Martech

MARCH 12, 2025

Marketing budgets are doing two things right now tightening and transforming. With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. over five years compared to 4.9%

Transform 114

Transform Finance Marketers Marketing 114

Sprout Social

APRIL 8, 2025

Influencers and creators have moved beyond social media and become deeply embedded in our culture. As a result, brands need to embrace experiential and omnichannel marketing strategies that incorporate influencer marketing. Bonus Resource: Streamline your influencer marketing strategy with our ultimate toolkit.

Branding 113

Branding Tentpole Entertainment Transform 113

Power Digital Marketing

JUNE 3, 2025

UGC has transformed the way brands connect with their audiences, enabling companies to leverage their customers’ experiences to create authentic, persuasive content. In this guide, well explore how UGC marketing strategies can help your brand enhance trust, improve engagement, and drive conversions.

Marketing Strategy 52

Marketing Strategy User-Generated Transform Fashion 52

Adobe Experience Cloud Blog

DECEMBER 17, 2019

However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020. Marketing has never been a sedentary experience, but it’s moving at a faster pace than ever before. How keywords are used in a sentence will matter more than their density.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

SocialPilot

JULY 12, 2024

Influencer Analytics This type of analytics helps you assess the effectiveness of your influencer marketing campaigns. You can track the reach and engagement generated by influencer posts, measure the ROI and conversion rates, and identify the most impactful influencers for your brand.

Analytics 116

Analytics Transform User-Generated PR 116

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. Brands will need to be aware of the dance floor if they want to disrupt the music in a way that resonates with influencers and consumers alike. Influencer marketing has transformed how we shop.

Influencer Marketing 133

Influencer Marketing Market Trends Gen Z Fashion 133

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

Influencer Marketing 138

Influencer Marketing Transform Marketers Marketing 138

Hubspot Marketing

JANUARY 17, 2025

Something that had both meaningful influence on top-of-funnel metrics and practical usability across our marketing team. In a recent Marketing Against the Grain episode , HubSpot VP of Marketing Emmy Jonassen and I share how we experimented with AI to transform our email performance. But what and how?

Transform 119

Transform CMO Influencer Marketing Education 119

Digital Marketer

APRIL 30, 2024

Using these tools in addition to a tagging strategy can help optimize your SEO strategies and boost content discoverability. Partner with the Right Influencers Influencer marketing has become a go-to marketing approach for modern brands. But how do you find the perfect influencer for your campaign?

Transform 90

Transform Influencer Marketing User-Generated Marketers 90

Sprout Social

DECEMBER 16, 2024

This award is a reflection of not only the exceptional work Team Sprout puts in every day, but of the way our customers are transforming their businesses with the power of social. Our human-centered AI solutions accelerate business processes and drive strategy, helping you deliver world-class customer experiences.

Product 72

Product Transform Influencer Marketing User-Generated 72

Buffer Marketing

FEBRUARY 17, 2025

As social media managers, you likely have to communicate with various stakeholders — all of whom have different levels of knowledge about your marketing strategy and social media in general. So, they need more explainers behind your marketing strategy. They likely had an input in formulating it. Double down on it.

Transform 114

Transform Analytics Social Media Marketing Key Performance Indicator 114

Businesses Grow

MARCH 10, 2025

If the need for speed hasn’t transformed your marketing department, it will soon. A few years ago, I wrote a book about one solution to this dilemma : Belonging to the Brand: Why Community is the Last Great Marketing Strategy. There’s no time for planning or measurement. Many brands live in a reaction culture.

Transform 104

Transform Influencer Marketing Thought Leadership Marketers 104

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z 99

Gen Z Affiliate Marketing Influencer Marketing User-Generated 99

Sprout Social

MAY 19, 2025

Influencer marketing is one of the strongest tools to add to your social media marketing toolbox. And it’s something social media marketers can’t sleep on86% of consumers purchase because of an influencer at least once a year. You might waste product on the wrong influencer picks.

Influencer Marketing 57

Influencer Marketing Gen Z Marketers Marketing 57

Traackr

AUGUST 29, 2017

By considering these critical questions for your influencer marketing strategy, you’ll be set to make a true transformation in your organization.

Influencer Marketing 102

Influencer Marketing Transform Marketers Marketing 102

Marketing Insider Group

OCTOBER 23, 2024

Targeted Ads with AI AI in social media advertising has transformed how brands run paid campaigns. AI-driven ad platforms like Facebook Ads and Google Ads are helping marketers create smarter, more effective campaigns with automated optimizations. Want to learn more about how you can improve your social media marketing efforts?

Social Media Marketing 70

Social Media Marketing Transform User-Generated Marketers 70

Vertical Response

JULY 7, 2024

Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. Influencer marketing is another area where Instagram shines. Which Social Media Platforms Are Right for Your Brand?

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08

Influencer Marketing 116

Influencer Marketing Gen Z Fashion Food 116

Sprout Social

SEPTEMBER 17, 2024

Yet, this presents a challenge—brands must create marketing strategies that are effective across different platforms and resonate with diverse consumer preferences. To truly harness the potential of social media , retailers should consider adopting the tactics and strategies that leading brands have successfully employed.

