Hubspot Marketing

NOVEMBER 1, 2024

Influencer Marketing : Without retail or wholesale partners, having relevant influencers and creators promote your product can significantly impact how people perceive your brand. With these areas in mind, let’s dig into some specific D2C marketing tips and D2C ecommerce best practices. Lean into your mission.

Manufacturing 122

Manufacturing B2C Non-Profit eCommerce 122

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z 95

Gen Z Affiliate Marketing Influencer Marketing User-Generated 95

Hubspot Marketing

NOVEMBER 5, 2019

With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy.

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Shoppers Product Gen Z Promotion 143

Hubspot Marketing

NOVEMBER 4, 2024

At least, that’s how this marketer’s story arc went. The platform has gone from a simple feed of blurry photos for our friends to a powerhouse for businesses looking to build awareness, generate leads, and sell. of Instagram users report following or researching brands and products on the app. But is it really worth the hype?

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Product User-Generated eCommerce Shipping 110

Buffer Marketing

APRIL 29, 2025

5 ways to improve your Instagram sales strategy When you’re selling on Instagram, that moment your post catches a user’s eye is already a win. Tap into word-of-mouth marketing by sharing user-generated content. Partner with influencers Gen Z is changing how people discover new brands and products.

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Gen Z Influencer Marketing Manufacturing User-Generated 113

Martech

APRIL 2, 2025

From trend to strategy: How interactivity drives results Social media platforms punish their brand advertisers, influencer marketing loses its edge, but email just keeps on keepin’ on. Because it reinvents itself to overcome new challenges, remain relevant and deliver value to users and senders alike.

Branding 90

Branding User-Generated Shoppers Fashion 90

Sprout Social

MAY 12, 2025

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. For businesses, this level of engagement represents a major marketing opportunitybut only if they know exactly how and why Australians are using the app.

Gen Z 64

Gen Z Transform Fashion Food 64

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population. The average Australian internet user has 7.2 By 2029, Australian social media users are projected to grow by 2.1

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Gen Z User-Generated Influencer Marketing Law 58

Power Digital Marketing

APRIL 7, 2025

One of the most intriguing trends to emerge is how TikTok fuels Amazon sales, as users see products on TikTok and then turn to Amazon to compare pricing, shipping, and availability before making a purchase. A single post from a creator can spark a buying frenzy, with users flocking to Amazon to check product details.

Branding 52

Branding Shipping Transform Shoppers 52

Sprout Social

FEBRUARY 23, 2022

Recent data shows that shoppers on Instagram have gone from “browsing” to “buying” in a huge way. According to Instagram, a staggering 44% of users shop on the platform weekly. Instagram shoppers can be funneled into your website’s product pages once they click on the “View on website” button.

Shoppers 140

Shoppers Customer eCommerce User-Generated 140

Sprout Social

MAY 29, 2025

Brand-focused campaigns are also more likely to show a 50% improvement in short-term activation metrics, including marketing qualified leads (MQLs). The companies with the most effective lead generation strategies have 71% more brand-focused marketing roles on their teams. The global social commerce sector is growing at a 13.7%

Gen Z 69

Gen Z Social Media Marketing Transform Marketers 69

Neil Patel

AUGUST 30, 2021

If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. They are also one of the most diverse generations in history. If you want to sell to this unique generation, your company needs to learn who they are and how they interact with brands in your industry.

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Gen Z Millennials Shoppers User-Generated 145

Buffer Marketing

APRIL 21, 2025

But with an increase in ad spend and only a small dip in active users, it appears businesses and TikTok users alike are still scrolling, even in the face of uncertainty. Partner with brands on sponsored content In 2025, 77% of brands are planning to use TikTok for influencer marketing.

Affiliate Marketing 95

Affiliate Marketing Promotion User-Generated Product 95

Neil Patel

MARCH 3, 2021

They can focus on the specific needs of a handful of shoppers at a time, answering their questions and providing bespoke recommendations until browsers are ready to buy. It’s highly effective: Livestream shopping generated $60 billion in global sales in 2019. Traditional, physical retailers are great at customer service.

