Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 110

Email Marketing Health Marketing Marketers 110

Jeff Bullas

FEBRUARY 23, 2023

Now that the importance of an SEO analysis has been established, let us look at what it is and how you can master it. An SEO audit tells you more about the current state of your website. You can also check out how many pages of your website are ranked in the search engine. And it will help you stay ahead of your competition.

SEO 348

SEO User-Generated Influencer Marketing Analytics 348

Search Engine Land

APRIL 26, 2024

Assess the impact on your site The first step is determining how the latest update has affected your site. While this is a good indication of how a core update has impacted your site’s visibility in the SERPs, you’ll need to dig deeper to really understand the update’s effects. It’s been a long and turbulent road for some.

SEO 117

SEO Communications Place Analytics 117

Hubspot Marketing

DECEMBER 19, 2022

As a marketer, you know digital content like blogs, videos, and social media are integral to your marketing strategy, but figuring out the frequency you should post digital content can be tricky. Fortunately, HubSpot surveyed over 1,200 marketers to determine how often you should publish content across various channels.

Education 125

Education Marketing Strategy Branding Marketing 125

Kuno Creative

MARCH 28, 2024

We’re interested in seeing their existing brand collateral and any existing brand guides or best practices, reviewing their current marketing tech stack, content and overall web presence and website experience. In our years of conducting these audits, we’ve seen a lot of issues – nothing really takes us by surprise anymore.

SEO 59

SEO Digital Marketing Marketing Strategy Branding 59

Marketing Insider Group

JUNE 29, 2021

Having an SEO strategy is a no brainer for content marketers. Without one, you’re likely to spend a lot of time churning out content that doesn’t capture the attention of your audience or yield the results you want. The thing is, SEO strategy doesn’t stop at creating content. Refresh old content to make it more relevant.

SEO 139

SEO User-Generated Thought Leadership Content Marketing 139

Martech

NOVEMBER 10, 2023

Key steps include: Auditing your current Drupal 9 site and modules to identify high-risk or deprecated elements. .” Drupal is a widely used open source CMS. This announcement is a critical signal for CMOs to prioritize upgrading to Drupal 10. It’s an opportunity for growth, innovation, and embracing the next evolution of Drupal.

Transform 109

Transform CMO Management Digital Marketing 109

Martech

DECEMBER 20, 2023

Audit your assets. Auditing your assets before implementing a DAM is an important step in ensuring you select the tool that is best for you. Auditing your assets before implementing a DAM is an important step in ensuring you select the tool that is best for you. Audits shouldn’t only be conducted when implementing a DAM.

Management 107

Management Transform User-Generated Analytics 107

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. These can range from everyday content creation, to long-term strategic planning and reporting, to frameworks for collaborating with other teams and partners. Download the template 2.

Social Media Marketing 108

Social Media Marketing Key Performance Indicator Influencer Marketing Management 108

Buffer Marketing

FEBRUARY 1, 2024

If you’re subscribed to this newsletter, chances are you’re always seeking advice and inspiration for how to grow your social media for itself or as a pipeline to your business or creative work. Links : Is the link in your bio leading to a current, relevant landing page such as your latest content, offer, or website homepage?

Health 92

Health Analytics User-Generated Communications 92

Rock Content

NOVEMBER 7, 2023

How do you know if you’re providing an experience that keeps customers coming back for more? How do you know if you’re providing an experience that keeps customers coming back for more? How do you learn how to market that experience? By conducting a customer experience audit.

Customer 52

Customer Customer Journey Key Performance Indicator Shoppers 52

Orbit Media Studios

FEBRUARY 14, 2023

It’s the 80/20 rule of content marketing: 80% of results come from 20% of your content. This is true for every website and for every content audit I’ve ever done. If you calculate the conversion rate for each piece of content, you’ll see a similar curve. To find out, we need to do a content marketing audit.

SEO 145

SEO Content Marketing Analytics Promotion 145

Search Engine Land

OCTOBER 17, 2023

How it appears – whether positive or negative – is of equal significance. Unfavorable news articles, critical reviews, embarrassing photos or damaging content can linger persistently in Google Search, casting a shadow over your accomplishments and limiting your potential. Online reputation is a brand’s most valuable asset today.

