Search Engine Land

APRIL 24, 2024

Are you seeking to broaden your marketing horizons and harness the vast opportunities LinkedIn has to offer? This comprehensive guide dives deep into LinkedIn advertising, offering expert insights and strategies to refine your campaigns and unlock exceptional results on this professional networking platform. Why LinkedIn?

Advertising 88

Advertising Advertisers Thought Leadership User-Generated 88

Search Engine Land

FEBRUARY 23, 2024

LinkedIn released a new guide detailing actionable steps and tactics you can take now to maximize campaign performance in the absence of third-party cookies. Create a robust first-party data strategy LinkedIn recommends setting up a strong framework for collecting and using first-party data. Why we care.

Finance 119

Finance Health CRM New Technology 119

Buffer Marketing

APRIL 17, 2024

LinkedIn is the rare instance of a social media platform with a very clear focus: you’re either there for your business or your career. The caveat with LinkedIn is that its content is very much driven by the individuals on it. I asked my followers what B2B companies are making the most of LinkedIn, and they delivered.

Thought Leadership 91

Thought Leadership User-Generated Communications Promotion 91

Search Engine Land

FEBRUARY 1, 2024

LinkedIn is simplifying action tracking with a new tool called Website Actions. This new data layer enables B2B marketers using LinkedIn’s Insight Tag to set new conversions, build retargeting audiences and measure campaign impact without the need for additional tracking codes on your website. What LinkedIn is saying.

Advertising 104

Advertising Advertisers Product Marketing Management 104

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. LinkedIn hashtags are searchable, which increases your content’s reach and gets your posts in front of more of the right people. Hashtags may be the answer.

Analytics 103

Analytics User-Generated Social Media Marketing Promotion 103

Search Engine Land

MARCH 13, 2024

TikTok rolled out a new feature called Creator Search Insights, allowing creators to track trending search terms on the platform. Accessible through the app by searching “Creator Search Insights,” this tool aims to provide creators with valuable insights to inspire and enhance their content creation process.

Analytics 116

Analytics Management Search Marketers Marketing 116

Hubspot Marketing

APRIL 18, 2024

Using social media data, from posts on X to comments and shares, AI can take this information and turn it into insights surrounding your business and industry. Leveraging AI you can now have all 2,000 of these customer reviews analyzed and summarized into an insightful report in a matter of minutes. But that's not all.

Transform 100

Transform Social Media Marketing User-Generated Management 100

Search Engine Land

FEBRUARY 15, 2024

Whether you’re using LinkedIn Ads, Google Ads, or Microsoft Ads, Nicole Waddington, digital marketing manager at Cypress North, offered valuable tips on optimizing lead generation campaigns for maximum performance at SMX Next. Below is a summary of the insights she shared. What is lead generation? Clicked on your ads.

CRM 114

CRM User-Generated Advertising Advertisers 114

Search Engine Land

MARCH 14, 2024

LinkedIn is now allowing businesses to promote content from any user on the app, not just their own employees, expanding its Thought Leader ads into a form of branded content promotion. What LinkedIn is saying. Read LinkedIn’s announcement in full for more information. Why we care. How it works. Availability.

Branding 113

Branding Thought Leadership Promotion Management 113

Buffer Marketing

JANUARY 8, 2024

In November 2023, LinkedIn reached a huge milestone: it passed the one-billion-user mark. But only 1 percent of LinkedIn users actively publish content on the platform, meaning there’s still a lot of growth waiting to happen – and many potential followers to gather.

Analytics 111

Analytics Thought Leadership Industry Insights Education 111

Buffer Marketing

MARCH 27, 2024

In our article on the best type of content to post per platform , we discovered something interesting: LinkedIn carousels get the third highest engagement after videos and images. Perhaps more interestingly, we also discovered that LinkedIn is the social media channel where we saw the smallest difference between the various media types.

Management 83

Management Social Media Marketing Content Marketing Product 83

Buffer Marketing

DECEMBER 14, 2023

LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. Why this works : By highlighting key campaigns and explaining their effectiveness, they provide valuable insights and learnings for her audience.

Transform 117

Transform User-Generated Thought Leadership Copywriting 117

Buffer Marketing

OCTOBER 10, 2023

I am a professional writer, took LinkedIn personal branding courses, and joined their official creators’ program – and yet, I struggled to consistently post my entrepreneurial journey of building Merrative. How is thought leadership different on LinkedIn? Many believe they lack time to create content on LinkedIn.

Thought Leadership 126

Thought Leadership Whitepaper Energy Law 126

Martech

MARCH 15, 2024

LinkedIn is now allowing businesses to promote content from any user on the app, not just their own employees, expanding its Thought Leader ads into a form of branded content promotion. LinkedIn is a key B2B marketing channel. What LinkedIn is saying. Now, businesses have the option to promote posts from non-employees too.

