Search Engine Land

APRIL 30, 2024

If you’ve ever tried using avatars or buyer personas to write a Google Ads headline, you know it can be frustrating and fruitless. This article tackles the steps to successfully transform your PPC ads just by focusing on the people who click them. What you really need is an ad that smartly qualifies each click.

Transform 106

Transform Real Estate Finance Advertising 106

Search Engine Land

MAY 9, 2024

In this article, you will learn: How to properly monitor what is said about your brand online across different platforms. Why not all Amazon mentions might lead to the ecommerce giant (and what it means for AI). How the right strategy and different processes can defend your brand from potential threats. Who you do it for.

Management 113

Management User-Generated eCommerce Affiliate Marketing 113

Search Engine Land

FEBRUARY 22, 2024

Google Ads has evolved significantly in recent years, with more automation and artificial intelligence being introduced to simplify campaign management. This article explores key considerations for optimizing location targeting in Google Ads campaigns. Connecting geotargets to localized landing pages.

User-Generated 114

User-Generated Advertising Advertisers Product 114

OnPassive Marketing

JANUARY 19, 2024

Google is the industry powerhouse in the field of search engines. It is leading the drive with its AI-powered search feature, Search Generative Experience (SGE), which is destined to transform how we access information online.

Transform 145

Transform User-Generated SEO Advertising 145

Sachs Marketing Group

JANUARY 5, 2024

In this article, we share 14 benefits of PPC advertising and how PPC ads can help you grow your business fast. Pay-per-click (PPC) advertising is a digital marketing strategy where advertisers pay a fee each time their ad is clicked. You bypass the time-consuming and often unpredictable organic SEO process with PPC ads.

Advertising 91

Advertising Advertisers Customer Acquisition User-Generated 91

Hubspot Marketing

APRIL 8, 2024

Google Ads is the world’s largest PPC advertising platform. If used effectively, you can generate significant profit for companies. Google Ads requires a lot of testing and experimentation. However, Google Ads Intelligence, as it’s broadly known, offers way more than just being an interactive campaign builder.

User-Generated 117

User-Generated Advertising Advertisers Communications 117

Backlinko

APRIL 21, 2024

Local SEO tools can be a game-changer. From automating review management to dominating local search, the right technology can help your business grow long-term. For example, KuchyneValent , a local Slovakian kitchen and furniture manufacturer, had reached a maximum annual revenue of $100,000 through offline sales.

SEO 90

SEO Customer Price Management 90

SMA Marketing

APRIL 18, 2024

So, when a lead with a specialized legal need searches online, your law firm has the potential to appear at the top of their search results, maximizing your visibility and increasing the likelihood of attracting ideal clients. The legal landscape has irrevocably shifted. Today, however, the internet reigns supreme.

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Martech

APRIL 19, 2024

It’s one of the oldest debates in lead generation: quantity vs. quality. Marketers who are judged by the number of leads they generate will push for quantity. Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels.

Social Media Marketing 104

Social Media Marketing B2C Whitepaper Marketing 104

Backlinko

MAY 8, 2024

Investing in lawyer SEO can keep a steady stream of leads flowing into your firm year-round. For example, Google, “employment lawyer Seattle.” Here are the results: HKM Employment Attorneys has the top spot on Google Maps and in Google search. Note: This doesn’t include clicks from Google Maps.

Law 76

Law SEO PR User-Generated 76

Search Engine Land

OCTOBER 23, 2023

It’s that time of year again – happy birthday, Google Ads! Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. All ads appeared in designated ad positions and carried a sponsored ad label. Take a look at their big 2-0.

User-Generated 126

User-Generated Advertising Advertisers Retail 126

Jeff Bullas

JANUARY 31, 2023

AI tools can help marketing departments in various ways, from optimizing ad campaigns to personalizing content. So you can see how important it is to be able to measure the impact of your creatives and use that data to optimize where necessary. One of the most popular applications of AI is in marketing.

Advertising 190

Advertising Advertisers Manufacturing Finance 190

Exposure Ninja

MAY 23, 2024

Ranking in local search results is crucial for driving online traffic to your website and foot traffic to your brick-and-mortar stores. You essentially need to create a local SEO strategy for each location you want to target. But before we start — are you stuck with local SEO? Is your marketing Underperforming?

