Martech

MARCH 12, 2025

While Instagram remains the global leader in influencer marketing (with a market surpassing $22 billion this year ), B2B organizations are increasingly turning to LinkedIn, where executive voices carry a strong influence in cautious purchasing environments.

Transform 101

Transform Finance Marketers Marketing 101

Sprout Social

JANUARY 30, 2025

Kaplan has shared in many interviews that he believes in balancing brand and performance marketing , and its clear the team is using that as a launch pad to unleash more brand building. Scott Morris, CMO, Sprout Social Sprouts CMO Scott Morris is a top marketing leader to watch (but we might be biased).

CMO 105

CMO Gen Z Thought Leadership Entertainment 105

Hubspot Marketing

APRIL 18, 2022

Better Success with Influencer Marketing. When it comes to influencer marketing , B2B companies are reporting much higher return on investment than B2C companies. In fact, 25% of B2B marketers say it’s the marketing strategy they plan to leverage the most in 2022, compared to only 10% of B2C marketers.

B2C 129

B2C Market Trends Marketers Marketing 129

Martech

APRIL 7, 2025

Dig deeper: Acquisitions signal agencies are betting on influencer marketing What do the Lotame and InfoSum acquisitions say about the ad industry? Both deals highlight the increasing importance of first-party data, stricter privacy regulations and the response to the decline of third-party cookies.

Advertising 68

Advertising Advertisers User-Generated Influencer Marketing 68

Hubspot Marketing

JANUARY 22, 2024

Interested in influencer marketing? Start with micro-influencers. Half of marketers plan to increase their influencer marketing investment in 2024. If you've always wanted to work with influencers — but the price tag seems out of reach — I have some good news. Reflect on last year's performance.

eCommerce 135

eCommerce Marketers Marketing Influencer Marketing 135

Econsultancy

MARCH 25, 2022

Dave Murray is Managing Director Europe of global influencer marketing platform, LTK. I recently spoke with Dave to hear more about his role, how the influencer industry is evolving, and LTK’s ambition to be the driver of ‘creator commerce’ Image: Dave Murray. Online commerce shows no signs of slowing.

Shoppers 91

Shoppers Influencer Marketing Retail Price 91

Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Here’s a great scope of work template from Influencer Marketing Hub. Dig deeper: What marketers need to know about authenticity in influencer marketing Get MarTech!

Branding 136

Branding Logistics Influencer Marketing Affiliate Marketing 136

Neil Patel

DECEMBER 15, 2021

Well, it’s possible, if you give performance-based marketing a shot. Let me break down how it works so you can decide if it’s a viable way to run your next digital marketing campaign. What Is Performance-Based Marketing? Performance marketing is essentially “results-based” marketing.

Marketers 134

Marketers Marketing Performance Marketing Digital Marketing 134

Martech

MARCH 30, 2023

Attentive’s Attentive AI powers Magic Message, which leverages generative AI for content creation, and Automated Campaigns, which automatically creates full, multi-channel campaigns using anonymized insights from the highest-performing marketing moments across Attentive’s customer base. IZEA Worldwide’s A.I. Get MarTech!

Product 116

Product User-Generated Customer Journey Influencer Marketing 116

Neil Patel

DECEMBER 13, 2022

Now looking at influencer marketing, which is mainly used by eCommerce companies, 41% plan on increasing their spend with the main reason being is it provides a better ROI than other marketing channels that they are using. Roughly 58% of the companies that use this tactic are able to do so profitably.

B2C 144

B2C Marketers Marketing Influencer Marketing 144

Hubspot Marketing

MARCH 19, 2024

Partner with micro-influencers. Nearly 90% of influencer marketers say influencer marketing was effective for their company in 2023. The standout change in influencer marketing these past few years is that marketers find the most success with micro-influencers with 10,000 - 100,000 followers.

Thought Leadership 105

Thought Leadership B2C Marketers Marketing 105

SmartBrief - Marketing

JANUARY 23, 2024

When creating CTV strategies, it’s critical to consider a multiplatform approach that integrates ads with other digital marketing strategies, such as search engine marketing, social media, email campaigns and influencer marketing.

Shoppers 105

Shoppers Customer loyalty Advertisers Advertising 105

Marketing Insider Group

SEPTEMBER 7, 2021

Marketing : performing market analysis and developing strategies for increasing brand awareness, generating leads, and driving sales. Design : designing digital and print materials like websites, brand assets, advertisements and more.

PR 138

PR Promotion SEO Advertising 138

Martech

MAY 19, 2022

Your competitors’ influencer marketing tactics. Influencer marketing is a great way to generate backlinks on many levels: Lots of niche influencers have sites and blogs they can use to link from Influencers (if you choose them wisely) can drive organic links by simply sharing your content or mentioning it in their newsletters.

Influencer Marketing 108

Influencer Marketing SEO Education Analytics 108

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. Social listening can help you unearth relevant influencers to partner with. What did they post about?

