Search Engine Land

DECEMBER 6, 2023

The purchase journey of a B2B buyer differs greatly from that of a B2C shopper. Below are top tips for ensuring your SEO strategy is set up for success across every stage of the B2B buyer’s journey. Awareness stage The beginning of the B2B buyer’s journey.

SEO 106

SEO CRM B2C eBook 106

Martech

APRIL 11, 2024

Indeed, marketers use AI to brainstorm ideas, write copy, generate content, improve audience targeting, build landing pages, analyze data, parse text and find insights, customer intelligence and more. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years. Here’s why. But let’s not forget principles.

Manufacturing 126

Manufacturing Marketing Marketers CRM 126

Scoop.it!

NOVEMBER 2, 2023

While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? And how does your product or service fit into the solution? And how does your product or service fit into the solution? What motivates them?

Digital Marketing 84

Digital Marketing Gen Z Manufacturing Customer Journey 84

Marketing Insider Group

MAY 31, 2023

Odds are you already know how important it is to attract and retain customers. But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? Why Use Customer Journey Mapping Tools? So, how do you map the customer journey?

Customer Journey 102

Customer Journey Customer Whitepaper Marketing 102

Martech

FEBRUARY 23, 2024

Yet, how do we achieve this on non-gated websites where visitor identities are shrouded in anonymity? The journey to conversion is often a marathon, not a sprint, with visitors potentially making multiple visits before opting to reveal their identity through a form fill. How do we engage visitors when we know so little about them?

Transform 98

Transform Customer Journey Analytics Millennials 98

Hubspot Marketing

AUGUST 26, 2022

Fortunately, I put together nine marketing automation best practices that will keep your company on track to meet its marketing goals, generate leads, and increase revenue. Map your lead flow. Know the buyer's journey. Create your buyer personas. Create engaging content. Map your lead flow.

CRM 92

CRM Marketing Marketers Shipping 92

Exposure Ninja

FEBRUARY 9, 2024

Optimising your website is crucial to drive more traffic, leads, and sales. But with so many pages on your site, how do you know which ones to focus on? This guide will walk you through the main ways to optimise your website, with tips on how to apply these to your homepage, product and service pages, category pages, and more.

User-Generated 59

User-Generated PR SEO Transform 59

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. Here’s your current B2B buyer. Quick Takeaways. Millennials Rule.

Content Marketing 143

Content Marketing Millennials Marketing Marketers 143

Martech

NOVEMBER 9, 2023

One certainty for marketers over the last dozen years is that Scott Brinker’s martech landscape map would grow. The map, which started in 2011 with only 150 companies listed, now contains over 11,000 companies* — a ridiculous growth rate of over 7,000%! The glory days of “build it and they will come” may be over.

CMO 113

CMO Product SEO Marketing 113

Marketing Insider Group

FEBRUARY 1, 2021

You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. Source: G2.

Copywriting 143

Copywriting User-Generated Marketing Marketers 143

Martech

SEPTEMBER 19, 2023

Let’s dive into this growing trend to discover how the synergy between BDRs and the marketing team can impact your strategy and outcomes — and help you outdo your competitors. The drivers behind BDRs and marketing coming together Traditionally, marketing teams take care of inbound lead generation and content creation.

Marketing 119

Marketing Marketers Customer Journey Traditional Marketing 119

Digital Marketer

MAY 4, 2023

Today, consumers have an increasing number of options for how to interact with your brand. While it’s great that technology has provided us with plenty of new methods and marketing tactics, it also means you need to up your game. The way your brand presents itself at various touch points is a major factor in conversions.

Customer 79

Customer Customer Journey Gen Z Affiliate Marketing 79

Martech

MAY 30, 2023

“Meet your customers where they are.” It’s crucial to offer your target audience the support they need when they need it. This means creating and delivering content that answers their questions, solves their pain points and encourages them to invest in your product — all at the right time and place.

Marketing 95

Marketing Marketers Customer Journey Customer 95

Hubspot Marketing

JANUARY 4, 2024

In the eight years of my marketing career, I've always believed that good marketing ultimately boils down to how well you know your buyers. For me, creating buyer personas has been key to truly understanding the person on the other side of the screen. But creating buyer personas isn't a game of guesswork.

Analytics 109

Analytics Copywriting Communications Market Research 109

Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? What topics should you cover in your niche to effectively pull in new traffic, leads, and customers? How do you stand out from your competitors and rise above the noise? The answer is simple: conduct a content gap analysis.

Customer Journey 126

Customer Journey Market Research SEO Content Marketing 126

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content.

Market Trends 114

Market Trends Content Marketing Customer Journey Transform 114

Neil Patel

MARCH 16, 2021

Yes, your PPC campaigns can be expensive if you haven’t mapped out your ads to the buyer’s journey. However, when you combine PPC with customer journey mapping, you effectively guide your potential customers through all the phases to make a sale. What Is Customer Journey Mapping?

Customer Journey 113

Customer Journey Customer User-Generated Whitepaper 113

Rock Content

MAY 15, 2023

In today’s digital world, you might say a brand is only as good as its content marketing. Content marketing provides consumers with the information they need to purchase or order a service. Learning how to use WriterAccess could help you reach those consumers better. WriterAccess is your gateway to exceptional content creation.

Customer Journey 75

Customer Journey Transform Place eBook 75

Search Engine Land

OCTOBER 10, 2023

It’s no longer just about being present, but being discoverable, chosen and seamlessly integrated into the intricate web of customer journeys. This article explores findability and how a robust omnichannel findability strategy can help brands create meaningful and lasting customer relationships. What is findability?

Key Performance Indicator 110

Key Performance Indicator Customer Journey Logistics User-Generated 110

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. But what’s the ROI of the awareness you’re building and the consideration?”