Shoppers 135

Shoppers Retail User-Generated Promotion 135

Search Engine Land

FEBRUARY 16, 2024

The continued flood of purchase-ready visitors makes Amazon lucrative for sellers who can stand out and generate sales from the platform. You still have to write for shoppers in a way that drives conversions. In 2024, this has become even easier with generative AI. Amazon’s reign as the king of ecommerce won’t end any time soon.

Marketing Strategy 124

Marketing Strategy Shoppers eCommerce Advertisers 124

Hootsuite

SEPTEMBER 7, 2022

In 2021, US shoppers spent $9.03 Last year, Cyber Monday actually surpassed Black Friday for spending among American shoppers, with $10.90 This will help customers discover your products when searching and ease the user experience. Mobile shoppers surpassed desktop shoppers in 2014 and their numbers have been growing ever since.

eCommerce 122

eCommerce Shoppers Retail Fashion 122

Sprout Social

SEPTEMBER 30, 2021

In this guide, we break down the best practices of how to sell on Instagram and how to capture the attention of eager shoppers. According to Instagram themselves, a staggering 60% of users rely on the platform to find products. User-generated content. Influencer marketing. No secrets or surprises here.

Gen Z 131

Gen Z User-Generated Shoppers Real Estate 131

Sprout Social

JULY 20, 2021

To create a Drop , businesses must first set up an Instagram Shop with Instagram Checkout , so shoppers can make purchases directly within the app. The Instagram Drops process is user friendly, but brands should prepare for a potential uptick in customer questions through the platform. Generate buzz with your promotion strategy.

Gen Z 142

Gen Z Product Retail Millennials 142

Sprout Social

JANUARY 12, 2022

User-generated content and hashtags. For example, user-generated content is more relevant to a past customer that hasn’t made a purchase recently. A staggering 75% of shoppers evaluate and discover products via online reviews and shared content. Actively gather and and curate user-generated content.

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User-Generated eCommerce Shoppers Promotion 145

Hootsuite

DECEMBER 8, 2022

marketers leveraged influencer marketing in 2022, and this number only continues to grow. In fact, the influencer market is valued at over 16 billion U.S. Why are brands spending their marketing dollars in this way? Because influencer marketing works. Because influencer marketing works.

Gen Z 122

Gen Z Influencer Marketing User-Generated Promotion 122

CXL

OCTOBER 16, 2022

Borrow trust for fast results with influencer marketing 4. Personalize the buyer journey with email marketing 5. Get seen with SEO-driven content marketing Conclusion. They’re customers for life who market your business for you (e.g., What makes customer acquisition different from marketing? Image source ).

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Martech

JANUARY 4, 2024

Here are six must-follow experts to help you deliver the kind of ecommerce experience shoppers are looking for. Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. followers) TikTok: @amy.porterfield (11.4K

eCommerce 112

eCommerce Transform Retail Shoppers 112

AWeber

FEBRUARY 6, 2024

By using AWeber for email marketing , you can set up auto newsletters which automatically notifies customers once you publish new products. Etsy shop, Tattge , uses AWeber's email automation feature to automatically generated newsletters to promote its latest products to email subscribers. Unused tags are missed opportunities.

Promotion 115

Promotion Shoppers Advertisers Advertising 115

Neil Patel

OCTOBER 9, 2020

Of those users, 63% log in daily and spend an average of 28 minutes on the app. 200 million users visit at least one business profile every day. Instagram Live moves your content to the top Stories in your users’ feeds. ” That means getting to the top of your users’ feeds should be a top priority.

User-Generated 143

User-Generated eCommerce Promotion Shoppers 143

Search Engine Land

NOVEMBER 1, 2023

It amplifies social platforms by intertwining social interactions with search functions, allowing users to search and discover brand and user-generated content. As search marketers, the onus is on us to: Delve deeper into these emerging marketing channels. Learn their mechanics.

