Martech

DECEMBER 19, 2023

Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect By Will Guidara Publisher: Optimism Press Guidara has a unique resumé. His specialty is hospitality. Instead, businesses across industries can create experiences that delight customers and drive more business.

Transform 127

Transform B2C Whitepaper Marketing 127

Ann Handley

FEBRUARY 9, 2023

” Hospital marketers sprinkle acronyms on their morning oatmeal. Example : Writing about two healthcare systems consolidating, Blake Madden voices what his been-around-the-block healthcare industry reader is thinking : “Now, I know what you’re thinking—’but hospital consolidation…not again!

Retail 176

Retail Promotion Marketing Marketers 176

Search Engine Land

DECEMBER 21, 2023

Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect Will Guidara has a unique resumé. His specialty is hospitality. One of his guiding beliefs is that hospitality need not be limited to what we think of as the hospitality industry (i.e., Yeah, that was fun.

Transform 113

Transform B2C Whitepaper Marketing 113

Adams & Knight Marketing

MARCH 23, 2023

March 24, 2023) – Adams & Knight , one of the region’s leading integrated marketing agencies, was recently honored with seven Adrian Awards, including one gold by the Hospitality Sales & Marketing Association International (HSMAI). Avon, Conn.,

PR 130

PR Influencer Marketing Advertising Advertisers 130

Adams & Knight Marketing

NOVEMBER 15, 2022

There are many people whose contributions, large and small, make a big difference in the execution and success of our clients’ campaigns and these awards demonstrate a commitment to always thinking outside the box.” “These awards are a direct reflection of the incredible work we did with each of them.”

Advertising 246

Advertising Advertisers PR CMO 246

Hubspot Marketing

DECEMBER 13, 2022

While we don't have a crystal ball, our final analytics report of the year aims to give you an insightful glimpse of how industries are performing in Q4, and help you make the most informed decisions for your brand as 2023 begins. Luckily, many industries are seeing year-over-year traffic boosts. Without further adieu, let's dive in.

Branding 107

Branding Manufacturing Health Retail 107

Sprout Social

MAY 8, 2023

Start a free Sprout Social trial Disclaimer: Data from Sprout Social include users from various plan types, industries and locations. Industry-specific data includes mid- to high-level engagement times. What are the best times to post on TikTok by industry? What are the best times to post on TikTok? Wednesdays at 3 p.m.

Entertainment 109

Entertainment Gen Z Education Food 109

Hubspot Marketing

APRIL 2, 2024

In past years, entire industries saw summer slumps -- or seasonal dips in sales or web traffic. Therefore, if industries were 10% under benchmark in June 2019, they saw a 10% dip since April 2019. Web Traffic Went Down In June 2021, global traffic dipped across almost all industries and segments. Click here for a JPEG.

Manufacturing 97

Manufacturing Communications Health Analytics 97

Hubspot Marketing

OCTOBER 12, 2022

As you enter an uncertain Q4, it will be helpful to gather all the hard data you need to make decisions, including research on how industries like your own have performed in the past few months. Overall, Q3 might have been susceptible to seasonality in both B2B and B2C industries with frequent QoQ performance metrics dips. Sample size.

Manufacturing 129

Manufacturing Health B2C Transform 129

Search Engine Land

OCTOBER 24, 2023

The findings are based on a dataset of 10,000 keywords with various intents, across 10 industries (banking, insurance, retail, software, higher education, real estate, advertising/marketing, manufacturing, travel/hospitality and industrial machinery). About the data. Data was collected in August. Blogs remain popular.

Real Estate 130

Real Estate Manufacturing Retail Education 130

Sprout Social

JULY 6, 2022

What are the best times to post on Twitter by industry? Hospitality. Best Times to Post on Twitter by Industry. Being armed with the best times to post on Twitter is a great start to any social media content calendar , it’s important to see how the data translates to your specific industry. Start your free Sprout trial.

Finance 106

Finance Education Food Social Media Marketing 106

Sprout Social

SEPTEMBER 12, 2022

Read on to explore the industries they specialize in, services they provide and to hear about each of them with descriptions written in their own words. Industries served: Marketing & Advertising, Nonprofits, Transportation. Drop & Hook. It’s Drop & Hook’s specialty that gives them an extra edge. “We Hoyden Creative Group.

