Sprout Social

MAY 7, 2024

Harnessing the power of TikTok is crucial for staying relevant and engaging with many audiences. By utilizing social media monitoring tools that offer advanced TikTok analytics , brands gain valuable insights to steer their strategies in the right direction. But navigating the dynamic landscape of TikTok can be challenging.

Branding 100

Branding Analytics Management Customer 100

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Hashtags may be the answer.

Analytics 98

Analytics User-Generated Social Media Marketing Promotion 98

Rock Content

MAY 10, 2024

Social media shopping is one of 2024’s hottest digital marketing trends for good reasons. But what is social commerce, and how can brands use it to drive conversions? Here, we’ll define social e-commerce and explore what you need to know to master it. What is social media shopping ?

Shoppers 77

Shoppers Gen Z Digital Marketing User-Generated 77

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. The simple hack is to add a CTA that creates a sense of urgency in them. A call-to-action can be a slight nudge for commenting on your social media posts or the final call to sign up for a free trial. Custom CTAs made easy with SocialPilot.

User-Generated 117

User-Generated Social Media Marketing Analytics Customer loyalty 117

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Social Media Marketing 105

Social Media Marketing Key Performance Indicator Influencer Marketing Management 105

Sprout Social

APRIL 17, 2024

These bots boost engagement by providing 24/7 support, making businesses constantly accessible. A chatbot builder is software that helps you create automated messaging with customers without extensive coding knowledge. It helps you engage with customers, answer inquiries and perform automated tasks. Here are a few to consider.

Customer 103

Customer Non-Profit Real Estate Transform 103

Rock Content

APRIL 29, 2024

Looking for essential social media marketing tips? Social media marketing is a powerful field that nearly every business leverages to connect with its target audiences. But, social media marketing varies. 7 Social Media Marketing Tips 1. All that said, don’t overdo the promo posts.

Social Media Marketing 81

Social Media Marketing Marketing Marketers SEO 81

Buffer Marketing

APRIL 23, 2024

Landing paid partnerships as a creator doesn’t necessarily require a huge following — but it does require a professional influencer media kit.  Enter: a media kit. ”  “It saves a lot of back-and-forth emailing if you're able to share a media kit early on in the conversation.

Influencer Marketing 97

Influencer Marketing Social Media Marketing Price Fashion 97

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention.

User-Generated 101

User-Generated Health Branding Customer 101

Sprout Social

MAY 9, 2024

There’s no denying the impact of influencers on social media, culture and commerce. Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024.

Influencer Marketing 84

Influencer Marketing Market Trends Gen Z Fashion 84

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

Social Media Marketing 122

Social Media Marketing Marketing Marketers Education 122

Hootsuite

MAY 6, 2024

A good social inbox tool is the foundation of an effective social messaging strategy — and a handy tool for keeping followers, customers, and prospects happy. Keep reading to learn about the different types of social inbox tools and pick the best one for your business. Book a Demo What is a social inbox tool?

CRM 78

CRM Price Communications Social Media Marketing 78

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. What is Social Media Automation? What is Social Media Automation?

Transform 105

Transform Analytics User-Generated Management 105

Hootsuite

APRIL 17, 2024

If you’re one of ‘em, you’re probably wondering: how do I stand out from the crowd? The Threads app algorithm is a proprietary formula that determines what posts get prioritized in each user’s “For You” feed. The Threads app algorithm is a proprietary formula that determines what posts get prioritized in each user’s “For You” feed.

User-Generated 88

User-Generated Law Analytics Entertainment 88

Hootsuite

MARCH 1, 2024

So it’s no wonder that brands, organizations, and individuals quickly started looking for a way to schedule Threads instead of wearing their thumbs out posting on-the-fly. Luckily, Threads post scheduling is now available through Hootsuite. Read on to find out how to start saving time by scheduling Threads posts. #1

Health 108

Health Social Media Marketing Management Analytics 108

Buffer Marketing

APRIL 16, 2024

We were able to create a cohesive visual identity that people loved to surround themselves with.   After that, we started to see our social media platforms differently—as a chance to bring the retail experience to customers shopping with us from all around the world.    1.

Retail 101

Retail Entertainment Promotion Price 101

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy.

Management 88

Management Price Analytics User-Generated 88

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. What follows is a powerful strategy involving gentle coaxing and convincing to monetize your social connections. The result?

Customer 93

Customer Social Media Marketing Analytics User-Generated 93

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. According to The 2024 Influencer Marketing Report almost half of all consumers make purchases at least once a month because of influencer posts. You need UK Instagram influencers.

Branding 100

Branding Fashion Food COS 100

Search Engine Land

FEBRUARY 14, 2024

Artificial intelligence (AI) is reshaping social media marketing in significant ways. The results speak for themselves through boosted engagement, reduced costs, and streamlined operations. The results speak for themselves through boosted engagement, reduced costs, and streamlined operations. Take Coca-Cola, for example.

