How to Write Native Ad Copy that Drives Clicks
Zumvu
DECEMBER 20, 2021
You have probably heard over a million times that using ads is the quickest way to drive clicks and revenue.
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7 ways to use generative AI in PPC
Search Engine Land
APRIL 9, 2024
Google leads AI advertising with machine learning integrated across ad campaigns and types. AI is changing how ad campaigns function and SERPs look with Google’s rollout of Search Generative Experience. AI is changing how ad campaigns function and SERPs look with Google’s rollout of Search Generative Experience.
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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power
Do's and Don'ts: How to Pitch Your Press Release to Journalists
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International SEO: How to avoid common translation and localization pitfalls
Search Engine Land
FEBRUARY 3, 2023
One error I sometimes see involves translations by people who are not native-equivalent in the target language. It’s quite another writing marketing copy for a widget you’re looking to sell in Europe. Some have been smaller, operating only in the U.S. and Canada, while others were global enterprises. Localization.
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Why ChatGPT may be a blessing and a curse for agencies
Martech
APRIL 4, 2023
As Open AI’s ChatGPT and other generative AI models become more widely available this year, it will significantly change how content, ads and other communications are created. How will these changes affect agencies? “I Why we care. Creative work at agencies. “In-house Upskilling. I think that’s naïve, personally.
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13 Confirmation Email Examples I Love (For Your Inspiration)
Hubspot Marketing
MARCH 8, 2024
We’ll cover: 13 Best Confirmation Email Examples to Emulate How to Write a Confirmation Email: An Actionable Playbook Your Appointment is Confirmed 13 Best Confirmation Email Examples to Emulate Let’s break down some of the best confirmation email examples to give you some awesome inspiration for creating your own. Win, win, and win!
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Google’s 2023 releases: A B2B marketer’s review
Search Engine Land
DECEMBER 5, 2023
With that as the backdrop, I’ll review some of Google’s bigger releases in 2023 before adding a plea for a few updates I think could actually help B2B marketing performance going forward. AI functionality Google has added more AI functionality within the platform, with much of that centered on Performance Max.
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What is an Advertorial? 8 Examples to Help You Write One
Hubspot Marketing
JANUARY 17, 2023
In this article, we're going to define what an advertorial is and how it can be an excellent marketing choice for you and your team. How to Write an Advertorial. A good advertorial doesn't clearly state that an advertiser made the post in the copy, but it also doesn't hide that fact. Here's how: 1.
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How HubSpotters Are Enhancing Their Content with AI
Hubspot Marketing
JUNE 5, 2023
But if you're unsure how to leverage AI to create better content, you're not alone. How HubSpotters Are Enhancing Their Content with AI 1. He continues, "For instance, when our blog team writes a post about marketing planning strategy, we know a downloadable marketing plan template will work as a CTA. Which is where AI comes in.
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Ideal Length of Social Media Posts: A Guide for Every Platform
Hootsuite
AUGUST 2, 2022
This isn’t just a list of how long social posts can be: it’s a list of the best social media post lengths to drive the most engagement. Are you writing too much in your social media posts? Every Facebook ad needs three types of content: a Headline, Ad Text, and a Link Description. So we did it for you. Too little?
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9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]
Hubspot Marketing
APRIL 9, 2024
Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. For example, if my ad team was firmly against using artificial intelligence last year, I’d need to catch up with everyone who initially embraced it. I’m not alone.
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50 AI Prompt Examples for Marketers to Use in 2023
Hubspot Marketing
MAY 9, 2023
One of the keys to making the most of the tech in marketing is to write effective AI prompts to generate the desired outcomes. Marketers need to know how to communicate their goals effectively to AI systems. The following examples showcase how to get those customized results. If you're short on time, jump to the topic you need.
