Calvyn Lee Blog

DECEMBER 3, 2023

One of our first B2B (Business to Business) clients typified some of the key challenges B2B marketers face. This lack of awareness is a common struggle for B2B companies. So how do you get your offering in front of the right people and educate them on why you’re the best solution?

Content Marketing 130

Content Marketing Thought Leadership Marketing Marketers 130

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

Influencer Marketing 123

Influencer Marketing Whitepaper User-Generated Marketing 123

Marketing Insider Group

JANUARY 8, 2024

Artificial intelligence has evolved from a buzzword to a remarkable force, reshaping how B2B businesses connect with their audience, analyze data, and craft strategies. With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth.

Key Performance Indicator 102

Key Performance Indicator Transform Marketing Mix Marketing 102

Hubspot Marketing

OCTOBER 30, 2022

If the last few years taught us anything, the real test of a marketer’s skill is how well they adapt to change. In fact, in our most recent research, nearly 80% of marketers say their industry changed more in the past three years than in the last 50. So, how can you succeed in a world where the unprecedented has become common?

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Jeff Bullas

DECEMBER 13, 2022

An idea of how important lead generation is runs through their DNA. But, despite knowing full well the criticality of solid lead generation, many SaaS marketers do it wrong. In this article, we will discuss top lead generation mistakes that plague the SaaS industry and how you can avoid them. All SaaS companies understand this.

Customer Acquisition 260

Customer Acquisition User-Generated Non-Profit Transform 260

Jeff Bullas

FEBRUARY 13, 2023

We speed date, eat fast food, use emojis instead of words, pay for overnight shipping, and get started with social media without knowing why or what to expect. So, you get the temptation to jump on the social media bandwagon without a clear picture in mind of what you want to achieve. Get this: there are 3.77

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Rock Content

MARCH 19, 2024

If you’re in B2B marketing, you needn’t be told that success is more than just getting the word out about your products and services. Successful B2B marketing strategies aim to generate qualified leads with the potential to become ideal customers. However, B2B leads differ from other types in some crucial ways.

Whitepaper 92

Whitepaper Marketing Marketers eBook 92

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Martech

FEBRUARY 13, 2024

Brands leveraged the record-breaking viewership (123.7 Brands leveraged the record-breaking viewership (123.7 Here are some of the results from the game that marketers can take note of for the year ahead, including social media winners and top-performing brands. Image: Influential Market Intelligence.

Transform 124

Transform Entertainment Social Media Marketing Marketing 124

Sachs Marketing Group

FEBRUARY 26, 2024

Growing your social media following requires creativity, consistency, and engagement. A robust social media following is the golden ticket to enhancing brand visibility, driving engagement, and fostering loyalty. Your username should be consistent across platforms to avoid confusion.

Social Media Marketing 94

Social Media Marketing Transform User-Generated Advertising 94

Search Engine Land

FEBRUARY 29, 2024

Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new opportunities for savvy advertisers looking to expand their reach. These alternative platforms come packed with engaged users actively searching for products, inspiration and information. For years, Google and Bing have dominated paid search.

Advertising 121

Advertising Advertisers Gen Z eCommerce 121

SocialPilot

JANUARY 31, 2024

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable.

Influencer Marketing 87

Influencer Marketing User-Generated Education CRM 87

Buffer Marketing

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.   So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Gen Z 123

Gen Z Entertainment Transform User-Generated 123

Martech

DECEMBER 11, 2023

I am the first generative AI chatbot for marketing technology professionals. After that, how you can improve prompts to get even better answers from me. Prompt How should marketing integrate with technology efforts? Prebuilt integrations with popular CRM programs make this process easier for marketers.

Customer Journey 105

Customer Journey CRM Marketing Marketers 105

Buffer Marketing

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.   So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Gen Z 116

Gen Z Entertainment Transform User-Generated 116

Hubspot Marketing

SEPTEMBER 11, 2023

It's amazing how fast things can change in just one year. After combing through major reports on inbound marketing, content marketing, social media, and online behavior, as well as gathering our own data, we’ve compiled the top visual content marketing statistics for marketers to reflect on.

Content Marketing 111

Content Marketing Gen Z Health Inbound Marketing 111

Rock Content

MARCH 22, 2024

Staying on top of B2B marketing trends is essential for any successful brand or company today. As we move further into 2024, certain trends are gaining momentum, changing the way you need to think about your digital marketing strategy. First, you don’t have to throw out your entire current B2B marketing strategy.

Customer loyalty 86

Customer loyalty Marketing Marketers CMO 86

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. With the many platforms and apps, it can take time to understand where your audience spends time online. Therefore, companies must collect and analyze data from all sources — digital, social media and audience analytics.

Marketing Strategy 140

Marketing Strategy Whitepaper Key Performance Indicator Analytics 140

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Hashtags may be the answer.

Analytics 98

Analytics User-Generated Social Media Marketing Promotion 98

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

Influencer Marketing 114

Influencer Marketing Branding B2C Marketing 114

Customers.ai

FEBRUARY 7, 2024

Ralph Burns Founder & CEO at Tier 11 Twitter / LinkedIn Expertise: Digital Advertising, Direct Response Marketing Ralph Burns turned a blogging side gig into Tier 11, a leading digital advertising firm managing over $50 million in ads annually. You’ve gotta know who to listen to. Want to navigate the ad world like a pro?

