Martech

SEPTEMBER 11, 2023

During an online brainstorming session, I stumbled upon a plugin for the text-to-image creation tool, Midjourney, that would allow me to update any of the portraits created on the platform (and even ones not created on the platform) with the facial features of someone I knew. These AI “Aha!”’

User-Generated 123

User-Generated Fashion Market Research Product 123

Hubspot Marketing

DECEMBER 14, 2023

In this blog post, we'll go over: How Marketers are Using AI How to Implement AI in Your Marketing Processes How Marketers are Using AI Understanding Complex Topics Marketers, such as Martina Bretous, editor of our Next in AI Blog , use AI to better understand complex topics. “I

Transform 107

Transform User-Generated Marketing Marketers 107

Tiecas

APRIL 23, 2024

Table of Contents Why Inbound Marketing is Essential for Manufacturing Lead Generation Is Your Industrial Website Optimized for Engineers and Technical Buyers? Builds trust and authority: By providing informative content (blogs, whitepapers, case studies), manufacturers establish themselves as thought leaders and trusted advisors.

Manufacturing 52

Manufacturing Inbound Marketing User-Generated Transform 52

Rock Content

AUGUST 16, 2023

At Rock Content, we maintain a significant flow of content, continuously creating and updating it as part of our SEO and organic growth strategy. Consequently, to ensure the organized, high-quality production of this substantial content volume, excelling in the briefing model stage is pivotal.

Thought Leadership 85

Thought Leadership SEO Product Management 85

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Why pay attention to the creator economy?

Branding 125

Branding Logistics Influencer Marketing Affiliate Marketing 125

Hubspot Marketing

JANUARY 5, 2024

Content writing can mean many things. Crafting social media copy for a small business, drafting press materials for an insurance brand, and posting an essay on AI Ethics to Medium are all forms of writing that fall under the content writing umbrella. So, what is the actual definition of content writing?

Health 106

Health Entertainment SEO eBook 106

Search Engine Land

DECEMBER 6, 2023

AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to proactive. Generative AI can help organize inventory, content and demand data to create the optimal internal linking structure.

SEO 128

SEO User-Generated Transform Market Trends 128

Search Engine Land

JANUARY 29, 2024

Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content. This shift has turned the user journey into a multi-touchpoint process, where content shapes decisions across various platforms.

Gen Z 111

Gen Z User-Generated SEO Millennials 111

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility.

Content Marketing 128

Content Marketing Customer Journey Marketing Marketers 128

Businesses Grow

AUGUST 16, 2023

We have had a back and forth debating about the various frameworks and blueprints out there for content success — including our own — and we’ve wondered whether these guidelines can be applicable to anyone. Is there a Unified Theory of Content Success? And more important, can anybody achieve content success?

Entertainment 79

Entertainment Market Trends Marketing Strategy Email Marketing 79

Hubspot Marketing

DECEMBER 21, 2022

By creating buyer personas, you will gain clarity on who you’re marketing to and reach your ideal customers. How to create a persona. Best persona creation tools. Because of this, they might create a marketing campaign that meets her where she is in a targeted TikTok video or in an ad on her favorite marketing podcast.

User-Generated 107

User-Generated Education CRM Market Research 107

Search Engine Land

OCTOBER 25, 2023

B2B companies use SEO to create and position content to align with their target audience’s relevant search interest and intent. How is SEO different for B2B companies? One great way to understand your target audience is via the creation of an ideal customer profile (ICP). What is B2B SEO?

SEO 110

SEO Non-Profit B2C CRM 110

SocialPilot

JANUARY 5, 2024

Hashtags are the ticket for brands trying to get in the line for viral content. See, viral content is nothing but content that reaches audiences at the right time and touches the right nerve. Hence, it becomes imperative to know how to properly incorporate the best hashtags in your social media updates the right way.

eBook 72

eBook User-Generated Branding Marketing Plan 72

Hubspot Marketing

JUNE 5, 2023

And content creation is no exception. Advances in artificial intelligence (AI) are offering new ways for marketers to create more effective and engaging content. From automating content creation to improving personalized recommendations, AI is reshaping the content marketing landscape.

Marketing Plan 116

Marketing Plan SEO Management Product 116

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. These can range from everyday content creation, to long-term strategic planning and reporting, to frameworks for collaborating with other teams and partners. Download the template 2.

Social Media Marketing 80

Social Media Marketing Key Performance Indicator Influencer Marketing Management 80

Marketing Insider Group

MAY 3, 2023

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content.

Content Marketing 107

Content Marketing Transform User-Generated SEO 107

Hubspot Marketing

SEPTEMBER 18, 2023

User empathy is at the heart of everything we do at Hotjar, and that extends into our content strategy. It is how we grew non-branded organic search traffic by 734% in just 3 years (2022 versus 2019). So how did we do it? To succeed at a high level there is a great deal of nuance that goes into getting this right.

SEO 83

SEO Analytics Product Education 83

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. The development of AI has led to the creation of numerous applications, including chatbots, virtual personal assistants (e.g., Why this surge? What is AI?

Transform 121

Transform User-Generated Analytics Market Trends 121

Rock Content

SEPTEMBER 27, 2023

Well, since Artificial Intelligence has become the buzzword of the moment, in this article I’m going to show you how to use AI to make your personas more precise using the AI Persona Builder. This is a tool that leverages artificial intelligence to create personas in minutes. Join me on this journey.

Digital Marketing 104

Digital Marketing SEO Analytics Marketing Strategy 104

Hubspot Marketing

MAY 31, 2022

To create a visual identity system, you need all the visual elements that the brand has. The visual identity system’s basics are a strong brand guide and its implementation tasks. The visual identity system’s basics are a strong brand guide and its implementation tasks. How To Create a Visual Identity System.