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Using ChatGPT’s Advanced Data Analysis plugin for PPC
Search Engine Land
AUGUST 31, 2023
John Mcalpin has recently covered how the native OpenAI plugin can be used for several SEO use cases. Let’s explore how. Too often, we spend our time combing through mounds of data, ad copy, landing pages, and search query reports. Run any report from any dataset you like (Google Ads, Google Analytics, etc.).
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20 Free & Paid Small Business Tools for Any Budget
Hubspot Marketing
MAY 23, 2024
I know how overwhelming it can be to choose the right tools, so I’ve compiled a list of 20 free and paid tools for small businesses. Types of Tools for Small Business How I Curated the Best Free Tools for Small Businesses 20 Free Tools to Help You Run Your Business Why Do You Need Small Business Tools? Small businesses need tools.
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Everything You Need to Know About LinkedIn Video
Hootsuite
APRIL 8, 2021
Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. Plus, early findings from LinkedIn’s beta program show that LinkedIn native videos are five times more likely than other content to start a conversation among LinkedIn members. LinkedIn native video.
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How & When to Use Generative AI [+Tools to Consider]
Hubspot Marketing
MAY 16, 2023
Benefits of Using Generative AI Limitations of Using Generative AI When to Use Generative AI Generative AI Tools How does it work? Write instructions for what you’d like the AI to create. Generative can reduce the amount of effort a sales rep has to put into responding to client emails by writing the emails for them.
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Using the ChatGPT code interpreter plugin for PPC
Search Engine Land
AUGUST 24, 2023
John Mcalpin has recently covered how the native OpenAI plugin can be used for several SEO use cases. Let’s explore how. Too often, we spend our time combing through mounds of data, ad copy, landing pages, and search query reports. Note: As of writing, it’s available to ChatGPT Plus users as a beta feature.
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What Is Retargeting? How To Set Up an Ad Retargeting Campaign
Hubspot Marketing
JANUARY 10, 2024
The video gave an overview of the concept, then went in-depth about how that looks on Facebook with vibrant examples, really helping a visual learner like me. I'll go through the basics of how retargeting works , explain how you can use it to support your larger marketing goals, and outline an example of a Facebook Ad retargeting campaign.
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5 Excel and Google Sheets tricks every SEO should know
Search Engine Land
DECEMBER 4, 2023
So let’s dive back into the basics and see how you can make your life as an SEO and digital marketer easier with these five tips to boost your Excel and Google Sheets skills. Merge multiple Excel files This is a basic feature, but you will be surprised how many people don’t know it. Instead of that time-consuming approach, try this.
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10 Tips to Master LinkedIn Employee Advocacy
Sprout Social
NOVEMBER 23, 2022
And LinkedIn employee advocacy is how you reach them. Tip 4: Curate content and create copy. Quick thought experiment: when I say jobs, thought leadership and networking, what social platform comes to mind? I’m willing to bet it’s LinkedIn. Why is LinkedIn employee advocacy right for your social strategy? Tip 3: Sort your stakeholders.
Top 5 XR and AI marketing trends in 2023
Martech
JULY 10, 2023
I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. As a society, we need to collectively hit the pause button and work out how to harness this technology ethically and responsibly. I’ve been writing about these tools in my monthly XR/AI Marketing Brief.
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GPT-3 for SEO: How Will This The Future Of Content Writing?
Neil Patel
FEBRUARY 10, 2023
We’ve made some elements of AI-generated content part of our everyday lives (autocomplete in your Gmail emails, for example), but how does GPT-3 content differ? In this article, we’ll explain what you need to know about GPT-3 for SEO and how it’s going to affect your content writing. So, who is right? What is GPT-3?
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Writing a Job Description That Attracts Ideal Candidates [8 Tips]
Hubspot Marketing
JUNE 7, 2022
I write a variety of copy, including articles, landing pages, sales emails, and job descriptions. When writing your job ad, tap into those emotions by learning everything you can about your target candidate (i.e., This makes SEO very important to the recruitment process, especially when writing job ads.
