Hubspot Marketing

DECEMBER 11, 2023

It’s X vs. Threads, the battle of short-form social media. In the other corner, we have rookie Threads, who’s betting big on user control and wants everyone to play nice. Will Threads promise a better, safer platform for public conversations? X vs. Threads: What’s the difference? What is Threads?

Gen Z 97

Gen Z Branding Advertising Advertisers 97

Search Engine Land

SEPTEMBER 25, 2023

Among them are Core Web Vitals, a set of performance signals that Google deems critical to all web experiences. This article covers the current set of Core Web Vitals and key tips and tools to improve your web performance to deliver a good page experience for users. Today, connection speeds are faster.

SEO 121

SEO User-Generated Shipping Customer 121

Buffer Marketing

OCTOBER 13, 2022

As an entirely remote team of more than 80 people, how we communicate is critical to how we operate as a company, collaborate, and build a solid remote culture. Give it a read, and let us know your thoughts on Twitter ! As they say, clear is kind. Check our top communications tools, either daily or weekly.

Communications 118

Communications Management Customer 118

Search Engine Land

JULY 11, 2023

Threads has become the fastest-growing social media platform in history since it launched on July 5. Within the first hour alone, it received a whopping five million sign ups – just three months after Meta confirmed it was working on an alternative to Twitter. Is Threads the best alternative for advertisers?

Marketing 96

Marketing Marketers Retail Advertising 96

Search Engine Land

MAY 9, 2024

In this article, you will learn: How to properly monitor what is said about your brand online across different platforms. How the right strategy and different processes can defend your brand from potential threats. The growing number of users researching AI-powered platforms gives us an idea about just how big the issue may become.

Management 110

Management User-Generated eCommerce Affiliate Marketing 110

Martech

JULY 12, 2023

Threads has become the fastest-growing social media platform in history since it launched on July 5. Within the first hour alone, it received a whopping five million sign-ups — just three months after Meta confirmed it was working on an alternative to Twitter. Here’s everything you need to know… What is Threads?

Marketing 98

Marketing Marketers Retail Social Media Marketing 98

Buffer Marketing

JANUARY 29, 2024

  Bluesky also uses automated tools for the initial flagging of potentially harmful content.    Bluesky's ever-evolving moderation approach isn’t perfect, but it demonstrates a commitment to a balanced and secure user experience. The platform became popular as users looked for alternatives to Twitter/X in 2022.

Management 94

Management Customer Promotion Social Media Marketing 94

Hubspot Marketing

DECEMBER 11, 2023

In July 2023, Mark Zuckerberg launched Meta’s much-anticipated X competitor: Threads. As explained in Meta’s official announcement , “Threads is to take what Instagram does best and expand that to text, creating a positive and creative space to express your ideas." Table of Contents What is Threads? Why was Threads created?

User-Generated 76

User-Generated Health Global Marketing Advertising 76

Buffer Marketing

AUGUST 3, 2023

Contrary to how we typically start articles, I want to share a disclaimer: we know as much about Threads as you do. That means we won’t be sharing any strategies or research-backed tips – instead, we’ll focus on: what you need to know about Threads and personal and expert observations about the platform.

Social Media Marketing 79

Social Media Marketing Entertainment Communications Education 79

Buffer Marketing

APRIL 8, 2024

But, I quickly realized how much untapped potential this platform offered for me and other small business owners. I may not know the kind of returns or conversions they’re getting, but it’s unlikely they would run an ad on social media up to those numbers if they weren’t seeing results.

Education 112

Education Advertising Advertisers Branding 112

Hubspot Marketing

AUGUST 8, 2023

Instagram‘s off-shoot app, Threads, is Meta’s answer to Twitter (now rebranded to "X" by Elon Musk). Dubbed a "Twitter Killer," Threads amassed 100 million users in just five days. So how are content creators adapting to the new Instagram Threads? So how are content creators adapting to the new Instagram Threads?

User-Generated 89

User-Generated Promotion Place Branding 89

Hubspot Marketing

JULY 31, 2023

In early July, Instagram released its latest app Threads and immediately captured everyone’s attention. Within 10 days, Threads had reached a whopping 100 million active users , even trending on Twitter, the incumbent. Let’s dig into: What Threads is How to Create a Profile Key Features What It Might Mean for Marketers What is Threads?

