Martech

OCTOBER 25, 2021

“UX is more than just designing a modern website; UX really is a strategy,” said Kelly Gustainis, Lead UX Researcher at Pantheon, in her recent MarTech session. How to implement the best UX strategy in a changing digital environment. Using personalization to create marketing moments.

User-Generated 98

User-Generated Product Branding Customer 98

Neil Patel

FEBRUARY 15, 2021

However, slapping together a website using a free platform, with themes and plugins, isn’t enough. How Web Design Contributes to Your SEO. You can use an SEO analysis tool to check for and rectify errors on your website. How UX Affects Website Design. On the other hand, website design also influences UX.

SEO 137

SEO B2C Customer Journey Digital Marketing 137

Search Engine Land

NOVEMBER 9, 2023

Consumers use Amazon as a one-stop ecommerce shop and YouTube as a how-to university. People don’t passively use the default search engine on their browsers anymore. Work closely with UX designers to create websites that are easy to use and navigate. All of this change has led to some big questions for us.

SEO 112

SEO PR Transform eCommerce 112

Search Engine Land

DECEMBER 5, 2023

The silver lining is that Google isn’t forcing B2B marketers to use Performance Max campaigns, which is significant. Video creation This is a good one: YouTube added automated creation tools that make it easier for advertisers to use video in their campaigns. perform instead of giving them a blanket rating.

eCommerce 108

eCommerce Advertising Advertisers B2C 108

Rock Content

NOVEMBER 14, 2023

That means cultivating a user experience that meets current consumer expectations and is easy to use on every level. We’ll also include a comprehensive website UX checklist to refer to as you implement your next round of changes on your site. Here are a few to be aware of before launching or updating your website design.

SEO 78

SEO Place Branding Product 78

Hubspot Marketing

JANUARY 4, 2024

In the eight years of my marketing career, I've always believed that good marketing ultimately boils down to how well you know your buyers. Why Buyer Personas Are Essential to Your Business Growth An Actionable Playbook on How to Create Buyer Personas 5 Buyer Persona Examples to Inspire Yours What is a buyer persona?

Analytics 105

Analytics Copywriting Communications Market Research 105

Search Engine Land

NOVEMBER 27, 2023

While Google Keyword Planner and SEO tools are useful, they focus on search volume and intent, not necessarily revenue. And this is what leads us to find these high-conversion phrases. Referring URLs We all see the traffic backlinks we get naturally, the ones that we’ve built, and what our affiliates send us.

SEO 124

SEO PR Law eBook 124

Search Engine Land

FEBRUARY 19, 2024

SEO planning typically looks something like this: Keyword research : Form a list of target keywords. I don’t find that useful, as better is often subjective. Strategy development should answer the question of how you create something better (rather than just to create something better). Step 1 is SEO research.

SEO 117

SEO Whitepaper User-Generated Price 117

Backlinko

MARCH 13, 2024

Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. From mobile-first surveys to social media analytics, researchers have access to a growing toolkit helping companies make data-driven business decisions.

Market Research 81

Market Research Non-Profit Transform Marketing 81

Hubspot Marketing

DECEMBER 26, 2022

This is largely due to the digital transformation and massive increase in data, which requires people who can use technology to interpret data and take action to drive a company forward. Researching and reporting. Now that you know what type of technical skills apply to your field, how do you know which to develop? Copywriting.

Copywriting 142

Copywriting Key Performance Indicator Transform Marketing 142

Search Engine Land

NOVEMBER 21, 2023

Pat yourself on the back for being good enough at keyword research, metadata, UX, etc., How much of that traffic is actually converting? For example, you can embed text-based CTAs near the top of a blog post or image-based CTAs midway down or use button CTAs at any point in your content. to get those traffic numbers up!

Real Estate 132

Real Estate SEO Education Analytics 132

Hubspot Marketing

JUNE 28, 2023

Good thing this article breaks down the best hard skills for resumes, explains why they matter, and tells you how to showcase them best. How to Showcase Hard Skills on Your Resume Hard Skills to Show on Your Resume What are hard skills? Use bullet points to showcase your hard skills. What are hard skills?

CRM 85

CRM Digital Marketing Management User-Generated 85

Tiecas

NOVEMBER 10, 2023

I will provide actionable insights to help you elevate your online presence and beat the competition by using proven SEO strategies based on my experience and industrial marketing expertise. Prioritizing UX should be a part of effective SEO strategies for manufacturers. These are your “Spokes.” standard and ANSI Pumps, etc.

