How To Create An Audience-focused Content
Zumvu
FEBRUARY 1, 2022
Content creation can be quite challenging. This is why most companies now invest in audience-focused content. What makes a marketing campaign exceptional isn’t the content.
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Best Practices for Podcast Guests: How to Make a Lasting Impression
Trade Press Services Newsletter
APRIL 4, 2024
Benefits of Being a Podcast Guest As a podcast guest, thought leaders and companies can establish their credibility, expand marketing reach, and connect on a meaningful level with target audiences. Prior to the interview, research the podcast, host, and typical audience. Start with a goal in mind. Preparation is key.
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New White Paper: Breaking into Publishing – What It Takes to Write, Produce, and Market Your Book
Trade Press Services Newsletter
MARCH 7, 2024
Authors can transform their dreams into reality by focusing on strategy, writing, editing, production, and marketing. Authors can transform their dreams into reality by focusing on strategy, writing, editing, production, and marketing. Writing a book takes a monumental investment of time, energy, and resources.
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Groundhog Day Marketing: Six Tips to Get Out of a Marketing Rut
Trade Press Services Newsletter
FEBRUARY 1, 2024
Even the savviest of marketers can relate to the struggle of continuously creating the same content, launching the same campaigns and repeating the same initiatives simply because “that’s what we’ve always done.” What do you have to offer your target audiences? How are you better than your competitors?
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Who Are B2B Creators and Why Do They Matter?
Marketing Insider Group
APRIL 15, 2024
It’s affected what we watch, how we shop, and the paths we choose in our careers. These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices. These are people who specialize in creating content that resonates with B2B businesses and professionals.
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LinkedIn advertising: A comprehensive guide
Search Engine Land
APRIL 24, 2024
LinkedIn advertising connects brands with a niche audience of professionals and decision-makers in a business-focused environment. Unlike other social platforms, LinkedIn’s user base is predominantly professionals who engage with business content, making it perfect for B2B marketing. You’re in the right place!
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Google Discover optimization: A complete guide
Search Engine Land
APRIL 17, 2024
This personalized feed, available within Google’s mobile app and mobile search homepage, offers users an engaging experience by recommending relevant content, even before they know exactly what they want to search for. Google Discover is a personalized feed of content that appears on mobile devices. What is Google Discover?
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Writing people-first content: A process and template
Search Engine Land
APRIL 15, 2024
Then, you must create what Google calls “ helpful, reliable, people-first content.” In this article, I will outline a process that shows you exactly how to do that and provide a simple template you can fill out to take your content to the next level. Unsurprisingly, much content is developed from an SEO perspective.
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Guide to Blogging Like an Expert: How to and Tips
Lynton Web
APRIL 11, 2024
What is Blogging, and How Do You Do It? At its core, blogging is the act of creating and publishing content on the Internet. At its core, blogging is the act of creating and publishing content on the Internet. These platforms provide the tools and templates to create and publish your content.
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ROI-driven content marketing: Aligning strategies with revenue goals
Search Engine Land
APRIL 8, 2024
And when it comes to marketing tools, content marketing often steals the spotlight. But here’s the thing: to make content work for your bottom line, you’ve got to align your strategies with your revenue goals. Let’s explore how to craft content that grabs attention and brings in the dollars. More leads?
Industrial Marketing Strategy Must Be Documented for the Best Results
Tiecas
APRIL 5, 2024
Did you know 80% of successful content marketers have a documented content marketing strategy? In my experience working with manufacturers and industrial companies, too many are in a rush to pump out more content without a strategy in place. Table of Contents What is an Industrial Marketing Strategy?
Email tactics and CTAs for lead generation: Best of the MarTechBot
Martech
APRIL 22, 2024
See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.
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[New Report] Why Your Audience Doesn’t Care About Your Efficiency (and How Personalization Can Save You)
Rock Content
MARCH 14, 2024
If the digital landscape is a battlefield, content is a powerful weapon. But here’s the catch: your audiences are savvier than ever! Their attention spans are shorter, and search engines are prioritizing “helpful content” like never before. Personalized titles that address specific needs grab attention.
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Best of SearchBot: Create a strategy to build high-quality backlinks
Search Engine Land
APRIL 8, 2024
The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with Search Engine Land content. I am the first generative AI chatbot for search marketers.
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5 Insights and Innovations from the 2024 State of Marketing Report
Rock Content
APRIL 12, 2024
The State of Marketing Report is a collaboration between Rock Content, HubSpot, Litmus, and Search Engine Journal. We’ll explore how AI is reshaping the industry, and equip you with the knowledge to win over audiences in this new marketing era. And, as marketers, we need to stay on top of best practices and trends.