PR 101

PR Energy SEO Search Marketers 101

Sprout Social

JULY 11, 2022

That’s why it pays to conduct a thorough YouTube audit. If you’re wondering how to get more views on YouTube , performing a YouTube audit is a great place to start. If you’re wondering how to get more views on YouTube , performing a YouTube audit is a great place to start. Evaluate your content.

Analytics 93

Analytics Real Estate Health User-Generated 93

Search Engine Land

JANUARY 19, 2024

This article explores the dos and don’ts of SEO localization , guiding you through creating visible, culturally appropriate content that engages diverse audiences. It acknowledges that cultural norms and preferences may vary, impacting how content is perceived. Continually adapting content for cultural relevance.

SEO 115

SEO User-Generated Law Global Marketing 115

Marketing Insider Group

JUNE 15, 2021

Content pruning is an essential part of every content marketing strategy. Content pruning is an essential part of every content marketing strategy. Removing old and irrelevant content can uncover stuff you want people to see. It can also create more space for new content production. What is Content Pruning?

SEO 145

SEO eBook Health Marketing Strategy 145

Search Engine Land

APRIL 23, 2024

The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with Search Engine Land content. Here’s something somebody asked me!

SEO 87

SEO User-Generated Health Analytics 87

Martech

MARCH 21, 2024

How will AI streamline your operations? How will you leverage AI to better understand your audience? Consider how AI will foster collaboration between sales and marketing — a critical factor in closing the loop from lead generation to conversion. Consider the following: Comprehensive audit. Personalization.

Transform 104

Transform Analytics CMO CRM 104

Search Engine Land

OCTOBER 23, 2023

Instead, it customizes the markup to suit your unique content and requirements. Whether you operate an ecommerce platform, a local business, a news site, or a blog, Bard can analyze your content and recommend schema markup that precisely matches your content type. Enter Bard , Google’s answer to the AI chatbot revolution.

SEO 138

SEO User-Generated eCommerce Customer 138

Search Engine Land

APRIL 26, 2024

This is why focusing solely on keyword research or technical audit won’t do the job. This is why focusing solely on keyword research or technical audit won’t do the job. If you know a colleague from another department who would likely use your product, spend a day shadowing them or conducting an in-depth interview.

Product 101

Product SEO Gen Z Transform 101

Search Engine Land

FEBRUARY 28, 2024

Learn how to balance SEO with other efforts to build brand loyalty and meaningful customer relationships. For example, as you optimize for search engine rankings, you shouldn’t sacrifice the authenticity and relevance of your content. Websites with shoddy user interfaces might fail to retain visitors’ attention.

SEO 112

SEO Customer Journey Marketing Strategy Digital Marketing 112

Search Engine Land

MARCH 11, 2024

The digital world thrives on content. But managing that content for various channels and platforms can be a monumental task. Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and deliver content.

Management 114

Management User-Generated Analytics SEO 114

Scoop.it!

JUNE 1, 2023

Similarly, 72% of users who conduct a local search visit the store if it is within a five-mile radius. As a small business owner, you know how important it is to get your business in front of potential customers. Do you know what one of the most effective methods for achieving this is?

SEO 83

SEO User-Generated Customer Product 83

Search Engine Land

SEPTEMBER 26, 2023

In this article, you’ll discover: How businesses and SEO and media agencies can minimize legal risks of implementing AI-enhanced strategies. In this article, you’ll discover: How businesses and SEO and media agencies can minimize legal risks of implementing AI-enhanced strategies. Obtain user consent.

SEO 100

SEO Law User-Generated Education 100

Neil Patel

DECEMBER 29, 2022

That’s where an audit can prove invaluable. That’s where an audit can prove invaluable. Although an e-commerce SEO audit is sometimes a huge undertaking, it’s worth it in the long term. An audit enables you to identify areas that need improvement and gives you a roadmap for enhancing your store’s rankings.

