Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. What is AI analytics?

Analytics 114

Analytics Transform Key Performance Indicator CRM 114

Sprout Social

MARCH 7, 2024

This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape. However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. What is a competitive analysis report?

Price 94

Price Market Segmentation SEO Market Research 94

Rock Content

MARCH 18, 2024

Artificial intelligence (AI) and automation have taken the world by storm and changed the way people’s workflows look from start to finish. Today, 66% of businesses are already using or plan to use AI for sustainability, and 42% agree they plan to use AI in the future. Here are some of the things you should know.

Content Marketing 96

Content Marketing Marketing Marketers Analytics 96

Search Engine Land

OCTOBER 18, 2023

It might be surprising to learn that artificial intelligence (AI) has existed for over 70 years, but it’s only recently that the technology has become so advanced—and so widely available, in nearly everyone’s pocket. Conversation intelligence also provides several research opportunities.

Real Estate 109

Real Estate User-Generated Law Energy 109

Search Engine Land

SEPTEMBER 20, 2023

But did you know that the intelligence surrounding the simple email address has the potential to fuel more effective data science, improve marketing, increase sales, elevate the customer experience and reinvent analytics initiatives? The post Unleash the untapped power of email address intelligence appeared first on Search Engine Land.

Analytics 131

Analytics Communications Personalized Marketing Whitepaper 131

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence could be the answer. By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. What is social media intelligence?

Analytics 102

Analytics Social Media Marketing Law Product 102

Search Engine Land

OCTOBER 24, 2023

We’ve entered an era where emails are not just about sending messages — they’re a repository of information that can provide deep insights into consumer behavior, preferences, and trends. But how do you sift through the massive troves of data to draw actionable insights? So, why does this matter?

Transform 102

Transform Customer Journey Analytics Digital Marketing 102

Search Engine Land

MARCH 11, 2024

Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and deliver content. These technologies empower businesses to analyze vast amounts of data, extract valuable insights and automate repetitive tasks with remarkable accuracy and speed.

Management 124

Management User-Generated Analytics SEO 124

Rock Content

APRIL 12, 2024

So, let me present you with the top 5 insights from the newest State of Marketing Report. I bet you know that Artificial intelligence (AI) is a major driver of this change, pushing the boundaries of what’s possible. Keep scrolling to discover the key insights from the State of Marketing report!

Influencer Marketing 90

Influencer Marketing Marketing Marketers SEO 90

Sprout Social

SEPTEMBER 11, 2023

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. What is natural language processing? What are the types of NLP categories?

Transform 111

Transform User-Generated Health Branding 111

Hubspot Marketing

DECEMBER 26, 2022

The way businesses collect data is changing. That's why content intelligence is coming into the conversation. This means that businesses need to find new ways to collect and analyze data for marketing strategy. Keep reading to discover what content intelligence is, why it's useful, and how to make it work for you.

Transform 135

Transform User-Generated Analytics SEO 135

Martech

APRIL 19, 2023

Research shows that businesses make up to three billion decisions annually and a recent survey by Gartner reported that 65% of decisions are more complex (involving more stakeholders or choices) than they were two years ago. Decision intelligence is a framework that bridges the gap between insights and decisions.

Transform 120

Transform Finance Energy Retail 120

Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. How is artificial intelligence used in marketing?

Marketing 132

Marketing Marketers Market Trends Manufacturing 132

Scoop.it!

SEPTEMBER 14, 2023

Market intelligence might just be the secret. Gathering and analyzing data about your industry helps you make better-informed decisions, stay afloat, and ultimately grow your business. So, in this comprehensive guide, you’ll find four practical ways to use market intelligence for business growth. Don’t overlook this.

Marketing 86

Marketing Marketers Health User-Generated 86

Martech

SEPTEMBER 20, 2023

But did you know that the intelligence surrounding the simple email address has the potential to fuel more effective data science, improve marketing, increase sales, elevate the customer experience and reinvent analytics initiatives? The post Unleash the untapped power of email address intelligence appeared first on MarTech.

Analytics 116

Analytics Communications Personalized Marketing Customer 116

Search Engine Land

APRIL 9, 2024

For brands, it’s valuable to consider these insights to make data-driven decisions about ad placement, ensuring optimal campaign performance and maximizing ROI. Business email address Subscribe Processing. shoppers would be more likely to buy items advertised to them by a “trusted” retailer. Why we care. ”

Shoppers 102

Shoppers Retail Advertising Advertisers 102

Martech

DECEMBER 1, 2023

This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. The components of genAI First, let’s examine the components that constitute generative artificial intelligence. Find Artificial intelligence requires data to function effectively.

User-Generated 142

User-Generated CMO Marketing Marketers 142

Martech

APRIL 23, 2024

Finally, scalability and personalization have become buzzwords, but you can’t accomplish either without strong analytics – and getting that has been an uphill climb for many businesses. A proper marketing intelligence platform facilitates data connections, with all clicks and no coding. But it’s not only about connecting the data.

Analytics 66

Analytics Customer Journey User-Generated Customer loyalty 66

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Transform 112

Transform Manufacturing Pharmaceutical Analytics 112

Martech

APRIL 8, 2024

Answer: As a marketing expert, I can provide you with some interview questions that can help assess a candidate’s skills and experience in business analysis and analytics. Can you describe a project where you used data analysis to identify opportunities for business process improvement? Here are a few examples: 1.