How to launch a product-led SEO strategy
Search Engine Land
APRIL 26, 2024
One possible escape route is product-led SEO , which focuses your strategy on your customers’ needs, pains and desires. This article will help you transition from a keyword-focused to a customer-centric SEO strategy, offering practical tips for integrating both approaches effectively. But what are your options?
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Is Your Video Content Fulfilling Its Goals?
Marketing Insider Group
MARCH 11, 2024
Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. It’s time to embrace the chaos and create video content that leaves a lasting impression. It’s time to embrace the chaos and create video content that leaves a lasting impression. That’s not pocket change!
How to survive the search results when you’re using AI tools for content
Search Engine Land
APRIL 18, 2024
The rise of AI content creation has been a game-changer – for better or worse. Powerful content ideation. On the other hand, you have issues like: Generic content. On the other hand, you have issues like: Generic content. Ineffective content. On the one hand, you have benefits like: Improved efficiency.
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Best of SearchBot: Create a blog content strategy to boost SEO
Search Engine Land
MARCH 13, 2024
The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with Search Engine Land content. Prompt: How to choose suitable topics for blog posts?
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Craft winning paid search ads in 2024: 4 best practices
Search Engine Land
MARCH 6, 2024
Crafting winning ads is crucial for attracting the right audience, enhancing brand visibility and driving business growth in today’s highly competitive paid search landscape. As we navigate an AI-driven world, we must adapt our strategies to create impactful ads that resonate with their target audience.
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B2B Marketing in 2024: What’s in & What’s Out
Customers.ai
MARCH 26, 2024
What is means is advertisers have to rethink how they are currently doing things and evolve past third-party cookies. That’s especially true in the world of B2B marketing. From privacy updates to ad platform changes to new regulations and more, there are always changes afoot. To help our customers (and ourselves!)
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AI-powered content management: How to make your workflows more efficient
Search Engine Land
MARCH 11, 2024
The digital world thrives on content. But managing that content for various channels and platforms can be a monumental task. Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and deliver content.
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Integrating SEO into the multichannel customer journey
Search Engine Land
FEBRUARY 21, 2024
This article explores how SEO can strategically collaborate with other marketing channels to enhance brand visibility, build trust, and create a cohesive user experience throughout the customer journey. Personalize content to meet their expectations, incorporating proper SEO techniques for coherence and social sharing.
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What You Need to Know About OpenAI CustomGPT
Marketing Insider Group
APRIL 8, 2024
Whether you’re in marketing , customer service, or any field in between, CustomGPT might just be the solution that both speaks your language and, more importantly, speaks to your audience. Stick with us, and we’ll show you how CustomGPT is changing the game and how you can leverage it to stay ahead.
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7 Sure Fire Ways to Turn Social Media Followers into Customers
SocialPilot
APRIL 15, 2024
If content is king, then conversion is queen -John Munsell Think about it. As a marketer, you post content daily or sometimes weekly. Make your content more productive by posting on correct times. Post fresh content on a regular basis to avoid stagnation 2. But is that enough? The result? No leads; no conversions.
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What is digital PR for SEO?
Search Engine Land
FEBRUARY 6, 2024
To improve search rankings today, you need a comprehensive digital PR strategy that cultivates expertise, targets key touchpoints in the buyer’s journey, creates compelling data stories, and garners influence through reputation and recognition. And these guidelines are supposed to represent how they want the search engine to act.
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Mastering the Content Marketing Funnel: A Blueprint for Turning Leads into Loyal Customers
Rock Content
APRIL 25, 2024
A successful content marketing strategy demands a well-developed content marketing funnel. However, putting together marketing funnels that suitably align with your business goals and the needs of your target audience can be tough. What Is a Content Marketing Funnel? “Do says Neil Patel , content marketing guru.
How to Use AI For a More Effective Social Media Strategy, According to Ross Simmonds
Hubspot Marketing
APRIL 18, 2024
In a recent episode of my podcast, Create Like The Greats, we dove into some fascinating findings about the impact of AI on marketers and social media professionals. You can become a Prompt Engineer and write ChatGPT asking it to help you better understand your audience. It’s the age of AI, and our job as marketers is to keep up.
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YouTube advertising: The ultimate guide
Search Engine Land
JANUARY 25, 2024
But first, you have to make sure your target audience doesn’t just skip your ads. Learn how to create an effective YouTube advertising strategy with this comprehensive guide. How much does YouTube advertising cost? Is YouTube a good way to advertise? YouTube has 2.1 Ad placement: Where your ads appear on YouTube (e.g.,
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Top of Funnel Marketing: How Can Marketers Build Successful TOFU Strategies
Customers.ai
FEBRUARY 6, 2024
It’s the first step in turning strangers into customers and focusing on awareness and engagement rather than direct sales. Top of the funnel marketing is all about casting a wide net to attract as many potential leads as possible through valuable content, intriguing campaigns, and strategic outreach. What is top-of-funnel marketing?
