Adobe Experience Cloud Blog

FEBRUARY 11, 2020

This is where an advanced lead generation strategy comes in. Successful businesses are improving their lead generation strategy by creating better digital experiences that help to build an ongoing relationship with customers. Think of content as the fuel for all your marketing campaigns. And they have options.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Rock Content

DECEMBER 11, 2020

So, you’re a marketer. You work a lot every day to achieve the best results with Content Marketing. You can get some by following the best Content Marketing blogs on the internet. They are basically a compound of excellent ideas and hacks for you to boost your marketing strategies. How about it?

Content Marketing 124

Content Marketing Transform Marketing Marketers 124

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Martech

SEPTEMBER 26, 2022

Let’s take a closer look at the global fintech market structure and the role fintech marketing plays today. The digital revolution has given rise to online-only banks without a physical branch anywhere in the world. What is fintech marketing? Just how big is the market size of the fintech industry?

Transform 114

Transform B2C Finance Affiliate Marketing 114

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today.

Content Marketing 87

Content Marketing Marketing Marketers Transform 87

Exposure Ninja

OCTOBER 16, 2023

The word “ marketing ” doesn’t refer to one type of activity you can do to promote your business. In fact, there are many different types of marketing that businesses can use to promote themselves. Marketing is most commonly split into two distinct categories — traditional and digital. million for just a 30-second advert.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Rock Content

MARCH 23, 2023

Blog posts continue to be one of the most popular and effective ways to reach a targeted audience today. Why do they need to reconsider and start blogging now? A corporate blog can accomplish this and help you expand your reach. What is a Corporate Blog? A corporate blog is a relationship-building tool.

Real Estate 94

Real Estate Marketing Marketers User-Generated 94

Adobe Experience Cloud Blog

NOVEMBER 7, 2017

20% of all market leaders will lose their dominant position to a company founded after the year 2000, due to a lack of digital business advantage. If your company is in the precarious position between market leader and losing ground to a competitor, it’s time to push forward. Inbound Marketing: Scaling Content for the Enterprise.

Inbound Marketing 134

Inbound Marketing Marketing Marketers Thought Leadership 134

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

CMO 116

CMO Marketing Marketers SEO 116

Scoop.it!

OCTOBER 25, 2022

Without evaluating and measuring the SEO value of your content, it’s impossible to get a clear picture or improve. 70% of online marketers recommend SEO over PPC (pay per click) for boosting sales. It’s no good updating the landing page regularly but having out-of-date blog posts. So, in terms of online content, it is crucial.

SEO 59

SEO Branding Communications Customer 59

Neil Patel

APRIL 2, 2021

Marketing your business can feel like an uphill battle, but it all comes down to making your target audience care about what you’re selling. If you do it well, demand generation can create awareness with your desired audiences, deliver more qualified leads to your sales team, and help link your marketing efforts to revenue.

User-Generated 118

User-Generated CRM Inbound Marketing Whitepaper 118

Duct Tape Marketing

DECEMBER 6, 2023

Mastering Growth Momentum: Unveiling Your Agency’s True North written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Frank Cowell, the Chief Revenue Boss at Revenue Ranch. This is Jon Jantsch.

Transform 83

Transform Price Place Inbound Marketing 83

Buffer Marketing

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. My own LinkedIn experience I’ve been posting on LinkedIn once a week without fail for six years. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives.

Thought Leadership 128

Thought Leadership Transform Communications Branding 128

Duct Tape Marketing

AUGUST 23, 2023

The Impact of Community written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Lloyed Lobo In this episode of the Duct Tape Marketing Podcast , I interview Lloyed Lobo. Everyone's talking about AI these days, but most of it's about tactics. We had no money, we literally had no marketing team.

Energy 54

Energy Whitepaper Health Transform 54

Hubspot Marketing

DECEMBER 13, 2023

Born in the digital age, "Inbound Marketing” is nearing its 20th birthday. As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing. So, what do today’s best inbound marketing agencies look like? Let’s explore!

Inbound Marketing 75

Inbound Marketing PR Manufacturing Marketing 75

Buffer Marketing

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. My own LinkedIn experience I’ve been posting on LinkedIn once a week without fail for six years. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives.

Thought Leadership 52

Thought Leadership Transform Communications Branding 52

Customers.ai

DECEMBER 4, 2023

In the ever-evolving realm of marketing, one strategy continues to stand the test of time — Outbound Marketing. Dating back to the roots of commerce, outbound marketing has played a pivotal role in connecting businesses with their audiences. What is Outbound Marketing? Why is Outbound Marketing Important?

Outbound Marketing 106

Outbound Marketing Direct Mail Inbound Marketing Marketing 106

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Adobe Experience Cloud Blog

NOVEMBER 2, 2017

It’s easy to see why the technology-fueled resurgence of account-based marketing (ABM) is taking hold. B2B marketers are: Driving bigger deals, higher close rates, and more revenue. Getting higher ROI vs. other marketing strategies. ABM as a percentage of overall marketing budget is increasing.

Transform 268

Transform Thought Leadership Inbound Marketing Marketing 268

Orbit Media Studios

APRIL 10, 2024

It’s common to re-launch a large corporate site perfectly, only to forget dozens of other domain names accumulated through M&A and adjacent marketing campaigns that no longer redirect properly. It’s also oddly rare that marketing is kept up to speed on the full inventory of these assets.”

