How to Find Top Influencers in Less Time with an Influencer Marketing Platform
Traackr
APRIL 10, 2023
Finding top influencers can be time consuming — here is how an influencer marketing platform can help you do it more efficiently.
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Which Social Media Platform is Best for Influencer Marketing in the US?
Traackr
FEBRUARY 27, 2024
Which social media platforms are best for influencer marketing? We surveyed 1,000 consumers.
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15 Best Influencer Marketing Platforms for Small Business with Champagne Tastes and PBR Budgets
Customers.ai
MARCH 2, 2022
Influencer marketing is the new word-of-mouth of the digital age and one of the most powerful ways to attract your ideal customer. Did you know that 80% of marketers find that working with an influencer is an effective marketing strategy? In fact, interest in influencer marketing has risen more than 90x!
How to Implement an Influencer Marketing Platform at Scale
Traackr
FEBRUARY 1, 2023
Unsure how to implement an influencer marketing platform for your large team? Here’s a guide on how to do it.
5 Ways to Save Time with an Influencer Marketing Platform
Traackr
JANUARY 24, 2023
Here are 5 ways an influencer marketing platform can save your most precious resource — time.
Marketers Share What Makes Traackr the Top Influencer Marketing Platform
Traackr
OCTOBER 24, 2023
From finding top influencers, to managing campaigns, to reporting on program performance and ROI — here’s why marketers think Traackr is the top influencer mark
5 Key Questions to Ask When Choosing an Influencer Marketing Platform | Traackr
Traackr
AUGUST 29, 2017
Discover 5 key questions to ask when choosing an influencer marketing platform, things that can give you the confidence that you'll achieve measurable success.
FREE Instagram Followers: 5 Best Sites 2023
Jeff Bullas
FEBRUARY 15, 2023
Instagram is a social media platform that has quickly become a major player in the world of business and influencer marketing. To accommodate the needs of businesses and influencers of all sizes, UseViral provides hundreds of packages to choose from. Instagram reigns supreme in this arena, and its influence is undeniable.
TikTok testing virtual influencers for video ads
Search Engine Land
APRIL 12, 2024
TikTok is reportedly developing AI-powered virtual influencers that will be able to compete against human creators for lucrative advertising contracts. During testing, TikTok researchers discovered that AI avatars haven’t generated as many e-commerce sales as human influencers. Get the daily newsletter search marketers rely on.
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Buy YouTube Subscribers: 4 EASY Ways (Active & Cheap)
Jeff Bullas
FEBRUARY 1, 2023
As you may know, Google owns YouTube, and its ad platform allows you to promote your YouTube channel to millions of people who are actively engaging with other videos in your industry. Rather than engaging with them while they are already on the platform. You can get 1,000 subscribers for $129.99 Try Useviral Now #2. Including YouTube.
The Role of Influencers in Consumer Purchasing Decisions
Jeff Bullas
JANUARY 10, 2023
Influencer marketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. Influencer marketing has a substantial influence on consumer purchasing decisions. What is influencer marketing? Influencer marketing channels.
Why Using a Real Marketing Agency is Better Than Using Social Network Influencer Platforms
Power Digital Marketing
JANUARY 10, 2019
Social media influencers ” they’re called. “Do And these so-called “influencers” will defend themselves voraciously, citing how long it took to “build their brand.”. No matter your opinion, the truth is that these social media influencers hold the power in today’s marketing world. The Social Media Influencer Movement.
The Ultimate Guide to Instagram Influencer Marketing for Brands
Hubspot Marketing
APRIL 4, 2024
In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 What is Instagram influencer marketing? billion in 2016.
Why influencer marketing is critical in B2B
Martech
APRIL 2, 2024
What’s the key to B2B marketing success? Influencers. B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Of that number, 49% leverage influencers to enhance brand credibility and trustworthiness. It makes sense.
How to Create Your Own Influencer Media Kit (+ Examples from Influencers)
Buffer Marketing
APRIL 23, 2024
Landing paid partnerships as a creator doesn’t necessarily require a huge following — but it does require a professional influencer media kit. ” There are many influencer media kit templates you can use to simplify things, but there are drawbacks to just copy-pasting your numbers into a Canva template.
How influencers and content creators are reshaping brand strategies
Martech
FEBRUARY 27, 2024
Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation.
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20 Influencer Marketing Statistics To Fuel Your Marketing Game
SocialPilot
FEBRUARY 6, 2024
Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08
22 influencer marketing statistics to guide your brand’s strategy in 2023
Sprout Social
OCTOBER 26, 2023
If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 billion back in 2016. billion back in 2016. It hit $16.4
Traackr Named “Best Influencer Marketing Management Platform” in 5th Annual MarTech Breakthrough Awards Program
Traackr
AUGUST 11, 2022
Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World
Navigating the creator economy: Strategies for brands and marketing teams
Martech
JANUARY 9, 2024
The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. It’s also important to consider format and platform.
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Are AI Virtual Influencers the Future of Content on TikTok and Instagram?
Rock Content
APRIL 24, 2024
Marketing is one of the industries most significantly impacted by this trend. We’ve seen AI being used to answer simple questions, write content according to specific needs and prompts, provide ideas, and make analyses, which makes marketers’ lives easier and reduces costs — I am not getting into the quality realm for now.
