Martech

MARCH 22, 2024

Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy. These days, they’re adding more AI features to help retrieve detailed insights more easily. Brandwatch for consumer research on social media and influencer insights.

Transform 110

Transform Content Marketing Marketing Marketers 110

Search Engine Land

MARCH 4, 2024

This reckoning that’s upon us is directly because of the excess data availability level that we have been accustomed to. If there is one thing that’s true about modern search marketing, it’s a dependence on very deep, user-level data. Users have become increasingly aware of what data is collected and how it is used online.

Traditional Marketing 128

Traditional Marketing Marketing Marketers Digital Marketing 128

Search Engine Land

FEBRUARY 16, 2024

Snapchat is teaming up with Foshpa to offer its advertisers enhanced campaign insights. Advertisers can utilize these enhanced insights to optimze campaigns more effectively for stronger attribution capabilities, pinpoint growth opportunities, and maximize ROAS. Why we care. What is Foshpa? What Snapchat is saying.

Advertising 109

Advertising Advertisers Analytics Management 109

Martech

JANUARY 23, 2024

Over the 2023 holidays, ThriftBooks sales were up more than 20% year-over-year. Hagen added: “We didn’t have any discounts over the holiday, and we were up over 20%. If you’re looking for a particular title, you go to Google and hopefully we’re one of the first that show up with a really great price,” Hagen said.

eCommerce 116

eCommerce Price Shoppers Customer 116

Search Engine Land

DECEMBER 7, 2023

This article shows how to extract these insights to make smarter inventory, pricing and assortment decisions. Best-sellers report Offers insights into the most popular products and brands in both paid and unpaid listings, including inventory status. With these insights, you can make informed decisions for your online retail efforts.

Retail 99

Retail Product Non-Profit Price 99

Search Engine Land

FEBRUARY 23, 2024

As the deprecation of third-party cookies looms, LinkedIn’s insights could be valuable in guiding approaches, but it’s important to note that the advice is published with LinkedIn’s interests in mind rather than solely benefiting brands and advertisers.

Finance 119

Finance Health CRM New Technology 119

Search Engine Land

APRIL 19, 2024

Learning periods will be ongoing and performance insights will be limited. You can set up experiments to show each ad evenly at 50/50 over a selected time period (currently maxed out at 64 days). Campaign-level headline and description assets This is the newest feature in the list and, as of this writing, is still in beta.

Shipping 104

Shipping User-Generated Advertising Advertisers 104

Search Engine Land

MARCH 5, 2024

Microsoft updated Bing Webmaster Tools with new helpful insights and reports to help you with your site performance within Bing and Search in general. Bing Webmaster Tools has a new IndexNow Insights report that shows you more than just the URLs submitted to IndexNow. billion URLs submitted, up from 1.2 IndexNow has reached 2.5

SEO 127

SEO Management Product 127

Litmus

MARCH 27, 2024

Ready to lift your email reporting to the next level? Here are four metrics you should add to learn more about your audience and how to get more thorough insights on them using your email campaign performance. Reading environment breakdown in Litmus Email Analytics On a deeper level, you can see which email clients your audience uses.

Copywriting 92

Copywriting Analytics Education Product 92

Search Engine Land

APRIL 23, 2024

Additionally, incorporating effective calls to action, such as encouraging viewers to leave comments or share the video, can heavily impact engagement levels. By noting how this information matches up with information about your target audience, you can determine whether your strategy is reaching the right consumers.

SEO 114

SEO Gen Z User-Generated Entertainment 114

Search Engine Land

AUGUST 30, 2023

But this is only true if your pixel is set up properly. I dug up the Google help article on Tagging your website for dynamic remarketing. This lesser-known tool within Google Ads allows you to give the smart bidding algorithm a heads up on what’s to come. I suggest using the Datalayer checker plugin for Chrome.

eCommerce 133

eCommerce Retail Digital Marketing Advertising 133

Search Engine Land

NOVEMBER 16, 2023

Bard is uniquely positioned to help interpret algorithm updates with its live access to the web, ability to generate real-time insights and direct connection to Google resources. SEOs must exercise judgment and lean on their expertise, cross-referencing Bard’s insights with other data sources to ensure the validity of their recommendations.