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11 Tips for writing YouTube descriptions
Sprout Social
FEBRUARY 24, 2021
YouTube SEO is quite similar in concept to how you would write for a blog post or website page: titles are important but so are the details. That being said, writing great YouTube descriptions does not negate poor video content. If you’re familiar with how website SEO works, think of this as the meta description.
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30 Content Marketing Tactics You Have to Try
Neil Patel
JUNE 22, 2021
It’s not just about your products or service, it’s about how people interact with your business—and your content plays a huge part in this. How to Choose Which Content Marketing Strategies Are Right for Your Brand. Understand what your brand stands for, how you want to convey your values, and the goals you want to achieve.
Conversational AI: What It Is and How To Use It
Hubspot Marketing
MARCH 14, 2023
Conversational AI vs. Chatbots How does conversational AI work? Conversational AI vs. Chatbots Conversational AI and chatbots are often discussed together, so knowing how they relate is important. How does conversational AI work? Machine learning is how a conversational AI tool gets its intelligence.
10 Essential PPC Courses for Every Marketer
Hubspot Marketing
DECEMBER 11, 2023
Google Ads Certification If you’re looking for the most comprehensive and credible way to learn PPC, you’ll want to get a Google Ads Certification. billion searches per day , so it makes sense to get direct insight from the platform as you’re learning how to get in front of those billions of searchers. Google processes 8.5
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Top 16 Ways to Get More Followers on Instagram in 2023
Jeff Bullas
FEBRUARY 27, 2023
When you’re crafting your digital marketing toolkit , you might be wondering how to get more followers on Instagram. But how do you find these followers? After all, creating a business account is only the first step. You need to have a strong follower base to show great content to so they will convert into customers.
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Messages in present tense are more persuasive
Ariyh
AUGUST 28, 2023
Get your free copy of the eCommerce Marketing Atlas. “The pizza is great” instead of “The pizza was great”), and tweak how you talk about awards and certifications you received (e.g. New to Ariyh ? All filled with real-life examples and quick tips. Download the blueprint Want to sponsor Ariyh? pleasure, work).
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Machine Learning and Marketing: Tools, Examples, and Tips Most Teams Can Use
Hubspot Marketing
OCTOBER 24, 2023
In today‘s post, you’ll learn how machine learning can supercharge your marketing team. Image Source How Machine Learning Can Improve Marketing Machine learning can improve marketing in umpteen ways. Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. Here are the most common use cases: 1.
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I’ve Used Grammarly to Check Over 10 Million Words. Here’s My Honest Review.
Dana Nicole
JANUARY 9, 2023
In fact, I’ve used Grammarly to review over 10 million words (10,930,364 words as of writing this, to be exact). Grammarly is a popular AI-powered editor that edits and refines your writing. The free plan is a great place to start to get familiar with how Grammarly works. In short, Grammarly is for anyone who writes.
41 Instagram Features, Hacks, & Tips Everyone Should Know About
Hubspot Marketing
MARCH 21, 2023
Here's how: From your profile, tap the gear icon. Or optimize your bio to appear in the Explore tab? There are countless lesser-known Instagram features, settings, hacks, and search options to help take your Instagram game to the next level. And we've compiled them all, here. Scroll to the very bottom and tap "Add Account."
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5 AI tools every content marketing pro should use today
Duct Tape Marketing
NOVEMBER 4, 2022
Writesonic has a cloud-native, AI-powered system, that provides complete ownership of the AI-generated copy in your account, and integrates effortlessly with Semrush, WordPress, and other common marketing programs. Using AI tools is just one way to help optimize your content marketing workflow. What are AI marketing tools?
A Deep Dive Into Facebook Ads: How to Create, Optimize, and Test Facebook Ads
Neil Patel
DECEMBER 14, 2020
As a savvy internet user, you might think no one clicks on Facebook ads. How do you get them to click your Facebook ads? More importantly, how do you get them to buy your product or sign up for your email list? We’ll cover the most common mistakes marketers make and the biggest factor in your ad’s success.