YouTube is the most profitable platform for creators, survey shows
Search Engine Land
JUNE 2, 2023
While it’s more expensive to work with YouTube creators, brands should work with them because the platform has high engagement metrics. Creators get a 50% engagement rate, on average, which beats all other platforms by far (TikTok and Instagram had a 3% and 2% engagement rate, respectively). More expensive, but. Why we care.
How to Effectively Use Twitter Influencer Marketing?
SocialPilot
FEBRUARY 5, 2024
“Nothing influences people more than a recommendation from a trusted friend.” Among this vast landscape of social media platforms, Twitter stands out prominently. With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience.
Influencer ad spend is now growing faster than traditional ad investment
Search Engine Land
SEPTEMBER 8, 2023
Influencer ad spend is accelerating faster than investment in traditional adverts. Brands were advised to consider adjusting their campaign strategies to align with the rising popularity of influencers after this finding was revealed in Insider Intelligence’s Influencer Marketing 2023 report. Why we care.
3 emerging influencer trends that marketers should watch
SmartBrief - Marketing
MARCH 17, 2024
Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.
5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)
Buffer Marketing
JANUARY 22, 2024
As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. The line between professional networking and creative expression blurs daily as more new creators emerge on the platform.
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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers
Hubspot Marketing
JULY 30, 2023
Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.
Instagram Influencer Marketing: How To Find and Work With Influencers
SocialPilot
FEBRUARY 21, 2024
Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. One of the best online marketing platforms is Instagram. As per the latest reports, Instagram has the highest number of influencers, and 80.8% What is Instagram Influencer Marketing?
80% of influencers fail to disclose advertising content, putting brands at risk
Search Engine Land
FEBRUARY 19, 2024
Four in five social media influencers do not disclose paid content, according to a new report by the European Commission. If an influencer doesn’t clearly say that a post is an advertisement, they’re not just violating advertising guidelines, but both the influencer and the brand they’re promoting could be breaking the law.
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How B2B influencer marketing will grow your brand
Sprout Social
DECEMBER 6, 2023
There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?
The benefits of influencer marketing (+ what the C-Suite cares about)
Sprout Social
FEBRUARY 12, 2024
When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.
AI Influencer Marketing: How Artificial Intelligence Could Change Influencer Marketing
Hubspot Marketing
NOVEMBER 20, 2023
When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences. So, how could artificial intelligence change influencer marketing if the goal is to humanize a brand or organization to boost awareness and profits?
Find UK TikTok Influencers for your brand
Sprout Social
MARCH 21, 2024
There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. So, how do you turn these insights into strategies for influencer marketing success ?
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Integrating SEO into the multichannel customer journey
Search Engine Land
FEBRUARY 21, 2024
To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. Multichannel marketing enhances customer experience and satisfaction and ultimately strengthens loyalty.
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Traackr partners with Snap to boost influencer relationships
Martech
FEBRUARY 13, 2024
Traackr, the international influencer marketing platform, is partnering with Snap Inc. to help brands build influencer relationships. A Traackr integration via the Snapchat Creator API aims at making it easier for brands to connect with the Snapchat creator and influencer community. Specific aids to brands.
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10 Non-Obvious Social Media Trends You Need to Consider Right Now
Businesses Grow
JANUARY 8, 2024
This post covers 10 non-obvious social media trends: Marketing speed Why social media will upend search The big new platform on the horizon Why influence is everything Social listening platforms in trouble The essential role of community Social commerce Designer commerce Watermarked content Local content hubs 1.
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How to harness the power of brand mentions across the search universe
Search Engine Land
APRIL 15, 2024
Examine how brand mentions impact search marketing, both on traditional and social search platforms. Discuss strategies for integrating brand mentions into a cohesive search marketing approach. Brand mentions on these platforms offer valuable insights, enhancing perception and awareness. This remains relevant today.
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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)
Buffer Marketing
JANUARY 22, 2024
As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. The line between professional networking and creative expression blurs daily as more new creators emerge on the platform.
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10 metrics to track influencer marketing success in 2024
Sprout Social
JANUARY 24, 2024
Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.
The Top Channels for Influencer Marketing in 2023 [New Data]
Hubspot Marketing
MAY 8, 2023
Finding the right influencer for a brand campaign can feel like dating. The same can be said if you're an influencer looking for a brand that will take your career to the next level. Whether you're a brand or an influencer, this article will help you find the perfect match by showing you the top channels for influencer marketing.
11 Recommendations for Marketers in 2024 [New Data]
Hubspot Marketing
MARCH 19, 2024
Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? Partner with micro-influencers.
Breaking Down Barriers: How Brands Can Harness Creator Content Across Digital Landscapes
illumin
APRIL 11, 2024
Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. Undoubtedly, the social network has experienced an explosive growth trajectory over the past five years and quickly surpassed the beginnings of other social media platforms. This authenticity didn’t go unnoticed.
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5 Insights and Innovations from the 2024 State of Marketing Report
Rock Content
APRIL 12, 2024
Marketing is like a living organism, constantly evolving and adapting. And, as marketers, we need to stay on top of best practices and trends. So, let me present you with the top 5 insights from the newest State of Marketing Report. Because AI is on the edge of becoming a marketer’s best friend.
Q1 Marketing Plays That'll Start Your Year Strong, According to State of Marketing Data
Hubspot Marketing
JANUARY 22, 2024
But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Start with micro-influencers. Half of marketers plan to increase their influencer marketing investment in 2024. Let's dive in.
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