Sprout Social

JULY 23, 2024

Some C-suites undervalue the benefits and overstate the risks of social The most common apprehensions I hear from execs about social are: 1) that a brand crisis will go viral and spiral out of control and 2) that they won’t be able to pinpoint the data and insights they need.

Management

Sprout Social

SEPTEMBER 19, 2024

Measure influencer marketing ROI KPIs offer the clearest insight into the impact of an influencer campaign. Be sure to set up your tracking parameters before beginning your campaign to get the best insights possible. Analyze data and draw insights As soon as data starts flowing in, you can dive in on analysis.

Influencer Marketing

Hubspot Marketing

DECEMBER 10, 2024

If you want to unlock more insights, click that orange button, provide an email address, and youll receive in-depth insights into your brands prominence. You want to solve your reader's problems, answer questions, and provide valuable insights or products and services just when your reader is looking for them.

SEO

Backlinko

NOVEMBER 29, 2024

This is the kind of insight that makes stakeholders happy. With GSC, you can: See which pages are indexed and which aren’t Identify technical SEO issues Track the search queries driving traffic to your site Monitor keyword rankings and average position One of GSC’s most valuable features is the Performance Report.

Analytics

Martech

JANUARY 7, 2025

Were still in (very) early days for LLM (large language model) search, but fast-increasing user adoption is helping us draw insights on effective tactics for brands to deploy to appear in results on platforms like Perplexity , ChatGPT search , Gemini, and more. Optimize page speed and mobile performance for enhanced usability.

SEO

Search Engine Land

AUGUST 5, 2024

Google said this is an experimental feature and gives you insights and recommendations to improve your site’s performance on Google Search. Recommendations offer you tips to help with indexing, crawling and serving based on the data Google collects in Search Console. What are Search Console recommendations. What it looks like.

SEO

Martech

NOVEMBER 5, 2024

To gain a fuller understanding, marketers must combine insights from multiple techniques, such as: Eye tracking. Many solution providers are joining forces to combine diverse data sources into cohesive models, improving their scoring and indexing. Audience reactions can vary significantly, and insights should capture these differences.

Advertisers

Backlinko

AUGUST 26, 2024

For example: Clicking “ View details ” for the “Crawlability” report will show you how many pages on your website are indexable vs non-indexable. With GSC, you can: Identify technical issues Submit sitemaps Request indexing of new or updated pages Google Search Console is a must-have tool for any website. And 495 are not.

SEO

Search Engine Land

SEPTEMBER 6, 2024

Applying an audience under Observation mode means you’ll be able to gather insights about that segment, but you will not be narrowing your potential reach. These can be massive insights about your customers that you otherwise may not have known. These can be massive insights about your customers that you otherwise may not have known.

Market Segmentation

Internet Marketing Ninjas

AUGUST 29, 2024

SEO Insight: Ensure all pages have accurate meta tags with author information. SEO Insight: Utilize this for managing multiple authors on a site. SEO Insight: Make sure your site’s API or CMS can output this type of rich author information to maximize author authority signals. GET /link_meta_info?url={page_url}

SEO

Backlinko

DECEMBER 19, 2024

What We Like Ahrefs backlink index gets updated every 15 minutes. What We Like Theres a vast amount of data available on every domain in Domain Overviews index. To get insights that allow you to replicate what may be working for them. So youre able to get up-to-date information on competitors backlink profiles.

Price

Search Engine Land

JULY 5, 2024

Microsoft Clarity Microsoft Clarity is a free user behavior analytics tool that provides deep insights into how users interact with your website. It provides comprehensive data on your website’s performance in Google Search, including search traffic, indexing status and any issues affecting your site.

SEO

Backlinko

FEBRUARY 27, 2025

But it also presents a challenge: ensuring your site is crawlable, indexable, and fast. It ensures search engines can crawl, render, and index them. These issues can stop Google from crawling, rendering, and indexing content, hurting rankings. JavaScript has enabled highly interactive and dynamic websites.

SEO

Search Engine Land

JULY 25, 2024

Two common sources of this information at a macro level are the Michigan Consumer Sentiment Index (MCSI) and the Consumer Confidence Index (CCI). This can give you valuable insights into: What frustrates your target audience. When it’s low, there is a stronger focus on essential products/services. What objections they have.

SEO

Backlinko

JULY 1, 2025

How to Create an SEO Report That Drives Results Too many SEO reports dump data without insight. Then, layer in tailored insights for other teams (product, content, dev, etc.) Vital for maintaining crawlability and indexability. Step 3: Turn Raw Data Into Actionable Insights Raw data doesn’t drive decisions — clear stories do.

SEO

Search Engine Land

JULY 10, 2024

According to Mike King’s analysis of the leaked Google documents , websites are indexed into three tiers. These tiers show that links have value, depending on where they index. Here’s how: Improved crawlability and indexability: Proper technical SEO ensures that search engines can easily crawl and index your pages.

SEO

Search Engine Land

SEPTEMBER 12, 2024

Rather than returning a list of links for users to sift through like traditional search engines, SearchGPT provides direct answers, summaries and insights based on an understanding of context and the user’s intent. In this case, the web index is most likely provided by Bing based on OpenAI’s partnership with Microsoft.

User-Generated

Sprout Social

APRIL 21, 2025

Nearly all consumers surveyed in The Sprout Social Index TM agree they want brands to understand online culture even if they dont participate. An important opportunity, given the Index found that 93% of consumers think brands need to combat misinformation more than they are today.

Branding

Marketing Insider Group

DECEMBER 30, 2024

Social media further boosts content discoverability and indexing. Search engines often index popular social media posts, making your content more accessible. Encouraging Engagement and Social Sharing Finally, prioritize creating shareable content, such as visually appealing infographics, engaging videos, and insightful blogs.

