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TikTok launches enhanced ad placement controls

Search Engine Land

Additionally, the social media platform is merging account-level controls for all brand safety and suitability solutions within TikTok Ads Manager (TTAM) to make using these new tools even easier. Entertainment. TikTok introduced two new controls to give advertisers more choice regarding where their content appears: Category Exclusion.

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Work from Home: How to Grow Your Business (2023 Update)

Jeff Bullas

Nowadays, brands, especially entertainers, are leveraging social media more. As large gatherings have ceased, entertainers are allocating more resources into other channels to reach their audiences. Use tools like social media search or Google Trends to identify what your target audience is interested in.

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How to increase brand awareness on social media: 25 tips with expert insights and stories

AWeber

Social media brand awareness can deliver huge advantages to businesses. But in a world where nearly 5 billion people upload 2 billion photographs and videos to social media daily, finding a way to stand out can be challenging. What is social media brand awareness? It reflects your reach and visibility but doesn’t stop there.

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Executing a TikTok campaign: Best of the Bot

Martech

Here are some tips to help you get started: Embrace the informal and fun tone: TikTok is all about authenticity and entertainment. Instead, focus on creating content that is engaging, relatable, and entertaining. You’ve built and run very successful TikTok and YouTube video content that is highly engaging and entertaining.

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How marketers are investing in games: IAB PlayFronts

Martech

The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases. The video game industry has known this for years, but some brands are still learning how to connect with these very engaged consumers. Image: IAB. Why we care. Strength in numbers.

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Consumers Spend 3+ Hours on Social Media Daily: What They're Doing on Each Platform [Data]

Hubspot Marketing

Have you ever been hypnotized by social media? It's easy to fall into a social media trap, filled with endless distraction. But, it does make you wonder what consumers actually do while spending all that time on social media. adults is the most popular social media app on our list. Facebook -- used by 69% of U.S.

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2023 Average Engagement Rates for 13 Industries [STATS]

Hootsuite

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Without social media benchmarks (a.k.a. average performance stats for a social platform or industry), it’s difficult to make sense of raw data. Without social media benchmarks (a.k.a.