Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. Many marketers proudly compare themselves to “Swiss Army knives” — moving from task to task, from working with data to creating content. Is your marketing team tired of hearing about AI?

Copywriting 129

Copywriting User-Generated CRM Marketing 129

Hubspot Marketing

MAY 23, 2022

And does your behavior boost your team’s morale or bring the mood down — resulting in high turnover and less efficiency? Leaders who don't possess these behaviors may struggle with completing objectives, maintaining a healthy work environment, or managing their team members. Adaptability. Coaching mindset. Active listening.

Communications 142

Communications Energy Management Promotion 142

Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. When you think of a social media manager’s job, you probably picture them planning and posting content all day.

Social Media Marketing 98

Social Media Marketing Communications User-Generated Management 98

Digital Marketer

SEPTEMBER 21, 2023

So, let’s discuss how you can identify and tackle gaps within your team. And in doing so, how you improve productivity, future-proof your business, and equip your team to meet social media marketing goals. But how do you go about this? For example, you can test how effectively employees are able to use a certain tool.

Social Media Marketing 85

Social Media Marketing Marketing Marketers Management 85

Hootsuite

SEPTEMBER 28, 2020

Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. We found that sophisticated organizations use social media to deepen relationships, increase value and efficiency, and become a catalyst for culture shifts.

Transform 144

Transform Health Marketing Marketers 144

Sprout Social

JANUARY 10, 2024

So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively? In the end, the customer said the wait wasn’t too long and even praised the airline’s friendly employees. It’s also an opportunity to become the ‘hero’ in your customer’s story. What is complaint management?

Management 102

Management Branding User-Generated Energy 102

Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. This year, Sprout Social expects to reach 10 million impressions from our Employee Advocacy platform alone. The pillars of a content strategy for employee advocacy platform. Case studies.

Thought Leadership 130

Thought Leadership Education Communications User-Generated 130

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency.

User-Generated 125

User-Generated Marketing Marketers Advertising 125

Martech

APRIL 21, 2023

Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to deliver personalized and relevant messages at scale. Employees can focus on thinking through higher-level problems when automation is working correctly.

Marketing Automation Platform 117

Marketing Automation Platform Marketing Marketers Customer loyalty 117

Spiralytics

FEBRUARY 7, 2024

We’ll delve into its intricacies, explore its benefits, and show some examples of how you can make use of this innovation. Your social media teams can merely review this content, make edits, and schedule the post on multiple platforms, helping you save time and manage various social media channels efficiently.

Transform 105

Transform Analytics User-Generated Management 105

Martech

NOVEMBER 21, 2023

This approach also tends to feel benevolent on the receiving end, giving a much-needed morale boost to overstretched teams. Re-evaluate who you’re marketing to and how. Permit, even encourage, people to work on projects and tasks across functional boundaries. A boost to the sense of agency and morale all around.

Key Performance Indicator 113

Key Performance Indicator Copywriting Marketing Marketers 113

Rock Content

MAY 7, 2024

In this article, we’ll discuss how AI is changing customer service, how it benefits customer service teams, and how to use AI in customer service applications today. When customers feel like they have more connections to your brand and that their concerns are quickly and efficiently addressed, they are more likely to return.

Customer 53

Customer Transform Price User-Generated 53

Martech

AUGUST 3, 2023

They began working with customer data technology company Actable to guide their analytics strategy and help build a roadmap. They began working with customer data technology company Actable to guide their analytics strategy and help build a roadmap. But to implement this kind of change, Electrolux needed a roadmap. Campbell asked.

Analytics 95

Analytics Customer Customer Journey Communications 95

Martech

JULY 21, 2023

Here we take a deeper dive into Content Assistant and explain how to get the most out of ChatSpot. So how might you use HubSpot’s Content Assistant? To make your organization more efficient and effective, you need to start thinking a bit creatively. HubSpot has been rolling out new generative AI features. Writing emails.

User-Generated 97

User-Generated CRM Marketing Marketers 97

Martech

MAY 23, 2023

Staying ahead of marketplace trends Keep a close eye on emerging trends and anticipate their impact on your team’s work over the next 12 to 24 months. For instance, these days, you might be asking, “How will our organization use AI? Below are five key skills to help you tackle the challenges of a rapidly evolving industry.

Communications 117

Communications Marketing Marketers New Technology 117

Lynton Web

OCTOBER 27, 2022

In Part 1 of this blog series , we discussed the importance of marketing automation and how HubSpot workflows fit into that strategy. In Part 2, we’ll share some examples of HubSpot workflows you can use to streamline your marketing, sales, and customer service processes. We even have ways to use workflows internally. Check it out.

Customer 98

Customer Transform Communications Promotion 98

Marketing Insider Group

SEPTEMBER 22, 2020

Be it buying a physical product that improves efficiency or putting dollars toward intangible line items like employee education such as Agile training. Business leaders know they need to bring in new technology or train the team on an alternative way of working. Waste is an expensive by-product of traditional ways of working.

Transform 124

Transform New Technology Education Management 124

Neil Patel

NOVEMBER 30, 2020

If there’s one thing you need from your digital marketing toolbox, it’s efficiency. So, let’s go over how iPaaS works, starting with some fundamentals. How does iPaaS help? From a marketing perspective, what’s most important is why iPaaS can work for you. I’ll break it down for you. I’ll break it down for you.

Digital Marketing 110

Digital Marketing Price Marketing Marketers 110

Sprout Social

MARCH 23, 2020

Remote employees are becoming the new norm for companies across the globe. According to research from Global Workplace Analytics , employees benefit from the flexibility and mix of environments that facilitate both collaboration in-office and stronger focus on tasks when remote. Trust comes first.

