Buffer Marketing

APRIL 9, 2024

As a self-proclaimed tools nerd, I’ve tested out many of the ever-growing list of AI productivity tools on the market. Buffer Use AI to brainstorm, write, and repurpose social media posts. Paid plans start at $6 per month per channel.  These are the ones I keep coming back to.  Who is your target audience?

Product 101

Product Price User-Generated Social Media Marketing 101

Hubspot Marketing

FEBRUARY 28, 2024

We’ve all had to write an apology email at some point in our careers — whether to a coworker for missing a deadline, to a manager for making an error in a report, or to a customer for delayed shipping. Learning how to apologize professionally for different scenarios is a skill that everyone should hone. Even more challenging.

Shipping 85

Shipping Communications Customer Email Marketing 85

Martech

DECEMBER 13, 2023

I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. Marketers from big and small brands acknowledged that they had to embrace change to stay competitive. But whether you’re fielding yet another “Send another email!”

eCommerce 122

eCommerce Retail Customer Branding 122

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

AWeber

NOVEMBER 22, 2023

Imagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. There’s a lot to do when starting a coaching business , and you don’t want to spend the majority of your time on marketing. How do coaches find clients?

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

Martech

MARCH 4, 2024

It’s critical to constantly re-evaluate how you market and sell our products to customers because what worked last year, or even last month, may no longer be relevant. Create pi-shaped marketers When ChatGPT launched last year, it disrupted just about every business function.

Gen Z 116

Gen Z New Technology Marketing Plan Product 116

Search Engine Land

DECEMBER 1, 2023

Savvy marketers can capture this traffic spike with targeted SEO strategies. You can use this data to write new content to capture this target audience. You can use this data to write new content to capture this target audience. Dig deeper: Your guide to seasonal content marketing 3.

SEO 128

SEO PR eCommerce Analytics 128

Search Engine Land

FEBRUARY 19, 2024

The most prominent SEO strategy articles focus predominantly on planning rather than strategy. SEO planning is no doubt important, but planning does not create a strategy. SEO planning typically looks something like this: Keyword research : Form a list of target keywords. The search environment is hyper-competitive.

SEO 117

SEO Whitepaper User-Generated Price 117

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs.

User-Generated 99

User-Generated Copywriting Influencer Marketing Energy 99

Hubspot Marketing

OCTOBER 23, 2023

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. I tested several AI copywriting platforms to find which tools write the best marketing copy. Even better, it shows how difficult it to to rank for the headline and keyword.

Copywriting 120

Copywriting User-Generated Influencer Marketing Marketing 120

Hubspot Marketing

FEBRUARY 28, 2024

As I started writing this article about career cushioning, I couldn’t help but wonder … am I a career cushion-er? But it technically only “counts” if I’m using that side hustle as a sense of security in case I lose my day job as HubSpot’s Marketing Blog Editor. How to Cushion Your Own Career So, what exactly is career cushioning?

Promotion 106

Promotion Place Branding Marketing 106

Search Engine Land

FEBRUARY 5, 2024

And with increasing discussions and scaremongering in the media about how AI will lead to job losses, it’s no wonder. Engineers are writing code with it. It will have helped you write meta titles or enabled you to complete a complex Python script. Marketing efforts have to keep up with changes in human behavior and appetite.

SEO 125

SEO PR Communications Search Marketers 125

Search Engine Land

APRIL 26, 2024

Assess the impact on your site The first step is determining how the latest update has affected your site. While this is a good indication of how a core update has impacted your site’s visibility in the SERPs, you’ll need to dig deeper to really understand the update’s effects.

SEO 101

SEO Communications Place Analytics 101

Search Engine Land

APRIL 2, 2024

Use Google Docs to identify leadership priorities and turn them into SEO action plans, aligning SEO with leadership goals. Create SOPs, dashboards and project plans, documenting them directly in Docs and Sheets. I’ve built hundreds of teams in SEO, content marketing, link building and digital PR across 10+ companies.

SEO 79

SEO PR Key Performance Indicator User-Generated 79

Hubspot Marketing

OCTOBER 31, 2023

If it’s their first day, they won’t know exactly how to get the job done. Our guide on how to train ChatGPT will give you a step-by-step breakdown to customize ChatGPT based on your specific needs. Our guide on how to train ChatGPT will give you a step-by-step breakdown to customize ChatGPT based on your specific needs.

User-Generated 110

User-Generated Education Market Research Customer 110

Search Engine Land

MARCH 21, 2024

The end product is clear answers on the client’s audience, marketplace, competitors, marketing strategy and history, unique differentiators and success metrics. Clarify the roles of your team members, and who will implement technical fixes, make design changes or write content, for example. In these early stages, optimism runs high.

SEO 99

SEO Education Communications Digital Marketing 99

illumin

MARCH 21, 2024

Marketers need to use specific and relevant keywords to sell their brand. This situation is where using well-planned long-tail keywords is of the utmost importance. Brands must also consider how their keywords might appeal to the wrong audiences. Using accurate keywords is a critical part of contextual targeting.

Advertising 105

Advertising Advertisers Place SEO 105

Hubspot Marketing

MAY 22, 2023

Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re creating your first strategy or looking to modify your process, AI email marketing tools can help you save time, optimize your strategy, and meet your email goals.