SEO

Marketing Insider Group

SEPTEMBER 3, 2024

XML Sitemaps and Robots.txt: Create and submit an XML sitemap so search engines can index your site. Adjusting Strategies Based on Performance Data: Use the insights gained from your metrics to tweak your content strategy. A mobile-friendly website is better for the overall user experience and assists with SEO.

Digital Marketing

Martech

FEBRUARY 26, 2025

Insight Tag, CAPI, website actions). Failing to set up website actions Many teams have limited development resources, but LinkedIn makes it easy to trackwebsite actions with the LinkedIn Insight Tag. Gating the content on the second page where youre just showing the index wont work. Contact or company lists. Conversions (e.g.,

Education

Sprout Social

JANUARY 27, 2025

Despite social data being one of the most accessible and real-time sources of consumer insights available today, many teams dont know how (or dont have the tools) to connect social to company goals. Per the Index, 92% of leaders anticipated their teams would reach their annual goals at the end of 2024.

Communications

Backlinko

JULY 10, 2024

The article is well structured and has actionable tips, expert insights, and a webinar. Wasting your crawl budget can prevent search engines from indexing more important pages and negatively impact search rankings. When it’s ready, head to the “ Cannibalization ” tab to see insights related to keyword cannibalization.

SEO

Sprout Social

OCTOBER 22, 2024

As Gen Z has matured (the oldest members of the generation are in their late 20s) and they’ve spent more time under marketers’ microscope, throughlines have emerged that give us insight into how they think about social and its future. I’m interested in how brands are looking to their communities for insights and content.

Gen Z

Vertical Response

JULY 14, 2024

This process is helpful in gaining insights into your audience’s needs and desires. It’s not just about guessing what people might be searching for; it’s about using data-driven insights to uncover content gaps and opportunities that your competitors might have missed. Don’t shy away from creating thought leadership content.

SEO

Sprout Social

MAY 14, 2025

According to The 2025 Sprout Social Index , 91% of Australian social media users use it to keep up with trends and cultural moments. The Index also reports that 93% of users say its important for brands to keep up with online culture via their social media accounts. Instagram: Australias demographics and usage Number of users: 13.95

Gen Z

Martech

OCTOBER 3, 2024

Experian’s Contextually-Indexed Audiences is a privacy-safe solution that combines the precision of deterministic audience targeting with the flexibility of contextual targeting. Toluna , a global insights and research technology provider, launched QProbe, an AI-powered feature that improves the quality of open-ended survey responses.

Marketing Automation Platform

Backlinko

JULY 22, 2024

Interview your customers: If possible, conduct interviews or surveys with your current or potential customers to gather firsthand insights into their needs and challenges. This can give you an insight into what people are looking for. Use a tool like Google Forms, SurveyMonkey, or Typeform to collect your customers’ answers.

SEO

Martech

JANUARY 17, 2025

Your CMS should support content discovery by: Managing crawl budgets efficiently to ensure indexing, crawling and rendering of all high-quality content. Dig deeper: How to grow your organic reach with behavioral analytics insights Composable architecture Customer journeys are increasingly complex, requiring flexible, scalable solutions.

SEO

Backlinko

JULY 19, 2024

SEOmonitor Best for tracking rankings over time and forecasting future performance SEOmonitor tracks keywords and SERP features, includes a forecasting feature, and provides insights into keyword cannibalization. So you can understand the impact of your SEO efforts. Letting you quickly gauge the impact of your SEO efforts.

SEO

The Marketing Operations Leader

JUNE 24, 2025

The 2025 AI and Marketing Performance Index Marketing teams are under pressure to deliver faster results with fewer resources. Just insight on how marketing teams are actually using AI to perform. Execution Insights & Optimization You can’t improve what you don’t measure. Marketing Ops AI Agent Launch This Week!

Transform

Search Engine Land

SEPTEMBER 17, 2024

I’ve searched for “Hyrox Workout” and as you can see, Glimpse has identified that this topic is indexing favourably on Instagram and TikTok. Extract key insights from your long-form content to create engaging snippets and teasers for social media. This could inform the platforms I choose to create content on in various ways.

Key Performance Indicator

Martech

FEBRUARY 3, 2025

Final insights Optimizing for AI search is an ongoing process, as AI crawlers are far from perfect. As AI indexing improves, staying ahead of these trends will help ensure your content remains visible. Resources for dev tools startups If youre building developer tools, optimize for AI visibility: Maintain an up-to-date llms.txt file.

User-Generated

Sprout Social

JULY 21, 2025

At the same time, teams are questioning whether leadership really sees the value of their work, according to The 2025 Sprout Social Index™. They need platforms that integrate with the rest of their tech stack and allow people across their organizations to act on social insights—from an intern to a social media manager to a data analyst.

Management

Martech

MARCH 11, 2025

These insights provide valuable guidance for brands looking to improve search visibility within the AI-generated search landscape. As such, brands that optimize their owned content for search intent, authority and relevance are more likely to see increased visibility within Googles search index.

Transform

Sprout Social

JUNE 18, 2025

Here are some other insights into Gen X Facebook use: According to the 2024 Social Content Strategy Report, 72% of Gen X consumers turn to Facebook for customer care, which is more than any other social network. Use these insights to build and refine your Facebook marketing strategy.

User-Generated

Backlinko

APRIL 7, 2025

Add Expert Insights and Quotes Expert quotes add authority and new perspectives to your content. They also help you meet Google’s helpful content expectations by providing insights readers can’t find elsewhere. Their content often contains insights from board-certified veterinarians and animal behaviorists.

User-Generated