Customers.ai

JANUARY 30, 2024

As we’ve previously discussed , this is a big deal for email marketers and sales teams, especially those who tend to rely on cold outreach and ABM efforts. From tips on email deliverability and infrastructure to engagement and frequency, get ready, because our experts are going to help ensure your inbox is insured against these new rules.

Email Marketing 117

Email Marketing Health Outbound Marketing Communications 117

Kuno Creative

AUGUST 3, 2023

Then enters ChatGPT and recession talk, which once again demands you to rethink your strategic marketing plan, pushing you out of your comfort zone. Whether anyone wants to admit it or not, we’re still feeling shockwaves from the – yeah, I know it’s a dirty word – pandemic. Some of our insights might surprise you!

Inbound Marketing 64

Inbound Marketing Marketing Strategy Marketing Marketers 64

Rock Content

JANUARY 8, 2024

As 2024 starts, marketing teams shift their focus to year-end analysis, audience research, and planning what’s coming for this new year. Having worked with small businesses for over a decade, I’ve encountered visionary entrepreneurs who lack the time and resources to maximize their content marketing potential.

Content Placement 89

Content Placement Energy Management Place 89

Lynton Web

OCTOBER 27, 2023

Inbound marketing, a strategy focused on attracting customers through relevant and helpful content, has proven pivotal. Crafting Your Strategic Plan A well-orchestrated strategic plan is the linchpin of successful inbound marketing. Understanding your audience is also paramount.

Inbound Marketing 59

Inbound Marketing Thought Leadership Marketers Marketing 59

Hubspot Marketing

NOVEMBER 15, 2022

This time each year, nature – as well as marketing – slows down as we head into colder seasons. As we enter Q4, marketing departments are preparing for a slowdown in business that comes as people tune out towards the end of the year. How Marketing Metrics Are Shifting (or Staying the Same) in Early Q4. Q4 Web Traffic So Far.

Manufacturing 95

Manufacturing Health Education Inbound Marketing 95

Hubspot Marketing

OCTOBER 25, 2023

Help to distinguish your website and marketing from web spam by building relationships online in social media with prospects and customers. As a marketer, commit to keeping your website fresh and up to date. What Marketers Should Focus On Focus your efforts on what’s best for the visitors of your website.

User-Generated 110

User-Generated SEO Analytics Real Estate 110

Search Engine Land

MARCH 12, 2024

How this strategy boosts E-E-A-T: Enhanced expertise : In-depth pillar pages and informative cluster pages showcase your comprehensive understanding of the chosen topic, solidifying your position as an expert to users and search engines. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

Transform 122

Transform SEO Energy Place 122

OnPassive Marketing

JUNE 26, 2022

Inbound marketing is the process of attracting, engaging, and retaining customers through content that’s highly relevant and valuable to them. In this article, we’ll talk about the five main pillars that make up the foundation of an effective inbound marketing strategy. What Is Inbound Marketing?

Inbound Marketing 61

Inbound Marketing Marketing Strategy Outbound Marketing Copywriting 61

Hubspot Marketing

DECEMBER 21, 2023

So, we've gathered business card examples based on insights from marketing managers, recruiters, and decision-makers to help. Instead, opt for something that uses originality to spark people’s curiosity while showing a clear understanding of your target market. But to steer clear of “clichés and exaggerated claims.”

CMO 103

CMO Communications Management Law 103

Martech

NOVEMBER 14, 2023

AI, in its many forms, has been around longer than that and has been misleadingly marketed for even longer. My agency, RPE Origin, released a study with Ascend2 that assessed how enterprise email marketers used and thought about AI in general and generative AI in particular. Dig deeper: 3 ways email marketers should actually use AI 2.

Marketing Plan 129

Marketing Plan Retail Email Marketing User-Generated 129

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. We have divided these experts based on the niche they talk about the most.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Lynton Web

SEPTEMBER 14, 2023

It was the hot topic at INBOUND 2023 this year because everyone wants to know how to best use it. What’s the pitfall in the marketing world? If everyone asks AI the same marketing-related questions and gets the same answers, all marketing starts to look the same. AI is everywhere. Everyone is using it. On the upsells.

Marketing Strategy 59

Marketing Strategy User-Generated Marketing Marketers 59

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. You won’t believe a marketing team created some of these. Go grab some popcorn. Heinz: Heinz A.I.

Video Marketing 105

Video Marketing Advertising Advertisers Entertainment 105

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Content Marketing 89

Content Marketing Real Estate User-Generated Marketing 89

Neil Patel

FEBRUARY 8, 2021

Call Tracking Metrics for Inbound vs. Outbound Calls. One crucial factor to consider before deciding on metrics is the difference between inbound and outbound call tracking metrics. You can’t measure the same data for inbound as you do for outbound. You can’t measure the same data for inbound as you do for outbound.

Education 120

Education Management Analytics Digital Marketing 120

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. You should start by reading some impactful influencer marketing case studies.

Influencer Marketing 88

Influencer Marketing User-Generated Education CRM 88

Neil Patel

JULY 12, 2021

Marketing is important to your business. However, as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends. What is Marketing Automation? It’s perfect for content marketing. The good news?

CRM 145

CRM Price User-Generated Marketing 145

Martech

MAY 23, 2022

In addition to aiding with marketing for the chosen apps, the program will also provide funds for the first time. Launched in 2020, App Accelerator enlists HubSpot customers to build apps based on the firm’s inbound marketing platform. The company provides access to its experts who can provide technical support.

