Hubspot Marketing

JULY 22, 2024

My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service. In addition to the information above, people who find your company online want to know about your mission, vision, and how you can help them solve their problems.

Fashion

Buffer Marketing

FEBRUARY 13, 2025

In my three years as a consultant, I've found LinkedIn consistently delivers the highest quality leads with the least ongoing cost — once you understand how to use it effectively. In around that time, I’ve built up an audience of 14,000 followers on LinkedIn , which has been crucial in helping me find new clients.

Transform

Backlinko

JANUARY 31, 2025

Learning how to sell SEO isn’t easy. Your prospects don’t want to buy SEOthey want to buy results. Prepare Your Sales Toolkit As the saying goes, Failing to prepare is preparing to fail. Build Trust with Case Studies Case studies are your bread and butter of selling. I learned this the hard way. Another perk?

SEO

Vertical Response

JULY 14, 2024

Learn how to drive organic traffic to your website with these proven steps. This guide covers everything from understanding your audience to mastering SEO and creating great content. Get ready to boost your traffic naturally! That’s precisely what creating content without understanding your target audience is like.

SEO

Hubspot Marketing

OCTOBER 8, 2024

I feel like I have a collection of rare gems, each with their own specialized insights that can help our audience grow. I feel like I have a collection of rare gems, each with their own specialized insights that can help our audience grow. I’m finally ready to share how I made this program a reality. The best part?

Price

Lusha

DECEMBER 9, 2024

Inbound lead generation is like a breath of fresh air instead of hunting down customers, you attract them to you. Inbound lead generation is like a breath of fresh air instead of hunting down customers, you attract them to you. That’s the magic of inbound, and it’s transforming how businesses find new customers.

CRM

Scoop.it!

SEPTEMBER 12, 2024

Does your digital marketing strategy involve hosting physical or virtual events? Then you should try curating event content as part of your content strategy. Read on to learn five ways to ensure effective event content curation and keep your digital content calendar full. But where do you begin? Well, not exactly.

Communications

Set Up

FEBRUARY 25, 2025

The path to growth for marketing Agencies in 2025 is no longer about simply acquiring new Clients; its about scaling effectively. For the last decade, Set up has worked with and surveyed a number of Agencies to advise them on how to stay competitive and achieve sustainable growth.

Inbound Marketing

Martech

MARCH 5, 2025

Email is an essential tool for marketing teams across sectors and industries. Most of these teams rely on email delivery or marketing automation platforms (MAP) to send emails. How do you decide which tool is right for your team? Determine the kind of MAP needed Marketing automation is not a one-size-fits-all solution.

Marketing Automation Platform

Lusha

DECEMBER 9, 2024

Sales teams need help with missed connections, poor-quality leads, and wasted resources. But what if you could make your outbound efforts work better? This guide will show you seven key sales strategies to improve your outbound approach and help your business grow. Old-fashioned outbound lead generation often fails.

Key Performance Indicator

Hubspot Marketing

FEBRUARY 4, 2025

Its power to attract and close customers for pretty much any industry is undeniable, but thats only if you know how to navigate and optimize the anatomy of a Facebook Ad. When it comes to creating a Facebook ad for your business, there are a lot of different things to consider. How much text is too much? What should it say?

Real Estate

Buffer Marketing

JANUARY 29, 2025

Streaks is more than just a feature — it's your personal trainer for social media content creation. The concept is beautifully simple: share a post every week, and watch your streak count grow. The concept is beautifully simple: share a post every week, and watch your streak count grow. Enter: Streaks!

Entertainment

SocialPilot

JANUARY 27, 2025

Positive online reviews give your business a competitive edge by influencing customer decisions, boosting credibility, improving search rankings, and more. Now, lets take a closer look at the key reasons why online reviews are important for your business.

Customer

Neil Patel

MAY 30, 2025

Wonder why manufacturers with inferior products and processes regularly outsell your company? It probably doesn’t have anything to do with your technology, your quality, or even your sales team. Instead, it’s a marketing issue. Which means you need to invest in marketing for your manufacturing business.

Manufacturing

Hubspot Marketing

OCTOBER 25, 2024

Whether it’s because of oversaturation or complicated search engine algorithms, it’s all too easy to feel like no one will find your business in the local search results. Online local business directories and listing sites can change your situation and put your business front and center where your potential customers are already looking.

Real Estate

Hubspot Marketing

FEBRUARY 10, 2025

Thats why B2B influencer marketing is nothing to scoff at. Lets unpack everything you need to know to harness the power of B2B influencer marketing in 2025. Table of Contents What is B2B influencer marketing? This can be great for growing your following and generating social proof. Its absurd but also entirely realistic.

Influencer Marketing

Lusha

NOVEMBER 11, 2024

Do you need clarification about leads and prospects in B2B sales and marketing? A lead is someone who has shown interest in your product. A prospect is a potential customer who fits your ideal buyer profile but has yet to talk to you. There are chances for your business to grow, but you need to contact them first.

Outbound Marketing

SocialPilot

JULY 16, 2025

Start using LinkedIn carousels to elevate your storytelling and performance. This blog will explain why carousels are so effective, provide guidance on brainstorming carousel ideas, outline the key specifications to follow, and offer step-by-step tips on creating and posting them on LinkedIn. What Is a LinkedIn Carousel?