Email Marketing 107

Email Marketing Price User-Generated Health 107

Hubspot Marketing

MARCH 8, 2024

Let’s explore the seven productivity systems I use and how they help me. How does it work? Better planning for weeks and quarters. Bullet Journaling A bullet journal, or so-called BuJo, is like an advanced diary that includes writing and drawing. We’ve all been there, recovering from zero productivity. Cons: None.

Product 108

Product Management Communications Fashion 108

Search Engine Land

MARCH 29, 2024

In this article, we’ll cover the key aspects of the agile methodology, map out the various agile meetings you should aim to participate in and provide tips on how to write effective tickets and acceptance criteria so your SEO changes get prioritized and launched. AI may be trending, but I believe the agile framework is enduring.

SEO 95

SEO Management Product eCommerce 95

Hootsuite

SEPTEMBER 23, 2022

Writing for social media is not an easy job. . Save time and write copy that sells! What is social media content writing? Social media content writing is the process of writing content for social media audiences, usually across multiple major social media platforms. 7 social media writing tips for 2022.

Social Media Marketing 145

Social Media Marketing Thought Leadership Entertainment Education 145

Rock Content

JANUARY 8, 2024

Marketing is something that every business has to do if it wants to thrive in a competitive market. Despite the need for marketing , did you know that approximately 50% of small businesses don’t have a marketing plan ? Your plan will go over detailed strategies and organize your processes.

Marketing Plan 63

Marketing Plan Key Performance Indicator Marketing Marketers 63

Hootsuite

MARCH 23, 2023

Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains. Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains. With good reason: AI can save you a ton of time and money. AI is a tool.

Copywriting 135

Copywriting User-Generated Price eCommerce 135

Sprout Social

AUGUST 28, 2023

Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs. Enter Sprout Social.

Transform 87

Transform Copywriting Marketing Marketers 87

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. But if your followers fail to convert, the entire marketing strategy becomes pointless. As a marketer, you post content daily or sometimes weekly.

Customer 95

Customer Social Media Marketing Analytics User-Generated 95

Hubspot Marketing

MAY 16, 2023

While the technology isn’t new, AI can now create authentic content that’s usable in marketing. In this post, we’ll review what generative AI is, its benefits, limitations, use cases, and tools to add to your marketing stack. Write instructions for what you’d like the AI to create. Generative AI can create marketing content.

Price 97

Price User-Generated CRM Copywriting 97

Hubspot Marketing

OCTOBER 2, 2023

If you‘re a marketer who does a lot of writing, you’ve probably heard about writers, bloggers, and other creators using tools like ChatGPT to streamline the writing process. You might think: “Can this tool write well? How can I use it?” Will it capture the correct voice and tone I want? Is it accurate?

Food 104

Food User-Generated Health Place 104

Hubspot Marketing

JUNE 5, 2023

Advances in artificial intelligence (AI) are offering new ways for marketers to create more effective and engaging content. From automating content creation to improving personalized recommendations, AI is reshaping the content marketing landscape. But if you're unsure how to leverage AI to create better content, you're not alone.

Marketing Plan 117

Marketing Plan SEO Management Product 117

Businesses Grow

FEBRUARY 19, 2024

While I might be the last marketer on LinkedIn who hasn’t added “AI Expert” to his title, I can still connect the dots in an informed manner! While I might be the last marketer on LinkedIn who hasn’t added “AI Expert” to his title, I can still connect the dots in an informed manner! But who is?

Food 124

Food Education eCommerce Branding 124

Hubspot Marketing

NOVEMBER 30, 2022

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Because there are so many moving parts in this process, bringing your product to market can be intimidating and tricky. Write a positioning statement. How is it different from competitors in the same category?

Product 145

Product Food Product Marketing Market Research 145

Tiecas

MARCH 15, 2024

How can a B2B industrial marketing agency develop a strategic roadmap and help you execute it for success? Imagine an industrial marketing strategic roadmap with a laser-sharp focus, a plan that directly aligns with your sales goals and delivers a predictable flow of qualified leads.

Transform 92

Transform Manufacturing Customer Acquisition Marketing 92

Rock Content

MARCH 18, 2024

2024 is a year of amazing content marketing technology. Today, 66% of businesses are already using or plan to use AI for sustainability, and 42% agree they plan to use AI in the future. 26% of marketers within the United States agree that using AI and machine learning has helped them optimize their content for a better ROI.

Content Marketing 96

Content Marketing Marketing Marketers Analytics 96

Search Engine Land

SEPTEMBER 15, 2023

Being a one-person marketing team can be both exciting and stressful. But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times. Speaks to your target audiences.

Personalized Marketing 136

Personalized Marketing Marketing Marketers Energy 136

Hubspot Marketing

APRIL 17, 2023

It's a question many people wonder as artificial intelligence gains prominence in our daily lives — especially in marketing. The market for AI in marketing is likely to hit $107.5 What could this mean for marketers and content creators? Is there a place for AI in content creation, and can it benefit marketing creatives?

Marketing 136

Marketing Marketers SEO Place 136

Hootsuite

MARCH 8, 2023

Free Instagram caption generator Instagram Caption Generator Pick a style from the dropdown list, describe your post, and let AI write your caption for you. Reset Social media marketers wear all the hats and do all the jobs. It writes compelling, on-brand Instagram captions in a matter of seconds. Thanks, robots!

User-Generated 134

User-Generated Millennials Copywriting Social Media Marketing 134

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. But how did I create this guide?

Transform 78

Transform User-Generated Marketing Marketers 78