SEO 52

SEO User-Generated PR Law 52

Search Engine Land

NOVEMBER 1, 2023

Optimizing local listings for SEO is essential for businesses looking to turn online interest into real-world visits and sales. Up to 87% of consumers relied on Google to evaluate local businesses in 2022. Here is an overview of SEO best practices for managing and optimizing local listings for SEO.

Management 121

Management SEO User-Generated Customer loyalty 121

Search Engine Land

JANUARY 10, 2024

Are you ready to turn your low-spending but profitable lead gen search campaigns into sources of significant growth? You might be ready to scale your Google Ads account. Every new Google Ads account starts from a humble position, but there comes a time when it makes sense to tune up campaigns and generate even more leads.

CRM 134

CRM User-Generated Place Digital Marketing 134

Backlinko

MARCH 25, 2024

Semrush’s Keyword Manager makes it easy to generate cluster ideas and see how topics relate. Link-Building Prospecting Lists Earning links for clients is a core service for SEO agencies. Fast-forward, StudioHawk grew its revenue from 3.4 million in 2021 to 5.6 million in 2023. 1 SEO software of choice? And for good reason.

SEO 95

SEO Price User-Generated Analytics 95

Hubspot Marketing

MAY 11, 2023

That’s why many companies choose to outsource their SEO to an SEO agency/service. And how much will it cost? In this post, we’ll explore what SEO agencies do, how they structure their prices, and how you can tell if they’re worth the cost. Table of Contents What do SEO services do? What do SEO services do?

Price 126

Price SEO eBook Succession Management 126

Buffer Marketing

APRIL 11, 2024

You risk asking for too much time from your talented, generous people, who may eventually switch off their “yes” in favor of a less demanding role. Here's how: Unfilled positions. Think nonprofits and Silicon Valley startups have nothing in common? Think again. ” They ask, “What can I leverage?”

Energy 114

Energy Marketing Marketers Direct Mail 114

Orbit Media Studios

MAY 7, 2024

You or your client offer a service or product that has global appeal and are hoping to target a global audience. Before you jump in, there are a few key questions you should ask yourself and your team: Should we translate or localize the site? How is content going to be managed now, and moving forward?

Copywriting 86

Copywriting User-Generated Transform SEO 86

Search Engine Land

APRIL 11, 2023

This article explores how to incorporate local SEO tactics into an E-E-A-T strategy. Developed as part of Google’s search quality rater guidelines , E-E-A-T stands for experience, expertise, authoritativeness, and trustworthiness. Why does E-E-A-T matter for local SEO? Expertise : Local service pages, blog posts.

SEO 140

SEO User-Generated Real Estate Transform 140

Businesses Grow

JANUARY 8, 2024

This post covers 10 non-obvious social media trends: Marketing speed Why social media will upend search The big new platform on the horizon Why influence is everything Social listening platforms in trouble The essential role of community Social commerce Designer commerce Watermarked content Local content hubs 1. This is the year of video!

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Neil Patel

JANUARY 18, 2021

shoppers check out local business listings online daily? To me, this means there’s a real opportunity to grow your business if you find a way to quickly and reliably connect with the best leads. How do you achieve this? By creating a Local Services Ad. What Are Local Services Ads?

User-Generated 133

User-Generated Shoppers Digital Marketing Customer 133

Search Engine Land

JANUARY 9, 2023

Many great articles have exposed the seedy underbelly of Local Services Ads spam and fake reviews. There’s one on Search Engine Roundtable regarding fake reviews and another on Search Engine Land where Len Raleigh talked about location spam, reviews, names and ads. Fighting spam in local search.

Law 102

Law Manufacturing SEO User-Generated 102

Search Engine Land

APRIL 8, 2024

I am the first generative AI chatbot for search marketers. After that, how you can improve prompts to get even better answers from me. Local SEO: If your business has a physical location, focus on local SEO strategies. This can lead to natural backlinks and increased visibility. Here’s something somebody asked me!

Finance 99

Finance Manufacturing Health Education 99

Search Engine Land

JANUARY 25, 2024

Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads. Combined with other marketing channels, you can become a strong contender for driving brand awareness and generating leads and sales. How much does YouTube advertising cost?