Retail 93

Retail Branding User-Generated SEO 93

Many Chat

APRIL 17, 2023

Instagram has more than 2 billion monthly active users with Meta referring to the platform as “the favorite destination for users to connect with brands”. And despite TikTok appealing to Gen Z, Instagram is still a winner for 18-to-34-year-olds , who make up 60% of the platform’s user base. Got some momentum? billion in 2023.

Gen Z 96

Gen Z User-Generated Influencer Marketing Shoppers 96

Digital Marketer

MARCH 20, 2024

However, it’s essential to invest in the best tools to enhance your digital marketing efforts and help you stand above the inevitable competition from your peers.Competition is a significant challenge for 27.1% of digital marketers today, as revealed in a survey conducted by Influencer Marketing Hub.

Digital Marketing 103

Digital Marketing Social Media Marketing Price User-Generated 103

Neil Patel

DECEMBER 14, 2020

Use Long-Tail Advanced Amazon Keywords to Find Users With Strong Purchase Intent. It’s going to get your products in front of right users who are ready to make a purchase, but you can’t go after any word or phrase. You’re showing users you have a solution to a problem in their lives.

Advertisers 145

Advertisers Advertising User-Generated Shoppers 145

Girl Power Marketing

FEBRUARY 1, 2023

Those days are gone, with new generations of shoppers looking for brands willing to interact with them in real-time. Connect through your content with an authentic voice to ensure you don’t miss out on new customers from the Millennial, Z, and Alpha generations, who have a combined spending power of more than $3 trillion.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Sprout Social

SEPTEMBER 2, 2021

This timeless brand also combines eye-catching aesthetics, and a polished influencer marketing strategy to turn their posts into traffic-generating machines. Curate user-generated content to promote your brand advocates. Run influencer marketing and UGC campaigns. — MOO (@MOO) June 16, 2021.

Retail 125

Retail Customer Customer Journey Promotion 125

Marketing Insider Group

OCTOBER 1, 2019

How can you use social proof in your marketing efforts? Encourage user-generated content, reviews, and testimonials. And consider engaging in influencer marketing, but make sure to only work with influencers who reflect your brand values. image source: [link]. Emphasize Exclusivity. Discount ends tomorrow!”

Real Estate 111

Real Estate Shoppers B2C Marketers 111

Sprout Social

MAY 10, 2019

By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. billion active users on YouTube. billion active monthly users logging into YouTube. 1. There are 1.9

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

SocialPilot

JANUARY 16, 2024

billion active global social media users, that’s 60.6% GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. billion social media users around the world as of October 2023 , equating to 61.4

Gen Z 116

Gen Z User-Generated Millennials Advertisers 116

Hootsuite

MARCH 8, 2022

And, 98% of all Pinterest users say they’ve tried a new brand they found on the platform. Pinterest is experimenting with in-app checkouts , so users wouldn’t have to leave the site to buy. This feature is currently limited to specific Product Pins for iOS or Android users in the U.S. Pinterest users love to shop.

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Price User-Generated Social Media Marketing Shoppers 132

Hootsuite

OCTOBER 19, 2023

Kulakinis used this user-generated content (UGC) in a carousel post. We Are Knitters includes a “Shop” tag on their Instagram post, allowing users to easily purchase its luxury yarn without leaving the app. So, when it says it’s “Lack” Friday, not Black Friday, users will get the joke.

Shoppers 122

Shoppers Fashion Promotion User-Generated 122

Buffer Marketing

APRIL 3, 2024

  But if you’re here, you likely already know that Facebook is still the world’s most-used social media network , with over 3 billion active monthly users (MAU).  You may also have heard that it’s the most popular influencer marketing platform for millennials, according to a 2024 report.

User-Generated 131

User-Generated Social Media Marketing Millennials Analytics 131

Sprout Social

FEBRUARY 3, 2022

Connect with influencers to raise brand awareness. Although influencer marketing is all the rage right now, some brands are still hesitant to get on board. Engage customers with a user-generated content campaign. User-generated content campaigns are a brilliant way to encourage customers to promote you organically.

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Customer Copywriting Marketers Marketing 145