illumin

APRIL 26, 2024

The search giant attributes the delay to pressures from industry regulators. In its official statement , Google says the UK Competition and Markets Authority (CMA) needs “sufficient time to review all evidence including results from industry tests.” The CMA requested market feedback on the targeting tool by the end of June.

Advertising 111

Advertising Advertisers Management Product 111

Martech

APRIL 19, 2024

Consumer privacy has become a major focus in the digital advertising industry. New regulations and growing public concerns over data collection practices have forced companies to rethink their strategies. These challenges have profoundly impacted media planning and buying. It’s not enough to just comply with regulations.

Transform 123

Transform Advertising Advertisers Law 123

Search Engine Land

APRIL 26, 2024

Your site could have lost or gained in areas that aren’t crucial to your strategy or been picked up for broad terms that don’t convert well. Evaluate the market and gain industry insight Once you’ve analyzed your site, assess the bigger picture. Get the daily newsletter search marketers rely on. See terms.

SEO 128

SEO Communications Place Analytics 128

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Did you know 80% of successful content marketers have a documented content marketing strategy? In my experience working with manufacturers and industrial companies, too many are in a rush to pump out more content without a strategy in place.

Marketing Strategy 92

Marketing Strategy Manufacturing Thought Leadership Marketing 92

Tiecas

MARCH 15, 2024

How can a B2B industrial marketing agency develop a strategic roadmap and help you execute it for success? Imagine an industrial marketing strategic roadmap with a laser-sharp focus, a plan that directly aligns with your sales goals and delivers a predictable flow of qualified leads.

Transform 92

Transform Manufacturing Customer Acquisition Marketing 92

Search Engine Land

APRIL 5, 2024

When you work in an industry like SEO , staying updated on new technologies is crucial. It’s also valuable to look outside of the industry. With that in mind, here are 10 of the best (in my opinion) non-marketing books that offer great insight and value for any SEO professional. Business email address Subscribe Processing.

SEO 128

SEO Marketing Marketers New Technology 128

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. Trend-tracking.

Management 89

Management Price Analytics User-Generated 89

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention.

Social Media Marketing 97

Social Media Marketing Communications User-Generated Management 97

Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value. What is hyper-precision targeting?

Millennials 96

Millennials Advertising Advertisers Branding 96

Search Engine Land

JANUARY 10, 2024

As we kick off 2024, it’s time to rethink our SEO strategy. Gain clarity on business priorities for 2024 and beyond Before assessing your SEO strategy, you must understand where the business intends to go in 2024 and beyond. Gain insight into potential strategic moves, new products, markets, audiences and pivots.

SEO 141

SEO PR Customer Journey Health 141

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. Here’s a list of key things CEOs should know about social media in business marketing. It depends on the industry. It won’t just appear, it’s not clean and simple like other marketing channels. Do we have a strategy?

Whitepaper 98

Whitepaper Millennials Law CMO 98

Search Engine Land

FEBRUARY 13, 2024

With the platform’s new Media Planning API, you can use real-time data signals to assess the expected reach and frequency of campaigns before allocating any budget. Planning capabilities : Agencies can integrate LinkedIn’s data with their own tools and analytics for more strategic and informed media planning decisions.

Analytics 109

Analytics Global Marketing Education Advertising 109

SmartBrief - Marketing

MARCH 10, 2024

Segment your email list Another strategy for maximizing engagement and ROI is to further segment your email list. The first requirement for effective segmentation strategies is having sufficient data on each subscriber: demographics, past purchases or indicated interest in purchase by category and buyer timeline.

Analytics 118

Analytics Key Performance Indicator Email Marketing Place 118

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.

CRM 115

CRM New Technology Marketing Marketers 115

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. If your answer is anything other than “yes”, you need this social media strategy deck.

Social Media Marketing 105

Social Media Marketing Key Performance Indicator Influencer Marketing Management 105

Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. I also enjoy this exercise because I can frame three words for a broader audience — in this case, the email industry. Here are my three words for the email industry in 2024. It’s not a fad.

Email Marketing 137

Email Marketing Marketing Marketers Marketing Plan 137

Martech

MAY 16, 2024

It may not be surprising to learn that tech industry groups are largely supportive of the roadmap, while those focused on things other than profit margins largely aren’t. This road map leads to a dead end,” Evan Greer, the director of Fight for the Future, an advocacy group, said in a statement, and calling the plan “pathetic.”

User-Generated 112

User-Generated Market Research Communications Customer 112

Backlinko

MARCH 11, 2024

Marketing tech stack is always evolving. Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management. What’s the marketing automation industry market size, what are the adoption rates of marketing automation and which benefits it brings to businesses?

Customer Journey 101

Customer Journey Marketing Automation Platform Marketing Marketers 101

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” We are at an inflection point in our industry. The list of changes marketers must cope with now isn’t getting shorter. Marketers, how close are you to data overload as you look across your martech stack?

Email Marketing 132

Email Marketing User-Generated Marketing Automation Platform Customer 132

Backlinko

MAY 22, 2024

The world of online marketing evolves quickly. At Backlinko, we’ve been using innovative techniques and strategies to grow and maintain the site. This strategy emphasizes exceptionally high-quality content that outshines existing resources, resulting in increased website traffic and people linking back to it.