User-Generated 90

User-Generated Management Product Customer 90

illumin

JANUARY 16, 2024

eMarketer predicts that by 2025, adults in the US will spend more time on TikTok than on Facebook. eMarketer predicts that by 2025, adults in the US will spend more time on TikTok than on Facebook. of US digital ad spending. Understanding Meta advertising trends is essential for marketers. per user, per hour by 2025.

Advertising 104

Advertising Advertisers Retail User-Generated 104

Businesses Grow

JANUARY 2, 2024

How to deal with the existential threat of AI The theme of {grow} has always been the intersection of marketing, strategy, and humanity. Looking at that intersection has never been more important — AI is nipping at the heels of our skill sets, careers, and business models. It’s a fun romp through the possibilities of AI!

Gen Z 109

Gen Z Education Marketing Strategy Branding 109

Digital Marketer

DECEMBER 21, 2023

First, think of how vast the internet is, and how impossible it is to reach every crack, corner, and crevice. Four More Reasons to Use Reddit for Digital Marketing 1. Extend Customer Service Reach In the same vein, we can extend our customer service efforts by researching threads where our business or product is mentioned.

Management 96

Management Branding Social Media Marketing Place 96

Hubspot Marketing

FEBRUARY 26, 2024

and how to format a cover letter and write a formal complaint. Missing Salutation or Signature Can someone follow up on this for me? Many people don’t have a reply email signature, so emails in a group thread can get confusing when an email isn’t attributed. To be fair, this isn’t anyone’s fault.

Communications 109

Communications Energy Place 109

Buffer Marketing

APRIL 18, 2024

While the other social media platforms have been racing to keep up with TikTok’s short-form video offering since it burst onto the market in 2016, TikTok has flipped the script with the launch of its own photo-sharing app. Everything TikTok can do, Instagram can do better — and vice versa.

Affiliate Marketing 105

Affiliate Marketing Analytics Management SEO 105

Hubspot Marketing

FEBRUARY 14, 2024

If you’re reading this, you might still be working like that: more spreadsheets than you can bear to think about, project managers stressed with deliverables and shaky briefs, leaving the team to use their best guess. I’ve included my review of each tool, how I found it, the AI features, the price, and who I think it’s best for.

Management 110

Management Price User-Generated CRM 110

Buffer Marketing

APRIL 22, 2024

A layer deeper, we see how the events accelerated new trends that shape our world today, like the rise of solopreneurship. But after achieving initial success, they bump into the same problem: They must moonlight as marketers to scale up. How can you streamline the process? Enter social media. The numbers don’t lie.

Thought Leadership 102

Thought Leadership Real Estate User-Generated Food 102

SocialPilot

MAY 7, 2024

If not, stick with us. This guide will explain how to use Twitter for business and provide tips on improving your brand personality and connecting with your audience on a more personal level. TRY SOCIALPILOT FOR FREE Why Should Businesses Use Twitter/X? The question is: are you doing it all correctly? Full of character.

Real Estate 83

Real Estate Marketing Marketers Promotion 83

Buffer Marketing

AUGUST 3, 2023

Contrary to how we typically start articles, I want to share a disclaimer: we know as much about Threads as you do. That means we won’t be sharing any strategies or research-backed tips – instead, we’ll focus on: what you need to know about Threads and personal and expert observations about the platform.

Social Media Marketing 52

Social Media Marketing Entertainment Communications Education 52

Hubspot Marketing

APRIL 12, 2023

If you work in an office, chances are that you've heard of Slack, or you might even be using it right now. If you've recently started using Slack and are just figuring out the platform — or if you're still trying to decide if you should implement it for your business — we've got you covered. How much does Slack cost?

Communications 121

Communications Price Management Food 121

Buffer Marketing

FEBRUARY 7, 2024

Here’s how to get more followers on Twitter/X organically.   Open your profile on X in a new tab and use this checklist to make sure it ticks all the boxes: Profile photo: A high-quality, well-lit photo or brand logo.   There are more significant changes on the horizon, too. to get the most out of this single link.

Analytics 110

Analytics Real Estate User-Generated Social Media Marketing 110

Buffer Marketing

OCTOBER 2, 2023

Meta is set to unveil new 'sassy' AI chatbots later this week , with one being self-described as a "sassmaster general" with “superior intellect, sharp wit, and biting sarcasm. This can potentially open up new, immersive ways to share content and engage with your audience. The possibilities are enticing.

