Martech

APRIL 8, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. I am the first generative AI chatbot for marketing technology professionals. After that, how to improve prompts to get even better answers from me. I am trained with MarTech content.

Analytics 91

Analytics Market Research Market Trends Communications 91

Digital Marketer

APRIL 16, 2024

But, how many of you are working closely with your head of sales to ensure that the opportunities you help generate actually convert into paying clients? Ultimately, if you want to be seen as a successful marketer, you’re going to have to show that marketing is driving sales. That’s a no-brainer, right?

Non-Profit 92

Non-Profit Price Customer Acquisition Management 92

Tiecas

APRIL 23, 2024

Manufacturing lead generation is a perennial top priority for most manufacturers. To thrive, these companies must consistently attract qualified leads to fuel their sales pipelines. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!”

Manufacturing 64

Manufacturing Inbound Marketing User-Generated Transform 64

Sprout Social

APRIL 25, 2024

These can range from everyday content creation, to long-term strategic planning and reporting, to frameworks for collaborating with other teams and partners. If they had more time, they’d spend it responding to customers and planning strategic initiatives. When you’re already spread thin, every minute counts. Download the template 2.

Social Media Marketing 109

Social Media Marketing Key Performance Indicator Influencer Marketing Management 109

Search Engine Land

APRIL 24, 2024

Lead generation opportunities LinkedIn offers several ad formats specifically designed for lead generation, such as Sponsored InMail and Lead Gen Forms. Lead generation opportunities LinkedIn offers several ad formats specifically designed for lead generation, such as Sponsored InMail and Lead Gen Forms.

Advertising 98

Advertising Advertisers Thought Leadership User-Generated 98

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. You have worked closely with the client, prepared all the necessary content, assets and targeting, and are confident about the potential success. Here’s why this partnership matters and how you can develop it.

CRM 106

CRM Digital Marketing Customer Acquisition Communications 106

Hubspot Marketing

DECEMBER 26, 2023

Experimenting with your lead generation content is crucial to build a strong content strategy. Fresh types of content can expand your reach to attract more — and possibly better — leads. Top Lead Generation Content Types The best lead generation content types can help your business’s reach grow by leaps and bounds.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Martech

MARCH 19, 2024

How do we as marketers meet those expectations and set our brands apart?” ” asked Talisha Padgett, Microsoft’s general manager, martech platforms and AI, in her keynote kicking off Day 1 of The MarTech Conference. The technology can be used to generate more leads, increase revenue and drive repeat business or loyalty.

Customer 98

Customer Analytics CRM Product 98

Marketing Insider Group

JANUARY 8, 2024

Artificial intelligence has evolved from a buzzword to a remarkable force, reshaping how B2B businesses connect with their audience, analyze data, and craft strategies. With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth.

Key Performance Indicator 103

Key Performance Indicator Transform Marketing Mix Marketing 103

Customers.ai

DECEMBER 27, 2023

Enter lead enrichment. Lead enrichment helps you refine and enhance the data you have on your leads, allowing you to personalize your outreach with precision, and build those personal connections. While it may sound simple, good lead enrichment requires having the right technology in place. What is Lead Enrichment?

Transform 113

Transform CRM User-Generated Management 113

Hubspot Marketing

APRIL 2, 2024

This year, business leaders expected sharper dips as more consumers finally unplugged. Aside from this, they were also dealing with frequent HR requests from employees who'd been waiting months to take vacations or change companies entirely. Then, we compared their summer results to pre-pandemic benchmarks from the summer of 2019.

Manufacturing 98

Manufacturing Communications Health Analytics 98

Rock Content

APRIL 15, 2024

Setting up a successful content creation strategy involves several key elements including understanding your audience , setting clear objectives, developing a content calendar, assembling a capable content team, and having mechanisms to measure success. Success requires the right strategy and tools. You’re not alone.

