Sprout Social

FEBRUARY 28, 2024

At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them. What is social media technology?

Health 103

Health Management Branding Customer 103

Martech

FEBRUARY 23, 2024

Tableau, the data visualization platform acquired by Salesforce in 2019, is beginning the roll-out of Tableau Pulse, an AI-driven experience designed to make data more accessible to everyone regardless of expertise with data visualization platforms. Tableau Pulse is available to all Tableau Cloud users. Three layers.

User-Generated 109

User-Generated Customer Marketing Marketers 109

Search Engine Land

SEPTEMBER 18, 2023

Often, keywords, questions and phrases can be asked differently and SEO tools can all report them as “zero volume” keywords. In reality, these keywords have high engagements on other platforms such as Quora, in the form of likes, reshares and upvotes. We all want these keywords, questions and variations. Why use Quora?

SEO 143

SEO User-Generated Promotion Thought Leadership 143

Search Engine Land

JANUARY 25, 2024

This specific UI change, which is currently in beta for Manager Accounts, was was designed to improve workflow organization and streamline accessibility, all while maintaining the availability of the same set of tools. All your performance reports can now be found there. Why we care. First spotted. First spotted.

Advertising 124

Advertising Advertisers Management Search Marketers 124

Search Engine Land

MARCH 14, 2024

As explained by Barry Schwartz on this site last November, hidden gems are when people share their first-hand knowledge and their own personal insights and experiences with others on the public web. Platforms that provide hidden gems include forums like Quora, Reddit and others (more on those “others” in a bit) and social media platforms.

SEO 125

SEO Transform Promotion Branding 125

Search Engine Land

FEBRUARY 16, 2024

Snapchat is teaming up with Foshpa to offer its advertisers enhanced campaign insights. The partnership will enable users to measure the impact and effectiveness of ads on the platform more efficiently with a particular focus on cross-marketing return on ad spend (ROAS). Why we care. What is Foshpa? Getting started.

Advertising 109

Advertising Advertisers Analytics Management 109

illumin

APRIL 11, 2024

Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. Undoubtedly, the social network has experienced an explosive growth trajectory over the past five years and quickly surpassed the beginnings of other social media platforms. and then generate an ad tag.

Branding 127

Branding Entertainment Advertising Advertisers 127

Search Engine Land

FEBRUARY 22, 2024

The update will see the implementation of two dedicated spaces for GA4 users: one for marketers to track and analyze their campaigns, and another for behavioral insights. Additionally, the Explore section, Custom Reports, and the Data API will provide behavioral insights as well as anonymized and aggregated insights from ads campaigns.

Analytics 110

Analytics Advertising Advertisers Place 110

Martech

APRIL 16, 2024

Without a robust consent mechanism allowing people to accept analytics cookies, you risk losing valuable insights into user behavior. After all, investing in the right tool now can save you headaches down the road. Define which events can be tracked with your analytics management platform. The repercussions?

Analytics 125

Analytics Law Marketing Marketers 125

Search Engine Land

MARCH 27, 2024

It delves into how Meridian leverages advanced techniques like hierarchical geo-level modeling, Bayesian methods and scenario analysis to offer actionable insights for cross-channel budget optimization and marketing strategy development. Meridian brings forth innovations that offer more precise and actionable insights, according to Google.

Marketing Mix 117

Marketing Mix Marketing Marketers Price 117

Search Engine Land

JANUARY 29, 2024

Effective SEO now requires a cross-channel, “search everywhere” strategy as search behaviors expand across platforms. Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content.

Gen Z 118

Gen Z User-Generated SEO Millennials 118

Martech

APRIL 5, 2024

It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Chase acquired transaction-based digital advertising platform Figg in 2022 — a key component in Chase’s two-sided commerce platform. Non-retail media platform. Why we care.

