Martech

APRIL 24, 2024

Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Fortunately, marketers now have powerful new tools to help them understand and predict customer behaviors at scale — artificial intelligence (AI) and agile ways of working. Will you use AI-powered tools for sentiment analysis?

Customer 122

Customer User-Generated Analytics Place 122

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. Brandwatch for consumer research on social media and influencer insights.

Transform 120

Transform Content Marketing Marketing Marketers 120

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Transform 109

Transform Manufacturing Pharmaceutical Analytics 109

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. Most notably, the introduction of ChatGPT put AI in the hands of just about anyone who wanted to use it. But ChatGPT is far from the only AI game in town. But ChatGPT is far from the only AI game in town.

Copywriting 131

Copywriting User-Generated CRM Marketing 131

Martech

MARCH 21, 2024

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. However, this transition can be daunting, especially if your MOps function was established before the rapid rise of AI. This sets the course for your entire AI-driven strategy.

Transform 125

Transform Analytics CMO CRM 125

Martech

MARCH 6, 2024

Marketers are ready to embrace AI in the retail media space. A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. Other findings.

Retail 124

Retail Shoppers Transform Advertising 124

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing.

Transform 118

Transform User-Generated Analytics Market Trends 118

Search Engine Land

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Analytics 127

Analytics Customer Journey User-Generated Customer loyalty 127

Martech

MAY 6, 2024

Recently, marketers have been stuck in a bit of a Catch-22. Personalization is at the forefront; it’s an expectation for customers and has become one of the most powerful tools in the marketer’s arsenal. This, in turn, means marketers need to look for new ways to navigate this shift. Consumers are driving the privacy issue.

Customer 120

Customer Analytics Marketing Strategy Branding 120

Search Engine Land

APRIL 9, 2024

The world’s biggest advertising group announced a major collaboration with Google that will see it utilize Gemini AI to help produce its ads, including: Ad narration. PPC experts have consistently emphasized the importance of leveraging AI to stay ahead in marketing. AI narration : The narration system utilizes Gemini 1.5

Transform 141

Transform User-Generated Traditional Marketing Advertising 141

Search Engine Land

APRIL 25, 2024

The rise of generative AI and large language models (LLMs) has opened the possibility of disrupting Google’s long-standing dominance in the search engine market. What is Perplexity AI? Perplexity describes itself as “your AI-powered Swiss Army Knife for information discovery and curiosity.” and its own model.

User-Generated 124

User-Generated Search Marketers Advertising Advertisers 124

Search Engine Land

JANUARY 8, 2024

Artificial intelligence (AI) is revolutionizing the digital landscape – leaving no room for outdated SEO tactics. As search engines increasingly leverage AI to anticipate user intent, we must completely rethink our strategies and balance human creativity and AI efficiency to stay ahead.

Transform 133

Transform User-Generated SEO Analytics 133

Rock Content

APRIL 12, 2024

Marketing is like a living organism, constantly evolving and adapting. And, as marketers, we need to stay on top of best practices and trends. So, let me present you with the top 5 insights from the newest State of Marketing Report. Because AI is on the edge of becoming a marketer’s best friend.

Influencer Marketing 98

Influencer Marketing Marketing Marketers SEO 98

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. Generate This is of particular interest to marketers.

User-Generated 143

User-Generated CMO Marketing Marketers 143

Martech

DECEMBER 4, 2023

I was at a recent marketing conference and as I scanned the agenda more than half of the sessions, including my own, had AI in the title or in the session description. Two of the keynotes that I attended mentioned AI and the one was entirely on AI. While AI is all the rage , if you are not using it.

Customer Journey 127

Customer Journey CRM Customer Marketing 127

Search Engine Land

MARCH 20, 2024

30, 2022, OpenAI launched ChatGPT, a groundbreaking AI chatbot that can understand and generate human-like text. Less than three weeks later, I started teaching writers how to use generative AI tools like ChatGPT to create helpful content. Heck, even the AI chatbots admit: “ChatGPT can make mistakes. What makes content helpful?

User-Generated 119

User-Generated Transform SEO New Technology 119

Search Engine Land

DECEMBER 6, 2023

Generative AI is revolutionizing SEO , especially for large websites dealing with complex technical challenges. AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to proactive.

SEO 136

SEO User-Generated Transform Market Trends 136

Sprout Social

MAY 7, 2024

By utilizing social media monitoring tools that offer advanced TikTok analytics , brands gain valuable insights to steer their strategies in the right direction. Monitoring should be a key aspect of your overall TikTok marketing strategy. But navigating the dynamic landscape of TikTok can be challenging.

Branding 79

Branding Analytics Management Customer 79

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection. What does your business need to do with AI?

Price 138

Price User-Generated Education eBook 138

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making.

Analytics 111

Analytics Transform Key Performance Indicator CRM 111

Businesses Grow

FEBRUARY 19, 2024

My speech on AI First, allow me to say humbly and honestly that I’m no expert in AI. I can say with authority, however, that I am a student of AI, and I’m good at distilling complex ideas like artificial intelligence into the essential issues that matter to a business. AI will surround us like the air we breathe.