SEO 105

SEO Analytics Place CMO 105

Customers.ai

DECEMBER 4, 2023

In the ever-evolving realm of marketing, one strategy continues to stand the test of time — Outbound Marketing. Dating back to the roots of commerce, outbound marketing has played a pivotal role in connecting businesses with their audiences. What is Outbound Marketing? Why is Outbound Marketing Important?

Outbound Marketing 52

Outbound Marketing Direct Mail Inbound Marketing Marketing 52

Litmus

JANUARY 5, 2024

41% of marketers say that email is their most effective marketing channel, and it kind of leaves other channels in the dust. Part of the reason marketers love email is the ROI—organizations get an average of $36 back for every $1 invested in email. But what if your email marketing budget is a bit tight this year?

Email Marketing 111

Email Marketing Price eCommerce User-Generated 111

Exposure Ninja

OCTOBER 16, 2023

If you’re new to the world of marketing, you might have seen people talking about “A/B testing” or “MOFU, TOFU and BOFU” and been left wondering what on earth they’re talking about. Marketers are creating new words on a constant basis. It can get confusing, even for experienced marketers!

PR 52

PR Marketing Marketers User-Generated 52

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. that the SaaS market is estimated to reach $197.29 TABLE OF CONTENTS What is SaaS marketing? SaaS marketing is, well, marketing your SaaS products, which are often subscription-based.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. that the SaaS market is estimated to reach $197.29 TABLE OF CONTENTS What is SaaS marketing? SaaS marketing is, well, marketing your SaaS products, which are often subscription-based.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Rock Content

MAY 13, 2023

Inbound marketing and social media marketing aren’t two separate strategies. The sheer number of consumers you could reach on a single platform is reason enough to use social media in your inbound marketing. Now, Stanley is trending online even without the help of other marketing tactics.

Inbound Marketing 98

Inbound Marketing Social Media Marketing User-Generated Marketing 98

Search Engine Land

SEPTEMBER 26, 2023

With the focus on guest blogging being so intense and the opinions about it changing so fast over the years, it’s no surprise that many are uncertain about its relevance for SEO today. Of course, there are multiple ways to earn those valuable backlinks besides guest blogging. Why do many SEO experts still use guest-blogging sites?

SEO 102

SEO Copywriting PR Price 102

Orbit Media Studios

SEPTEMBER 20, 2022

Years ago, in 2014, we set out to answer some basic questions about blogging, so we set up a survey. That project grew into a long-term gathering of blogging statistics, tracking the ever-changing trends of content marketing. Welcome to the 9th annual blogging survey. Blogging is effective, but it isn’t getting easier.

B2C 145

B2C eBook Analytics Promotion 145

Exposure Ninja

NOVEMBER 13, 2023

Digital marketing is a must-have for all businesses, and that includes law firms. Most law firms do a bit of digital marketing. Download Your Free Copy Research You wouldn’t start on a case without research , and your marketing is no different. Is your digital marketing underperforming ? Then let’s go.

Law 52

Law PR Digital Marketing SEO 52

Scoop.it!

MARCH 17, 2022

Almost 70% of SMBs that publish a blog get more leads than their non-blog counterparts. In this article, we talk about building a content strategy for your small business that brings consistent results over time. What Is a Content Strategy? You can use this data and run ads for LCD screens on your blog.

Whitepaper 90

Whitepaper Key Performance Indicator Promotion Analytics 90

Hubspot Marketing

NOVEMBER 4, 2020

The good news is that there are a plethora of marketing tools available today with the power to help you boost productivity and streamline monotonous processes or tasks — ad management tools are among the many options. Here are some examples: Save advertisers and marketers valuable time. Ad Management Tools. Make collaboration simple.

Management 135

Management CRM Price eCommerce 135

Marketing Insider Group

DECEMBER 1, 2021

Content marketing is always changing. It’s not something you set and forget, especially in an age when all marketing is going digital. Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness. UGC Continues to Rock.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Unbounce

OCTOBER 20, 2023

More blog posts by Garrett Hughes Oli Gardner Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He was recently named the “The 2018 Marketer to Watch,” in the under 46 category, by his mother. We even wrote a guide to optimizing your conversion rate with AI.)

Whitepaper 105

Whitepaper eBook Promotion Communications 105

DIY Marketers

JANUARY 13, 2022

Blogging for small business is a content marketing strategy that is ideal for consultants, freelancers, thought leaders and highly technical and high-end small business owners whose customers need a certain level of research and education to make a purchase. Blogging can be a great way to market your small business.

Copywriting 57

Copywriting Thought Leadership SEO Inbound Marketing 57

Unbounce

NOVEMBER 27, 2023

They might not be the coolest kid on the digital marketing campus, but CRO is low-key the most valuable friend you can have while you’re finding your way around campus and prepping to ace your finals. And if you’re a digital marketer, that’s like having the answer key to every test you’re ever going to take in the palm of your hand.

eCommerce 59

eCommerce Shoppers Whitepaper Analytics 59

Duct Tape Marketing

APRIL 13, 2023

The Fastest And Least Expensive Way To Double Your Sales written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Amanda Holmes In this episode of the Duct Tape Marketing Podcast , I interview Amanda Holmes. 00:57): Hello and welcome to another episode of the Duct Tape Marketing Podcast.

Direct Mail 70

Direct Mail CRM Education Energy 70

Moz

DECEMBER 3, 2018

A quick refresher from last time: I pulled data from 50 keyword-targeted articles written on Brafton ’s blog between January and June of 2018. Known original publish dates and without reoptimization efforts or tinkering. Known original keyword targets for each blog (rather than guessing). Back it on up.

SEO 56

SEO Content Marketing Digital Marketing Place 56