Manufacturing 52

Manufacturing SEO User-Generated Video Marketing 52

Search Engine Land

OCTOBER 28, 2022

Because SEO requires various hard skills (things you can learn or be taught) and soft skills (how you work and interact with others) to succeed. Research and troubleshooting. If the practitioner is content-focused, then writing skills combined with strong research abilities (both SEO and subject-based) would definitely top my list.

SEO 126

SEO PR Finance B2C 126

Neil Patel

MARCH 12, 2021

Building an app requires research, hard work, and a willingness to dive in and learn. Building an app requires research, hard work, and a willingness to dive in and learn. Below, I’ll walk you through how to build out your app idea and then share five resources to help you launch your app. How to Build Out Your App Idea.

Price 144

Price Retail Food Market Research 144

Neil Patel

DECEMBER 27, 2022

Category pages help search engines understand the relationship between different pieces of content and how they fit together. Research from SMX insights shows category pages have 19 percent more ranking pages, 413 percent more estimated traffic , and 32 percent more traffic potential. Tip 2: How To Optimize Your Category Pages For SEO.

SEO 91

SEO Shoppers Customer loyalty Product 91

Hubspot Marketing

FEBRUARY 21, 2023

You can use any number of SEO auditing tools to find all of your important metrics. Step 2: UX Research The most important part of any business is solving customer pain points. So before doing a website redesign, it is pivotal to figure out how to improve your user experience.

CRM 93

CRM Marketing Marketers SEO 93

Neil Patel

DECEMBER 14, 2022

Great product pages are vital to a successful e-commerce store, yet far too many sites don’t offer a decent User Experience (UX). According to Baynard, just 15 percent of the 71 top-grossing websites in the United States and Europe have a good product page UX. The survey also found that no site could claim a perfect UX performance.

Product 98

Product SEO Shoppers User-Generated 98

Search Engine Land

FEBRUARY 16, 2023

Today, SEO is about: Content UX Trust And other “new” elements. The earlier you add SEO considerations to business planning the better: What is your product, and how do you name it? This “SEO voodoo” had minimal effect on a website and nothing to do with the actual business. When to start SEO? At the start!

SEO 98

SEO PR Key Performance Indicator Communications 98

SMA Marketing

JUNE 30, 2022

Web design and user experience (UX) go hand-in-hand. It is also crucial to ensure that your website has a good user experience (UX) because it will keep people returning to your site, while a poor one will send them away. User experience (UX) is how a person feels when using a product, system, or service.

Product 52

Product SEO Customer 52

Hubspot Marketing

OCTOBER 12, 2023

But if you write, you understand just how huge that statement is. You could be a poet publishing on The Coil, a new UX designer learning your craft, or a business owner sharing stories about early challenges and triumphs. Now, I'm going to tell you how I use Medium, and how you can too. How does Medium work?

Promotion 118

Promotion eCommerce SEO Affiliate Marketing 118

Search Engine Land

JULY 18, 2023

You shrug and start mentally planning the next day – digging into your favorite keyword research tool, checking out site speed metrics after some asset optimizations, and prioritizing some pages to review after doing month-over-month traffic analysis. How to assess users’ developing needs and emotions. The stock market.

SEO 92

SEO Real Estate Transform Manufacturing 92

SMA Marketing

OCTOBER 16, 2023

Why SEO is Important for Businesses Studies have found that most online activity, including product and service research, starts with search engines like Google and Bing. Additionally, research shows that most searchers choose one of the first few results. With that being said, why exactly is SEO important for your business?

SEO 52

SEO Real Estate User-Generated Customer loyalty 52

Search Engine Land

SEPTEMBER 1, 2023

Learning to do strategic keyword research for SEO allows you to navigate the clutter and noise of search marketing, leading you to the treasure trove of targeted traffic, higher rankings, and increased conversions. Keyword research goes beyond simply finding popular words or phrases, though. But only when it’s appropriately harnessed.

User-Generated 134

User-Generated SEO Search Marketers Price 134

Search Engine Land

SEPTEMBER 11, 2023

Media companies and publishers play a pivotal role in affiliate marketing. They are in the position to wield significant influence, enhance search engine rankings and drive substantial revenue for businesses. I’ve worked with several media organizations that have sought guidance to boost their traffic and revenue through affiliate marketing.