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SEO KPIs: Embracing user-centric metrics
Search Engine Land
FEBRUARY 5, 2024
Ultimately, this redefines how we measure and interpret SEO success. By incorporating metrics prioritizing user experience and engagement, you can ensure your content stays relevant and high-quality. Below are examples of how customer-centricity can support and enrich SEO KPIs. These metrics support adaptive KPI frameworks.
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Nine ideas to market to young people who avoid marketing
Businesses Grow
APRIL 1, 2024
“OK, how about an audiobook?” The only content I consume is YouTube. So if you’re a brand … how do you reach her? How do you market to young people who seem unreachable? Engage and collaborate with influencers and participate in online communities where your audience finds trusted answers.
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Google and world’s largest ad group announce landmark AI collaboration
Search Engine Land
APRIL 9, 2024
The landmark partnership with WPP means that Google’s robots could potentially end up creating ads for some of the biggest brands in the world, such as the Coca-Cola Company, L’Oréal and Nestlé. How it will work. This integration will enable WPP’s clients to create brand and product-specific content using gen AI.
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Modern link building starter guide
Search Engine Land
SEPTEMBER 6, 2023
These are good skills, but the best link building methods are based on the marketing of content. Modern link building uses expert content to engage with content creators around a topic, showing experience and expertise. This is the marketing of content, which is a different skill than traditional link building.
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As over-the-top (OTT) booms, are advertisers keeping up?
illumin
APRIL 9, 2024
OTT, also known as streaming TV , refers to any content watched on a streaming video service via the internet. What all of these platforms have in common is that they bypass traditional cable television and connect directly with the audience. Over-the-top ads let marketers effectively target audiences through data collection.
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Transforming content marketing lifecycles with AI
Martech
MARCH 22, 2024
AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages.
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Martech’s moment of truth: Why product excellence beats slick sales pitches
Martech
APRIL 10, 2024
They were content to rest on their laurels, charging a premium for mediocrity and catering to complacent clients with fat wallets and thin attention spans. They were content to rest on their laurels, charging a premium for mediocrity and catering to complacent clients with fat wallets and thin attention spans. Well, not anymore.
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How to identify and create content pillars that boost brand awareness
Search Engine Land
MARCH 1, 2024
Content pillars are foundational to your brand’s content strategy. Developing strong content pillars is crucial for every brand that wants to attract and engage followers online. They help you build connections with your target audience by creating informative, inspiring and entertaining content.
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Top 5 social media platforms you should focus on
Search Engine Land
DECEMBER 18, 2023
No matter the target audience, Facebook offers a variety of features that can be tailored to suit one’s requirements. No matter the target audience, Facebook offers a variety of features that can be tailored to suit one’s requirements. Once done, understand your target audience and how the Facebook algorithm works.
User-Generated 123
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How to Make Money on Instagram in 2024
Buffer Marketing
APRIL 10, 2024
Now, it’s not only possible to supplement your regular income with content creation but to dwarf it entirely. Gabby makes hundreds of thousands of dollars from her content, netting nearly $300,000 in 2023. 💡 Buffer makes Instagram growth much easier with content planning, scheduling, and engagement tools.
5 tips to make your B2B content more human
Search Engine Land
MARCH 13, 2024
One of the biggest mistakes I see time and time again with B2B content is that it misses the point that you are selling to a human. I will share with you my top five tips to make your content feel more human and to ensure it speaks to the people digesting it. When you get this right, the impact can skyrocket. Humans are not rational.
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How to implement a full-funnel PPC marketing strategy
Search Engine Land
APRIL 9, 2024
But do you understand how to implement this strategy in your accounts? This article will take you step-by-step through the marketing funnel, giving you tactical recommendations on how to keep the marketing funnel in mind when building your PPC strategy and some recommendations on how to measure success. How much are hot tubs?”
24 Top YouTube influencers to check out in 2024
Sprout Social
MARCH 15, 2024
From beauty and fitness to gaming and beyond, YouTube creators drive billions of views from any audience you can imagine. And this speaks to the power of YouTube influencer marketing and sponsored content for brands. Table of contents: Who are YouTube influencers? These aren’t just one-off success stories, either.
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How to Understand Your Audience and Tweak Your Content Strategy Accordingly
Marketing Insider Group
JANUARY 30, 2024
There’s something interesting you should know about B2B companies and their content strategies. They’re focusing on what each part of their business needs, tailoring their content to these specific areas. Because audiences today are savvy; they educate themselves. This shift is creating new needs and challenges.
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