Neil Patel

JANUARY 2, 2023

We’ve been saying for a few years now that social networks are the new search engines. As the connection between search and social media grows, you’ll want to stand out in both the SERPs and on social networks. As the connection between search and social media grows, you’ll want to stand out in both the SERPs and on social networks.

User-Generated 71

User-Generated Transform SEO Education 71

Jeff Bullas

MARCH 7, 2023

If you want to dominate your industry, you have to pay attention to off-page SEO , specifically high-quality guest posting , i.e., writing content for another company’s website with a backlink that redirects web users to your site. According to reports, in 2022, 64% of small businesses have their own website. People trust Forbes.

SEO 171

SEO User-Generated PR Branding 171

Sachs Marketing Group

MARCH 17, 2023

Here’s how a business can achieve these objectives: Define the brand’s core values and mission : Clearly articulate its purpose, what it stands for, and its unique value. Are you tired of your social media marketing efforts failing to deliver the results you desire? That’s where our proven tactics come in.

Social Media Marketing 110

Social Media Marketing Marketing Strategy User-Generated Marketing 110

Duct Tape Marketing

APRIL 28, 2020

How to Get High-Quality Backlinks written by Jenna Jantsch read more at Duct Tape Marketing. How do you get other businesses to link to your site online? Getting backlinks can seem like a daunting task. This is the low-hanging fruit, and getting these backlinks set up is a great way to ease into the next steps in a backlink strategy.

SEO 96

SEO Place Digital Marketing Marketing Strategy 96

Exposure Ninja

OCTOBER 16, 2023

Traditional marketing refers to marketing that is done offline — in magazines, newspapers, on TV and the radio, at events or in the form of billboards and posters in public spaces. There’s definitely an audience out there — you just need to get their attention. Traditional Marketing Some people see traditional marketing as a dying art.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Sprout Social

JANUARY 16, 2020

How does viral marketing work, though? Although not necessarily tied to a specific product, how memes spread goes hand in hand with the principles going viral. Think about how seemingly random phenomena like Baby Yoda or “OK boomer” take over your social feeds out of nowhere. That’s exactly why we put together this guide.

Gen Z 104

Gen Z Marketing Marketers Promotion 104

Search Engine Land

DECEMBER 28, 2023

As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome. In September, the search engine was taken to court by the U.S.

User-Generated 121

User-Generated Retail Non-Profit Advertising 121

Hubspot Marketing

AUGUST 2, 2022

In this post, we'll discuss a few strategies to help you gain those followers, from creating a follow-worthy Instagram profile to using contests and staying true to your brand. To find "Options," tap the three lines in the top right corner of the iOS app, followed by "Settings" which will appear at the bottom of the screen next to a gear.

User-Generated 145

User-Generated Promotion Education Real Estate 145

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

The model demonstrates how true brand authority can be found at the intersection of these four types of media. Author: Ellen Gomes Every industry has influencers—people who have the ability, because of their power or knowledge (real or perceived), to influence purchase decisions. The internet is no different. They can cut through the clutter.

Content Marketing 134

Content Marketing PR Thought Leadership Transform 134

Hootsuite

AUGUST 13, 2020

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Check out our complete list of social media metrics, and how to track them, here. How to increase social media engagement. What is social media engagement? What is social media engagement? Do they like your dip?

Analytics 145

Analytics Marketing Marketers Education 145

Neil Patel

JANUARY 22, 2021

How Does Twitter Spaces Work? It’s likely that social media marketing plays a vital part in your brand strategy. If that’s the case, you’re probably always on the lookout for new platforms and product features that enable you to interact with and engage your audience in different ways. This means you should know about Twitter Spaces.

Thought Leadership 134

Thought Leadership Social Media Marketing Price Branding 134

Hootsuite

MAY 6, 2020

It’s the fifth most popular social media network, and it’sis a gold mine of customer insights and opportunities to build your brand, drive sales and win fans. But with 500 million tweets sent every day , you need to be strategic and savvy in order to win (and hold) your audience’s attention. Intimidated by this fast-paced network?

