Martech

APRIL 19, 2024

Local newspapers, radio stations, digital platforms and community events each offer advantages. Advertisements in local print publications, community newsletters, radio stations and events like senior coffee mornings would foster a sense of community and belonging. Seasonal trends impact consumer behavior. New competitors.

Advertising 112

Advertising Advertisers Retail Price 112

Martech

JANUARY 9, 2024

How do you make sure your digital events are engaging and effective with your audience? And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. Once you know these key data points, you can construct an ideal event for your audience.

Logistics 115

Logistics Whitepaper CRM Event Marketing 115

Martech

MARCH 7, 2024

It was my first event since before the COVID-19 pandemic. Toss in representatives from about 75 vendors and the event was thick with pitches, presentations and promotions. Ironically, Scott Brinker’s Chiefmartec newsletter came out during the event and announced that SaaS martech stacks shrunk 8% from 2023 to 2024.

New Technology 110

New Technology Entertainment Promotion Management 110

Martech

APRIL 23, 2024

A basic tool, it can give yes/no answers on the likelihood of an event occurring ( logistic regression ). This can be used to identify abnormal and perhaps problematic events or behaviors such as fraudulent credit card transactions, building a predictive model to identify similar events in the future. Classification models.

Analytics 109

Analytics Logistics CRM Customer Journey 109

Martech

OCTOBER 31, 2023

Events, not sessions UA measured visits, not interactions. GA4 collects and stores interactions with your website or your app as events, those events provide insights on what’s happening,” said Sharon Mostyn, speaking at The Martech Conference. It can automatically track events like video engagement,” said Mostyn.

Analytics 117

Analytics User-Generated Price Promotion 117

Scoop.it!

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. You can write content for a webinar and repurpose the event into a blog or social media post. Data-Driven Insights and Analytics Webinars offer a significant advantage in the volume of data they help the organizer to collect.

Content Marketing 85

Content Marketing Branding Marketing Marketers 85

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. Yet, 69% of business leaders believe social media data and insights are currently underutilized at their organization.

Analytics 140

Analytics User-Generated Key Performance Indicator Social Media Marketing 140

Martech

NOVEMBER 20, 2023

Prompt: What do I need to know about event technology products? Answer: When it comes to event technology products, there are several key factors to consider. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why.

Key Performance Indicator 117

Key Performance Indicator User-Generated Analytics Customer 117

Martech

APRIL 16, 2024

Without a robust consent mechanism allowing people to accept analytics cookies, you risk losing valuable insights into user behavior. Major players like Adobe and Google won’t accept event data without consent. Define which events can be tracked with your analytics management platform. The repercussions? It’s time to act.

Analytics 125

Analytics Law Marketing Marketers 125

Businesses Grow

FEBRUARY 19, 2024

I will be premiering this new speech at a series of events in their lovely home country of New Zealand, and I wanted to give you a sneak preview. To me, a book must contain insights and stories and quirky ideas that come from the unique perspective of the writer. This discovery was validating. I still have a place in this world.

Food 124

Food Education eCommerce Branding 124

Martech

JANUARY 18, 2024

Splash’s Attendance Insights predicts event attendance based on similar events hosted on Splash, Attendance Insights also provides data-backed recommendations to improve expected attendance.

User-Generated 110

User-Generated Retail Shoppers Advertising 110

Search Engine Land

SEPTEMBER 7, 2023

Events is where you can create some events in GA4. I say “some” because while GA4 may look like it can handle custom events, the truth is that this event setup is only good for destination-based events (i.e., Conversions Here is where you can designate any of your events as conversions.

Analytics 141

Analytics User-Generated eCommerce Advertising 141

Search Engine Land

DECEMBER 7, 2023

Regarding data retention, if a GA4 property becomes large, event-level data retention will automatically reduce to two months when exceeding 25 billion (for standard) or 250 billion (for 360) billable events in the last 31 days. Event-level data older than 2 months will become inaccessible and permanently deleted. Why we care.