Management 90

Management Real Estate Branding Food 90

Hubspot Marketing

NOVEMBER 15, 2022

To help you gather evidence that proves or disproves the possibility of outside impacts in Q4, here's a look at how businesses across industries entered the first month of it in October. Below, I'll break down each key marketing metric and walk through what we've seen across industries in Q4 so far. Leisure and Hospitality.

Manufacturing 89

Manufacturing Health Education Inbound Marketing 89

Martech

NOVEMBER 28, 2023

While the pandemic devastated industries like travel, tourism and hospitality, it created a boom for segments like B2B technology, home goods retailers and home improvement businesses. But even as 2023 gives way to 2024, unexpected and unexplainable things remain in the air for businesses and their marketing teams.

Retail 107

Retail Marketing Marketers Advertising 107

SocialPilot

JANUARY 21, 2024

In the dynamic digital era, establishing a commanding online presence is paramount in the hospitality industry. Here’s how you can leverage it: Establish Your Hotel as an Industry Leader : Share industry-related news, insights, and thought leadership content. They achieved a remarkable 13.4%

Social Media Marketing 92

Social Media Marketing Transform User-Generated Gen Z 92

Hubspot Marketing

AUGUST 10, 2022

And, when analyzing over 130,000 businesses, we certainly saw dips in engagement and conversion that affected some industries more than others. At this point, many business owners could be asking, "How do I stack up to others in my industry?". So, let's dive in and see how different industries compared in July. Overall Outlook.

Manufacturing 90

Manufacturing Health Education Market Trends 90

Sprout Social

DECEMBER 6, 2023

Here are a few example scenarios: Example patient message: @Hospital, I have recently been diagnosed with diabetes, and I was wondering which of your doctors specializes in diabetes care? Mayo Clinic Mayo Clinic, the top-ranked hospital in the nation, uses social media to build their employer brand. It could be a HIPAA violation.

Health 105

Health Law Education Branding 105

Rock Content

OCTOBER 26, 2023

It’s that trust that gives healthcare companies, clinicians, medical practices, clinics, and hospitals their lifelong patients. Healthcare organizations and wellness brands must deal with a unique customer base, though, and with legal issues that other industries don’t see. Healthcare marketing is about education, too.

Health 61

Health Content Marketing Marketing Marketers 61

Search Engine Land

JANUARY 10, 2024

While the pandemic devastated industries like travel, tourism and hospitality, it created a boom for segments like B2B technology, home goods retailers and home improvement businesses. We’re just early into 2024, but we know unexpected and unexplainable things are ahead for companies, marketing teams, agencies and you.

Retail 85

Retail Advertising Advertisers Search Marketers 85

Adams & Knight Marketing

MAY 17, 2020

Adams & Knight, one of Connecticut’s largest digital marketing agencies, recently won five prestigious Communicator Awards, including three top awards of excellence in each of the agency’s key industries: financial services, healthcare and travel/leisure. About the Communicator Awards.

Communications 130

Communications CMO Advertising Advertisers 130

Adams & Knight Marketing

JANUARY 13, 2020

Adams & Knigh t , together with its client the Connecticut Office of Tourism, was recently honored with a 2019 Adria n Award by the Hospitality Sales and Marketing Association International (HSMAI) for the content marketing program it created for the tourism organization.

Content Marketing 130

Content Marketing PR Marketing Marketers 130

Hubspot Marketing

MAY 9, 2022

The Best Times to Post on Social Media (Across All Industries). On average, the best times to post on Instagram across industries are in the mid- to late afternoon, specifically between 6 and 9 p.m., One industry that reports a lot of success in the 12-3 p.m. The Best Times to Post on Instagram. Best Time to Post on Instagram.

Gen Z 145

Gen Z B2C Manufacturing Food 145

Adobe Experience Cloud Blog

FEBRUARY 22, 2018

It’s often debated: everyone should work in the service industry at least once in their early career. In my experience, these soft skills are invaluable, in and out of the hospitality industry. At the age of 15, I plunged head first into the hospitality scene as a busboy. Host-based Mentality.

Thought Leadership 133

Thought Leadership Management Product Branding 133

Sprout Social

APRIL 16, 2024

Smaller brands and businesses in crowded industries can benefit from a variety of social listening applications—you just have to think beyond brand health. For example, we often see healthcare organizations using social listening to better understand trending conversations and industry topics.

