Martech

FEBRUARY 25, 2025

AI bots are corrupting marketing data, from fake survey responses to misleading email engagement. Here’s how to protect your data from AI-driven manipulation. Physical labor was replaced by robots; mental labor is going to be replaced by AI and software.” The new platform can filter out bot/agent responses.

Manufacturing

Hubspot Marketing

JULY 25, 2024

AI-generated video content is turning the marketing world on its head. If you've been following the latest buzz in AI marketing trends — and you should be — you know that AI video tools are at the forefront of this change. This produces video content that is human- trained but AI-agent delivered ," Kieran explains.

Transform

Businesses Grow

JANUARY 13, 2025

Too short for a blog post, too interesting to ignore, here are a few observations from the world of marketing, and beyond. Talk to me It seems like everywhere I turn marketers are touting the benefits of personalized marketing, and especially how AI is leading the way. In AI, we remain in the real world but interact with fake people.

Personalized Marketing

Hubspot Marketing

JUNE 30, 2025

Here are some of the most common types of marketing jobs available for modern marketers: Digital Marketing Content Marketing Product Marketing Brand Marketing Event Marketing Marketing Analysis SEO Public Relations Fractional Marketing AI Marketing Ready to write a job description that attracts stellar candidates?

Management

Martech

JULY 18, 2024

Predicting the future is a rube’s game and AI is no exception. Nonetheless, the fine folks at Ericsson put out a list of 10 things likely to happen with AI. AI shoppers kill the ad industry : “Almost 3 in 4 consumers interviewed are convinced that AI has the potential to render the entire advertising industry obsolete.”

Shoppers

Jeff Bullas

JUNE 27, 2025

Why it matters New media (YouTube) and other social media platforms are disrupting old media but AI is the next revolution and replacing expensive production with instant creation. One-person AI-powered channels can now rival Hollywood in output and profit. One-person AI-powered channels can now rival Hollywood in output and profit.

Non-Profit

Neil Patel

JULY 20, 2025

If you’re not using AI in marketing, you’re already falling behind. Artificial intelligence (AI) tools are becoming more and more prominent, and many have functions specifically designed to help marketers better promote their products and services.

User-Generated

Hubspot Marketing

JULY 25, 2024

We integrated AI into our website chat and our KPIs flew off the charts. This seemingly obvious insight was a key turning point, however, as it led to the integration of chat on our HubSpot website. Now, with the expanding capabilities of AI, we’ve been wondering: what would happen if we integrated AI into our chat process?

Customer

SmartBrief - Marketing

JUNE 2, 2025

AI makes campaigns better, faster While AI has been around for some time , it became a household name in marketing with OpenAIs ChatGPT in November 2022 , focusing on generative AI. The technology was OK for writing copy drafts of social and blog posts, outlines and strategies but it wasnt so hot for graphics creation.

Gen Z

Sales Force: CMO

MARCH 17, 2025

Marketing is in the middle of a tectonic shift from the past decade of robust tech stacking to the adoption and efficiencies of AI. Welcome to the age of agentic customer engagement. Marketing agents are driving this shift. Companies are upgrading their businesses thanks to these fast-moving advancements in AI.

Customer

Hubspot Marketing

DECEMBER 23, 2024

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. I spoke to several marketing experts to understand how they are integrating AI into their core stack and what areas there are still room for improvement.

Transform

Hubspot Marketing

MARCH 10, 2025

Two years after Generative AI took off, one thing is clear: AI will transform the way businesses operate. But for most small and medium businesses, the AI landscape feels overwhelming. Thats what were building with Breeze AI designed specifically for scaling companies, built directly into HubSpots customer platform.

Transform

MarketingOps

FEBRUARY 12, 2025

As the founder of a generative enterprise AI company, I’ve had countless discussions with Marketing Operations leaders over the past 2 years. If 2024 was the breakout year of AI, 2025 will mark the beginning of widespread enterprise AI adoption – And this means : We need to be ready.

CRM

Hootsuite

JULY 15, 2025

AI can take a half-baked voice note and turn it into a solid outline before I’ve even finished my first coffee. We’re moving faster, working smarter, and finding new ways to collaborate with AI. A recent survey found that 71% of marketers now use AI tools daily, from content generation and brainstorming to data analysis and automation.

SEO

Martech

MARCH 13, 2025

Can you imagine an AI start-up saying no to money from investors? Those people said Liang didnt want to charge for DeepSeeks core AI models, which are currently free. Those people said Liang didnt want to charge for DeepSeeks core AI models, which are currently free. DeepSeek founder Liang Wenfeng is doing just that.

User-Generated

Marketing Insider Group

AUGUST 7, 2024

Unlike traditional AI tools, ChatGPT stands out with its ability to understand and generate human-like text, making it incredibly versatile and user-friendly. This technology enhances the customer experience by reducing wait times and frees up human agents to tackle more complex issues.

Transform

Martech

FEBRUARY 13, 2025

From upgrading ticketing systems and marketing automation, to improving your ability to analyze campaign impact and comply with data privacy regulations, these updates will give you better team productivity, data accuracy, and customer insights. Newer agents can be assigned a lighter workload, ensuring better service quality across the team.

CRM

SocialPilot

JANUARY 6, 2025

In this blog, we will explore Google review automation, its benefits, and a robust strategy to help you automate Google reviews like a pro. Automation tools come with AI capabilities and pre-defined templates to craft effective review responses. We will cover these tools in more depth later on in this blog. So, lets begin.

CRM

Martech

SEPTEMBER 19, 2024

This is ironic and/or funny given the “AI is everything” theme of both conferences. The word from both events is agents, and that is not a euphemism for bots. Agents are autonomous tools that perform complex tasks without human intervention. Agents are the next big thing and may deliver all the promises made about AI.

