Litmus

SEPTEMBER 24, 2022

Tabbed content. Dyspatch reports 60% of email recipients are likely to engage with an interactive email, and over 50% of email recipients said they want to interact with content inside their email. With interactive email, more clickable elements are added and as result, more data is collected. What is an interactive email?

Email Marketing 103

Email Marketing Product Branding Marketing 103

CXL

OCTOBER 16, 2022

Table of contents What is customer acquisition, and how does it support growth? Build high-value customer relationships with helpful organic social content 3. Borrow trust for fast results with influencer marketing 4. Get seen with SEO-driven content marketing Conclusion. Image source ). Why such a poor return?

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Hubspot Marketing

JUNE 6, 2022

A 2022 State of Content Marketing report by SEMrush revealed that 40% of brands surveyed say they outsource copywriting. Data will give you insight into what strategies have performed well with that audience and which ones to stay away from. Too often, we write without diving into the purpose of the content.

Copywriting 126

Copywriting Inbound Marketing SEO Product 126

Marketing Insider Group

NOVEMBER 16, 2021

You know you have been involved with something or someone special for a long time when you cannot remember the date you first started working with a colleague or team, first attended an event, or became aware of key concepts that became “ah hah moments” or epiphanies. For me that is ITSMA , a confluence of all three.

Transform 91

Transform Thought Leadership Marketing Marketers 91

Duct Tape Marketing

MAY 25, 2022

He’s also the co-author of a new book launching in June 2022 — Marketing Artificial Intelligence: AI, Marketing, and the Future of Business. Marketing Podcast with Paul Roetzer. In this episode of the Duct Tape Marketing Podcast , I interview Paul Roetzer. 5:18] How will AI impact the marketing profession? [7:21] Marketing AI Institute.

Transform 88

Transform Marketing Marketers Non-Profit 88

Marketing Insider Group

FEBRUARY 5, 2024

At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Neil Patel

DECEMBER 21, 2022

Here’s an example from late 2022, shortly after Elon Musk’s acquisition and changes to Twitter: Well, with 305 upvotes and 22 replies, and counting, that certainly engaged people! When you’ve found an important topic to your potential audience, this could be a great potential blog topic to write about. Does that sound like you?

Customer 111

Customer Market Research Target Market User-Generated 111

Hubspot Marketing

DECEMBER 11, 2023

In our report, The State of AI in Marketing in 2023, we found that only 35% of marketers use AI in their role. We’ll also highlight expert insight from industry leaders so you can learn how to tackle these challenges and harness the power of AI in marketing. You’re not the only one feeling the struggle. We think so.

User-Generated 93

User-Generated Marketing Marketers Copywriting 93

Neil Patel

JANUARY 18, 2023

With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. What Search Engine Trends Shaped 2022? Every year sees new trends and priorities for SEOs, and 2022 was no exception. Google pushed several key algorithm updates throughout 2022.

SEO 113

SEO Gen Z User-Generated Advertising 113

Orbit Media Studios

SEPTEMBER 20, 2022

Years ago, in 2014, we set out to answer some basic questions about blogging, so we set up a survey. That project grew into a long-term gathering of blogging statistics, tracking the ever-changing trends of content marketing. Welcome to the 9th annual blogging survey. This year we had 1016 survey responses.

B2C 145

B2C eBook Analytics Promotion 145

Search Engine Land

JANUARY 9, 2023

Google’s results got more personal with Search Plus Your World. In 2012, Google’s search results were radically transformed as a new “Search Plus Your World” format began rolling out. Google started mixing together content from the web with content that had been shared with you privately into a single set of listings.

Search Marketers 87

Search Marketers Transform SEO Marketing 87

Digital Marketer

NOVEMBER 26, 2022

Every digital marketer understands that publishing articles or blog posts on your website is an excellent way to create content for your SEO strategy and build awareness. However, many marketers focus on publishing seasonal content or articles on trending topics, which can drive traffic, but only for a limited time.

Promotion 84

Promotion SEO User-Generated Fashion 84

Unbounce

MARCH 8, 2024

TABLE OF CONTENTS What is CRO? Things to know (before jumping into CRO) How to choose the right CRO tool Types of CRO tools Top CRO tools Go forth and optimize SHARE Karine Bengualid Karine Bengualid is a freelance content writer over at Brought To You By the Letter K with a teensy penchant for Sesame Street. Why is CRO important?