Marketing 145

Marketing Marketers Key Performance Indicator Analytics 145

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Not clued in just yet? Brand loyalists.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Content Marketing Institute

NOVEMBER 6, 2018

Concerned about how Facebook’s latest algorithm updates might affect your brand’s performance on the platform? Questioning where your Facebook ads might appear across its network of sites, including on Instagram and Messenger ? A #socialmedia channel plan is an advanced directive on how your brand operates on rented channels.

Social Media Marketing 111

Social Media Marketing Marketing Plan Key Performance Indicator Marketing 111

Sprout Social

SEPTEMBER 24, 2018

How to use Instagram TV. Instagram is now the third largest social network. If you want to connect with a billion visually-driven individuals, then you need to know how to use all of Instagram’s many assets, including IGTV. Here’s everything you need to know about the new Instagram phenomenon.

Fashion 104

Fashion Food Promotion Branding 104

Hubspot Marketing

JULY 26, 2022

Needless to say, email is an important component of a marketing strategy, and its success relies largely on how well you craft your email campaigns. Needless to say, email is an important component of a marketing strategy, and its success relies largely on how well you craft your email campaigns. Effective Email Marketing Campaigns.

Real Estate 145

Real Estate Email Marketing Marketing Marketers 145

Hootsuite

JUNE 7, 2022

Instagram’s 1.28 billion users spend roughly 11.2 hours per month on the platform. And 90% of users follow at least one business on the platform. But sometimes, your regular brand content isn’t enough to stand out. That’s where an Instagram campaign comes in. In a campaign, all your content is aligned and focused on one particular target.

Gen Z 145

Gen Z User-Generated Promotion Advertising 145

Neil Patel

JANUARY 20, 2021

Your content’s reach has a lot to do with engagment — that is how many people like, react, comment, or share your post. The network’s ad platform has cushioned the damage for those who’ve made the most of it. Paid reach is the people who see your content as a result of paid promotions. But it’s not so simple.

User-Generated 145

User-Generated Promotion Social Media Marketing Branding 145

Neil Patel

NOVEMBER 11, 2020

In this post, we’ll look at how you can grow your YouTube subscriber count. We’ll analyze a variety of media marketing strategies and show you how to implement them. By the end, you should have a good sense of how to create a strategy that will allow you to use YouTube to grow your business.

User-Generated 145

User-Generated Social Media Marketing Customer Analytics 145

Unbounce

OCTOBER 20, 2023

Tired of your boss complaining about how the industry average conversion rate is double what you achieved last month? Tired of your boss complaining about how the industry average conversion rate is double what you achieved last month? Donʼt know how to fix the problem? Updated on October 20, 2023. You’re welcome. Never fear.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Hootsuite

JULY 7, 2020

In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline. Whether you plan to support Black Lives Matter, climate activism, or another social justice cause, here are some tips on how you can take your social media activism beyond the hashtag. What is social media activism?

Non-Profit 145

Non-Profit Retail Gen Z Health 145

Duct Tape Marketing

JUNE 17, 2016

Most importantly, you’ll be assisting worthy causes and helping make real change. Well, you can now unravel some of the brilliant benefits of being involved with charities and how it could help your business growth. The Benefits your Business Gains from Donating to Charity written by Guest Post read more at Duct Tape Marketing.

Advertising 38

Advertising Advertisers Promotion Customer 38

Moz

NOVEMBER 2, 2020

In Q4 of 2019, I used my column to encourage local business owners to start having meaningful conversations with customers about how “conscious spending” at independently-owned enterprises impacts local quality of life. This annual event invites communities to shop at small, local businesses on the Saturday following Thanksgiving.

Shoppers 71

Shoppers Education Food Health 71

Duct Tape Marketing

JULY 31, 2014

Measurable: Determine how you are going to measure your progress. Get Involved in Networking Events. Networking events such as trade shows are excellent ways to get the word out about your business. Networking events such as trade shows are excellent ways to get the word out about your business.

Target Market 32

Target Market Marketing Marketers Energy 32

Moz

JANUARY 28, 2019

How do you go about earning them from other websites? The engines themselves have refined the way they view links, now using algorithms to evaluate sites and pages based on the links they find. How do the engines evaluate all those links? Be sure to let us know what you think of Chapter 6 in the comments ! What are links?