SEO 114

SEO User-Generated Analytics Product 114

Search Engine Land

SEPTEMBER 7, 2023

This article will cover some of my favorite PPC forecasting techniques using Google Sheets and Vertex AI that paint a clearer picture of the future and empower clients with actionable insights. In this example, we have the current year’s sales data up to August and want to forecast future sales from September to December.

Global Marketing 135

Global Marketing Advertising Advertisers Market Trends 135

Search Engine Land

OCTOBER 26, 2023

” With search themes, Performance Max can go beyond using assets, feeds and landing pages to predict campaign-level performance. You want to provide important information to help your campaign ramp up and optimize performance faster. ” Filling in knowledge “gaps.” How it works. New help doc.

Automobile 122

Automobile Advertising Advertisers Promotion 122

Martech

APRIL 22, 2024

There’s that level of scrutiny and concern around the viability for commercial use.” To back up that claim, they provided enterprise users with full legal indemnification for any content created using it. The 5% solution Adobe said the images from Midjourney only made up 5% of the training material. That’s not a great defense.

Law 115

Law User-Generated Promotion Branding 115

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. In this article, we explain how you can use social listening to increase customer advocacy and, in doing so, level up your brand. Here’s how.

Customer 110

Customer Transform Communications Promotion 110

Martech

NOVEMBER 20, 2023

By leveraging advanced strategies for personalization, you can ensure your messages reach your audience and resonate with them on a deeper level. It organizes and clarifies the path to your audience, providing your team with actionable insights that drive sales and marketing success. Demographic data. Sales growth. FAQ browsers.

Email Marketing 133

Email Marketing Transform Whitepaper Marketing 133

Martech

FEBRUARY 8, 2024

It collects information without overwhelming customers and ensures details remain up to date. GA4’s extensive customization options allow for refined customer segmentation and improved cross-channel attribution, provided it is set up and configured effectively. The strategic use of GA4 is crucial in this process.

Transform 115

Transform Finance Marketing Marketers 115

Sprout Social

JUNE 28, 2023

Anyone with an Instagram Business account can use the network’s in-app reporting feature, Instagram Insights. While it may not provide the same level of detail as an advanced Instagram analytics tool, it’s still a valuable resource for conducting on-the-fly analysis. What is Instagram Insights?

Analytics 102

Analytics Branding Marketing Strategy Management 102

Rock Content

APRIL 12, 2024

So, let me present you with the top 5 insights from the newest State of Marketing Report. In fact, the 2024 State of Marketing Report – revealed that over 60% of marketers plan to ramp up their AI investments for content creation and personalization. Keep scrolling to discover the key insights from the State of Marketing report!

Influencer Marketing 90

Influencer Marketing Marketing Marketers SEO 90

Search Engine Land

DECEMBER 29, 2023

Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting landscape of paid search, paid social and display. By Frederick Vallaeys. Published June 5.) By Jason Tabeling.

Direct Mail 120

Direct Mail Retail Advertising Advertisers 120

Search Engine Land

APRIL 9, 2024

The landmark partnership with WPP means that Google’s robots could potentially end up creating ads for some of the biggest brands in the world, such as the Coca-Cola Company, L’Oréal and Nestlé. Voiceover script generation. Product image creation. Why we care. ” What Google is saying.

Transform 138

Transform User-Generated Traditional Marketing Advertising 138

Customers.ai

MARCH 12, 2024

There is no more time and Google’s latest announcement is a wake-up call for marketers. For marketers, AI opens the doors to not only a whole new level of scalability but also a new level of audience engagement. Start small with AI-powered tools for insights or automation, and learn as you go. Well, guess what?

Outbound Marketing 67

Outbound Marketing Advertising Advertisers Customer Journey 67

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level.

Health 123

Health Manufacturing Thought Leadership Product 123

Martech

MARCH 28, 2024

At a high level, there are three benefits your marketing team will gain by working with AI: Improved efficiency. AI assistants like Motion and Clockwise will help you manage your calendar and to-do lists, freeing up that time for valuable work. The time it takes to develop insights is time spent without putting those insights to work.