Inbound Marketing 86

Inbound Marketing Digital Marketing Management Customer 86

Neil Patel

JANUARY 12, 2023

Inbound links are the ones that point to your website from another site. Outbound vs. Inbound Links. Inbound links, also known as backlinks , are the ones that point to your website from another site, preferably a credible one. Your link building strategy should include both outbound links optimization and inbound use cases.

SEO 86

SEO Promotion Social Media Marketing Place 86

Search Engine Land

FEBRUARY 6, 2024

Dig deeper: How to use digital PR to drive backlinks and business growth Get the daily newsletter search marketers rely on. Types of expertise can include: Individual expertise: Does an individual have expert-level knowledge and experience in a specific field? Business email address Subscribe Processing. So, what is Digital PR?

PR 115

PR SEO Customer Journey Thought Leadership 115

Martech

MAY 18, 2023

The health of your business is highly dependent on your marketing strategy. In turn, your marketing strategy’s success depends on your content’s quality and substance. So, how can you ensure your content marketing makes the right impact? Your content marketing is similar.

Content Marketing 130

Content Marketing Health Inbound Marketing Marketing 130

Hubspot Marketing

APRIL 4, 2024

While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Insights from these actual search terms can help inform your content strategy as well as your larger marketing strategy.

SEO 102

SEO Inbound Marketing Transform Analytics 102

Neil Patel

AUGUST 10, 2021

Law firm marketing is essential to attracting clients and sharing what your law practice offers. The goals and the practical details of law firm marketing are not as obvious and straightforward as marketing for other brands. A pull, rather than push, strategy is referred to as inbound marketing.

Law 139

Law Inbound Marketing Education Traditional Marketing 139

Customers.ai

NOVEMBER 29, 2023

Unlike inbound strategies that rely on attracting prospects organically, outbound sales involve reaching out to a carefully identified target audience through channels like email, phone calls, and social media. Content Marketing Integration Content is how you capture your audience’s attention. Join Customers.ai Join Customers.ai

Transform 111

Transform CRM Key Performance Indicator Analytics 111

Neil Patel

SEPTEMBER 30, 2020

On the contrary, experts at DMEXCO predict that 70% of executives expect the pace of digital strategy to boost further during these unique times. You see, being an expert gives them the knowledge to use cutting-edge digital tools that can ensure precise and fast communication within your company. A Successful Digital Transformation.

Transform 123

Transform Inbound Marketing Outbound Marketing Advertising 123

Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. Get the daily newsletter digital marketers rely on. beforehand.

Inbound Marketing 105

Inbound Marketing Marketing Marketers Direct Mail 105

Sprout Social

FEBRUARY 8, 2024

Tier 2 : This tier of support is typically provided by in-house technical experts. Tier 3 : This tier is provided by highly specialized technical experts. Creating effective social customer service tiers starts with deep collaboration between customer service and marketing departments.

Customer 103

Customer Health Retail Management 103

Hootsuite

MAY 29, 2020

If you’ve been using Elevate, you realize what a pivotal role employee advocacy now plays in marketing. Even more people trust a company technical expert (65%). Consequently, many marketers and organizations are actively looking for a new solution to manage employee advocacy once Elevate shuts down. We’re here to help !

Management 140

Management Thought Leadership Education Branding 140

Hubspot Marketing

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Assess your marketing team.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Hubspot Marketing

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Rock Content

MARCH 30, 2023

By now, most marketers and business owners should have an understanding of just how vital SEO and Google Rankings are to the success of a business. Each year, Whitespark, a leading provider of local search marketing services, releases a comprehensive report examining the latest findings on local SEO and the most important ranking factors.

SEO 82

SEO Digital Marketing Customer Search Marketers 82

Buffer Marketing

MAY 29, 2023

The startup I had been working for had just folded, and I turned to the network of marketing leaders I had built from that job and let them know the types of client work I was looking for: digital brand management, content creation , and paid media strategy. Landing my very first client was surprisingly easy thanks to the power of referrals.

Brand Management 106

Brand Management Branding Management Product 106

Hubspot Marketing

NOVEMBER 18, 2022

Platform solutions have always been known as a one-stop shop for all of a marketer’s needs. At their core, platforms are meant to help marketers, whether that’s understanding their customers’ journeys, optimizing the path to purchase, or quantifying the revenue that a campaign produces. More on that here.

Marketing Automation Platform 119

Marketing Automation Platform CRM Customer Journey Analytics 119

Hubspot Marketing

AUGUST 12, 2022

The line between marketing and digital marketing has blurred. Offline marketing was once considered "traditional" compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Digital Marketing Specialties Are Endless.

Digital Marketing 108

Digital Marketing Pharmaceutical Real Estate Transform 108

Rock Content

MAY 5, 2023

It could even be said that you’re missing overlooking an opportunity to uphold your part of the conversation, so see how marketing eBooks can help your business’s conversion rate. Why is Marketing eBooks so Popular? Why is everyone so into eBook marketing? Let’s get into some of the benefits of eBook marketing.

eBook 52

eBook Inbound Marketing Marketing Marketers 52

Hubspot Marketing

FEBRUARY 27, 2023

So what does this new name have to offer marketers? In this post, we'll break down what Mastodon is and how to leverage it — according to an experienced and trusted marketing partner here at HubSpot. No one's an expert at something when they first begin. Marketers can't rely on paid or promoted ads to reach targeted audiences.

Social Media Marketing 111

Social Media Marketing Thought Leadership Marketing Marketers 111

Hubspot Marketing

MARCH 18, 2020

Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. All your inbound excitement won't deliver results if you don't have the right skills to adapt. Marketing Department Structure.

Inbound Marketing 117

Inbound Marketing SEO Transform Communications 117