Transform 52

Transform Logistics SEO Management 52

Scoop.it!

APRIL 11, 2024

According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. In addition, 99% of marketers cite webinars as key to their plans. The brand recently hosted a webinar session to educate its audience on how to do efficient keyword research.

Content Marketing 86

Content Marketing Branding Marketing Marketers 86

Martech

NOVEMBER 3, 2023

Many enterprises are now doing annual planning for 2024. How can we make a plan that’s firm enough to serve as the foundation for an annual budget and flexible enough to adapt to unexpected market changes? They are well-equipped to challenge the status quo and offer innovative solutions to the planning process.

Transform 110

Transform Marketing Plan Communications Analytics 110

Orbit Media Studios

FEBRUARY 28, 2024

You’ve been through the web design process before. The goal is to have a direct and forthright conversation about goals, process and requirements. You want to see how they think. How can you quickly get a sense for their skills, capabilities and style? How to choose the right partner? It’s time to redesign.

User-Generated 90

User-Generated Analytics SEO Communications 90

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Executives now find their content mixed in alongside AI-generated LinkedIn posts (often with little to no substance).

Customer 108

Customer Transform Thought Leadership Law 108

Lynton Web

MARCH 7, 2024

HubSpot comes with several default reports to analyze your lead and customer data so you can make informed business decisions. HubSpot Reporting Basics Reporting is not merely the act of generating charts and graphs. It's a strategic process involving data collection, analysis, interpretation, and presentation. Let’s dig in.

Customer Acquisition 105

Customer Acquisition User-Generated Analytics Customer Journey 105

Martech

JANUARY 25, 2024

Everything in this new year should be about setting goals for the year, creating aspirations and deciding what we need to accomplish — like how we will reach that seemingly impossible sales number our boss gave us because we smashed our goal in 2023. Welcome to 2024! If you find yourself in the front seat of the struggle bus, do what I do.

Email Marketing 131

Email Marketing Marketing Marketers Marketing Plan 131

Martech

FEBRUARY 12, 2024

It was planning time. The content for the new product line needed revamping, and sales were carping about the lack of leads. She started by looking at what her favorite generative AI tool said about the challenges she and other marketing managers faced. It had to be different. Out came a long list.

Marketing 103

Marketing Marketers Telemarketing Customer Journey 103

Hubspot Marketing

MAY 30, 2022

And instead of subjecting yourself to trial-and-error processes that would certainly waste time, you can use the following marketing templates to expedite your company’s success in marketing, sales, and project management. You will also need to keep tabs on how closely you’re sticking to your projected expenses.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Martech

APRIL 15, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. I am the first generative AI chatbot for marketing technology professionals. After that, how to improve prompts to get even better answers from me. I am trained with MarTech content.

User-Generated 83

User-Generated Management Customer Promotion 83

Tiecas

MARCH 21, 2024

Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.” Sales & Marketing Alignment: As mentioned earlier about my conversations with manufacturers, the “more leads” cry is often a misdiagnosis.

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Martech

OCTOBER 19, 2023

Yet, nine in 10 also say they are misaligned across strategy, process, content and culture. Conversion rate across the funnel Monitoring the conversion rate at each stage of the customer journey provides invaluable insights into the effectiveness of marketing efforts, the sales process and product offerings. New revenue.

Product 126

Product Customer Acquisition Key Performance Indicator Customer Journey 126

Search Engine Land

NOVEMBER 13, 2023

This guide highlights how agencies can automate or expand their capabilities to delight and retain their clients for years to come: 1. Setting realistic expectations, creating detailed plans, and maintaining regular communication are vital steps to combating issues. It can lead to a lack of focus and hinder the quality of work.

Transform 100

Transform Whitepaper Non-Profit CRM 100

Marketing Insider Group

APRIL 8, 2024

That’s right—in a world awash with generic AI solutions, CustomGPT stands out by offering something that seems almost too good to be true: customization that actually meets your specific requirements. Stick with us, and we’ll show you how CustomGPT is changing the game and how you can leverage it to stay ahead.