SEO 51

SEO Place Promotion Branding 51

Rock Content

MARCH 4, 2020

But the internet is more than a safe haven for adorable puppy videos and tutorials on how to boil water: it is any company’s marketing dream come true. Now you may have heard of Digital Marketing along with various other hype words in seminars and other marketing-related events. What is Digital Marketing.

Digital Marketing 52

Digital Marketing B2C Marketing Marketers 52

Adobe Experience Cloud Blog

NOVEMBER 22, 2017

Nearly half of people already use social networks to find local businesses. Launched in early November in North America, Facebook Local is the new and improved version of its Events app. Launched in early November in North America, Facebook Local is the new and improved version of its Events app. Reviews Are Here to Stay.

SEO 134

SEO Thought Leadership User-Generated Food 134

Duct Tape Marketing

AUGUST 2, 2022

10 Essential Website Elements Every Homepage Needs To Have written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show on the 10 essential website elements every homepage needs to have. Ask yourself: Does your website build trust?

Real Estate 85

Real Estate Communications Customer Education 85

Duct Tape Marketing

JANUARY 20, 2022

More About The Duct Tape Marketing Consultant Network: Check it out here. I digress another show on the HubSpot podcast network. I digress another show on the HubSpot podcast network. So listen, learn and grow with I digress on the HubSpot podcast network at hubspot.com/podcast network. Different is better.

eCommerce 86

eCommerce Marketing Marketers CRM 86

Search Engine Land

AUGUST 21, 2023

Read on to find out how to assess the quality of your content from an SEO perspective and how to decide whether you should improve or remove that content. But how do you turn the concept of “quality content” into something you can measure? It could be. Could older or outdated content be to blame?

SEO 97

SEO User-Generated Entertainment Education 97

Sprout Social

OCTOBER 31, 2022

Whether it’s topical, related to a profession or interest or sourced from some other weird corner of the internet, they always find a way to unite people with humor. Letterboxd , a social networking app for movie lovers, used a meme to convey that point exactly. Maybe that’s why social media managers make such good memes.

Social Media Marketing 121

Social Media Marketing User-Generated Management Branding 121

Hubspot Marketing

SEPTEMBER 17, 2018

What has changed is how important video has become on every platform and channel. But video hasn’t only transformed how businesses market and consumers shop; it’s also revolutionized how salespeople connect with and convert prospects and how service teams support and delight customers. That’s why we compiled this guide.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Sprout Social

JUNE 30, 2022

Social media marketers know the work goes beyond simply scheduling a post with funny GIFs or crafting viral-worthy content. But how can you develop a prioritization strategy that works for you and your team? How do you speak up when a stakeholder’s request doesn’t align with your goals?

Social Media Marketing 78

Social Media Marketing Communications Education Marketing 78

Adobe Experience Cloud Blog

FEBRUARY 25, 2014

Here’s how. Whether you post well-crafted content developed in-house, or guest posts from industry leaders, quality blog content establishes your company as a thought leader in your space, and helps drive attention to your brand. All trends suggest that 2014 will be the year of video marketing.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Food Place 134

Sprout Social

AUGUST 9, 2016

Beyond that many businesses are puzzled about how to get more followers on Twitter. On a network as noisy and crowded as Twitter, what can your brand do to get people to feel compelled enough to hit the follow button? If you’re not Tweeting anything worthy of reading, why would anyone want to follow you?

Social Media Marketing 97

Social Media Marketing Promotion CRM Communications 97

Hubspot Marketing

SEPTEMBER 10, 2018

What will can I do to make them want to share my content with their social network? Marketing campaigns don’t go viral unless they have a unique, interesting, and innovative idea behind them — your campaign needs to be something new and attention-grabbing. “He once ran a marathon because it was on his way. Have you heard of him before?

Promotion 145

Promotion Advertising Advertisers Entertainment 145

Neil Patel

MARCH 15, 2021

You just need to find the right ones. So, they created content that ranks for terms like “how to sell online” and “how to drop ship.”. Obtaining that first customer can sometimes be a long, arduous battle. To make the battle easier to win, below are 24 sure-fire ways to make your first e-commerce sale without spending a ton.

PR 145

PR Affiliate Marketing eCommerce Shipping 145