Influencer Marketing 102

Influencer Marketing Customer Journey Health Marketing 102

CXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. Omnichannel marketing is the combination of offline and digital marketing channels to create a consistent customer experience at every touchpoint and every stage of the buyer’s journey.

Customer 99

Customer Customer Journey Non-Profit Marketing 99

Sprout Social

OCTOBER 12, 2020

As social marketers, we spend a lot of time focused on content marketing conversion. It’s how leadership measures results, even as marketers we know that conversion is just the desired end result and not the whole journey. We need a complete content funnel optimized at each stage for conversion. — Fluent ??

Thought Leadership 141

Thought Leadership User-Generated Education Branding 141

Sprout Social

JULY 14, 2023

Jill Rowley Salesforce When your marketing team is enabling sales , it becomes easier to achieve target goals. Consequences of sales and marketing misalignment Overcoming common challenges to sales and marketing alignment Benefits of sales and marketing alignment How to align sales and marketing teams What is sales and marketing alignment?

Key Performance Indicator 76

Key Performance Indicator Marketing Marketers Communications 76

Neil Patel

MARCH 1, 2023

When targeting businesses vs. customers with your SEO tactics, there are different formulas that come into play. But the answer is always the same: “Content matters.” The right keywords mean people can find you when searching for products and services like yours. So, how do you know which keywords will lead to conversions?

B2C 91

B2C SEO User-Generated Shoppers 91

CXL

JUNE 16, 2022

Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. Consistency is the cornerstone of good marketing.

User-Generated 124

User-Generated Marketing Marketers Customer Journey 124

Rock Content

DECEMBER 15, 2023

and “How to improve B2B customer experience?” Then, unless it’s a family purchase or a high-cost purchase that you need to discuss it with your partner, you can make the decision all on your own. You don’t need to ask anyone else’s opinion, and when you’re happy, you can click that “Buy” button and make your purchase.

Customer 67

Customer B2C Price Customer Journey 67

Neil Patel

OCTOBER 27, 2021

You’re not seeing results from your SEO strategy, and you’re about one ranking away from throwing your laptop out the window. You’re publishing new content consistently. You have a thorough content promotion strategy. You have a leak in your SEO strategy. How to Do Quarterly SEO Planning.

SEO 145

SEO Customer Journey Promotion User-Generated 145

Vertical Response

APRIL 26, 2024

Deciphering which KPIs truly matter for your kpi marketing strategy can be the key to unlocking campaign success. In this article, we cut through the clutter to highlight the top marketing KPIs to track in 2024, equipping you with the knowledge to measure and augment your kpi marketing efficiency.

Shipping 59

Shipping Key Performance Indicator Marketing Marketers 59

Duct Tape Marketing

DECEMBER 11, 2020

In order to do anything meaningful, you have to know where you’re going and how you’re going to get there. If you want your business to be successful, you have to have a game plan. And how do you create an action plan that sets you up for success? And how do you create an action plan that sets you up for success?

Customer Journey 96

Customer Journey Traditional Marketing Marketing Marketers 96

Litmus

JULY 14, 2023

If your email goals are bigger than your budget or the pressure on your team increases, you need to work smarter with email workflow automation. Here’s how email workflow automation benefits both subscribers and email teams. It’s the best of both worlds, right? The latter, obviously.

Transform 68

Transform Customer Journey Shoppers Shipping 68

Rock Content

JUNE 27, 2023

Over the last decade, Rock Content has been an industry leader for content marketing and SEO for businesses. For a long time, our SEO focus was centered on increasing traffic in order to increase brand awareness and position ourselves as an expert in the marketing and content communities.

SEO 79

SEO User-Generated Transform Education 79

Hubspot Marketing

JUNE 16, 2022

How can you be sure that your business is taking advantage of every opportunity to attract local customers? One way is to perform a local SEO audit — a thorough assessment of your search engines rankings and the actions you should take to improve or maintain your local online presence. How to Do a Local SEO Audit.

SEO 121

SEO Analytics User-Generated Customer 121

Exposure Ninja

OCTOBER 17, 2023

Some terms are more useful than others, and knowing what a marketing funnel is is essential to understanding how your customers think. From first hearing about your business to purchasing a product or a service from your site — a marketing funnel outlines your customer’s journey with you.

B2C 52

B2C Marketing Marketers Affiliate Marketing 52

Martech

SEPTEMBER 17, 2021

Join us in the virtual realm to continue your on-demand MarTech journey, or to relive highlights from the past week. In nearly every case, DAM buyers find themselves with a desire to advance their enterprises along this phased maturity spectrum. 2021 Stackies: How the winners design their stacks. Read more here.

B2C 109

B2C Advertising Advertisers Search Marketers 109

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

A vertical approach can be very effective when marketing to target accounts as well, helping you and your organization deliver a more personalized experience. It’s also critical to look at your own database and leverage the sales and customer success teams for insights as well. Identify Your Personas. Healthcare.

Thought Leadership 132

Thought Leadership Manufacturing Marketing Marketers 132

Marketing Insider Group

JULY 22, 2020

In the process, your strategies become more data-driven and optimized for context and relevance. In the process, your strategies become more data-driven and optimized for context and relevance. So how should marketers utilize automation in order to see the greatest benefits? Determine Your Customers’ Actual Journey.

Email Marketing 128

Email Marketing Customer Journey Whitepaper Marketing 128

Digital Marketer

MAY 23, 2022

For every 100 people in your sales funnel, 97 won’t buy a darn thing from you. But what can you do about those 97 people who ended up in your funnel? If 3% of people are buying your offer, I bet you could sell more. The key to making more sales is to optimize your sales funnel. Your job is two-fold.

Copywriting 92

Copywriting Transform Customer Journey Customer 92