Marketing Insider Group

JUNE 13, 2023

It seems like all you have to do is think about marketing and you’ll start seeing endless ads for companies promising foolproof lead generation. How do you know which tactics work and who’s just blowing smoke? The name of the game in marketing is fine-tuning your application of proven strategies through testing and reviews.

Inbound Marketing 93

Inbound Marketing Price Marketing Marketers 93

Campaign Monitor

MARCH 21, 2024

Engaging your audience with new email marketing strategies can be exciting, but knowing where to start can be daunting. The welcome email is an opportunity for you to not only meet your customer’s expectations — but to also exceed them with engaging content that keeps them wanting to see more of your content and products.

Customer loyalty 78

Customer loyalty Promotion Fashion Email Marketing 78

Hubspot Marketing

APRIL 5, 2023

If you ask 10 different B2B marketers what "demand generation" means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. Demand generation marketing is about educating your audience with no expectation in return. What is demand generation?

Inbound Marketing 122

Inbound Marketing Whitepaper Real Estate Non-Profit 122

Rock Content

JUNE 12, 2023

The term inbound marketing refers to any method that a marketer might use to attract new leads, reinforce relationships with existing customers, or better meet the needs of their desired audience. They may accomplish this using a number of different channels, including landing pages, email messages, and blogs.

Inbound Marketing 56

Inbound Marketing Outbound Marketing Marketing Marketers 56

Hubspot Marketing

AUGUST 4, 2022

So why is it sometimes so challenging for businesses to showcase this in their marketing efforts? Some may not even realize just how robotic their brand’s voice really is. Either way, the truth of the matter is: humanizing your brand is no longer an option, it’s a necessity. People like making connections.

Branding 123

Branding Inbound Marketing B2C Education 123

Customers.ai

JANUARY 8, 2024

The life of a B2B marketer is never dull, especially when it comes to outbound lead generation. Let’s dig into five practical strategies to help future-proof your B2B outbound lead generation and thrive in this crazy environment. Identify who is visiting your site with name, email and more. The only constant is change, right?

User-Generated 103

User-Generated CRM Outbound Marketing Law 103

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Content Marketing 89

Content Marketing Real Estate User-Generated Marketing 89

Hubspot Marketing

JANUARY 13, 2023

It’s a telemarketer asking about your oven preferences. Inbound lead generation offers a solution. Then, we'll cover why you need lead generation and how to qualify someone as a lead. Soon, you’ll know exactly why inbound lead generation is much more effective than simply buying leads. Marketing Qualified Lead (MQL).

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Hubspot Marketing

JUNE 26, 2023

It's hard to believe that if the HubSpot Blog were a person, it would currently be in high school. Effective blog lead generation requires both creative and analytical skills. Here are the steps my team at HubSpot takes to generate leads from our blog. Audit existing blog metrics.

eBook 145

eBook SEO Real Estate Promotion 145

Hootsuite

FEBRUARY 5, 2024

Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. And knowing what works (and what doesn’t) is the first step to growing your account and building an engaged following on the platform. With Instagram analytics, you can also: Understand your audience.

Analytics 97

Analytics Social Media Marketing Management Promotion 97

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. It helps you to evaluate your steps and learn from others’ mistakes.

Influencer Marketing 88

Influencer Marketing User-Generated Education CRM 88

OnPassive Marketing

MAY 18, 2022

To succeed in the competitive online market, you have to know how to advertise your brand correctly. This blog post will discuss why inbound marketing is essential for business growth. What Is Inbound Marketing? Inbound marketing can also help you increase revenue and decrease expenses.

Inbound Marketing 65

Inbound Marketing Non-Profit Traditional Marketing Customer Acquisition 65

Hubspot Marketing

NOVEMBER 1, 2022

Whether you're creating a new content campaign, launching a YouTube series, or revising your social strategy, you're going to be asked the same question by leadership before getting their support: "How will this impact our company's bottom line?". But which ones matter most to leadership? What KPIs Matter Most to Execs in 2023.

Key Performance Indicator 105

Key Performance Indicator Customer Acquisition Marketing Marketers 105

Lynton Web

JANUARY 31, 2023

As you plan out your inbound marketing strategy, don’t forget to include two essentials: keywords and meta tags. Don’t spend time on content that will not garner a return for your efforts! Keywords: Think of these as the subject of your content. How to groom your dog” is an example of a long-tail phrase.

Food 98

Food Inbound Marketing Shoppers User-Generated 98

CXL

JUNE 2, 2022

The biggest challenge for marketers is getting them. Account-based marketing (ABM) and lead generation both offer a way to do this. You’ll also learn how to approach ABM and lead generation to engage your ideal customer. Account-based marketing is a team sport. A higher ROI than any other type of marketing.

Inbound Marketing 78

Inbound Marketing Thought Leadership Marketing Marketers 78

Search Engine Land

APRIL 12, 2023

LinkedIn is a powerful search engine capable of generating targeted, substantial traffic to your profile. Moreover, this traffic can develop into valuable professional connections and new clients. As with your business website, the success of your inbound marketing through LinkedIn depends on traffic and conversion optimization.