Transform 52

Transform Analytics Copywriting Marketing 52

Econsultancy

DECEMBER 13, 2021

in 2022 and 2023 respectively. According to results from WARC’s survey of more than 1350 advertising professionals, two in every three marketers who already dedicate a proportion of their budgets to Amazon are expecting to increase their spend further in the coming four years. Advertising. Customer experience. Employment.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. Content Marketing Institute ). But I paid her.

Digital Marketing 106

Digital Marketing Marketing Strategy B2C Marketing 106

Welcome Software

APRIL 13, 2022

Content Collaboration: Building a Formidable Content Team. There’s almost never a one-size-fits all approach to building or managing a content marketing team. So, just as there’s no “right way” to draw a picture, there’s no “right way” to build a content team. Key roles your content team should have.

Key Performance Indicator 59

Key Performance Indicator SEO Management Analytics 59

Econsultancy

MARCH 4, 2022

Click the contents below to jump between sections… Latest. From consumer behaviour to demand prediction to retention, the events since March 2020 have altered or sped up almost every facet of online retail. We’ll update this post regularly as the world of online shopping continues to evolve. Customer experience.

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

CXL

MAY 27, 2022

The state of demand generation in 2022. But each tactic and content asset should be underpinned by solid foundations that both sales and marketing teams are aligned on. Search Google for SparkToro and the results focus primarily on Rand. That’s why you need a demand generation strategy. The impact of this?

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Customers.ai

MARCH 1, 2022

Creating scroll-stopping content that drives unicorn social media engagement — views, follows, likes, comments, shares and saves — is easier said than done. Social Media Content Creator Tools. The goal is to make your content stand out, create buzz, attract interaction and provide customer satisfaction. Get Access.

Analytics 97

Analytics Brand Management Management Customer Journey 97

Unbounce

MARCH 23, 2023

Choose your marketing channels, create some content, and voilà. It’s a pretty broad term without a universal definition, but you can think of it as the practice of encouraging people who interact with your digital content—ads, emails, social posts, ebook, whatever—to become customers. And it is wide. Business has moved online.

Digital Marketing 75

Digital Marketing Affiliate Marketing Social Media Marketing Marketing 75

Scoop.it!

MARCH 14, 2023

Content marketing is one of the most effective strategies for growing brand awareness, attracting new audiences, retaining existing customers, and driving revenue. No wonder 86% of B2C marketers believe content marketing is a key strategy.

B2C 90

B2C Content Marketing Marketing Marketers 90

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Branding 103

Branding Content Marketing User-Generated Communications 103

Animalz blog

MAY 29, 2023

A post-ChatGPT world will be awash with copycat content. And backlinks (and other off-page ranking factors) may become even more important for Google as a means to differentiate between similar content. Companies need content that generates backlinks passively (or at least with minimal outreach efforts). Enter the EVE framework.

Education 99

Education Thought Leadership User-Generated SEO 99

Buffer Marketing

MARCH 7, 2024

Even with a short survey, getting responses from the right audience, analyzing them, and packaging them into an insightful study takes time and effort. When you do this type of content well, it pays off dividends over time as your audience, which also includes potential customers, starts looking to you as a source of credibility.

User-Generated 110

User-Generated Food Promotion Advertising 110

CXL

NOVEMBER 7, 2022

Investing in data lets you make strategic business decisions based on insights rather than instinct or opinion. Table of contents What is data storytelling? It simplifies the complex and presents insights in basic terms to influence decision-making, engage customers and stakeholders, and inspire action. Who is your story for?

Transform 91

Transform Communications User-Generated Place 91

Rock Content

OCTOBER 8, 2020

As we know, the Covid-19 pandemic imposed sudden changes in millions of people’s lives, which impacted the consumption of web content. Content is essential to drive traffic, engage, and generate the conversions you need. Companies that have known how to place video content in their strategies have achieved great results.

Video Marketing 49

Video Marketing Marketing Strategy User-Generated eBook 49