Affiliate Marketing 138

Affiliate Marketing Marketing Marketers SEO 138

Martech

OCTOBER 26, 2021

And the endgame to this strategy should always include your customers and how they perceive and interact with your particular brand. As this week’s Marketoon (and updates from Adobe Workfront) reminds us, balance is also important with workplace collaboration tools. UX strategy, not just design. You still need a strategy.

Management 100

Management Branding Customer Product 100

Hubspot Marketing

JUNE 21, 2018

Understanding the difference between UX and UI can get confusing -- the roles work closely together, and sometimes the terms are used too ambiguously to firmly understand either one. To understand the difference between UX and UI, let’s start with an example: YouTube. Those problems are the responsibility of a UX designer.

Product 118

Product Customer Marketing Marketers 118

Vertical Response

MARCH 29, 2024

Effective SEO encompasses a combination of keyword research, on-page optimization, and off-page tactics like quality backlinks and internal linking to enhance site visibility and credibility on search engines. Looking to increase your website’s organic traffic? You’re in the right place.

Transform 67

Transform User-Generated SEO Analytics 67

Set Up

JANUARY 31, 2023

We can learn what they like based on trends, analyzing consumer data, copying competitors, but, after all of the research, how do you apply what you know to create a successful User Experience? It may be easier to develop a creative or engaging experience in person, but how can marketers optimize their UX tools online?

Health 52

Health Entertainment CRM Analytics 52

Search Engine Land

DECEMBER 13, 2023

Within the products we consume and how we create and manage content, AI has become an expectation rather than an exception in our lives. In a recent survey from Mailchimp , “88% of marketers believe their marketing organization must increase the use of automation and AI to meet customer expectations and stay competitive.”

SEO 118

SEO User-Generated Manufacturing Customer Journey 118

Search Engine Land

MARCH 7, 2024

You can find out how much they know and what they think about your website and competitors. And you can use that knowledge to improve your website’s SEO approach and content strategy. Start by finding out about the experience of using your product or site from their perspective. What sources do you use to learn more?

Product 82

Product SEO Communications Customer 82

Search Engine Land

JANUARY 19, 2024

Beyond SEO, it includes UX and UI for a comprehensive search experience. It acknowledges that cultural norms and preferences may vary, impacting how content is perceived. This includes: Thorough research into the target culture. Conduct comprehensive research Effective SEO localization requires in-depth market research.

SEO 118

SEO User-Generated Law Global Marketing 118

Martech

DECEMBER 13, 2023

Within the products we consume and how we create and manage content, AI has become an expectation rather than an exception in our lives. In a recent survey from Mailchimp , “88% of marketers believe their marketing organization must increase the use of automation and AI to meet customer expectations and stay competitive.”

SEO 112

SEO User-Generated Manufacturing Customer Journey 112

Hubspot Marketing

APRIL 2, 2024

It's no secret that more and more people are accessing the internet using their mobile devices in addition to or in place of desktop computers. But what they're doing on those mobile devices is even more compelling for marketers like us. 40% of consumers use their mobile device to conduct research prior to making an in-person purchase.

Shoppers 100

Shoppers Price User-Generated Customer 100

Neil Patel

MARCH 27, 2023

Check out the B2B product pages we analyzed to see how much content is the right amount of content for your product pages. You want to develop a clear brand st ory and demonstrate to users how your B2B product makes their lives easier. Get them to act using the “Add to Cart” button—an element that continues them through the funnel.

Product 102

Product User-Generated Customer loyalty Retail 102

Litmus

MARCH 11, 2021

These were the results: 70% agree : If subscribers use light mode, you should send emails that offer a light color scheme. Or should you keep your design light for light mode and only use dark designs for Dark Mode? On the flip side, research suggests that sustained exposure to light mode may be associated with myopia.

Branding 138

Branding Analytics Marketing Marketers 138

Search Engine Land

FEBRUARY 6, 2023

It should be useful and helpful to readers, giving them the information they need. How to write long-form content in 7 steps and examples Writing long-form content doesn't have to be an onerous chore. Here's how. Long-form content can be just as straightforward as dashing off a 500-word piece. What is long-form content?

eBook 97

eBook SEO Branding Education 97