6 Influencer Marketing Insights from Traackr IMPACT
Traackr
MAY 7, 2024
Takeaways from IMPACT NYC experts— which social platform to post on, how to collaborate with creators, influencer marketing measurement, and more.
insights Influencer Marketing Related Topics 
Benefits of Influencer Marketing [Data + Expert Insight]
Hubspot Marketing
NOVEMBER 18, 2022
As audiences put a significant amount of trust in their favorite influencers, it makes sense that marketers would want to pay more attention to influencer marketing than before. This post will go over the data-backed benefits of using influencer marketing, along with insight from a HubSpot social media expert.
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Why influencer marketing is critical in B2B
Martech
APRIL 2, 2024
What’s the key to B2B marketing success? Influencers. B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Of that number, 49% leverage influencers to enhance brand credibility and trustworthiness. It makes sense.
How to Effectively Use Twitter Influencer Marketing?
SocialPilot
FEBRUARY 5, 2024
With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel. This figure demonstrates the effectiveness of Twitter influencer marketing.
How B2B influencer marketing will grow your brand
Sprout Social
DECEMBER 6, 2023
There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing.
The benefits of influencer marketing (+ what the C-Suite cares about)
Sprout Social
FEBRUARY 12, 2024
When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.
Top 9 Influencer Marketing Case Studies You Can’t Miss
SocialPilot
JANUARY 31, 2024
It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. As per the data from Stastica, the SaaS market will reach $374.50
20 Influencer Marketing Statistics To Fuel Your Marketing Game
SocialPilot
FEBRUARY 6, 2024
Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08
How Artificial Intelligence is Changing Influencer Marketing
SocialPilot
MARCH 11, 2024
As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?
200+ AI Prompts for Influencer Marketing To Supercharge ROI
SocialPilot
FEBRUARY 11, 2024
AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever. That’s not all.
10 metrics to track influencer marketing success in 2024
Sprout Social
JANUARY 24, 2024
Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.
The Top Channels for Influencer Marketing in 2023 [New Data]
Hubspot Marketing
MAY 8, 2023
The same can be said if you're an influencer looking for a brand that will take your career to the next level. Whether you're a brand or an influencer, this article will help you find the perfect match by showing you the top channels for influencer marketing. Its influencer index is especially helpful for creators.
Instagram Influencer Marketing: How To Find and Work With Influencers
SocialPilot
FEBRUARY 21, 2024
Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. One of the best online marketing platforms is Instagram. As per the latest reports, Instagram has the highest number of influencers, and 80.8% What is Instagram Influencer Marketing?
How Brands Are Using Influencer Marketing to Improve Their SEO
Scoop.it!
MARCH 14, 2024
A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO.
5 Insights and Innovations from the 2024 State of Marketing Report
Rock Content
APRIL 12, 2024
Marketing is like a living organism, constantly evolving and adapting. And, as marketers, we need to stay on top of best practices and trends. So, let me present you with the top 5 insights from the newest State of Marketing Report. Keep scrolling to discover the key insights from the State of Marketing report!
Our Best Performing Influencer Marketing Strategies to See Actual ROI
SocialPilot
FEBRUARY 6, 2024
More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 However, creating an influencer marketing campaign that yields great results is easier said than done.
A 6-point framework for maximizing influencer marketing ROI
Sprout Social
OCTOBER 31, 2023
I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.
What Does the De-influencing Trend Mean for Influencer Marketing?
Hubspot Marketing
FEBRUARY 16, 2023
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Is influencing on its way out? So does that mean influencer marketing is no longer effective? Not exactly.
Instincts & Insights: How Kendo Brands Win in Influencer Marketing I Traackr
Traackr
MAY 5, 2020
We talked with the Kendo Brands influencer marketing team to discuss how they’ve built successful campaigns with data-driven insights and relationship-building.
11 Influencer Marketing Insights from Traackr
Traackr
AUGUST 29, 2017
Discover influencer marketing insights from our latest eBook including Joe Pulizzi, Ann Handley, Michael Brenner and other leading industry voices.
Cracking the Code: How Influencer Marketing Can Drive Female-Centric Brand Success in 2024
Girl Power Marketing
AUGUST 24, 2023
One tactic that continues in importance is influencer marketing, especially as a strategy for marketing to women. More than 84% of influencers on Instagram are women, making them instrumental in generating a substantial portion of the revenue attributed to influencer marketing.
10 best influencer marketing tools you need in 2022
Sprout Social
AUGUST 10, 2022
Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.
How 3 brands use a Tagging strategy for marketing to get better insights, faster
Sprout Social
OCTOBER 4, 2023
In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Using Tags allows you to filter social media reports to see specific content pieces, themes and posts, enhancing your social media insights. Let’s dive in.
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Glossy Pop: Influencer Marketing Insights from Too Faced, e.l.f., Vanessa Hudgens, & more
Traackr
JULY 30, 2023
Check out our top influencer marketing takeaways that experts shared at the 2023 Glossy Beauty Pop.
Influencer Marketing Guide: How to Work With Social Media Influencers
Hootsuite
AUGUST 10, 2021
Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you. What is influencer marketing?
86% Of B2B Brands Find Success With Influencer Marketing via @sejournal, @MattGSouthern
Search Engine Journal
AUGUST 4, 2022
A research report on the state of B2B influencer marketing shares insight into business opportunities in 2022 and beyond. The post 86% Of B2B Brands Find Success With Influencer Marketing appeared first on Search Engine Journal.