Retail 113

Retail Advertising Advertisers Promotion 113

Martech

MARCH 21, 2024

In this first article of our four-part series, we’ll outline the fundamental steps for incorporating AI into MOps, paving the way for the subsequent articles to delve deeper into planning AI integration with people, process, data and platforms. Customer insights. This sets the course for your entire AI-driven strategy.

Transform 122

Transform Analytics CMO CRM 122

Martech

JANUARY 11, 2024

Microsoft today unveiled new AI-powered features for its Dynamics 365 Customer Insights platform designed to aid marketers in managing and maintaining projects and campaigns. The company looks to be building a platform to compete directly with other CRM giants like Salesforce and HubSpot. Get MarTech! In your inbox.

Customer 107

Customer CRM Customer Journey Management 107

Search Engine Land

MARCH 5, 2024

Microsoft updated Bing Webmaster Tools with new helpful insights and reports to help you with your site performance within Bing and Search in general. Bing Webmaster Tools has a new IndexNow Insights report that shows you more than just the URLs submitted to IndexNow. IndexNow has reached 2.5 billion URLs submitted, up from 1.2

SEO 127

SEO Management Product 127

Search Engine Land

FEBRUARY 27, 2024

Before the Adalytics report was published in November, all Pmax campaigns were automatically opted into the Search Partner Network and could not opt out. As this option is set to be removed, Google is now providing advertisers with unprecedented insights and control over ad placement within the Search Partner Network. Why we care.

Advertising 133

Advertising Advertisers Place Search Marketers 133

Search Engine Land

APRIL 12, 2024

It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Chase acquired transaction-based digital advertising platform Figg in 2022 — a key component in Chase’s two-sided commerce platform. Non-retail media platform. “Our Why we care.

Retail 102

Retail Advertising Advertisers Promotion 102

Customers.ai

JANUARY 26, 2024

And its email platform does a few things that are not only super useful for B2B marketing and sales but are also rare features to find on one platform. Integration with marketing platforms: Facilitates seamless data flow from various marketing channels for better lead management.

CRM 111

CRM User-Generated Analytics Marketing 111

Martech

APRIL 17, 2024

The rise of data proximity Marketers like to debate whether we’re served better by the wheel-and-spoke model of technology or the unified platform model. With this approach, data is at the wheel’s hub, and vendors like your email or marketing automation platforms are the spokes.

Email Marketing 123

Email Marketing User-Generated Marketing Automation Platform Customer 123

Search Engine Land

JANUARY 12, 2024

Let’s look at how you can get these performance insights from your Google Business Profile to track how people interact with your listing. How to access your Business Profile’s performance insights On desktop, you can access performance insights directly from your Google Business Profile by clicking Performance.

Food 127

Food Analytics Performance Marketing Place 127

Rock Content

APRIL 12, 2024

So, let me present you with the top 5 insights from the newest State of Marketing Report. Keep scrolling to discover the key insights from the State of Marketing report! Pro tip: if you want to dive into the full report and get all the trends, you can download it for free here. #1.

Influencer Marketing 90

Influencer Marketing Marketing Marketers SEO 90

Martech

FEBRUARY 23, 2024

Categorizing assets by their type, such as “blog post” or “podcast,” simplifies content selection based on audience preferences and platform requirements. Analytics provide the necessary data and insights, while journey builders translate those insights into actionable, personalized experiences.

Transform 115

Transform Customer Journey Analytics Millennials 115

Search Engine Land

MARCH 1, 2024

They are the central themes that drive your messaging and shape your identity across platforms. Content pillars establish the overarching topics and messaging that shape a brand’s identity and voice across its online platforms and social media presence. Content pillars are foundational to your brand’s content strategy.

Branding 117

Branding Entertainment SEO Education 117

Search Engine Land

JANUARY 18, 2024

Ensure that you’re testing meaningful things New ad creative, targeting options, platform betas and channels. I like to make sure we have at least 2-3 tests going in each platform at a time, not to test for testing’s sake but to find new ways to engage with high-value users. Business email address Subscribe Processing.