Analytics 114

Analytics Search Marketers Customer Marketing 114

Martech

MARCH 7, 2024

SpotOn’s SpotOn Marketing Assist is designed to streamline the restaurant marketing process, It defines marketing events each month and then creates and schedules campaigns for these events. Once the campaigns are set up and approved, it can publish the restaurant’s campaign across email and social media channels.

Transform 108

Transform Customer Acquisition User-Generated Advertising 108

Businesses Grow

APRIL 22, 2024

A great book requires insight — something you can get nowhere else. An insight is a personal revelation. In the end, this book is all me — my ideas, my insights, my way of connecting the dots in a new way you’ve seen in all of my books. Your conference guests will buzz about his insights long after your event!

Social Media Marketing 63

Social Media Marketing Education Branding Marketing 63

illumin

APRIL 3, 2024

From engaging panels to illuminating Fireside Chats, this event was filled with great opportunities for insights and learnings from retail industry experts. Brand Innovator’s continues to host incredible events and illumin was so proud to have been a part of this one. See you at the next one!

Retail 59

Retail Transform Branding Advertising 59

Martech

JANUARY 25, 2024

features AI-powered insights, a customer database platform, and seamless integrations with industry-leading partners. The solution can be used for various types of events such as conferences, product launches, and sports events. Momos’ Momos 2.0

Transform 96

Transform Law User-Generated Analytics 96

Hootsuite

APRIL 25, 2024

From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. Here are a few ideas you can try: Build robust marketing strategies based on real-time consumer insights. Event tracking.

Management 62

Management Price Analytics User-Generated 62

Marketing Insider Group

FEBRUARY 5, 2024

Quick Takeaways GA4 represents a complete overhaul from previous Google Analytics versions, shifting focus to a more nuanced, event-based model of user interactions. GA4 ditches the session-based model of its predecessor for an event-based model. GA4’s new approach respects user privacy while still providing valuable insights.

Transform 102

Transform Analytics Education SEO 102

Search Engine Land

JANUARY 9, 2024

To view valuable organic search insights in GA4, you need to manually connect your Search Console property and publish reports. This approach allows for a detailed examination of quantitative data concerning impressions and organic clicks by region, providing insights into their ranking and CTR over time.

Analytics 111

Analytics Management Search Marketers Product 111

illumin

APRIL 3, 2024

Hosted by Lamberts in Austin, Texas, this captivating event laid the foundation for so many amazing discussions about leadership in marketing. The event kicked off on day one with The Impact of New AI Developments on the Future of Marketing Panel , moderated by Alex Genov , Head of Marketing Insights and Customer Research, Zappos.

Branding 52

Branding Customer Journey Advertising Advertisers 52

Customers.ai

JANUARY 26, 2024

We’ve broken our 15 favorite tools into the following categories: Lead Generation Tools Sales Enablement Tools Account-Based Marketing (ABM) Software Event & Webinar Software Conversion Rate Optimization (CRO) Software Social Media Automation Software B2B Content Marketing Software See Who Is On Your Site Right Now!

CRM 111

CRM User-Generated Analytics Marketing 111

illumin

NOVEMBER 1, 2023

illumin was thrilled to be a part of such an amazing event with dozens of featured speakers, unique brand activations, and access to some of the industries brightest minds. Advertising Week New York was home to several special events, providing the advertising industry with both fun and engaging networking opportunities.

Advertising 52

Advertising Advertisers CMO Branding 52

SocialPilot

JANUARY 26, 2024

Provide insights on how it impacts [Target Audience] and include a question at the end to encourage engagement and discussion.” ” “Create a Twitter thread outlining key insights from our recent industry [report]. ” “Create an email template for reaching out to potential speakers for [Event]. .”

Transform 78

Transform User-Generated Marketing Marketers 78

Search Engine Land

JANUARY 31, 2024

Engagement report: This provides user engagement data on the website, enabling the measurement of key metrics like conversions, events, or landing pages. For the sessions to be included in this column, they need to last at least 10 seconds or have 1 or more conversion events or 2 or more page or screen views.

