Social media statistics shaping Australia’s digital landscape in 2025
Sprout Social
MARCH 13, 2025
Marketers should focus predominantly on the 2534 age group. This demographic, especially women, uses Instagram as a discovery tool, making it ideal for brand awareness and influencer marketing strategies. Having more than tripled globally since 2020 , influencer marketing is no fad, but a marketing powerhouse.
Let's personalize your content