Inbound Marketing 84

Inbound Marketing Transform Social Media Marketing Digital Marketing 84

Search Engine Land

APRIL 18, 2024

Remember how painful iOS 14 was for performance marketers? An even more seismic change is looming, and way too many marketers are still unprepared. What’s changing from a marketing perspective. 4 real steps you need to take ASAP to start planning. Get the daily newsletter search marketers rely on. See terms.

Transform 106

Transform CRM Analytics Advertising 106

Duct Tape Marketing

APRIL 14, 2024

How to Hire a Fractional CMO: The Smart Way to Scale written by John Jantsch read more at Duct Tape Marketing Are you looking at your business goals and feeling your marketing strategy just isn’t cutting it? You’re not alone. This is where hiring a fractional CMO can make a significant difference. But what exactly do they do?

CMO 78

CMO Transform Communications Marketing Strategy 78

Buffer Marketing

MAY 9, 2024

According to this study , 87 percent of social media marketers say social search is vital to their strategy. There’s even an industry inside joke that adding “reddit” or “pinterest” or, of course, "linkedin" at the end of your search terms will more likely deliver exactly what you need.

SEO 124

SEO User-Generated Thought Leadership Social Media Marketing 124

Hubspot Marketing

APRIL 2, 2024

In past years, entire industries saw summer slumps -- or seasonal dips in sales or web traffic. Therefore, if industries were 10% under benchmark in June 2019, they saw a 10% dip since April 2019. Web Traffic Went Down In June 2021, global traffic dipped across almost all industries and segments. Trouble seeing this graph?

Manufacturing 100

Manufacturing Communications Health Analytics 100

Tiecas

FEBRUARY 21, 2024

In the industrial sector, the focus often falls heavily on driving lead generation, with branding seen as a secondary concern. See Content Preferences of Engineers and Industrial Buyers ). You need a clear roadmap instead of implementing hit-or-miss marketing tactics. What pain points do you address?

Manufacturing 97

Manufacturing Branding Whitepaper Thought Leadership 97

Search Engine Land

APRIL 23, 2024

I am the first generative AI chatbot for search marketers. Seek opportunities for guest posting, influencer collaborations, and partnerships with reputable websites in your industry. Analyze the data to identify patterns and make data-driven optimizations to your SEO strategy. I am trained with Search Engine Land content.

SEO 102

SEO User-Generated Health Analytics 102

Search Engine Land

FEBRUARY 5, 2024

It’s a topic concerning many in the SEO industry at the moment. But there is palpable fear in the industry, and understandably so. It can come up with strategies and automate processes. However, severe limitations still make it a tool rather than a replacement in search marketing. Will AI replace SEO professionals?”

SEO 130

SEO PR Communications Search Marketers 130

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. In this three-part series, we outline best practices for building, marketing and measuring an effective email newsletter. That is a 40x ROI.

Email Marketing 122

Email Marketing Retail Communications Digital Marketing 122

Vertical Response

MAY 3, 2024

Selecting a suitable price strategy is a critical step for businesses aiming to maximize their profit margins and gain market advantage. Competitive pricing should account for competitor analysis and market positioning, while value-based pricing focuses on pricing products based on perceived value to the customer.

Price 92

Price Shipping Promotion Customer Acquisition 92

Tiecas

MAY 17, 2024

An industrial website redesign is more than a facelift; it’s a strategic investment in your company’s digital presence. For more on the complexities of industrial website redesigns, see my article Industrial Website Redesign: Why It’s Not a DIY Project. Strategic Framework for Industrial Website Design But where do you begin?

Whitepaper 52

Whitepaper Manufacturing Copywriting Transform 52

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy.

Social Media Marketing 123

Social Media Marketing Marketing Marketers Education 123

Hubspot Marketing

FEBRUARY 12, 2024

Welcome to HubSpot's Expert Edge Series , where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. Earlier this month, Google Chrome took another step in its plans to phase-out third-party cookies. What are your marketing objectives?

Transform 104

Transform Advertising Advertisers CMO 104

Martech

MAY 13, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: As a function of the business, where should Martech / Marketing Ops align? Under marketing? The language model is based on content from MarTech embedded on top of ChatGPT.

CMO 108

CMO Key Performance Indicator CRM Analytics 108

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. These days, they’re adding more AI features to help retrieve detailed insights more easily.

Transform 113

Transform Content Marketing Marketing Marketers 113

Martech

FEBRUARY 26, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: Our product is loss-making for two years in spite of researched marketing plans. Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers.

Price 114

Price CMO Marketing Marketers 114

Martech

MAY 17, 2024

You’ve got a solid business plan and secured funding, and you are eager to introduce your brand to the media. Your marketing materials will never be as influential as third-party validation, so if you want your startup to succeed, it’s time to understand how earned media falls under the PR umbrella.

PR 113

PR Communications Branding Management 113

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

Thought Leadership 103

Thought Leadership Marketing Marketers Influencer Marketing 103