SEO 97

SEO Shoppers User-Generated Shipping 97

Backlinko

MARCH 29, 2024

You use it on international or multilingual websites to signal to search engines—notably Google—the language or regional variation of your content. How Hreflang Works The hreflang attribute is added to a webpage’s link element (<link>) in the <head> section or HTTP header.

Shoppers 91

Shoppers User-Generated SEO Management 91

Calvyn Lee Blog

FEBRUARY 1, 2023

Let me share you why SEO is crucial for your website, the benefits of engaging Search Engine Optimization services, and how SEO services can help you rank your site higher in search engine results. This includes optimizing your website’s structure, content, and navigation to make it easy for users to find what they’re looking for.

SEO 130

SEO User-Generated Digital Marketing Marketing Strategy 130

Hubspot Marketing

JANUARY 12, 2024

In my early days as a content marketing manager, I was asked a tough question: how often should you blog to see results? Fast forward to today, I’ve helped companies build powerful content marketing engines. Read this article to unpack my advice on how often you should post a blog. How often should you blog?

Thought Leadership 113

Thought Leadership Real Estate SEO Content Marketing 113

Hubspot Marketing

JUNE 16, 2022

How can you be sure that your business is taking advantage of every opportunity to attract local customers? One way is to perform a local SEO audit — a thorough assessment of your search engines rankings and the actions you should take to improve or maintain your local online presence. Local SEO Audit Guide. Website audit.

SEO 119

SEO Analytics User-Generated Customer 119

Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? How do you stand out from your competitors and rise above the noise? The answer is simple: conduct a content gap analysis. Competitor analysis involves identifying what topics and which types of content are missing from your website.

Customer Journey 128

Customer Journey Market Research SEO Content Marketing 128

Sprout Social

DECEMBER 7, 2020

Once you’ve started a social content strategy, you need to know how well your content performs and what’s working best. Here’s the difference between the two, and how to track them. How to measure your social media marketing strategy. Social media measurement: how to figure out what works.

Analytics 121

Analytics Social Media Marketing Customer Journey Traditional Marketing 121

SocialPilot

MARCH 8, 2024

A social media proposal is a document through which you explain to your prospects how your services will help them achieve their social media goals. In the document, you establish your expertise, elaborate on the prospect’s needs and goals, explain your services, and discuss how they will benefit the end results. There’s more to it.

Social Media Marketing 80

Social Media Marketing Price Analytics Energy 80

Neil Patel

DECEMBER 14, 2020

Have you thought about running a content audit of your website? Content needs to be updated regularly, to meet search engine optimization standards and your online marketing goals. Make sure it’s performing well, to get the most out of your content. What is a Content Audit? Why should you do a content audit?

SEO 144

SEO Content Marketing Analytics Place 144

Backlinko

SEPTEMBER 28, 2023

Continually ranking high for your target keywords proves that your content resonates with your audience and that the SEO tactics you implemented have been successful. If you’re finding that one of your target keywords is performing particularly well, then this is a good indicator that you should create more content around the topic.

SEO 100

SEO Health Target Market Product 100

Neil Patel

MAY 27, 2021

There are so many things to consider, from on-page SEO to off-pag e SEO , copy, content, and even technical SEO. There are so many things to consider, from on-page SEO to off-pag e SEO , copy, content, and even technical SEO. The basic principles state your website content should be accurate, easy to access, and user-friendly.

SEO 145

SEO Analytics Real Estate Inbound Marketing 145

Neil Patel

DECEMBER 19, 2022

Your team can use it as a step in your strategy to generate content that converts. Get the insights you need to create solid content. Ready for a more robust content marketing strategy? That’s how you know you’re serious about expanding into SEO software. That’s how easy Ubersuggest is.

SEO 85

SEO Price Health Branding 85

Martech

FEBRUARY 13, 2024

Define how marketing supports the company’s goals Clearly define how your marketing efforts can help move the company’s big rocks in the next year or two. Audit your current tools Assess if your platforms deliver the necessary capabilities and whether data and insights can flow seamlessly across your stack.

Transform 91

Transform eCommerce Retail Marketing Automation Platform 91