I knew? Their research shows that shoppers’ online shopping behavior was mainly influenced by making retail purchases or ordering food online. Let’s see what trends are going to stick… How Behavior Leads To Shopping Action Stay current on consumer shopping habits no matter what product or service you sell.

Shoppers 81

Shoppers Retail User-Generated Affiliate Marketing 81

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies).

Gen Z 114

Gen Z Transform Retail Entertainment 114