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From Zero to Hero: A Beginner’s Guide to Making Money as a Blogger

Jeff Bullas

On the screen was a very empty WordPress blog page that needed some words. I had decided to become a blogger that wrote, despite not having written anything of consequence for decades and only having discovered what a blog was a few months prior. In March 2009 I sat in my home office with a blank computer screen in front of me.

Fashion 230
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ChatGPT versus Bard: Which AI Chatbot is Better for Marketing?

Businesses Grow

ChatGPT versus Bard general performance If you’ve used ChatGPT4, you know it is blazing fast. I mean, that is definitely a First World problem, but this is a First World blog post! ChatGPT did a lovely job and it obviously drew from the thousands of blog posts I’ve written over the years.

Gen Z 145
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Your Blog Is Not a Publication (But It’s Not Just a Library Either)

Animalz blog

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. Replicating their publication-style blog is not the right approach for most companies because it’s too costly, doesn’t bring the right outcomes, or both. John’s response?

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How We Built Our Guest Posting Program

Buffer Marketing

Each week, we (the Content team) would receive overflowing inboxes filled with requests to post articles on the Buffer blog. Now, this isn’t a new thing to the Buffer Content team – there’s precedent. In 2012, we regularly had writers like Matt Ragland share their unique perspectives on the blog.

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Got Press? 20 Things To Do After You Win Media Coverage

Orbit Media Studios

There you are in the press or on someone’s blog. If you move quickly, you have a chance to capture all of these opportunities: Social media reach Networking SEO and rankings Trust and credibility Here is a quick guide for maximizing the value of media coverage, capturing all of those benefits in 20 different ways.

PR 106
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13 Things To Remove From Your Website Immediately

Orbit Media Studios

On this blog, we’ve published research showing which website features are standard and how some of those features don’t align with best practices. Here is a list of things that should probably just be removed from all websites. One of the first things they see is the navigation. Today we’re being more direct. Some are common.

PR 127
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The Ultimate Guide to Social Media Marketing (2023 Edition)

Jeff Bullas

We speed date, eat fast food, use emojis instead of words, pay for overnight shipping, and get started with social media without knowing why or what to expect. The world is moving faster than ever before. Perhaps one of the biggest human flaws is that we tend to be a bit impatient. Get this: there are 3.77 billion posts on Facebook.