User-Generated 120

User-Generated PR Advertising Advertisers 120

Hootsuite

APRIL 25, 2024

From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.

Management 62

Management Price Analytics User-Generated 62

Martech

JANUARY 17, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the must-have elements of the martech stack. Learn about trends and capabilities of customer data platforms in the latest edition of this MarTech Intelligence Report.

Customer 113

Customer User-Generated CMO Analytics 113

Search Engine Land

MARCH 8, 2024

The new feature, Reddit Pro, provides tools and insights to guide businesses on where, when, and how to effectively participate on the platform — whether it’s alongside their Reddit ads or by itself for more natural interaction. New tools and insights. Get the daily newsletter search marketers rely on.

Branding 93

Branding User-Generated Analytics Promotion 93

Buffer Marketing

APRIL 22, 2024

The numbers are promising, but solopreneurs face the challenge of learning how these platforms work while maintaining critical aspects of their businesses. Which social platforms should you choose? Instead, cast your net wide within the world of text-based social platforms. What should you post?

Thought Leadership 93

Thought Leadership Real Estate User-Generated Food 93

Search Engine Land

JANUARY 16, 2024

Frequent readers of Search Engine Land – and all SEOs, for that matter – know why: GA4 wasn’t ready for prime time when Google forced us to make the switch, and we’re still working through kinks months later. How to use the insights. How do you bake the insights into your strategy? Let’s dig into: What they are.

SEO 120

SEO Thought Leadership Price Product 120

Marketing Insider Group

FEBRUARY 5, 2024

Integrating GA4 with marketing tools like Zemanta and Semrush enhances overall marketing strategy, streamlines data analysis, and prepares businesses for a multi-platform future. Imagine stepping into a new car with all the latest gadgets. It’s like having a Swiss Army knife when all you need is a simple screwdriver.

Transform 102

Transform Analytics Education SEO 102

Search Engine Land

MARCH 13, 2024

The platform claims that the updates will help give consumers “the confidence to make a purchase after seeing an ad.” Additionally, all global advertisers can now provide more engaging product information to shoppers through dynamic and personalized videos, as shown in the image below: Hero images in catalog ads.

Shoppers 117

Shoppers Advertising Advertisers eCommerce 117

Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. Data hygiene is more than just cleaning and organizing your customer data.

Customer Acquisition 131

Customer Acquisition User-Generated Marketing Marketers 131

Search Engine Land

MARCH 6, 2024

TikTok is encouraging creators to post more high-quality content by expanding its incentives, including: Allowing all creators to offer subscription packages. TikTok confirmed it will start allowing all creators to offer subscription packages in the coming weeks. Bringing its Creativity Program out of beta. Why we care.

Advertising 121

Advertising Advertisers Search Marketers Branding 121

illumin

MARCH 19, 2024

Meta’s top policy executive announced on February 5, 2024 , that it will require all users to label AI-generated audio and visual content on its platforms. The social media giant’s long-term goal is to develop technology to detect and label all AI-created content on its platform internally. This is a challenge.

User-Generated 111

User-Generated New Technology Advertising Advertisers 111

Martech

APRIL 11, 2024

Then, it refines all the features to create a professional quality image that looks like the dog available for adoption. Operative’s Adeline is an assistive AI platform that lets media companies optimize inventory, speed sales, and accelerate work. EXL and Quilt.AI

User-Generated 110

User-Generated Advertising Advertisers Digital Marketing 110

Spiralytics

FEBRUARY 7, 2024

So, if your social media team is overwhelmed, a simple tool is all you need to improve productivity and make social media management fun and relaxing again. Managing social media platforms Most businesses can only thrive if they use the platform their audience is on. What is Social Media Automation?

Transform 105

Transform Analytics User-Generated Management 105

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. Download your free copy of the new report Marketing Automation Platforms: A Marketer’s Guide now.

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Marketing Automation Platform Customer Journey Marketing Marketers 125