User-Generated 96

User-Generated Analytics Management Advertising 96

Buffer Marketing

AUGUST 31, 2023

Her content about learning how NFTs work and documenting her progress in creating them attracted an audience of more than 22,000 subscribers. In the process, she learned how to grow on YouTube and gained an appreciation for the medium. “I made a video about my NFT journey, and it blew up.

Education 117

Education SEO Product 117

Search Engine Land

NOVEMBER 7, 2023

But how many of us really think about those crucial next steps – sharing them in the right communities to help ensure they reach our target audiences? I’ve noticed many cases where popular articles on social media end up being featured in Google Discover. And how do you ensure content is social-media friendly?

Retail 109

Retail SEO Price Fashion 109

Search Engine Land

OCTOBER 6, 2023

Whether you have just built your first search campaign or have already set up thousands, once you hit the “launch” button, you’re probably already thinking about how to effectively track and share the results of your efforts. How are you pacing to your budget? What are your main campaign goals?

Key Performance Indicator 120

Key Performance Indicator Education User-Generated Customer 120

Search Engine Land

FEBRUARY 13, 2024

Many have argued that it should be E-E-A-T-T to include timeliness, but in that case, I think we could come up with some much more interesting acronyms. They’re guides for human raters to use for various tasks. That led me to do an X thread , and several people replied asking for a blog post, so here we are.

SEO 124

SEO User-Generated Place Search Marketers 124

Search Engine Land

MARCH 15, 2024

A great tool to start with here (particularly if you’re in the NeverGA4 crowd or your GA4 reports just aren’t adding up ) is Google Search Console. Google’s released a surprisingly useful guide of their own on this topic with some good high-level approaches to this diagnosis. Search types (web, images, video, news). Page reports.

SEO 101

SEO Search Marketers Branding Analytics 101

Search Engine Land

APRIL 23, 2024

Here’s why, how this mindset routinely sabotages keyword research and how to fix it. Why keyword research is hard (and misunderstood) Anyone anywhere can fire up a keyword research tool and export a giant list of “relevant” keywords. Data dumps on their own won’t help you; they’ll probably only hurt you. It’s slow.

Transform 107

Transform SEO CRM Customer Acquisition 107

Set Up

MAY 14, 2024

From the very beginning of the relationship, setting expectations and getting and staying on the same page throughout the relationship is important. From the very beginning of the relationship, setting expectations and getting and staying on the same page throughout the relationship is important. Is there a QA process in place?

New Technology 59

New Technology Marketing Marketers Energy 59

Hubspot Marketing

SEPTEMBER 18, 2023

Nowadays, it seems like new social media platforms are cropping up while older ones crumble. Think about how the fall of Vine gave way for Instagram videos to gain popularity and how many Vine content creators had to pivot to platforms like Instagram and, later, TikTok. Use tools like surveys, analytics, and polls to find out.

Place 100

Place Analytics Branding Marketing Strategy 100

Martech

FEBRUARY 15, 2024

Artificial intelligence (AI) has come a long way over the past decade, from early chatbots to today’s virtual assistants that integrate with multiple applications to “learn” about us. This sort of thing has cropped up before, and it has always been due to human error.” Honestly, we have had mixed results.

Shipping 114

Shipping Communications Management Product Marketing 114

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. With a greater and greater need for a social presence and an overwhelming amount of platform choices, it can be hard to pick which social channels to use. Your platform choice will likely change based on your audience.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Search Engine Land

FEBRUARY 7, 2024

This article discusses what you need to know about value-based bidding, how it differs from “Maximize conversions,” and two approaches to implement VBB for your Google Ads account. Using specific website functionalities such as a chat or quote system. More advertisers are exploring the potential of value-based bidding (VBB).

Non-Profit 112

Non-Profit Whitepaper Advertising Advertisers 112

Neil Patel

DECEMBER 29, 2020

So, how do you choose the best dedicated hosting service to give you the most value for your money? So, how do you choose the best dedicated hosting service to give you the most value for your money? How to Choose the Best Dedicated Hosting for You. Are you serious about growing your business? But what’s the next step?

Price 143

Price Management Customer Place 143

Martech

OCTOBER 11, 2023

Unlike the B2C world, which successfully uses multiple social media platforms to engage with consumers and drive revenue, B2Bs have struggled to find the “killer app” for its social programs. More bluntly, how do businesses use these social media channels to impact their business performance? aimed at buyers and prospects.

Pharmaceutical 122

Pharmaceutical Thought Leadership B2C Social Media Marketing 122