Transform 138

Transform Millennials Communications Management 138

Martech

MARCH 21, 2023

If you’re not an expert in your company’s tech stack, you won’t know how to use existing tools to boost results or maximize new functionality that could replace apps you no longer need. Businesses are under increasing pressure to optimize expenses and find ways to do more with less. The result?

User-Generated 94

User-Generated Price Market Research Communications 94

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media Marketing 94

Social Media Marketing Analytics Marketing Marketers 94

Sprout Social

APRIL 17, 2023

To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform. This is how brands expand the value of social beyond marketing and communications. in savings.

Transform 100

Transform Fashion Management Analytics 100

Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. We’ll also see how it can provide companies, like you, with sustainable market growth and an edge over your competitors. Enter AI analytics.

Analytics 111

Analytics Transform Key Performance Indicator CRM 111

Buffer Marketing

AUGUST 16, 2023

So, how could these startups scale while others struggled to find their footing? So how did I scale my PR agency to a coveted seven-figure powerhouse? Becoming a thought leader in my niche boosted my reputation and ability to attract high-profile clients. In this article, I will share six key strategies I’ve used so far.

Transform 86

Transform PR Key Performance Indicator Thought Leadership 86

Sprout Social

SEPTEMBER 2, 2022

And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Brushing up on ways to prove the impact of your work across the entire organization benefits every marketer—from directors to social media managers. Org-wide social media marketing training.

Social Media Marketing 115

Social Media Marketing Price Marketing Marketers 115

Hubspot Marketing

DECEMBER 12, 2023

However, there are simple phrases like "ask," "talk to," and "meet" that work just as well. Leverage If you‘re in finance or work with heavy objects for a living, you get a pass on this. We'll replace them with simpler alternatives to determine if you're an experienced "thought leader" or new to the business world. Just say "use."

Transform 103

Transform Finance Communications Customer 103

Calvyn Lee Blog

DECEMBER 27, 2021

Work Ethic (10 Courses). Employee Teamwork Training Essentials (14 Courses). Employee Termination (5 Courses). Improved efficiency. Developing a better working relationship with your clients. Personal Finances (5 Courses). Workplace Housekeeping (5 Courses). Emotion Intelligence (10 Courses). 10 Courses).

Finance 130

Finance Transform User-Generated Management 130

Marketing Insider Group

APRIL 28, 2020

As Agile ways of working become more widespread, newly-minted Agile marketers are quick to notice the quantitative benefits. We often hear Agile praised because of time saved, amount of work completed, and wasted budget recovered. Given, among other things, rising costs of employee turnover , this number isn’t surprising.

Marketing 104

Marketing Marketers Energy Place 104

Sprout Social

JUNE 26, 2023

Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive. AI tools not only help replace cumbersome processes with highly efficient workflows, they seamlessly analyze unstructured data to extract important business intelligence.

Customer 102

Customer Price Transform Logistics 102

Sprout Social

SEPTEMBER 30, 2020

Boost organic reach and engagement via paid. In this article we’ll expand on those steps and demonstrate how Sprout can help you optimize your strategies, determine what content to invest in and measure ROI. A lot of social marketers ask, does our brand really need to be on LinkedIn? In short, yes. Complete your LinkedIn Page.

Thought Leadership 100

Thought Leadership Analytics User-Generated Advertising 100

Marketing Insider Group

APRIL 26, 2021

The challenges we are facing have changed how we communicate with consumers and market our products and services. How can chief marketing officers empower their organizations to remain nimble in changing times? More marketers are beginning to implement AI and machine learning. Key Takeaways. Make Short-Term Plans.

Marketing 140

Marketing Marketers Customer Journey Communications 140

Hubspot Marketing

MAY 25, 2023

Potential future employees can learn about your brand from this content before a position even opens. Find out how this recruiting strategy combines the best marketing principles and recruiting methods to help attract top talent. The methodology involves building your employer's brand to boost its appeal to potential applicants.

Inbound Marketing 94

Inbound Marketing Customer Acquisition Communications SEO 94

Hootsuite

NOVEMBER 5, 2021

As we look ahead to 2022, here is a recap of the key roadmap themes and the strategic initiatives we’re focused on to help you be successful on social: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools our customers need to be successful. Boost efficiency through custom posts per network.

Customer 117

Customer Analytics Social Media Marketing Management 117

Scoop.it!

JANUARY 12, 2023

And marketers are leveraging this opportunity to increase their sales, boost their conversions and achieve their overall goals. You need to have a proper strategy to ensure that you’re attracting relevant leads, driving more sales, and boosting your visibility to build trust amongst your users. So how do you do that?

Promotion 87

Promotion Branding Marketing Strategy Product 87

Buffer Marketing

APRIL 4, 2024

TikTok has become the go-to platform for brands looking to let loose and connect with their audience in an authentic and fun way. From jumping on meme bandwagons to pulling back the curtain on company culture, TikTok offers endless opportunities for creative expression. of its US user base to be exact.

Gen Z 92

Gen Z User-Generated Entertainment Millennials 92

Hubspot Marketing

JUNE 27, 2023

How can you make yours stand out in a sea of sameness? In this comprehensive guide, we'll share everything you need to know about resume headlines, from what they are to how to craft the perfect one. Why Resume Headlines Matter How to Write a Resume Headline Resume Headline Examples What are resume headlines?

Pharmaceutical 97

Pharmaceutical Finance Retail Logistics 97

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives. Let’s dive in. Ad campaigns.

Management 122

Management Transform Price CRM 122