Use Insider

NOVEMBER 29, 2024

This is the same Neil Patel, sharing his insights alongside Eric Siu, CEO of marketing agency Single Grain. The Marketing School podcast covers a wide range of topics, including: SEO, social media marketing, influencer marketing, content optimization, industry trends, and new technologies.

Millennials

Hubspot Marketing

DECEMBER 20, 2024

Read Zapiers Head of Paid Ads on Storytelling, AI-Targeted Ads, and Why Hes All-In on Influencer Marketing De Feu asks: What's one marketing trend you think most people are overhyping, and why? April Sunshine Hawkins, co-host of the Marketing Made Simple podcast: Overhyping? Too much hype?

Transform

Hubspot Marketing

MAY 20, 2025

And the vast majority of marketers responding to our 2025 Marketing Trends Survey say that AI is making a significant impact on their work, to the tune of nearly 80%. And just 18% of marketers say influencer marketing is their top-performing content. Educational content ranks lowest.

Thought Leadership

Hubspot Marketing

FEBRUARY 25, 2025

B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. Right behind them is Gen Z.

Transform

Hubspot Marketing

JUNE 10, 2025

Just 42% say inclusivity is central to their marketing and communications. To dive deeper into current inclusive marketing trends, I recommend reading this piece by Sonia Thompson, an inclusive marketing expert, strategist, and consultant. How do marketers feel about inclusive marketing?

Fashion

Sprout Social

JULY 7, 2025

With influencer marketing booming in Australia, food influencers drive huge engagement ( often above 2.5% ) across networks like Instagram, TikTok and YouTube. From restaurant promos to product launches, the right influencer partnership can skyrocket your brand’s reach and impact.

Food

TechWyse

NOVEMBER 20, 2023

In this blog, I will be breaking down six top digital marketing trends in 2024 for you. The Rise of AI-Powered Personalization If you haven’t used Artificial Intelligence to help with any of the monotonous and mundane tasks in the office or with marketing in general, you’re playing from behind. Billion in 2024.

Digital Marketing

Martech

MAY 8, 2025

Advertisers will receive additional safeguards alongside InsurAds Marketing Assurance Warrant, which ensures ads reach real users in brand-safe environments. MarketTrends AI launched a market intelligence platform designed for small and mid-sized businesses.

Transform

Vertical Response

JUNE 11, 2025

Email Marketing Trends (NEW) Email marketing has come a long way since 2005, evolving from a basic communication tool into a crucial part of any digital marketing strategy. Additionally, marketers are expanding their reach by integrating email campaigns with social media and influencer marketing.

Transform

SocialPilot

JUNE 19, 2025

Best Use Cases Audience preference checks Content or product teasers Market trends or fun facts Micro-feedback on experiences Lead generation with quiz results Adobe uses Instagram Stories, LinkedIn, and Twitter to run regular polls and quizzes that educate users while collecting feedback.

Thought Leadership

Businesses Grow

MARCH 10, 2025

It is certainly a weird world where our hard-earned brand marketing can be tarnished in a single post. 7) Activating influencer marketing I was sitting at a table of brand managers, and one of them said, “Influencers are everything.” And all that can be ruined by somebody who is out to get you.

Transform

Sprout Social

FEBRUARY 28, 2025

We want to provide you with the key data and insights needed to navigate these social media marketing trends in the United Kingdom and make informed decisions that drive real results. Influencer marketing statistics in the UK Influencer marketing continues to be a powerful strategy for reaching and engaging UK audiences.

Gen Z

Hubspot Marketing

SEPTEMBER 10, 2024

It includes evaluating past performance, analyzing market trends, establishing marketing goals, building your marketing strategy, and estimating associated costs. Remember, marketing is just one department, and there are others competing for a share of the company’s fixed budget.

Marketers

Hubspot Marketing

FEBRUARY 3, 2025

What marketing trend needs to die in a fire? Am I treating the people who view my ads like Im a corporation marketing to faceless customers? Or am I a person marketing to other people? As proof, he points out that this is exactly why influencer marketing is so effective right now. I bark-laughed.

Performance Marketing

Marketing Insider Group

OCTOBER 19, 2015

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. The leading marketing trend of 2016 will be the maturing of the age of ad blocking. I think we’ll see a massive correction in the advertising market.

Content Marketing

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. Brands will need to be aware of the dance floor if they want to disrupt the music in a way that resonates with influencers and consumers alike. Influencer marketing has transformed how we shop.

Influencer Marketing

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. important; }.