Copywriting 128

Copywriting User-Generated CRM Marketing 128

Search Engine Land

DECEMBER 1, 2023

Semrush provides insights into competitors’ content strategies. Site level Looking at gaps across a whole site is useful for refining your content strategy. Enter your site into your preferred keyword gap tool along with the competition, setting each one to domain-level analysis. Use these insights to improve your content.

SEO 125

SEO eCommerce Market Research Product 125

Search Engine Land

OCTOBER 17, 2023

Clients always love seeing insights about how they stack up against their rivals. I also like to use Ahrefs for a couple of more advanced initiatives: High-level batch analysis This a very fast overview of backlinks for any list of URLs you enter. One of my favorite aspects of SEO is diving into competitive research.

SEO 125

SEO Branding Product Customer 125

Martech

MARCH 14, 2024

One central theme of the MarTech Conference (coming up Tuesday and Wednesday next week) is how to use the amazing array of tools now available, from AI to data analytics, to actually enhance customer experience. Q: Is a CDP essential to activating insights derived from customer journey mapping?

Transform 110

Transform Customer Journey Analytics Customer 110

Customers.ai

NOVEMBER 14, 2023

User-level data is effectively gone from analytics and ads just aren’t performing like they used to. To install the Website Visitor ID X-Ray Pixel, sign up (for FREE!), Once your pixel is set up, you can verify it’s working right on the same screen. ClickIDs are going away and remarketing audiences are shrinking.

User-Generated 120

User-Generated Health B2C Analytics 120

Sprout Social

APRIL 25, 2024

This social media campaign brief template encourages you to incorporate insights from across your organization. It also helps set up a reporting infrastructure to simplify performance measurement at the end of your campaign. Use it to set marketers and agents up for social customer care success. Download the template 4.

Social Media Marketing 65

Social Media Marketing Key Performance Indicator Influencer Marketing Management 65

Customers.ai

APRIL 11, 2024

Over the last several years, marketers have struggled to overcome a rapid rollback in the tools that revealed key visitor insights. Insights into who was visiting your site and how they behaved once they got there are the data backbone of any effective digital marketing strategy. The Fundamentals of Audience Segmentation 1.

Outbound Marketing 64

Outbound Marketing Shipping Education Marketing Strategy 64

Hootsuite

JANUARY 18, 2024

So before you even sign up for that Instagram account, you’ve got to do some homework. Level up your training—and your fun. Sign up now. And if you’re considering just signing up for everything and cross-posting across all the platforms, we’ll just tell you right now: please don’t.) It appeases the algorithms.

Social Media Marketing 121

Social Media Marketing Marketing Marketers Education 121

Martech

DECEMBER 1, 2023

Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. Extract actionable insights for the marketing manager’s budgeting. Google Search Central Up to 64.7% Source: Trust Insights ChatGPT, generated on Nov. You are a data analyst. It’s just content.

User-Generated 142

User-Generated CMO Marketing Marketers 142

Search Engine Land

DECEMBER 12, 2023

Want a daily wrap-up of all the latest search news, analysis and intelligence in your inbox? There are so many moving parts when it comes to putting these shows together, but we continue to deliver top-level content, speakers and networking opportunities for attendees. Then make sure to subscribe to Search Engine Land’s newsletter.

SEO 109

SEO Retail Analytics User-Generated 109

Sprout Social

FEBRUARY 29, 2024

According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. They power AI tools that enable businesses to gain valuable insights from disparate data to help decision-making. Why this surge? What is AI?

Transform 121

Transform User-Generated Analytics Market Trends 121

Sprout Social

APRIL 25, 2023

By digging into Facebook audience insights and analytics tools , you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app. Keep reading for an overview of how to use Facebook’s audience insights tool and actionable steps you can take to maximize your paid and organic strategy.

Key Performance Indicator 115

Key Performance Indicator User-Generated Food Entertainment 115

Martech

APRIL 17, 2024

Here are three steps email marketers can and should take now — even if they’re not “bulk” senders — to stay on Google’s good side and keep their email compliance up to speed, regardless of their ESP. Read up on the compliance laws for your audience types (CAN-SPAM for the U.S., Email: Business email address Sign up now Processing.

Law 108

Law Email Marketing CRM Customer 108