User-Generated 113

User-Generated eCommerce Social Media Marketing Copywriting 113

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post?

Advertising 108

Advertising Advertisers Thought Leadership User-Generated 108

Search Engine Land

MARCH 6, 2024

One partnership that commonly gets overlooked is between SEO and social media teams – both organic and paid – and how they can collaborate to maximize output, performance, ROI and, most importantly, customer connections. Here are 13 ways SEO and social media teams can work together to produce enhanced results: 1.

SEO 114

SEO PR Branding Customer 114

SocialPilot

MAY 7, 2024

Whether you’re a small business owner or a social media agency wanting to make the most of Twitter marketing efforts , this blog is for you. Whether you’re a small business owner or a social media agency wanting to make the most of Twitter marketing efforts , this blog is for you. If not, stick with us.

Real Estate 83

Real Estate Marketing Marketers Promotion 83

Hubspot Marketing

SEPTEMBER 12, 2023

lubeebatconservancy big yawn #bats #lubeebats #cute ♬ Love You So - The King Khan & BBQ Show In HubSpot’s recent Consumer Trends survey , we discovered nearly one-third of consumers use social media apps to search for information. Unsure where your reach already is, and where you can improve?

Gen Z 123

Gen Z Product User-Generated Millennials 123

Hubspot Marketing

JULY 17, 2023

Even though social media algorithms are constantly changing, they aren't out to hide your content from the masses. Each major platform has an algorithm that works differently, and understanding the basics can be helpful in terms of knowing how to create the content that actually shows up in front of your audience.

Entertainment 145

Entertainment Marketing Marketers Place 145

Buffer Marketing

MARCH 28, 2024

Witnessing a crisis unfold on social media can often feel like observing a storm from the comfort of your home; there’s a profound sense of relief in being safe indoors, yet it’s hard not to feel concerned for those who aren’t, hoping they are well-prepared. What is a social media crisis?

Communications 110

Communications Management Branding Social Media Marketing 110

Hootsuite

FEBRUARY 5, 2024

Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. And knowing what works (and what doesn’t) is the first step to growing your account and building an engaged following on the platform. By tracking how your audience interacts with your content (e.g.

Analytics 97

Analytics Social Media Marketing Management Promotion 97

Martech

FEBRUARY 13, 2024

Digital channels provided more options for audiences to engage with the Big Game, including an inventive stream on Nickelodeon called by SpongeBob SquarePants and friends. Here are some of the results from the game that marketers can take note of for the year ahead, including social media winners and top-performing brands.

Transform 120

Transform Entertainment Social Media Marketing Marketing 120

Sprout Social

APRIL 9, 2024

In October 2023, I interviewed for a VP of Social and Content Strategy role for a very well-known and established brand. I replied, “Can you give me an idea of how involved the C-suite is with the social team?” I replied, “Can you give me an idea of how involved the C-suite is with the social team?”

CMO 88

CMO Entertainment Communications Branding 88

Buffer Marketing

OCTOBER 16, 2023

Thanks to ever-changing social media algorithms and the ever-growing list of platforms that make them, it’s easier than ever to become a creator. And how can you do this? In this article, we’ll dive into what content pillars are, why they’re important, and how to develop them for yourself.

Entertainment 121

Entertainment Branding Education Analytics 121

Sprout Social

OCTOBER 19, 2023

AI is also helping social teams understand and respond to audiences better. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics.

User-Generated 124

User-Generated Marketing Marketers Advertising 124

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. Consistency Consistency is key when it comes to social media algorithms.

Thought Leadership 117

Thought Leadership Analytics Management Social Media Marketing 117

Sprout Social

JANUARY 9, 2024

When you walk into a brick-and-mortar store, you expect a sales associate to greet you and ask how they can help. According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Consumers expect that same level of service online.

CRM 120

CRM Retail Customer Journey Analytics 120

Buffer Marketing

MARCH 21, 2024

If you’re publishing quality blog content, you’re also creating ideal content for LinkedIn — you just need to learn how to repurpose it. In this comprehensive guide, I’ll share my proven process for repurposing blog content into high-performing LinkedIn posts.

Thought Leadership 108

Thought Leadership Inbound Marketing Promotion User-Generated 108

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. With social media and the marketers who use it moving at the speed of light, keeping up with new platforms, trends, and algorithm updates isn’t easy. Brands with an engaged social media community will win audiences.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Search Engine Land

FEBRUARY 29, 2024

These alternative platforms come packed with engaged users actively searching for products, inspiration and information. These alternative platforms come packed with engaged users actively searching for products, inspiration and information. For years, Google and Bing have dominated paid search. Personalized content experience.

Advertising 120

Advertising Advertisers Gen Z eCommerce 120

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Analytics 137

Analytics User-Generated Key Performance Indicator Social Media Marketing 137