Influencer Marketing

Marketing Insider Group

JANUARY 24, 2019

In short, anyone with a decent following on any social platform can be an influencer. The post Influencer Marketing Trends to Know in 2019 appeared first on Marketing Insider Group. Companies are paying these self-made people to endorse their brands, commissioning collaborations that help them attract […].

Influencer Marketing

Traackr

MARCH 21, 2022

Learn how influencers are talking about sustainable fashion, knitwear, live shopping, and virtual styling and what it means for influencer marketing in 2022.

Fashion

Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. Influencer marketing has a substantial influence on consumer purchasing decisions. What is influencer marketing? So why is it so popular?

Inbound Marketing

Calvyn Lee Blog

JANUARY 28, 2023

We’ve studied algorithm updates, technological advances, and different social media feature releases to determine the marketing trends you need to be paying attention to for the coming year. This remained true throughout 2022, even despite growing concerns about its data harvesting and privacy policies.

Market Trends

Hubspot Marketing

NOVEMBER 18, 2022

As audiences put a significant amount of trust in their favorite influencers, it makes sense that marketers would want to pay more attention to influencer marketing than before. This post will go over the data-backed benefits of using influencer marketing, along with insight from a HubSpot social media expert.

Influencer Marketing

Businesses Grow

SEPTEMBER 30, 2022

On the new episode of The Marketing Companion, I thought I would have some fun debating the most relevant marketing trends for the next two years with Dennis Yu. Dennis and I debate 10 relevant marketing trends: Metaverse. email marketing. Influencer marketing. Content marketing.

Market Trends

Marketing Insider Group

DECEMBER 1, 2021

For those looking for what’s in, what’s working, and what’s next, we’re sharing emerging trends in content marketing that have increased in popularity of late. And how they relate to overall digital marketing trends as we head into next year. Voice Search Will Evolve How Content Marketing Sounds.

Market Trends

Hubspot Marketing

AUGUST 21, 2018

That’s why we created this guide — influenced by some of our very own HubSpot experts — so you can bookmark and return to the most important marketing trends of 2018, time and time again. Why Follow Marketing Trends? Marketing trends evolve for good reason. 2018 Marketing Trends.

Market Trends

Calvyn Lee Blog

JANUARY 28, 2023

As we discuss Tiktok marketing trends earlier and a few marketing trends later for this year, social commerce and accessibility are playing an important role.

Market Trends

Traackr

FEBRUARY 28, 2019

Discover the key gaming trends and influential gamers and get insights to power your influencer marketing programs.

Influencer Marketing

Hubspot Marketing

OCTOBER 31, 2022

Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. From influencer marketing to virtual events, there are so many efforts brands can focus on.

B2C

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

Influencer Marketing

Hubspot Marketing

DECEMBER 19, 2022

Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt. Because marketing is always evolving, your marketing playbook should, too. Here, we'll cover five marketing trends that are losing steam and how marketers can respond.

Gen Z

Econsultancy

JANUARY 25, 2023

What are the overarching trends that will define how marketers will think and act in 2023, and the challenges and opportunities they will face? We explore four key trends. Our trends for 2023: Resisting short-termism New privacy norms.

Market Trends

Industrial Marketer

MAY 4, 2022

B2B marketing has evolved in leaps and bounds with new B2B marketing trends appearing almost daily. Creative social media marketing, inventive content marketing, and influencer marketing are just a few of the trends the B2B marketing industry has experienced of late.

Market Trends

Hubspot Marketing

SEPTEMBER 29, 2023

Marketing trends come and go at a rapid speed, and higher education isn't immune to these shifts. Here are the top 12 higher education marketing trends of 2023. Here are the top 12 higher education marketing trends of 2023. If you want to stay ahead of the curve, look no further.

Education

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. While technologies such as AI and data-driven marketing continue to grow, the overarching focus will be on people, not technology.

Market Trends

Content Marketing Institute

SEPTEMBER 14, 2018

Influencers of all kinds play a growing role in affecting a prospect’s decision, and it’s important to better understand the influence difference and its potential impact in your content marketing program. HANDPICKED RELATED CONTENT: Influencer Marketing: Lessons From One of the World’s Largest Software Brands.

Influencer Marketing

Bannerflow

MARCH 11, 2022

Firstly, here are the top trends we’ll be covering: Video marketing. Influencer marketing. Video marketing. Video marketing is widely recognised as the future of marketing activity. Influencer Marketing. In 2022, influencer marketing is set to become a common marketing tactic.

Market Trends

Bannerflow

JULY 5, 2022

However, there should always be room for improvement, and if you have yet to consider the leading trends and strategies defined in our The State of In-Housing Report 2022 , there is still time to maximise their potential for your business. Those top trends are: Content marketing. Influencer marketing.

Market Trends