Sprout Social

JANUARY 10, 2024

They can also severely impact your reputation. However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively? Complaints happen.

Management 102

Management Branding User-Generated Energy 102

Search Engine Land

SEPTEMBER 13, 2023

Consumer trust Amazon reviews provide valuable insights into the quality and performance of products. Seller reputation For sellers, maintaining a good reputation on Amazon is crucial. Negative reviews, on the other hand, can harm a seller’s reputation and negatively impact sales.

eCommerce 132

eCommerce Management Communications Product 132

Search Engine Land

NOVEMBER 21, 2023

At a time when brand reputation and visibility are critical, blending SEO with digital PR is a must. Integrating SEO and digital PR can strengthen your brand narrative and ensure a robust digital presence. For a brand message to resonate, consistency is crucial. Why support digital PR efforts with tested SEO strategies?

PR 119

PR SEO Branding Non-Profit 119

Search Engine Land

FEBRUARY 6, 2024

To improve search rankings today, you need a comprehensive digital PR strategy that cultivates expertise, targets key touchpoints in the buyer’s journey, creates compelling data stories, and garners influence through reputation and recognition. Key insights: Digital PR for SEO is not link building but an alternative to link building.

PR 113

PR SEO Customer Journey Thought Leadership 113

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Marketing Strategy 101

Marketing Strategy Manufacturing PR Marketing 101

Search Engine Land

MARCH 6, 2024

Marketing channels and the teams managing them should be constantly collaborating and avoiding operating within silos. Voice and tone, keyword usage and general branding should be consistent, and collaboration as SEOs and social media managers is an easy (and relatively low-cost) way to do it.

SEO 115

SEO PR Branding Customer 115

Jeff Bullas

FEBRUARY 26, 2023

Useviral: Voted Top Emerging Talent 2023 Useviral has a strong reputation for proving the highest quality Instagram services and providing quick and affordable results. With their great reputation and outstanding results they have achieved for their customers we highly recommend them. Try Useviral now 2.

Marketing 246

Marketing Marketers Analytics User-Generated 246

Jeff Bullas

FEBRUARY 15, 2023

With over one billion active users, Instagram offers a unique and dynamic platform for businesses and influencers to connect with a massive audience, promote their products and services, and build their personal and brand reputations. It has earned a reputation for having great service and has amassed thousands of satisfied customers.

Affiliate Marketing 276

Affiliate Marketing Influencer Marketing Promotion User-Generated 276

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. All these add to your efforts toward brand engagement for an increase in market share and improved earnings. As marketers, this is an essential advantage.

Marketing 130

Marketing Marketers Market Trends Manufacturing 130

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis?

Branding 125

Branding Customer Key Performance Indicator Fashion 125

Spiralytics

FEBRUARY 7, 2024

So, if your social media team is overwhelmed, a simple tool is all you need to improve productivity and make social media management fun and relaxing again. Managing social media platforms Most businesses can only thrive if they use the platform their audience is on. What is Social Media Automation? Forget the last-minute scramble!

Transform 105

Transform Analytics User-Generated Management 105

Martech

MARCH 15, 2024

LinkedIn is now allowing businesses to promote content from any user on the app, not just their own employees, expanding its Thought Leader ads into a form of branded content promotion. Previously, brands could use Thought Leader ads to turn posts from verified employees into promotions. LinkedIn is a key B2B marketing channel.

Branding 84

Branding Thought Leadership Promotion Price 84

Martech

OCTOBER 24, 2023

We’ve entered an era where emails are not just about sending messages — they’re a repository of information that can provide deep insights into consumer behavior, preferences, and trends. But how do you sift through the massive troves of data to draw actionable insights? So, why does this matter?

Transform 110

Transform Customer Journey Analytics Digital Marketing 110

Sprout Social

APRIL 25, 2024

Social media strategy templates Social media calendar templates Social media post templates Social media reporting templates Social media management templates What is a social media template? Social media strategy templates A documented social media strategy sets the foundation for more consistent messaging, branding and reach over time.

Social Media Marketing 106

Social Media Marketing Key Performance Indicator Influencer Marketing Management 106

Search Engine Land

OCTOBER 24, 2023

We’ve entered an era where emails are not just about sending messages — they’re a repository of information that can provide deep insights into consumer behavior, preferences, and trends. But how do you sift through the massive troves of data to draw actionable insights? So, why does this matter?

Transform 97

Transform Customer Journey Analytics Digital Marketing 97

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Technically, you can do it—but it opens you up to unnecessary risks and incidents that can cause financial loss and permanent reputational damage. What are brand safety tools?

Branding 128

Branding Transform Thought Leadership Advertising 128

Backlinko

MAY 13, 2024

Allowing you to save time while getting more profound insights. This enabled Stratedia to strengthen its offerings, from listing management to improving clients’ local visibility. Whether you’re a small business owner or manage an agency, rank-tracking tools can help you achieve top positions in local search.

Price 54

Price SEO Management User-Generated 54

Sprout Social

MAY 15, 2023

Or sensing when your brand reputation is in trouble? That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights. Social media listening tools let you monitor and track social media conversations related to a specific brand or topic.

Branding 108

Branding Price Analytics Place 108

Litmus

FEBRUARY 5, 2024

Litmus’ pre-send spam test gives you insight into what might get your email marked as spam so you can fix any issues before you press send. Brand Indicators for Message Identification ( BIMI ). A way for inbox providers to verify information about your brand. What factors affect email deliverability? Office 365 Outlook Web.de

Email Marketing 109

Email Marketing Analytics Communications Branding 109

Martech

AUGUST 31, 2023

Xactly ’s AI Copilot helps businesses manage and optimize their revenue processes. It provides insights and analysis to sales, compensation, and finance professionals. SOCi ’s AI-powered Genius Social/Engagements helps multi-location enterprises quickly generate personalized, on-brand responses to all social media engagements.