Advertising 138

Advertising Advertisers Analytics SEO 138

Search Engine Land

SEPTEMBER 21, 2023

TikTok has launched a new tool to help advertisers better understand campaign performance and user insight. Attribution Analytics is a first-party measurement solution that analyzes the full customer journey on the social platform, from awareness to action, providing insights into how users make purchases. Why we care.

Customer Journey 108

Customer Journey Customer Analytics Advertising 108

Search Engine Land

NOVEMBER 21, 2023

Test giveaways like newsletters, event guides, etc., Build engagement before the conversion event Warm up users – giving them ways to engage can help them feel invested in your product or service, which will move the needle in acquisition activity down the road. especially those related to the content on the page. SUBSCRIBE See terms.

Real Estate 134

Real Estate SEO Education Analytics 134

Sprout Social

APRIL 16, 2024

These insights build stronger messaging, campaigns, product lines—the opportunities are endless. Today, listening tools are more intuitive, making insights more accessible. Today, listening tools are more intuitive, making insights more accessible. What conversations could yield valuable insights for teams across your business?

Health 99

Health Industry Insights Branding Market Research 99

Search Engine Land

NOVEMBER 8, 2023

To do so, you must know how to interpret Google Analytics 4 (GA4) data for informed insights. Drag and drop the Event button from Node Type to the Starting Point. One benefit of GA4 is the default Events tracked for you without any effort from you required ( you can see the full list here ). Then, click Import.

Analytics 112

Analytics Digital Marketing Price Marketing Strategy 112

Martech

JUNE 16, 2023

Advertisers are particularly excited as they’ll have insights into landing page, user conversion, page location and session conversion rates by event data, which will help them to make more informed decisions about ad placements and campaigns moving forward. Take our brief 2023 MarTech Replacement Survey How do you get the new fields?

Analytics 107

Analytics Advertising Advertisers Customer 107

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level.

Health 123

Health Manufacturing Thought Leadership Product 123

Martech

NOVEMBER 1, 2023

You can expect today’s most impressive digital leaders to share their expertise, insights and secrets to creating customer experiences that truly make a difference. Use MARTECHEARLY to join us for this event you don’t want to miss. Register today with a special discount code just for you!

Customer 118

Customer 118

Search Engine Land

JUNE 29, 2023

This guide explores how to set up and track events and conversions for B2B companies. However, the situation changes when you move on to the next report provided by GA4, the Engagement report , which enables you to analyze events and conversions. By default, the tool offers a wide list of events on our website.

User-Generated 104

User-Generated Analytics Management eCommerce 104

Search Engine Land

MAY 30, 2023

What events should we set up on our website? What events should we set up on our website? Most events showing your contribution to the bottom line are collected automatically when you set up GA4. You should also consider adding several recommended events, including: Generate_lead : A user submits a form to request information.

Digital Marketing 114

Digital Marketing Marketing Strategy Gen Z Food 114

Martech

NOVEMBER 14, 2022

via Content Marketing Institute/MarketingProf’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. That was right ahead of problems tying performance data to goals (43%) and getting insights from data (42%). While the jury is still out on attendance at in-person events, the money is in.

Content Marketing 111

Content Marketing Thought Leadership Marketing Marketers 111

Search Engine Land

MARCH 27, 2024

It delves into how Meridian leverages advanced techniques like hierarchical geo-level modeling, Bayesian methods and scenario analysis to offer actionable insights for cross-channel budget optimization and marketing strategy development. Meridian brings forth innovations that offer more precise and actionable insights, according to Google.

Marketing Mix 116

Marketing Mix Marketing Marketers Price 116

Search Engine Land

FEBRUARY 12, 2024

Prepare to gain invaluable insights that will redefine your approach to digital marketing in 2024 and beyond. EST for the live webinar or access the recording following the event. Data collaboration goes beyond executing overlap analysis. If your time zone is not compatible, register anyway to automatically receive the recording!

Real Estate 107

Real Estate Transform Analytics Digital Marketing 107