Retail 126

Retail Shoppers User-Generated Customer Journey 126

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.

Influencer Marketing 111

Influencer Marketing Marketers Marketing Transform 111

Sprout Social

SEPTEMBER 26, 2024

Swehl’s Just Add Milk campaign is a potent reminder of the opportunity influencer marketing offers for skyrocketing brand awareness when done well. It’s a sign PR and influencer marketing efforts are blurring, which begs the question: Is influencer marketing the new PR?

PR 94

PR Influencer Marketing Marketers Marketing 94

Duct Tape Marketing

DECEMBER 20, 2024

AI-Driven Marketing Orchestration 5. Brand Marketing: Back to Basics 6. BONUSMLaaS: Marketing Leadership as a Service The Future of Video, Influencers, and Events Videos Reign Continues Influencer Marketing Still Strong In-Person Events Are Back AI in Marketing: A Tool for Growth or a Threat?

Market Trends 67

Market Trends CMO Transform Influencer Marketing 67

SocialPilot

JUNE 18, 2025

I have seen businesses transform from building brand awareness to driving sales and providing customer service, and leveraging the right strategies can transform your business, too. They didn’t rely on big ad spend but instead told stories that resonated with their audience, from product showcases to fitness transformations.

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Vertical Response

JUNE 11, 2025

This article on inbox nostalgia what marketing emails looked like in 2005 vs today reveals the evolution from basic text-heavy formats to today’s personalized, visually rich messages. Dive into how design, content, technology, and user engagement have transformed.

Transform 52

Transform Email Marketing Analytics Marketers 52

Martech

MAY 8, 2025

These enhancements focus on the personalization and modeling components, aiming to improve the execution of marketing strategies using real-time data analysis and automated decision-making. StackAdapt released new email marketing and Data Hub solutions in its advertising platform.

Transform 85

Transform User-Generated Law Communications 85

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. They transform weekly exchange performance charts into visually engaging carousels. Its about building trust.

Marketing Strategy 85

Marketing Strategy Gen Z Finance Social Media Marketing 85

Sprout Social

MAY 29, 2025

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. Sprouts platform reduces the friction between your marketing budget spending and proving value.

Gen Z 85

Gen Z Social Media Marketing Transform Marketers 85

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. See how Sprout’s AI and automation can help you improve your business.

Marketing Strategy 139

Marketing Strategy Manufacturing PR Marketers 139

Sprout Social

MAY 12, 2025

The rise of TikTok in Australia: TikTok stats on growth in the Australian market Although its been a major player in Australias social media landscape for years, TikTok is constantly evolving. According to Sprouts 2024 Influencer Marketing Benchmarks Report , TikTok influencers in the travel space have an average engagement rate of 3.36%.

Gen Z 67

Gen Z Fashion Transform Food 67

Sprout Social

JANUARY 27, 2025

Yet, this presents a challengebrands must create marketing strategies that are effective across different platforms and resonate with diverse consumer preferences. To truly harness the potential of social media , retailers should consider adopting the tactics and strategies that leading brands have successfully employed.

Retail 89

Retail Shoppers User-Generated Customer Journey 89

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! In today’s hyper-connected world, social media has become a vital marketing tool for businesses of all sizes.

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketers 111

Sprout Social

JANUARY 30, 2025

Todd Kaplan, CMO, Kraft Heinz North America Todd Kaplan is the CMO of Kraft Heinz North America, and has helped the brand usher in a new era of transformation in the digital landscape. Kaplan has been recognized by Forbes and Business Insider as a top CMO, and was even called a Marketing Rockstar by Rolling Stone.

CMO 101

CMO Gen Z Thought Leadership Entertainment 101

Sprout Social

MARCH 13, 2025

Takeaways: With such strong projected growth, Australian businesses must incorporate social media advertising into their overall marketing strategy to facilitate long-term growth. As a result, brands will need to prioritise compelling visuals, strong targeting and data-driven strategies to maintain a competitive edge.

Gen Z 61

Gen Z User-Generated Influencer Marketing Law 61

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

This connection creates a bond between social influencers and their fans and followers that give these influencers unprecedented authority. For a long time, “influencer marketing” was about leveraging these people to get in front of their audiences, but that’s not a long-term strategy (and it’s not very nice).

Content Marketing 134

Content Marketing PR Thought Leadership Transform 134

Vertical Response

APRIL 12, 2024

Are you looking to refine your marketing strategy for better results? This article cuts through the clutter to present tested marketing techniques that will help you connect with your target audience and drive your brand’s growth.

Marketing Strategy 74

Marketing Strategy Branding Market Segmentation Marketing Mix 74

Rock Content

SEPTEMBER 8, 2023

Both writers and actors are advocating for their fair share in an era marked by transformative technological advancements, such as the rise of streaming platforms and digital content delivery. The disruptive impact of the actors’ strikes on movie marketing is not merely a challenge; it’s a catalyst for transformation.

Transform 98

Transform Entertainment Marketers Marketing 98

Sprout Social

APRIL 29, 2024

And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. According to The 2024 Influencer Marketing Report almost half of all consumers make purchases at least once a month because of influencer posts.

Branding 139

Branding Fashion COS Food 139