Advertising 111

Advertising Advertisers User-Generated Finance 111

Search Engine Land

APRIL 18, 2023

PPC ads are paid online advertisements that are laser targeted by demographics and keywords to get in front of the right people at the right time. Typically, PPC ads show in highly prominent positions on the search results and hoover up the majority of clicks for highly commercial terms. Modern SERPs feature: Ads Knowledge panels.

SEO 101

SEO User-Generated Advertising Advertisers 101

Neil Patel

OCTOBER 29, 2020

Google has rolled out a new consumer protection feature called Google Guaranteed. Businesses advertising through Local Services Ads can apply for a Google Guaranteed qualification, offering extra reassurance to customers. The program helps showcase home service providers who have been pre-screened.

Real Estate 137

Real Estate Law Advertising Advertisers 137

Search Engine Land

FEBRUARY 14, 2023

Many ecommerce advertisers are starting to better understand how to set up and optimize Performance Max , but it’s still a very difficult campaign type for lead gen accounts. The funnel-driven nature of leads and the variance in quality are two of the biggest impediments. So what makes this such a tough thing to get right?

CRM 93

CRM eCommerce User-Generated Shoppers 93

Search Engine Land

SEPTEMBER 11, 2023

Target return on ad spend (ROAS) is heralded as the holy grail of PPC advertising. While undoubtedly high on the Google Ads evolutionary scale, Target ROAS requires a rigorous setup before realizing its full potential. Google then factors that into its calculations and recalibrates bidding to maintain your desired ROAS.

eCommerce 140

eCommerce User-Generated B2C CRM 140

Search Engine Land

APRIL 16, 2023

Google is in the process of building an “all-new search engine” powered by its new A.I. technology while at the same time working on adding new A.I.-based New Google search engine Google has put a team of designers, engineers and executives in charge of building out this new search engine that “could put new A.I.

User-Generated 144

User-Generated SEO Place Product 144

Backlinko

JANUARY 25, 2024

In today’s digital landscape, establishing a presence in local search results is crucial for businesses, and a Google Business Profile (GBP), previously known as Google My Business, plays a pivotal role in achieving this. What Is Google Business Profile? Yet, just creating a business listing isn’t enough.

Food 86

Food User-Generated Management Product 86

Sachs Marketing Group

MARCH 2, 2023

Firstly, it allows them to reach a wider audience locally and globally by leveraging various digital channels such as search engines, social media, email marketing, and PPC advertising. This increased visibility can help real estate professionals attract leads and close more deals.

Real Estate 95

Real Estate Digital Marketing User-Generated Marketing 95

Search Engine Land

SEPTEMBER 20, 2023

Whether you’ve had your Google Business Profile (GBP) for 10 years or you have a new business and are just getting ready to claim your Business Profile, it’s important that you carefully read – and understand – Google’s guidelines. As a Google Business Profile Platinum Product Expert, I often see posts like this on the GBP Help Forum.

Real Estate 135

Real Estate User-Generated Management Product 135

Hubspot Marketing

NOVEMBER 30, 2022

With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing? Click the links below to jump to each question, or keep reading to see how digital marketing is carried out today. How to Do Digital Marketing. In fact, there are about 4.9

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Backlinko

JANUARY 4, 2024

We’ll cover the most important SEO trends, but also share our own opinions on them, and advise how to adapt. This shift prioritizes the importance of authentic, experience-based content over generic information. Google is now more adept at recognizing and valuing the authors behind content. Let us explain.

SEO 109

SEO User-Generated Gen Z Place 109

Search Engine Land

SEPTEMBER 12, 2023

Here’s everything you need to know about Google’s Performance Max campaign so that you can keep those needles moving in the right direction. Performance Max in Google Ads is the culmination of everything that makes the world’s largest search engine special. Let me give you an example. What is Performance Max?

eCommerce 139

eCommerce Retail User-Generated Pharmaceutical 139

Search Engine Land

SEPTEMBER 11, 2023

New websites can take at least three to six months to rank on Google. That’s when paid search or social media ads are more effective in promoting your event and getting people to buy tickets or register. You want to show people how awesome your solution is and how it can solve their problems. SEO takes time to work.

SEO 142

SEO User-Generated Energy Promotion 142