Lynton Web

JANUARY 12, 2024

Include Social Sharing Option Once customers provide their opinions, give them social sharing options that let them share their feedback if they so choose. Sharing positive feedback on social can function as an automatic referral. Contact LyntonWeb to learn more about what HubSpot Service Hub can do for you.

Customer 105

Customer Communications Promotion Product 105

Search Engine Land

MAY 12, 2023

What if you had a hub on your website where all your visitors could discover your amazing content? What if this hub helped your audience get solutions and answers, find relevant information, learn about your products/services, and discover new content? It makes your content on specific topics much easier to find.

Whitepaper 93

Whitepaper eBook SEO Education 93

Backlinko

AUGUST 10, 2021

I’m super excited to announce the completely updated Content Marketing Hub. We launched the first version of Content Marketing Hub last year. You can check out the new Content Marketing Hub 2.0 right here: Visit The Content Marketing Hub. I’m super happy with how Content Marketing Hub 2.0

Content Marketing 98

Content Marketing Copywriting Marketing Marketers 98

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Why pay attention to the creator economy? Treat them as partners.

Branding 126

Branding Logistics Influencer Marketing Affiliate Marketing 126

Scoop.it!

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders. The result?

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

AWeber

APRIL 26, 2022

Social Media Examiner may cover all things social media, but the top section of their homepage is all about getting people to sign up for their email list. Use your newsletter hub. Even if you don’t have an audience yet, you can still send broadcasts and they’ll show up on your newsletter hub. Social Media.

Promotion 125

Promotion Thought Leadership Place Advertising 125

Hubspot Marketing

NOVEMBER 3, 2023

They can assess where your traffic and leads are coming from, what content they interacted with, if and when they converted, and how long it took to become a customer. You will need some marketing software (like HubSpot Marketing Hub) to do this. Was there a piece of content you created that set it off?

Marketing 110

Marketing Marketers Analytics Energy 110

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. We launched LinkedIn CTV to help our customers continue to reach and engage new audiences across streaming television content.” Live Event Ads. Get MarTech! In your inbox.

Advertising 66

Advertising Advertisers Management Promotion 66

Buffer Marketing

OCTOBER 23, 2023

Get the need-to-know highlights from the social media industry that happened the week of October 16-20. Threads Facebook Post Display & Branded Content Tags Threads is integrating with Facebook by displaying posts and testing branded content tags, expanding its reach and advertising potential.

Gen Z 86

Gen Z Affiliate Marketing User-Generated Law 86

Hubspot Marketing

MARCH 14, 2023

According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. billion worldwide users , social media is a force to be reckoned with. That’s why businesses need to tune into social media for lead generation.

Gen Z 111

Gen Z User-Generated Social Media Marketing Millennials 111

Hubspot Marketing

OCTOBER 16, 2023

In today's digitally connected world, social media platforms are constantly evolving. Among the frontrunners is Threads, Instagram's newly-developed social media hub. Post-launch, Threads quickly gained traction as one of the fastest-growing social platforms for 2023. Well, kick back, read on, and allow us to explain.

Social Media Marketing 97

Social Media Marketing Marketing Marketers Promotion 97

Sprout Social

NOVEMBER 23, 2022

Quick thought experiment: when I say jobs, thought leadership and networking, what social platform comes to mind? As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. Why is LinkedIn employee advocacy right for your social strategy? Tip 3: Sort your stakeholders.

Thought Leadership 110

Thought Leadership Industry Insights Promotion Analytics 110

Sprout Social

SEPTEMBER 14, 2023

This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses. Customer marketing examples from 7 brands getting it right Your social channels are a direct line to your customers. In fact, it’s quite the opposite.

Customer Marketing 120

Customer Marketing Branding Customer User-Generated 120

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Topics covered in SaaS content are often technical. 5 Actionable Content Marketing Lessons for SaaS. Quick Takeaways.

Content Marketing 129

Content Marketing User-Generated Influencer Marketing Customer Acquisition 129

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Social Media Marketing 105

Social Media Marketing Key Performance Indicator Influencer Marketing Management 105

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. And a sure way to boost engagement is by fostering a tight-knit social media community. Social media communities are incubators for brand awareness, loyalty, and trust.

Branding 142

Branding Social Media Marketing User-Generated Entertainment 142

Hubspot Marketing

APRIL 2, 2024

Find a suitable web font and define usage in your corporate style guide so you use it consistently online 4) Bury those social media icons You did all that work to get people to your website, and yet you’re inviting them to leave? Social media should send people to your website, not vice versa. Bury the icons in the footer.

Fashion 98

Fashion Place Promotion Management 98

Hubspot Marketing

APRIL 20, 2023

HubSpot Marketing Hub Source: HubSpot Overview: HubSpot Marketing Hub is a suite of tools that aim to help marketers funnel leads through the attract, engage, and delight stages of the marketing flywheel. Features: HubSpot Marketing Hub has multiple features designed for lead generation, including a lead capture tool.

Price 99

Price CRM User-Generated B2C 99

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. According to The State of Social Media 2023 report, 79% of marketers expect an increase in their overall marketing budgets in the next three years. And 26% agree that memorable brands take risks with their social content.