Thought Leadership

SocialPilot

JUNE 26, 2025

Marketers today are constantly exploring new ways to expand their brand reach and connect with the right audience—and what better way to do that than through the power of social networking? Let’s dive in and find your perfect match. It’s a powerful marketing and business development platform.

Gen Z

SocialPilot

FEBRUARY 17, 2025

Thats rightpeople locate brands, blogs, and businesses through platforms like Facebook, Instagram, LinkedIn, and even TikTok. But heres the hurdle: SMBs and agencies hustle hard to create content but often face frustrating roadblocks like low engagement on posts, link visibility problems, and clashing audience targeting.

Transform

Vertical Response

JULY 14, 2025

This article explores their roles, types, tax-exempt status, annual reporting requirements, funding sources, and marketing strategies. Effective marketing strategies, including content, social media , and event marketing , are essential for nonprofits to engage supporters and secure ongoing funding.

Non-Profit

Lusha

DECEMBER 9, 2024

You need to build real connections. This guide will give you the lowdown on outbound sales, with strategies and tips to help you dominate in today’s market. Outbound vs. Inbound: Two Sides of the Same Coin In the sales world, there are two main approaches: outbound and inbound.

Communications

Lusha

JULY 22, 2024

From identifying your ideal customer to measuring success , we offer actionable advice and insights. Plus, we’ll share tips on using tools like Lusha to streamline your efforts and gain a competitive edge. Whether you’re a seasoned pro or a newbie , this guide will transform your sales game.

CRM

Backlinko

MAY 12, 2025

But: Not all of them are built to match your unique workflow. You can plan, track, and organize your social posts using a built-in Kanban-style layout. This makes it easy to track how your content moves from idea to publication. You can add notes, upload images, assign tags, or even use AI to shape your post.

Management

Animalz blog

MARCH 6, 2025

Not all conversations on AI and content marketing feel inspiring. ” He demonstrates how AI tools can create more thoughtful content workflows and improve work-life balance (a rare combination!). ” He demonstrates how AI tools can create more thoughtful content workflows and improve work-life balance (a rare combination!).

CMO

Hubspot Marketing

JUNE 18, 2025

That mentality crashes and burns in the world of growth marketing. You’re still aiming for those high marks, of course, but growth marketing experiments encourage you to try, fail, learn, and try again. But growth marketing gives you a better way forward — if you’re willing to try. Table of Contents What is growth marketing?

User-Generated

Vertical Response

JULY 6, 2025

Open rates are dying; here’s what actually matters now in email marketing, largely due to privacy changes from companies like Apple that make these metrics unreliable. Personalization and segmentation based on subscriber data significantly enhance engagement and deliverability, leading to higher email marketing effectiveness.

Email Marketing

Duct Tape Marketing

MARCH 19, 2025

How to Outrank Big Competitors in Search written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Sam Dunning In this episode of the Duct Tape Marketing Podcast , I interviewed Sam Dunning, founder of Breaking B2B, an SEO firm specializing in SEO for revenuenot vanity metrics.

SEO

Lusha

NOVEMBER 18, 2024

Want to transform your cold calling from chilly to red-hot? This guide will provide you with the know-how, plans, and real examples to beat your cold-calling fears, talk to potential customers, and close deals like a pro. How decisions are made : B2B sales often involve multiple people and take longer to decide.

CRM

Lusha

NOVEMBER 18, 2024

If you’re using old methods, dealing with scattered info, or struggling with poor-quality leads, you’re holding back your growth. You know you need a strong sales pipeline, but how do you fill it with the right prospects? This guide will show you how to build a roadmap to B2B sales success. How do they buy?

CRM

Jeff Bullas

FEBRUARY 27, 2023

Content marketing was an obscure term that I stumbled upon while reading the book “ The New Rules of Marketing and PR ” by David Meerman-Scott in 2008. It revealed a new creative digital marketing tactic that turned my old ideas of lead generation on its head. Now we can attract leads and sales rather than chase them.

Content Marketing

Hubspot Marketing

NOVEMBER 30, 2022

With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing? Marketing has always been about connecting with your audience in the right place and at the right time. What is digital marketing? Types of Digital Marketing.

Digital Marketing

Sprout Social

FEBRUARY 10, 2020

These mass marketing techniques are no longer as effective. And this is exactly why brands are embracing inbound marketing. Inbound marketing is a business methodology that focuses on drawing in potential customers and visitors instead of interrupting them with unsolicited promotions and content. Reduced expense.

Inbound Marketing

Neil Patel

JANUARY 8, 2021

Although this realistic view of search engine intent shouldn’t necessarily raise any red flags, what might concern you is how search engines serve up results. While it is arguable that less spam is a good and welcome thing, what happens if Google deems your site spam? How Are Search Engines Biased?

Whitepaper

Hubspot Marketing

AUGUST 7, 2019

It’s no secret that traditional forms of marketing, which interrupt audience members, are less effective than they once were for reaching prospects and converting leads into customers. That’s why content marketing has become a popular way for businesses to reach and engage their target audience. Sound interesting?

Content Marketing

Hubspot Marketing

APRIL 2, 2018

Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. Here are eight steps you can take to make sure all of your SEO bases are covered in 2018. What Is SEO Strategy?

SEO

Hubspot Marketing

DECEMBER 6, 2016

There’s something kind of cool happening in the world of marketing. But as you may have recently heard, people are paying a lot of attention to something called account-based marketing (ABM). After all, over the past year, there’s been a 21% increase in the number of companies that have a full account-based marketing program in place.

Inbound Marketing