Analytics 104

Analytics Market Research Market Trends Communications 104

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? The more monotonous tasks AI can take on, the more you can focus on growing your strategy, and business, and do more of what you actually like. Imagine that.

Shipping 135

Shipping Social Media Marketing Management Branding 135

Martech

JANUARY 29, 2024

Here are practical pointers about those questions for those in business and marketing. Navigating humanity and authenticity concerns of LLMs We are all still human No matter how connected humans are, how sophisticated a business’s targeting is, or how much data there is about us, we are still human. and “What is authenticity?”

Gen Z 112

Gen Z Fashion New Technology Product 112

Martech

JANUARY 9, 2024

A recent survey shows 73% of respondents — both consumers and business buyers — expect companies to “understand my unique needs and expectations,” while 62% expect companies to anticipate their needs, and 56% expect offers to always be personalized, according to the Salesforce State of the Connected Customer report, 5th edition. Get MarTech!

Marketing Automation Platform 125

Marketing Automation Platform Customer Journey Marketing Marketers 125

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. Applying these insights impacts your business strategy in two ways: 1. This insight can steer future product development or marketing strategies.

Customer 110

Customer Transform Communications Promotion 110

Martech

APRIL 6, 2023

Love it or hate it, the artificial intelligence revolution is here. Artificial intelligence is the next technological innovation that will fundamentally shift marketing approaches. Search engines Searching on Google for information or answers will soon seem as useful as flipping through the yellow pages to find a reliable business.

Thought Leadership 145

Thought Leadership Telemarketing Transform Direct Mail 145

Martech

APRIL 24, 2024

Fortunately, marketers now have powerful new tools to help them understand and predict customer behaviors at scale — artificial intelligence (AI) and agile ways of working. Start with your business objectives and work back from there. Use the insights generated in the previous steps to structure well-formed experiments.

Customer 81

Customer User-Generated Analytics Place 81

Search Engine Land

MARCH 4, 2024

In some regions, however, the European Union’s GDPR (GDPR) , the California Consumer Privacy Act (CCPA) , or similar regulations may limit the ability to share data privately between businesses. Third-party data: Data that is collected by a business or entity that the consumer hasn’t had any direct interaction with.

Advertising 116

Advertising Advertisers Marketing Strategy Customer 116

Martech

NOVEMBER 30, 2023

Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR professionals, management consultants and business analysts, market research interviewers, and local government administration.

Transform 108

Transform PR User-Generated Industry Insights 108

Sprout Social

APRIL 16, 2024

These insights build stronger messaging, campaigns, product lines—the opportunities are endless. Today, listening tools are more intuitive, making insights more accessible. Today, listening tools are more intuitive, making insights more accessible. What are your business’ top priorities this quarter and year?

Health 99

Health Industry Insights Branding Market Research 99

Martech

FEBRUARY 14, 2024

Marketers are very aware of this: 90% say personalization significantly contributes to business profitability, according to Think with Google research. Explore the platforms essential to identity resolution in the latest edition of this MarTech Intelligence Report. Business email address Subscribe Processing. Get MarTech!

Law 113

Law Personalized Marketing Branding Marketing Strategy 113

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. Social media technology gives teams the resources they need to work more effectively, and the structure to meet the most critical business objectives.

Health 103

Health Management Branding Customer 103

Martech

APRIL 11, 2024

And now, the explosion of artificial intelligence in marketing. Indeed, marketers use AI to brainstorm ideas, write copy, generate content, improve audience targeting, build landing pages, analyze data, parse text and find insights, customer intelligence and more. What are our business objectives for the year? reporting)?

Manufacturing 133

Manufacturing Marketing Marketers CRM 133

Martech

DECEMBER 4, 2023

Artificial intelligence. AI delivers insight into the thinking process of people and how they think. You can generate this insight by integrating your CRM with any number of AI tools that enables dynamic insights. Business email address Subscribe Processing. It is everywhere, or so it would seem. Get MarTech!

Customer Journey 125

Customer Journey CRM Customer Marketing 125

Martech

APRIL 11, 2024

have partnered to merge EXL’s deep data, AI and industry expertise with Quilt.AI’s AI-powered platform which uses big data to find human insights and cultural understanding. WPP and Google Cloud integrated Google’s Gemini models with WPP Open, WPP’s intelligent marketing operating system. Business email address Sign up now Processing.

User-Generated 109

User-Generated Advertising Advertisers Digital Marketing 109

Sprout Social

NOVEMBER 21, 2023

It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. Businesses can then analyze this data to derive actionable insights and develop long-term strategies to gain competitive advantage. two accounting software for small businesses.)

Market Trends 97

Market Trends Market Segmentation New Technology Price 97

Sprout Social

JULY 6, 2022

As organizations and technologies have become more sophisticated, we’ve been able to tap into the kinds of insights that wouldn’t have even been imaginable 15 years ago. That data—if you can harness it—can give you actionable insights to drive your business forward. What is social media intelligence? Think about it: 4.62

Marketing 116

Marketing Marketers CRM Retail 116

Martech

FEBRUARY 8, 2024

It uses generative AI to provide insights and recommendations for sellers. 10Web’s AI Ecommerce website builder provides online store creation, optimization and management with artificial intelligence. Solvacy’s new social media management platform uses artificial intelligence to streamline digital marketing. Get MarTech!

Transform 99

Transform Shipping User-Generated CRM 99