Health 143

Health Manufacturing Thought Leadership Product 143

Hubspot Marketing

DECEMBER 13, 2023

Inbound marketing agencies can help you develop an event and nurture strategy to convert prospects. Influencer Marketing People have always bought things that other people like. With the rise of Instagram, TikTok, and other social media platforms, influencer marketing is big business.

Inbound Marketing 104

Inbound Marketing PR Manufacturing Marketers 104

Search Engine Land

JULY 11, 2023

Then again, recently, I saw this th read on Twitter with a reply from Amanda Natividad, VP of marketing at SparkToro: That made me think about why these strategies worked/works, and if they can be replicated again under what conditions. There’s definitely a science behind that, and it’s all about the market type.”

SEO 72

SEO Non-Profit Price Marketers 72

Customers.ai

FEBRUARY 7, 2024

Aslam’s work extends beyond Solutions 8, contributing significantly to the digital marketing community as a Traffic Coach for DigitalMarketer.com and co-hosting the Perpetual Traffic Podcast​ 4. Her innovative approach has successfully harnessed the power of influencer marketing and data to elevate brands like Montblanc and Ray-Ban.

Transform 86

Transform eCommerce Non-Profit Advertisers 86

Martech

MARCH 9, 2023

Marketers in all channels, from social media to influencer marketing, make the same mistake. All too often, the metric we choose doesn’t capture the true success or failure of our campaigns. But let’s not be too hard on email. The open rate is the obvious culprit.

Email Marketing 115

Email Marketing eCommerce Analytics Traditional Marketing 115

Kevin Indig

FEBRUARY 27, 2023

Performance marketing, influencer marketing or email marketing, often convert faster (for various reasons), which is why the paid marketing team usually decides what attribution model the company uses. Most attribution windows look at 90 days, maybe 120, if you’re lucky. Often around 6 months.

SEO 65

SEO User-Generated eCommerce Influencer Marketing 65

The CMO Survey

JUNE 16, 2020

Optimism among marketers plummets to levels last witnessed during the Great Recession. Optimism about the economy is 50.9 (out out of 100) compared to just three months ago when it was 62.7. In February 2009, following the Great Recession of 2008, this rating was 47.7.

CMO 130

CMO Transform Customer Acquisition B2C 130

Welcome Software

MARCH 11, 2022

Without a content marketing goal (and strategies to help you achieve that goal) you’ll essentially be flying blind with your content. This includes everything from PPC to paid influencers marketing to native ad placement. The last bucket, paid media, is your typical paid advertising for content promotion.

Management 52

Management Gen Z Whitepaper Content Marketing 52

Hubspot Marketing

FEBRUARY 3, 2025

Today, weve got spicy takes and spicy language from a master of marketing who made his fortune selling spicy shorts. Lesson 1: Dont get hooked on the performance marketing drug. Most marketing leaders want to see a measurable, proven return, right? Most marketing leaders want to see a measurable, proven return, right?

Performance Marketing 81

Performance Marketing Marketers Marketing Influencer Marketing 81

Sprout Social

DECEMBER 12, 2023

Balance brand and performance marketing Today’s uncertain economic climate is leading some brands to pull back on their brand marketing investments. But a laser focus on performance marketing can hurt your business long-term and impair future growth.

Influencer Marketing 145

Influencer Marketing Customer loyalty Transform Marketers 145

Hubspot Marketing

DECEMBER 20, 2024

Read Digital Marketer Jenna Kutcher Thinks You're Overcomplicating It Kutcher asks: What is one hack that you do to get more energized? James de Feu, Senior director for performance marketing at Zapier: I do as many walk-and-talk meetings as possible throughout the day.

Transform 103

Transform Marketers Marketing CMO 103

Businesses Grow

JANUARY 20, 2025

The Real Job of Brand Marketing Today: Stop trying to control the narrative (you can’t) Start creating experiences worth talking about Give your customers something so amazing they become volunteer marketers The customer is the brand marketer. Loyalty to a brand enables consumer brand advocacy and influencer marketing.

Branding 66

Branding Non-Profit eCommerce Price 66

Exposure Ninja

AUGUST 11, 2023

Digital Marketing Digital marketing is the opposite of traditional marketing and includes any marketing activity you do online. Outbound Marketing Outbound marketing is any marketing activity where the business starts a conversation with a potential customer.

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

Hootsuite

OCTOBER 2, 2024

A good guide to freelancer rates in 2024 can be found on the Editorial Freelancers Association website: Graphic design: $47.50–$85/hr Copywriting: $62.50–$100/hr Copy editing: $50–60/hr Translation: $50–70/hr Influencer marketing Working with influencers (aka content creators) is an easy way to expand the reach of your social media campaigns.

B2C 116

B2C CMO Copywriting Analytics 116

Hubspot Marketing

NOVEMBER 25, 2024

I spoke to Lia Haberman , who founded and writes the successful ICYMI newsletter and teaches social media marketing and influencer marketing at UCLA. She says that “the difference between email marketing and [B2B] newsletters is really a difference between performance marketing and content marketing.”

Promotion 91

Promotion Branding Thought Leadership Marketers 91