Transform 104

Transform Customer Management Communications 104

Buffer Marketing

APRIL 11, 2024

Meanwhile, when successful startups face a challenge or growth goal, execs don’t ask, “Who? Meanwhile, when successful startups face a challenge or growth goal, execs don’t ask, “Who?” Here's how: Unfilled positions. Think nonprofits and Silicon Valley startups have nothing in common?

Energy 106

Energy Marketing Marketers Direct Mail 106

Martech

MAY 18, 2023

It’s important to have a solid strategy in place for attracting and engaging qualified attendees to ensure that your virtual event is a success. It’s important to have a solid strategy in place for attracting and engaging qualified attendees to ensure that your virtual event is a success.

Thought Leadership 91

Thought Leadership CRM Promotion Place 91

Hubspot Marketing

DECEMBER 1, 2023

Optimizing your website to generate leads is a no-brainer. However, it's not as simple as throwing a “Click Here” button on your home page and watching the leads pour in. In this post, we'll go over some quick ways that actually work to optimize your website for lead generation. Start with a goal. Find a CMS tool.

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

Hubspot Marketing

MAY 13, 2022

With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? If you're a small business and you're unsure how to jumpstart your strategy, this digital marketing strategy template will help you get there. So, how do they differ?

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Search Engine Land

SEPTEMBER 15, 2023

Large Language Models (LLMs) remain a hot topic in SEO – especially with the popularity of OpenAI’s ChatGPT and other generative AI tools with user-friendly chat interfaces. It’s so easy to get excited about the potential of generative AI and what it means for an SEO strategy. Evaluating the quality of generated responses.

Management 137

Management SEO Key Performance Indicator User-Generated 137

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Did you know 80% of successful content marketers have a documented content marketing strategy? Source ) Why is that? In my experience working with manufacturers and industrial companies, too many are in a rush to pump out more content without a strategy in place.

Marketing Strategy 92

Marketing Strategy Manufacturing Thought Leadership Marketing 92

Search Engine Land

MARCH 28, 2024

This article provides a comprehensive guide to maximizing success with global site migrations while protecting organic search traffic. Before the migration Your actions during the initial discovery and planning phases can significantly impact the project. For a multimarket deployment, timing is very important. URL changes.

SEO 92

SEO User-Generated Management Search Marketers 92

Hubspot Marketing

SEPTEMBER 26, 2023

Marketing plans provide a framework to funnel customers from awareness to decision to purchase. When it comes to software-as-a-service (SaaS) offerings, these plans must account for the recurring nature of SaaS solutions. Table of Contents What is a SaaS marketing plan? SaaS plans prioritize revenue over time.

Marketing Plan 94

Marketing Plan Gen Z User-Generated Price 94

Hubspot Marketing

OCTOBER 27, 2022

Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it's up-to-date, innovative, and engaging for your prospects and customers – no matter when or how they intend to buy. Let's dive into those, now.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Search Engine Land

SEPTEMBER 6, 2023

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up for success amid an ever-crowded holiday shopping field.

SEO 134

SEO User-Generated Shoppers Retail 134

Hubspot Marketing

OCTOBER 23, 2023

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. Even the most seasoned writer can struggle to keep up with demand, so taking advantage of the AI tools available to streamline your process and boost your productivity is crucial. Hypotenuse.AI

Copywriting 120

Copywriting User-Generated Influencer Marketing Marketing 120

Rock Content

FEBRUARY 16, 2024

When talking about digital success, the role of a content marketing agency stands out as a pivotal force. It’s no secret that content marketing continues to be at the forefront of any successful strategy. Still, you are never truly removed from the process, nor do you really want to be. If not, you may be considering it now.

Marketing Strategy 89

Marketing Strategy Whitepaper eBook Marketing 89