Health 99

Health Industry Insights Branding Market Research 99

Martech

JUNE 7, 2022

Consumers, of course, have grown accustomed to frictionless digital experiences over the last two or three years — and have a decreased tolerance for the opposite — so a reviving hotel industry will be looking for workable, cost-effective marketing and sales solutions.

Management 117

Management Digital Marketing Promotion Product 117

Set Up

OCTOBER 10, 2023

We regularly interview marketing leaders in different industries ranging from Financial Services, to Sports, to Automotive and Construction. Conversing with leaders in different spaces reveals the commonalities and challenges all marketers are facing, and the patterns in our industry as a whole.

Transform 59

Transform Health CMO Key Performance Indicator 59

Adams & Knight Marketing

JANUARY 8, 2020

“Employee engagement is absolutely critical to service-oriented organizations, especially in healthcare industry,” says Reem Nouh , SVP at Adams & Knight. Scott Becker, Founder and Publisher of Beckers Healthcare and Beckers Hospital review, echoes Reem’s viewpoint. ” Click to listen to the podcast.

Digital Marketing 130

Digital Marketing Branding Marketing Marketers 130

Martech

APRIL 12, 2024

Salesforce Data Cloud Aimed at high-growth companies to enterprise-level organizations across all industries, market segments and geographies. Key verticals include retail/CPG; healthcare; media and entertainment; technology; financial services; automotive; and travel and hospitality.

Customer 113

Customer B2C Transform Retail 113

Sprout Social

MARCH 20, 2023

After seeing anecdotal success through our industry peers referencing BentoBox more and more, getting inbound requests to participate in social media franchises, and a 311% increase in impressions, BentoBox is continuing to see success with a community-driven social strategy. Community is a vague word though. What does it all mean?

Product 87

Product Food Health Management 87

Hubspot Marketing

DECEMBER 13, 2023

The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. Challenges Direct business-to-consumer (B2C) sales are difficult in the hospitality industry. However, there are still clear benefits of email marketing for hotels.

Email Marketing 86

Email Marketing Marketing Marketers Customer Acquisition 86

Hootsuite

SEPTEMBER 25, 2023

average performance stats for a social platform or industry), it’s difficult to make sense of raw data. In this post, we’ve rounded up average social media engagement rates from 13 top industries to give you a better understanding of where you stand. Did your target audience love your campaign, or was it a flop? But we got you.

Real Estate 125

Real Estate Food Analytics Entertainment 125

Sprout Social

FEBRUARY 8, 2023

But if you work in a technical or niche industry, it might seem like you don’t belong on social. No matter your industry, you can make waves on social media. Industry events and webinars make space for people to discuss trends, talk about controversies and tout the latest innovations in their industries.

Manufacturing 87

Manufacturing Transform Entertainment Law 87

Adams & Knight Marketing

OCTOBER 31, 2021

Adams & Knight Wins Best of Show at 66 th Advertising Club of Connecticut Awards Leading integrated marketing agency takes home 43 awards across a range of industries and categories. AVON, Conn., ” About Adams & Knight.

Advertising 130

Advertising Advertisers Copywriting PR 130

Hubspot Marketing

FEBRUARY 21, 2023

As we move into another unique year, marketers might wonder if and how other companies in their industry are keeping up with everything going on. With the factors above in mind, it's not too shocking that web traffic across all industries took a hit in 2022 compared to 2021, with a 6.7% lead growth and an 11% rise in conversion rate.

Marketing 98

Marketing Marketers B2C Health 98

Sprout Social

APRIL 22, 2021

In fact, many of the staple offerings in the hospitality industry today—room service, the minibar, central reservations systems—were once Hilton innovations. While the effects of the pandemic have been devastating across the board, one of the hardest hit industries was Travel and Hospitality.

Promotion 124

Promotion Global Marketing Branding Product 124

Search Engine Land

SEPTEMBER 6, 2023

Prior to her role at Dun & Bradstreet, Jen held the role of Global Vice President of Commercial and Customer Enablement at IQVIA, serving the Life Sciences industry, along with various senior leadership roles in Education and Hospitality Technology.

Transform 132

Transform Analytics Education Customer 132

Martech

JANUARY 4, 2024

Goldshvartz spoke about how, in the hospitality industry, the tier of service affects the content needed to convert website visitors. While all hotel guests are interested in similar content (like descriptive text about a property and pictures of rooms and amenities), guest expectations vary from economy to upper-scale tiers.

SEO 134

SEO Customer Product Marketing 134