User-Generated

Welcome Software

JANUARY 6, 2025

Hands in the air if you're ever like " Woah, will AI just slow down for a second? ". AI is the driver, we're just the passengers. Gary Survis , Insights Partners Integrating AI into your workflows is essential if you want to be working smarter, not harder. You are not alone, but sadly, you are not in control of this one.

CMO

Welcome Software

NOVEMBER 11, 2024

To provide this frictionless experience, investing in AI for a smoother buying process is essential and will revolutionize B2B commerce in several impactful ways: Enhanced Customer Experience : AI tools can offer personalized recommendations and insights tailored to a buyer’s specific needs and past behaviors.

Transform

Orbit Media Studios

AUGUST 6, 2025

Here is a simple, practical approach to increase visibility in AI. Your goal is to improve the chance of mentions for your brand when your future prospects ask for a recommendation from AI. I’ll use the term “AI optimization” for now. Your future prospect is having a conversation with the AI. It may be hard to say.

PR

Jeff Bullas

JULY 18, 2025

AI isn’t just changing how we work, it’s changing what work is. In the age of AI, AQ is quickly becoming the ultimate competitive advantage. This article is my attempt to be your guide to not just surviving AI-driven change, but flourishing as an entrepreneur, leader, and human being.” AI dressed up for mass human adoption.

Transform

Hubspot Marketing

JULY 10, 2025

HubSpot’s Marketing Hub is a comprehensive marketing automation platform that helps businesses generate leads, automate campaigns, measure marketing performance, and more — all powered by HubSpot’s AI. Unlike the free version, Starter includes email and in-app chat support plus Messaging Insights for tracking customer interactions.

Price

Hubspot Marketing

APRIL 15, 2025

2024 was the year of AI tools. This list comes from a16zs AI Unwrapped , which largely features consumer apps for personal use. AI Tools for Productivity and Audience Growth My Top Picks 1. AI makes sure your messages dont sound like a robotic mess. Lets get into it. You can even reply to Slack and email hands-free.

Product

Welcome Software

NOVEMBER 14, 2024

Enter : AI agents. And no, we're not joking—here's everything you need to know (including more about Optimizely's own AI agents). What is an AI agent? An AI agent is a software program that uses AI (go figure) to perform specific tasks without the need of human intervention.

User-Generated

Businesses Grow

MARCH 3, 2025

Last week, Kevin wrote a blog post titled The Handoff to Bots , which thinks through the implications of two colliding megatrends: global de-population due to a rapidly declining birthrate and the inevitable rise of AI bots taking over human jobs. What AI Utopia? When will a transition to a dreamy AI Utopia arrive?

Transform

Backlinko

JANUARY 23, 2025

Online travel agents (OTAs), airline websites, and meta-travel platforms dominate search results. You also have travel blogs, tourism boards, accommodation sites, and tourist attraction websites. This includes Google’s recent addition: AI Overviews. Blog pages often cover these topics best. To AI or Not AI?

SEO

Orbit Media Studios

APRIL 2, 2025

AI is already visiting your website. But does your website work well for the AI visitor? Is it an AI-friendly website? Is it AI accessible? Today, using our best research and input from AI marketing experts, well share a checklist for website AI-readiness. Lets start by looking at AI as a website visitor.

User-Generated

Sales Force: CMO

JUNE 17, 2025

Our goal going into the event was to help prepare marketers for the age of AI agents. Our sessions took deep dives into agentic marketing, including how it works in Marketing Cloud Next. Agentic marketing puts autonomous AI agents to work across every touchpoint.

Transform

Businesses Grow

APRIL 28, 2025

I recently participated in a Q&A on the future of AI and content hosted by my friend Mark Masters. Here are the questions and my answers covering automated content, strategy, humanity, and more: There’s a quote going around about people who aren’t using AI being replaced by people who are using AI.

Transform

Use Insider

AUGUST 6, 2025

A recent report suggests: 81% of shoppers abandon carts when their preferred delivery options aren’t available One in three exit due to sustainability concerns Clearly, online shopping is taking on a new role: one defined by intelligence, precision, and AI-guided journeys that adapt in real time. Let’s get exploring!

Shoppers

Duct Tape Marketing

APRIL 24, 2025

How to Think Strategically About AI Tools written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Dan Sanchez In this episode of the Duct Tape Marketing Podcast, I interviewed Dan Sanchez, an AI marketer, consultant, and the creator behind AI-Driven Marketer. Use AI as a thinking partner.

Transform

Welcome Software

JULY 3, 2025

AI can't read your mind, and to make it worth your while as a marketer, you've got to feed it with all the right information. Today, we're talking about how to write AI instructions. And nope, that does not mean AI prompts—that's a whole other blog. Looking for how to write (much) better AI prompts ?

User-Generated

Welcome Software

JUNE 30, 2025

Marketers dabbled in AI tools—realistically, mostly in silos—kinda unsure of what AI could really do. AI has moved from the fringes to the core of marketing operations, transforming how teams plan, create, deliver, and optimize across every channel. Adoption was cautious. Impact was inconsistent. of tasks and 24.1%

Transform

Martech

MARCH 10, 2025

Conversational search is how AI-powered search engines generate responses and interact with users naturally. AI search engines analyze these queries by interpreting user intent and understanding context to generate personalized, human-like responses. What is conversational search?

User-Generated

Animalz blog

JULY 8, 2025

Zapier’s CMO said that when Lane Scott Jones showed her four-person blog was driving 454% ROI. Lane Scott Jones turned Zapier’s four-person blog into a 30-person content and corporate marketing team. She also uses AI in smart ways to increase production by 30%. She covers everything from proving ROI to scaling output with AI.

Thought Leadership