Shoppers 113

Shoppers Finance User-Generated Advertising 113

Sprout Social

DECEMBER 29, 2022

You built your brand into one that consumers love and trust. Now you have to maintain the momentum and manage your brand reputation. Building and maintaining your brand in a crowded market is no easy feat. According to Nielsen Media, as of 2022 there are over half a million brands globally. You did it.

Analytics 88

Analytics Shoppers Customer loyalty Fashion 88

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management.

User-Generated 125

User-Generated Marketing Marketers Advertising 125

Neil Patel

DECEMBER 10, 2020

How do you successfully manage your online reputation, too? But if you’re already managing a lot, your best bet is outsourcing it to an ORM, or an online reputation manager. To help you put your best image out there, I’ve reviewed and done extensive research on online reputation managers, so you don’t have to.

Management 145

Management PR Price SEO 145

Martech

SEPTEMBER 29, 2023

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products. How can marketers balance innovation and privacy?

Law 126

Law Marketing Marketers User-Generated 126

Sprout Social

NOVEMBER 8, 2023

Part of that equation is understanding how customers think and feel about your brand. As a brand, your job is to decipher that emotion, paint an accurate picture of the customer experience and then use that insight to improve future experiences. That’s what sentiment analysis is all about.

Customer 107

Customer Transform Shipping User-Generated 107

Search Engine Land

NOVEMBER 8, 2023

Increased Online Visibility: Local SEO techniques, such as optimizing your website, creating local business listings, and managing online reviews, can significantly improve your business’s visibility in local search results.

SEO 108

SEO User-Generated Education Digital Marketing 108

Sprout Social

OCTOBER 20, 2020

Your employees can make or break the reputation of your company. It connects to a shared goal: employer branding. Your goal throughout that lifecycle is to make a positive impression, all factoring into your employer brand. That’s why we’ve partnered with Glassdoor to help manage your employee reviews directly in Sprout.

Branding 117

Branding Inbound Marketing Management Product 117

Martech

DECEMBER 14, 2023

NIQ’s NIQ Ask Arthur integrates with the Discover platform and provides users with AI-assisted global search, personalized recommendations and AI-generated insights within reports. Competitor Analysis Alerts delivers monthly competitive insights from reputation management and experience analysis directly to stakeholder emails.

Food 98

Food User-Generated Analytics Advertising 98

Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. What is AI analytics?

Analytics 110

Analytics Transform Key Performance Indicator CRM 110

Search Engine Land

DECEMBER 19, 2023

Google is actively looking into improving brand safety controls for Performance Max (PMax) following a damning report by Adalytics. Existing brand safety controls. Inventory type – expanded, standard, limited – allows you to quickly choose the type of content best suited to your brand on YouTube & GDN. What Google is saying.

Branding 107

Branding Advertising Advertisers Place 107

Buffer Marketing

MARCH 28, 2024

While some individuals might be taught crisis management theory at school when studying business management, marketing, or communications, the reality of a brand crisis is very different from the textbooks. The Consider it adds fuel to the fire; before you know it, the smallest misstep poses a risk to your brand on social media. 

Communications 110

Communications Management Branding Social Media Marketing 110

Scoop.it!

JANUARY 11, 2024

But unless their first product is a viral hit, an industry-leading business gets to the top with years of careful brand-building. Only with a strategy to build the brand across all channels can marketers create brand authority. Let’s go over nine methods to get started with today. Image sourced from pepper.io

Branding 77

Branding Thought Leadership B2C User-Generated 77

Sprout Social

MAY 16, 2023

To provide brands with a roadmap for success, we’re launching a new study that sheds light on how business leaders view social’s role within their organization. In fact, building brand reputation and loyalty is the #1 priority in the current economic environment. Attention-grabbing content is no longer enough.

Social Media Marketing 105

Social Media Marketing Customer Branding Advertising 105

SocialPilot

JANUARY 21, 2024

Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. This practice also aids in their online reputation management , making guests feel valued even before they’ve checked in. Take Hyatt Hotels Corporation, for instance.

Social Media Marketing 90

Social Media Marketing Transform User-Generated Gen Z 90

Martech

OCTOBER 10, 2023

Recent years have seen events that caused these shifts to happen at an unprecedented rate, dramatically altering how consumers and brands interact. As a result, today’s world has given rise to a new breed of empowered consumers who expect more from the brands they support. Consumer behavior has always been a constantly shifting target.

Customer Journey 120

Customer Journey Shoppers CMO eCommerce 120

Martech

APRIL 10, 2024

One scathing review or a whiff of buyer’s remorse on social media can hurt a company’s reputation faster than a retargeted ad. Building from an emotional core and circling back to connect fosters a stronger brand identity and a more loyal customer base. Building authentic brand advocacy 1. Is it innovation?

Product 107

Product Transform User-Generated Management 107

Martech

OCTOBER 30, 2023

It also offers strategic insights for CMOs to create genuine human connections with their customers in an increasingly data-driven world. Consumers now demand tailored brand interactions. Studies show most consumers now expect personalized brand interactions and meeting this desire drives engagement. Scalability.

Key Performance Indicator 122

Key Performance Indicator Logistics Analytics Advertising 122