Influencer Marketing – Influencer Activation Insights | Traackr
Traackr
AUGUST 29, 2017
In this post, you'll get 14 insider secrets to inspire your target influencers to participate in your influencer marketing program.
Social media listening examples that will help you unearth better insights
Sprout Social
OCTOBER 18, 2023
Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level.
Health 120
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Should Your Business Be Utilizing Influencer Marketing
Duct Tape Marketing
JULY 14, 2021
Should Your Business Be Utilizing Influencer Marketing written by Sara Nay read more at Duct Tape Marketing. The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. What industries are best fit for influencer marketing?
7 Marketing Questions Teams are Asking in 2024 (+Data & Insights)
Hubspot Marketing
FEBRUARY 23, 2024
It’s all about improving over and over, so don’t be afraid to adjust your strategy, take advantage of insights, and match your marketing to your audience. Thanks to data-driven insights, we can understand user perception. Companies can easily do that with the help of data insights and marketing wisdom.
Direct Mail 91
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A Guide To Leveraging Influencer Marketing For SaaS Products
OnPassive Marketing
MAY 27, 2022
Influencer marketing is a powerful strategy to promote software-as-a-service (SaaS) products. This can be done through social media, email marketing, or even in-person meetings. The goal is to get the influencers involved in the product promotion and positively impact the product. What Is Influencer Marketing?
Are Influencer Brand Trips Still Relevant? Insights from Tarte's Trip to Dubai
Hubspot Marketing
JANUARY 26, 2023
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Marketing Snippets The latest marketing news and strategy insights. Last week, cosmetics brand Tarte had my TikTok For You page in shambles.
Branding 106
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LinkedIn launches collaborative articles for users to share insights and advice
Search Engine Land
MARCH 3, 2023
Here’s how LinkedIn describes them: “Collaborative articles are a new type of article, published by LinkedIn with insights from the LinkedIn community. Right now, there is post to a Collaborative article on how to measure the ROI of influencer marketing campaigns. What is a LinkedIn Collaborative Article?
Webinar: Influencer Marketing and Content Marketing
Econsultancy
MARCH 10, 2022
This webinar draws on Econsultancy’s upcoming Content Marketing Best Practice Guide and Influencer Marketing Best Practice Guide. The reports have been created with the help and insight of leading professionals in both content and influencer marketing to give you the edge. Register Now.
How To Use Nano Influencer Marketing To Grow Your Audience?
OnPassive Marketing
MAY 11, 2022
When you want to promote your brand, you need influencer marketplaces that use social media effectively and have enough followers to get some publicity for your product or service. When working with influencers, you need to ensure that they have enough resources to help your business. Influencers are often ignored or underestimated.
8 Important Influencer Marketing Trends to Watch Right Now
Hootsuite
MAY 13, 2020
Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Instagram insights. ? ?
Why LinkedIn influencer marketing matters for brands
Sprout Social
FEBRUARY 4, 2020
When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. Why LinkedIn influencers? The opinions of LinkedIn influencers carry weight. Here’s why.
e.l.f. Beauty on Influencer Marketing in the Metaverse
Traackr
NOVEMBER 22, 2022
Gain the confidence you need to explore influencer marketing in the metaverse with insights from e.l.f. Beauty’s Lauren Thermos.
CMO Insights: The Role of Agencies in Influencer Marketing | Traackr
Traackr
AUGUST 29, 2017
Learn about the value-add for agencies and your influencer strategy. This post reveals the key considerations when choosing an agency for influencer marketing.
The 2022 Powerhouse: SEO + Influencer Marketing + Affiliate Marketing - Ep. 261 via @sejournal, @lorenbaker
Search Engine Journal
FEBRUARY 10, 2022
Get insights on how to leverage influencer marketing's merge with affiliate marketing to supercharge your SEO strategy. The post The 2022 Powerhouse: SEO + Influencer Marketing + Affiliate Marketing [Podcast] appeared first on Search Engine Journal.
15 Best Influencer Marketing Platforms for Small Business with Champagne Tastes and PBR Budgets
Customers.ai
MARCH 2, 2022
Influencer marketing is the new word-of-mouth of the digital age and one of the most powerful ways to attract your ideal customer. Did you know that 80% of marketers find that working with an influencer is an effective marketing strategy? In fact, interest in influencer marketing has risen more than 90x!
8 Data-Backed Recommendations for Social Media Marketers in 2023 [Insights from 1,000+ Professionals]
Hubspot Marketing
JANUARY 16, 2023
Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Social media trends change fast.
4 TikTok Predictions that Creators on the Platform Are Preparing For [Expert Insights]
Hubspot Marketing
JANUARY 29, 2024
Of the marketers who worked with influencers and creators in 2023, 64% worked with micro-influencers , making them the most popular choice for influencer marketers. Educational Content For years, Google was my go-to when I needed information on almost any topic.
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9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]
Hubspot Marketing
APRIL 9, 2024
Influencer Marketing "30% of brands already work with influencers/creators, and 42% plan to begin this year." ( HubSpot Instagram Marketing Report ) Influencer content is predicted to have a high ROI in 2024 , so it makes sense that more brands plan to work closely with creators.
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