SEO 119

SEO Copywriting User-Generated Real Estate 119

Hubspot Marketing

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Orbit Media Studios

MAY 7, 2024

Not only is a multilingual site more accessible to a wider audience, but providing content in more than one language is sometimes necessary for your business model or legal requirements. There are many reasons you may need to design a multilingual website: You or your client are a multinational organization.

Copywriting 83

Copywriting User-Generated Transform SEO 83

Exposure Ninja

OCTOBER 16, 2023

The word “ marketing ” doesn’t refer to one type of activity you can do to promote your business. In fact, there are many different types of marketing that businesses can use to promote themselves. Marketing is most commonly split into two distinct categories — traditional and digital. million for just a 30-second advert.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. You won’t believe a marketing team created some of these. Go grab some popcorn. Heinz: Heinz A.I.

Video Marketing 105

Video Marketing Advertising Advertisers Entertainment 105

Buffer Marketing

SEPTEMBER 11, 2023

This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. The reality is that the best LinkedIn users are marketing machines. What’s the true ROI?

Thought Leadership 133

Thought Leadership Transform Communications Branding 133

Martech

SEPTEMBER 16, 2022

And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. How important is personalization in content marketing?

Content Marketing 132

Content Marketing Customer Journey Marketing Marketers 132

Marketing Insider Group

NOVEMBER 8, 2021

A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. On the surface, this may seem to be positive news until you think about the 49% of marketers that aren’t doing it. Optimizing search programs, email campaigns and other forms of outbound marketing is certainly a best practice.

Outbound Marketing 137

Outbound Marketing PR Inbound Marketing Analytics 137

Exposure Ninja

AUGUST 11, 2023

It’s all of those things and more, but at its core, marketing is about understanding your audience and creating campaigns that speak to them in a way that gets them to take action. Marketing can be complex, but with the right knowledge and approach, it can also be a powerful tool for growth. What Is Marketing?

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? How do you get it right, measure it, improve it? You may have noticed that we’re talking about more than a marketing tactic. What’s going on here is that marketers have become storytellers and concept creators.

Content Marketing 87

Content Marketing Marketing Marketers Transform 87

Rock Content

NOVEMBER 5, 2023

Regardless of its industry, niche, or long-term goals, every business needs a solid marketing budget in place. Not only does a marketing budget help a business properly plan out its advertising strategy, but it also streamlines the process of measuring overall return on investment. Here are some key steps to follow.

Management 52

Management Key Performance Indicator Outbound Marketing Finance 52

Many Chat

MAY 11, 2022

Engage, nurture and convert your audience now on WhatsApp! Build immersive conversations for your customers by adding images, videos, files, variables and emojis to build a relationship with your customers and have them coming back for more. Additional Verification is required.

Transform 98

Transform Price Management Customer 98

Hubspot Marketing

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Rock Content

JANUARY 8, 2024

As 2024 starts, marketing teams shift their focus to year-end analysis, audience research, and planning what’s coming for this new year. Having worked with small businesses for over a decade, I’ve encountered visionary entrepreneurs who lack the time and resources to maximize their content marketing potential.

Content Placement 89

Content Placement Energy Management Place 89

Rock Content

SEPTEMBER 20, 2023

Succeeding in this endeavor also requires the ability to attract the right audience. As we embark on this journey, let’s dive into the world of product launches to make sure your venture starts off on the right foot with impact and finesse. Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy?

Marketing Strategy 73

Marketing Strategy Customer loyalty Key Performance Indicator Marketing 73

Neil Patel

AUGUST 11, 2021

They have no money, but they have to do marketing. Instead of focusing on costly marketing methods, such startups must focus on low-budget marketing hacks. Where marketing and engineering meet, growth hacking happens. But here’s why these (mostly) free marketing techniques are so powerful. What can they do?

Marketing 143

Marketing Marketers User-Generated Inbound Marketing 143

Rock Content

MARCH 23, 2023

Blog posts continue to be one of the most popular and effective ways to reach a targeted audience today. Why do they need to reconsider and start blogging now? A corporate blog can accomplish this and help you expand your reach. What is a Corporate Blog? A corporate blog is a relationship-building tool.

Real Estate 71

Real Estate Marketing Marketers User-Generated 71

Hubspot Marketing

JUNE 6, 2022

A 2022 State of Content Marketing report by SEMrush revealed that 40% of brands surveyed say they outsource copywriting. If you fall in the 60% and want to improve your copywriting skills, we’re here to help. Below, you’ll find tips on how to write compelling copy. Most marketers can identify poor web copy when they see it.

Copywriting 127

Copywriting Inbound Marketing SEO Product 127

Hubspot Marketing

MARCH 18, 2020

Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. Here's how: Talent. All your inbound excitement won't deliver results if you don't have the right skills to adapt.

Inbound Marketing 117

Inbound Marketing SEO Transform Communications 117

Neil Patel

JANUARY 27, 2021

Just like your typical email newsletter , your LinkedIn newsletter should concentrate on the same topic. Of course, it must be a topic relevant to your audience’s needs. The main difference is when you publish an article, it goes into your timeline. Your connections only discover it by scrolling through their feed.

User-Generated 137

User-Generated Inbound Marketing Branding Place 137

Hubspot Marketing

APRIL 2, 2018

Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. Here are eight steps you can take to make sure all of your SEO bases are covered in 2018. What Is SEO Strategy?

SEO 145

SEO Management Analytics Digital Marketing 145