Branding 123

Branding Place Communications Management 123

Scoop.it!

OCTOBER 27, 2022

Do you think content curation is just another term for content creation? Content creation means creating and publishing new content on your blog, social media, or website for your own specific purposes. But here’s the deal with content creation. So, how does it work?

Education 86

Education User-Generated Management Customer 86

Martech

SEPTEMBER 1, 2023

AI is here to stay, poised to transform how your company operates and engages with customers. As AI-based applications make their way into enterprise organizations, here’s how to ensure you are in a position to use them properly. One colleague forwarded a LinkedIn post from Eric Partaker with a graphic (created by generative AI!)

Transform 123

Transform User-Generated Marketing Marketers 123

Rock Content

JULY 25, 2023

That’s why this on-page SEO checklist and guide are tailored for you. It involves optimizing various elements of your web pages, such as content, meta tags, and URLs, to make your site more appealing and relevant to both search engines and users. If you need a hand with that, download our on-page SEO checklist below.

SEO 83

SEO User-Generated Place Product 83

Martech

JULY 20, 2021

“The problem we were facing was generating authentic content in order to humanize our brand and build trust/product reassurance. Weber has a very active and engaged fanbase already and we wanted to utilize our loyal audience to create authentic content.”. Germany, France, Australia, and Canada. Weber generated over $1.5

User-Generated 114

User-Generated Customer CRM eCommerce 114

Rock Content

AUGUST 14, 2023

Whether you’re a content manager, SEO expert, or even a growth hacker, you likely need to craft content outlines from time to time (or often) in your marketing routine. Your content marketing team might have reached a level of maturity where creation processes are well-defined and functional. We certainly have.

Transform 79

Transform Marketing Ethics SEO User-Generated 79

Search Engine Land

FEBRUARY 6, 2023

If you’re intimidated by writing any piece of content longer than 1,000 words, don’t be. Long-form content can be just as straightforward as dashing off a 500-word piece. It will take you slightly longer to do it, but there are huge benefits to reap from spending time creating long-form pieces. Why does it matter?

eBook 97

eBook SEO Branding Education 97

Pam Didner

SEPTEMBER 21, 2022

Many people and departments create content in many different ways, often without a cohesive plan. That means managing content for a company can feel like herding cats – blog posts have been written, Facebook pages have been updated, sales collateral has been created, and product information has been uploaded to websites.

Management 90

Management Product Traditional Marketing Content Marketing 90

Search Engine Land

MARCH 17, 2023

Creating consistently high-quality content on the regular is a tall order for any business. So, how do the most successful get it done? First, they have a content strategy in place. Who is in the trenches creating that brand’s consistent content presence on their blog, social media or video channels?

SEO 83

SEO Shipping Place Management 83

CXL

JUNE 16, 2022

In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. Take Visme’s guide to asymmetrical balance.

User-Generated 124

User-Generated Marketing Marketers Customer Journey 124

Martech

JANUARY 26, 2024

Generating revenue growth is the ultimate goal for any B2B founder. Let’s look at exactly what an ICP is, how to create an effective one for B2B and common mistakes to avoid. While many other metrics matter, revenue is what enables success. Do you know what drives revenue growth? Focusing deeply on the customers you serve.

Customer 113

Customer Manufacturing Market Segmentation User-Generated 113

Hubspot Marketing

APRIL 2, 2024

Ultimately, leaders worried that 2021's summer trends would impact their bottom line. This summer -- as countries reopened -- people who'd been stuck inside were finally breathing a cautious sigh of relief. At the same time, some company leaders were doing the opposite. But did they? Trouble seeing this graph? Click here for a JPEG.

Manufacturing 97

Manufacturing Communications Health Analytics 97

Sprout Social

AUGUST 25, 2022

While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives. If you need help getting buy-in for your social strategy and building your budget, this social media management costs guide will help you get started. Let’s dive in. Ad campaigns.

Management 125

Management Transform Price CRM 125

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. You have worked closely with the client, prepared all the necessary content, assets and targeting, and are confident about the potential success. Here’s why this partnership matters and how you can develop it.

CRM 103

CRM Digital Marketing Customer Acquisition Communications 103

Buffer Marketing

JANUARY 11, 2024

Like many small business owners, I spent a lot of time in 2023 considering how I wanted to integrate artificial intelligence into my content agency, iHartContent. For one, the quality of content creation just isn’t there yet. At first, my instinct was to join “Team No AI” and to ignore it altogether.

Copywriting 91

Copywriting Education Price Communications 91

Hubspot Marketing

MAY 16, 2023

To help you make informed decisions about which platforms to use, this post will guide you through some of the core types of social media, examples of platforms within each category, and the pros and cons that each type might present. Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Marketing Insider Group

AUGUST 28, 2023

In this guide, we’ll break down the basics and help you navigate the ins-and-outs of climbing the search engine ranks. In this guide, we’ll break down the basics and help you navigate the ins-and-outs of climbing the search engine ranks. Every successful SEO strategy starts with learning how search engines work.

SEO 82

SEO Analytics Product Branding 82

Welcome Software

JANUARY 12, 2024

Back at work, I’ve got new enthusiasm powered by an endless stream of holiday treats that came across my plate in December, but I can already see the bright shiny content strategy I dreamed up in November slipping away. But the fun stuff that makes me love content marketing and pushes me professionally? Like I said, same old me.

Content Marketing 83

Content Marketing Transform User-Generated Marketing 83