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10 Snapchat Ads Strategies, Tips, and Resources
Neil Patel
AUGUST 5, 2021
Below, you’ll find some of my top Snapchat ad strategies, tips, and resources to help you run successful campaigns. Below, you’ll find some of my top Snapchat ad strategies, tips, and resources to help you run successful campaigns. However, before we dive in, we need to establish if Snapchat ads are actually worth your time and money.
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Start to Finish Guide: How to Use LinkedIn Ads to Generate Sales
Neil Patel
DECEMBER 13, 2021
In this post, we’re going to explore how you can set up some LinkedIn Ads that will connect you with your target customer – without annoying them. In this post, we’re going to explore how you can set up some LinkedIn Ads that will connect you with your target customer – without annoying them.
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What is a Social Media Dashboard and Why Do You Need One?
Hootsuite
AUGUST 4, 2022
But you might not be exactly sure what it is, or how it could help you. In this article, we’ll teach you the basics of social media dashboard tools and how you can use one to save time and become a better social media marketer. Want to see how a social media dashboard works in action? What is a social media dashboard?
How to Create AI Marketing Personas with 8 Powerful Prompts
Orbit Media Studios
MAY 24, 2023
Today we’re showing how to make your own AI marketing persona using Chat GPT and Bing. How to create an AI marketing persona A persona is a composite sketch of a target audience or audience segment describing your ideal customer. How do they manifest? The best research comes from interviews. Often, you have just one chance.
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Everything We Know about the Helpful Content Update (So Far)
Exposure Ninja
AUGUST 26, 2022
If you’re responsible for writing for or managing a website with any content at all, then you’ve probably got a lot of questions, including: What is the Helpful Content Update? How long you can expect to wait before seeing results ( spoiler: it’s not going to be as soon as you’d hope). Thin and lacking depth.
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20 Secrets to Boost Your Facebook Organic Reach
Neil Patel
JANUARY 20, 2021
It is influenced by your Ad targeting options and can also impact organic reach. Your content’s reach has a lot to do with engagment — that is how many people like, react, comment, or share your post. The network’s ad platform has cushioned the damage for those who’ve made the most of it. Absolutely.
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What is hashtagging and how to use it effectively
Sprout Social
JULY 19, 2022
We explore what hashtags are, how to use them and examples of ways brands are successfully ushering in the new era of hashtagging. We explore what hashtags are, how to use them and examples of ways brands are successfully ushering in the new era of hashtagging. How to use hashtags. To hashtag or not to hashtag?
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9 Ways to Grow Your Following on X/Twitter
Buffer Marketing
FEBRUARY 7, 2024
Here’s how to get more followers on Twitter/X organically. X owner, Elon Musk, and the platform’s CEO, Linda Yaccarino, have big plans for the platform, including a promise to make it “a single application that encompasses everything.” Recommended profile picture dimensions are 400x400 pixels.
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5 Strategies to Monetize a Blog
Hubspot Marketing
MARCH 21, 2018
Below, we'll dive into each of these monetization ideas: How to Monetize a Blog: 5 Strategies. You can attach these lead generators to blog posts, email them to your blog subscribers, or send them through Facebook ads using cookie-based retargeting. Build an lead funnel for your product.
How to Use The Facebook Creative Hub
Neil Patel
APRIL 8, 2021
According to a study by HubSpot, over 30 percent of marketers say Facebook Ads provide the highest return on investment. Struggling to see ROI with your ads? It’s tough making a Facebook ad that stands out, appeals to your audience, and converts. Create Ad Mock-Ups Like a Pro. You’re not alone.
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New AWeber Updates and Feature Releases
AWeber
APRIL 21, 2022
All the same functionality is there, but it has moved out of your way so you can get down to writing your emails without distractions. All the same functionality is there, but it has moved out of your way so you can get down to writing your emails without distractions. The “move,” “copy,” and “delete” buttons are in a new place.
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