Social Media Marketing 127

Social Media Marketing Marketing Marketers Influencer Marketing 127

Hubspot Marketing

DECEMBER 4, 2023

If your email goes unopened because your messaging missed your target, was the content you created within it even worth it? As a content marketer, my team and I use it to create segmented lists based on persona and level of engagement with our brand or site. Pricing: Free version, Standard at $16/month, and Pro at $59/month.

Price 92

Price CRM Marketing Marketers 92

Many Chat

JULY 8, 2022

They are a powerhouse tool for getting your content and brand noticed. Instagram hashtags act as a search engine of sorts—they help filter content to specific niches and industries based on the tags you use. They allow you to see who is participating in giveaways and promotions and referencing your brand in general.

Fashion 111

Fashion Food Influencer Marketing Promotion 111

Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. Brought to life in March 2022, The Arboretum (Arb), a virtual community powered by Sprout, has become a thriving hub for social and marketing professionals—from practitioners to C-suite executives. We set out to change that. Here’s a look at some of them.

Social Media Marketing 81

Social Media Marketing Place Management Communications 81

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? Types of social media. Social networking. Social messaging.

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145

Hubspot Marketing

JULY 15, 2022

Additionally, with tools like HubSpot's Marketing Hub and Hootsuite , working on PR-related tasks — like sending promotional emails and social monitoring — has never been easier. Social media communications. What people say about your business on social media can impact your overall reputation. Promotional emails.

PR 125

PR Management Communications Promotion 125

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. It involves a hefty strategy of great content and consistency. Your audience never sleeps and neither should your Facebook content. Consistency Consistency is key when it comes to social media algorithms.

Thought Leadership 117

Thought Leadership Analytics Management Social Media Marketing 117

Hubspot Marketing

APRIL 10, 2023

Don't let low social media budgets stifle your creativity. And according to marketing leaders , paid social media content is the channel most likely to be cut in a recession. User Generated Content User-generated content is all about your satisfied customers sharing their experiences with your brand on social media.

Shoppers 98

Shoppers Marketing Marketers User-Generated 98

Hootsuite

MAY 13, 2020

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Influencer Marketing 145

Influencer Marketing Market Trends Non-Profit Marketing 145

Hubspot Marketing

AUGUST 25, 2022

million of the world’s population is using social media, and researchers say that number might reach 4.41 Influencer collaboration is a marketing strategy that involves paying individuals with a large social media following to advertise your brand to their followers. Decide on the social media platform you want to use.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketing Marketers 145

Sprout Social

JULY 25, 2022

Recent stats say that carousels , Reels and Stories are among the most popular content types for creators. Influencer marketing is a promotional strategy based on partnerships between brands and social media creators (“influencers”). . Creator or content creator is more common these days. Increase social sales.

Influencer Marketing 108

Influencer Marketing Branding User-Generated Promotion 108

Hubspot Marketing

MARCH 3, 2023

Marketers say that having an active online community is key to success in 2023 , and at the time of our Consumer Trends Survey, 1 in 5 social media users joined or participated in an online community in the past 3 months. Learn about your customers and what they want, expect, and need in terms of content, products, services, and support.

Management 145

Management User-Generated Analytics Branding 145

Martech

MARCH 22, 2022

Today, Shopify introduces Linkpop, a link-in-bio tool that allows creators and followers to quickly get to promoted products and buy them. Creators on social media platforms like Instagram add the Linkpop link to their bio, and in one click their followers are taken to a storefront powered by Shopify. Processing.Please wait.

Marketing 85

Marketing Marketers Digital Marketing Promotion 85

Rock Content

AUGUST 14, 2023

Influencers are already part of the daily lives of those on the web, especially in social media. That whole picture has gone through a complete makeover, all thanks to one major player: social media. Well, it all boils down to how well they make themselves a big deal in a specific social circle. The secret sauce?

Influencer Marketing 81

Influencer Marketing Fashion Promotion Marketing 81

Buffer Marketing

DECEMBER 14, 2023

LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. This makes it easy for the audience to stay informed about the latest trends and changes in the social media landscape.

Transform 123

Transform User-Generated Thought Leadership Copywriting 123

Hubspot Marketing

APRIL 7, 2019

Marketers can customize this text to match the webpage this URL is linked on, allowing them to attribute the success of that campaign to specific pieces of content. Now, you might be thinking, "Ginny, I have HubSpot, so I already know if my website traffic is coming from Google, email, social media, and similar marketing channels.

Analytics 145

Analytics Promotion Advertising Advertisers 145

Hubspot Marketing

JANUARY 26, 2023

The three-day trip was to promote the upcoming launch of Tarte’s new foundation. jackmacbarstool This is elite #journalisming ♬ original sound - Jack Mac From the moment participating creators started documenting their travels, the trip was met with mixed reactions from social media users and marketers.

Branding 105

Branding Influencer Marketing Promotion Advertising 105

SocialPilot

FEBRUARY 5, 2024

It is not a secret that approximately half of the world’s population uses social media. Among this vast landscape of social media platforms, Twitter stands out prominently. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel.

Influencer Marketing 93

Influencer Marketing Marketing Marketers Entertainment 93

SmartBrief - Marketing

OCTOBER 30, 2023

Over the past decade, digital marketing, in particular social media marketing, has been noticeably transformed by the rise of the social media influencer. These personalities and their large, almost cult-like, followings are a powerful tool for digital marketing and are regularly employed by brands to promote products and services.

Influencer Marketing 52

Influencer Marketing Transform Finance Marketing 52