Transform 103

Transform eCommerce Non-Profit Advertising 103

Sachs Marketing Group

FEBRUARY 14, 2024

Understanding how to repurpose content for social media can help your company amplify its reach, enhance engagement, and maximize ROI on every piece of content. It allows for consistent platform presence, caters to varied audience preferences, and reinforces messaging without additional resource expenditure.

Transform 90

Transform Entertainment Content Marketing Social Media Marketing 90

Hubspot Marketing

SEPTEMBER 22, 2023

In the never-ending quest for more traffic, marketers turn to search engine optimization (SEO) , pay-per-click advertising (PPC) , blogging , and social media marketing. The problem is that SEO takes time to work, PPC is expensive, Google is oversaturated with blog content, and it’s tricky to prove ROI with social media.

Inbound Marketing 120

Inbound Marketing B2C Fashion SEO 120

Hubspot Marketing

MARCH 14, 2023

According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. billion worldwide users , social media is a force to be reckoned with. That’s why businesses need to tune into social media for lead generation.

Gen Z 111

Gen Z User-Generated Social Media Marketing Millennials 111

Scoop.it!

JANUARY 11, 2024

era, B2B companies are struggling to get to the top of SEO rankings and stay at the top of potential customers’ minds. Only with a strategy to build the brand across all channels can marketers create brand authority. One way you can achieve this is through blogging – a crucial pillar of any effective content marketing strategy.

Branding 78

Branding Thought Leadership B2C User-Generated 78

Sachs Marketing Group

JANUARY 8, 2024

The advantages of social media advertising stand out significantly over other types of advertising. These platforms enable businesses to connect with their audience more personalized and engagingly, boosting visibility and interaction far beyond what traditional advertising methods typically achieve. What Are Social Media Ads?

Advertising 96

Advertising Advertisers Gen Z Social Media Marketing 96

Customers.ai

JANUARY 8, 2024

The life of a B2B marketer is never dull, especially when it comes to outbound lead generation. Let’s dig into five practical strategies to help future-proof your B2B outbound lead generation and thrive in this crazy environment. This year alone we’ve witnessed significant shifts that require strategic adaptability.

User-Generated 103

User-Generated CRM Outbound Marketing Law 103

Buffer Marketing

MAY 9, 2024

Social media search is growing. Google search results are increasingly filled with results from social platforms. According to this study , 87 percent of social media marketers say social search is vital to their strategy. What is LinkedIn SEO? Why is LinkedIn SEO important?

SEO 101

SEO User-Generated Thought Leadership Social Media Marketing 101

Marketing Insider Group

APRIL 15, 2024

It’s affected what we watch, how we shop, and the paths we choose in our careers. But now, there’s something new on the scene: B2B creators. These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices. Who Are B2B Creators? Image Source: Inc.

Transform 93

Transform Market Segmentation Manufacturing Thought Leadership 93

Rock Content

APRIL 17, 2024

Companies seeking to maintain a competitive presence in our modern digitally dependent world can benefit from strategic digital marketing. Trends consistently prove that customers, whether B2B or B2C, do their research online before buying. Enter digital marketing. What demographic group should my marketing campaigns prioritize?

Digital Marketing 52

Digital Marketing Whitepaper B2C Entertainment 52

Rock Content

APRIL 30, 2024

Your inbound content marketing strategy is a bigger part of your brand’s audience-facing image than you may realize. Amazing inbound marketing campaigns also foster lasting, powerful brand-customer connections. Amazing inbound marketing campaigns also foster lasting, powerful brand-customer connections.

Content Marketing 70

Content Marketing Inbound Marketing Outbound Marketing Direct Mail 70

Martech

OCTOBER 30, 2023

I am the first generative AI chatbot for marketing technology professionals. After that, how you can improve prompts to get even better answers from me. Prompt: How to market myself on TikTok. Remember, TikTok is a rapidly evolving platform, so it’s important to stay up-to-date with the latest trends and features.

Entertainment 94

Entertainment Social Media Marketing Fashion User-Generated 94

Buffer Marketing

FEBRUARY 14, 2024

  We selected the podcasts on this list so that whether you’re looking for advice to grow as a content creator or for the latest marketing news, you’ll likely find something that resonates enough for you to consistently return to and feast your ears.  

Entertainment 99

Entertainment Health Influencer Marketing Education 99

Martech

APRIL 22, 2022

Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. In this piece, we will dive deep into the value of AI technologies in marketing.

Transform 145

Transform Marketing Marketers Analytics 145

Marketing Insider Group

JANUARY 21, 2022

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. Here are 5 hacks you can use to boost your company’s organic social media reach. There are different best practices for every social media platform.

Social Media Marketing 126

Social Media Marketing Entertainment Analytics Industry Insights 126

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. ad campaigns and creator marketing activations.

Gen Z 113

Gen Z Millennials User-Generated Marketing 113

Hubspot Marketing

APRIL 18, 2022

When it comes to social media , there are a lot of differences in which channels B2C and B2B brands prioritize. According to HubSpot Blog Research surveying 500+ marketers in 2021, 75% of B2B businesses currently leverage Facebook compared to only 66% of B2C. B2B Trends and Tactics.

B2C 115

B2C Market Trends Marketing Marketers 115