Food 127

Food Education eCommerce Branding 127

Search Engine Land

MARCH 11, 2024

Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and deliver content. AI technologies such as natural language processing (NLP), machine learning (ML) and computer vision are becoming integral components of modern content management systems (CMS).

Management 133

Management User-Generated Analytics SEO 133

Martech

MARCH 6, 2024

There’s a problem with the infusion of generative AI into marketing: finding people with the skills to use it. This isn’t just a problem for marketing, of course. Some 90% of businesses are facing a shortage of AI professionals, according to a study by IBM’s Institute for Business Value.

User-Generated 112

User-Generated Analytics Partner Marketing Place 112

Martech

APRIL 11, 2024

A marketing campaign using AI to help dogs in shelters get adopted? The Adoptable campaign from PEDIGREE pet products combines AI technology with the brand’s global ad reach to create picture-perfect and location-specific ads for dogs needing a home. Fuel for your marketing strategy. EXL and Quilt.AI

User-Generated 112

User-Generated Advertising Advertisers Digital Marketing 112

Search Engine Land

APRIL 29, 2024

B2B marketers must adapt and zero in on: Hyper-personalization using first-party data. Leveraging account-based marketing to target high-intent audiences. Using AI-driven automation. Analyze vast datasets to gain deeper insights into your audience’s needs and pain points. Business email address Subscribe Processing.

eBook 117

eBook Whitepaper Copywriting Education 117

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. What is AI automation? Take for example, Sprout’s AI-driven Social Media Listening solution.

Marketing Strategy 102

Marketing Strategy Manufacturing PR Marketing 102

Martech

NOVEMBER 15, 2023

AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. Yes, it’s a buzzword that took a beating several years ago with many self-proclaimed thought leaders, but it has never been a more important part of your marketing strategy. LinkedIn posts.

Thought Leadership 136

Thought Leadership Energy Marketing Marketers 136

Search Engine Land

FEBRUARY 14, 2024

Artificial intelligence (AI) is reshaping social media marketing in significant ways. Where brands once had to rely on assuming what content and messaging might resonate with audiences, AI now enables data-driven personalization, automation, and experimentation. They utilized AI by creating compelling and personalized ad copy.

User-Generated 125

User-Generated eCommerce Social Media Marketing Copywriting 125

Martech

JANUARY 29, 2024

I am the first generative AI chatbot for marketing technology professionals. Prompt What are the top use cases for startups using generative ai for growth efforts? Answer For startups looking to leverage generative AI for growth efforts, there are several top use cases that can drive success.

Key Performance Indicator 112

Key Performance Indicator Personalized Marketing Social Media Marketing Product 112

Search Engine Land

MAY 7, 2024

Technical SEOs aren’t concerned that the rise of artificial intelligence (AI) will negatively impact their job security. That’s one insight from the State of Technical SEO Report 2024, released by digital marketing agency Aira and the Women in Tech SEO community. ” AI and machine learning (ML) tools.

SEO 73

SEO User-Generated Digital Marketing Search Marketers 73

Search Engine Land

SEPTEMBER 19, 2023

As a marketing agency, you’re constantly looking for better ways to deliver exceptional client results while optimizing your operations. There’s no denying that AI has the potential to transform how we live, work, and play. Prove your value with AI-powered insights Marketing agencies are constantly competing for business.

Transform 141

Transform Customer Journey Digital Marketing Advertising 141

Rock Content

MARCH 18, 2024

2024 is a year of amazing content marketing technology. Artificial intelligence (AI) and automation have taken the world by storm and changed the way people’s workflows look from start to finish. AI and automation simplify data analysis, audience engagement, and content reach. And that’s not all. On top of that?

Content Marketing 98

Content Marketing Marketing Marketers Analytics 98

Search Engine Land

APRIL 9, 2024

Google leads AI advertising with machine learning integrated across ad campaigns and types. Even with manual workarounds, results tend to suffer without the help of AI-driven algorithms. AI is changing how ad campaigns function and SERPs look with Google’s rollout of Search Generative Experience.

User-Generated 128

User-Generated Copywriting Advertising Advertisers 128

Martech

APRIL 22, 2024

Adobe’s Firefly was designed to give enterprise users generative AI image tools they could trust. “A A lot of our very big enterprise customers are very concerned about using generative AI without understanding how it was trained,” Adobe chief strategy officer Scott Belsky told TechCrunch last year. million pictures. “It

Law 117

Law User-Generated Promotion Branding 117

Animalz blog

MARCH 11, 2024

Google’s massive March 2024 search update takes aim at AI-generated “copycat content.” Scaled Content Abuse Scaled content abuse refers to mass-produced content created to game rankings, whether AI-generated or human-written. This includes content generated by AI tools without human oversight or curation.

SEO 100

SEO Education Branding Marketing 100

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. These are some of the questions that Mikhail Myzgin explores in his podcast, “Ethics in Marketing.”

Marketing Ethics 122

Marketing Ethics Transform Copywriting CMO 122

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years.

Manufacturing 135

Manufacturing Marketing Marketers CRM 135