Branding 93

Branding Thought Leadership Promotion Price 93

Buffer Marketing

MARCH 7, 2024

Even with a short survey, getting responses from the right audience, analyzing them, and packaging them into an insightful study takes time and effort. We’ve worked closely with their content team to think up creative ways to display the data and share key insights with merchants. And for good reason.

User-Generated 106

User-Generated Food Promotion Advertising 106

Buffer Marketing

MARCH 21, 2024

If you’re publishing quality blog content, you’re also creating ideal content for LinkedIn — you just need to learn how to repurpose it. and repurpose that content to increase my LinkedIn visibility. Showcase expertise: LinkedIn is an online resume and portfolio highlighting your work history and domain expertise.

Thought Leadership 104

Thought Leadership Inbound Marketing Promotion User-Generated 104

Hootsuite

SEPTEMBER 25, 2023

Actionable insights to help you grow faster. Average Facebook engagement rate: 0.97% Average LinkedIn engagement rate: 1.47% Average TikTok engagement rate: 6.01% Average engagement rates: September insights 1. We’ve even included a simple (and free!) 1 Analytics Tool for Growth Beautiful reports. Clear data.

Real Estate 125

Real Estate Food Analytics Entertainment 125

Search Engine Land

OCTOBER 4, 2023

LinkedIn has started rolling out a new tool that leverages AI to simplify ad creation. LinkedIn’s Accelerate campaigns can help streamline the ad creation process, saving time and resources, while also enhancing ad performance through data-driven insights and optimization. What has LinkedIn said? Why we care.

Advertising 115

Advertising Advertisers Management Place 115

Customers.ai

FEBRUARY 7, 2024

Antonis Kocheilas CEO, Ogilvy Advertising Twitter / LinkedIn Expertise: Advertising, Brands, AI Antonis Kocheilas, the man steering the ship at Ogilvy Advertising, is a strategist at heart with a knack for big-picture thinking. See Who Is On Your Site Right Now! Turn anonymous visitors into genuine contacts.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Buffer Marketing

APRIL 22, 2024

Research has found that 44% of marketers have generated leads through LinkedIn, 39% through Facebook, and 30% through Twitter. Twitter/X Whatever you choose to call Twitter (I still prefer the old naming), this is an ideal platform to share bite-sized insights while building an audience of tech-forward, in-the-know-type followers.

Thought Leadership 93

Thought Leadership Real Estate User-Generated Food 93

Buffer Marketing

FEBRUARY 8, 2024

2023 was a big year for LinkedIn and its top creators. The LinkedIn team must have come away with many lessons as they announced some key pivots within the first month of 2024, most notably making the “Creator Mode” feature the default for every user.

Gen Z 99

Gen Z User-Generated Social Media Marketing Analytics 99

Orbit Media Studios

NOVEMBER 29, 2023

So let’s pick one… the LinkedIn profile. Today we share three ways to use generative AI to improve your LinkedIn profile and the content you post on LinkedIn. So even if you don’t use LinkedIn, this article will give you some new ideas on how to use AI for social media marketing and marketing in general.

User-Generated 92

User-Generated Social Media Marketing CMO Analytics 92

Buffer Marketing

JANUARY 22, 2024

Instead, I can provide certain themes and insights based on research, expert opinions, and raw instinct for what we might see. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. What else is corroborating this prediction?

Gen Z 117

Gen Z Entertainment Transform User-Generated 117

Search Engine Land

NOVEMBER 29, 2023

LinkedIn introduced tools and upgrades to assist marketers in measuring their ad campaigns more effectively: Conversions API (CAPI). LinkedIn’s new campaign performance measurement promises “more precision and clarity” as there is no need for cookie tracking. white papers, infographics) in the LinkedIn feed.

Whitepaper 114

Whitepaper Law Advertising Advertisers 114

Hootsuite

JANUARY 23, 2024

While many social networks saw business use decline in 2023, LinkedIn saw 5% business use growth. LinkedIn is the platform of choice for many businesses looking to make deals and recruit top talent. LinkedIn marketing tools make it easier to build an effective brand presence on the platform. 1 Social Media Tool Create.

CRM 84

CRM User-Generated Marketing Marketers 84

Search Engine Land

JANUARY 18, 2024

When you set up a test, make sure you can articulate what you’re looking to learn or gain – if you’re doing things right, every test, even a failed one, can be a valuable source of insight. In 2024, make sure you have regularly scheduled meetings and/or analyses with other teams whose insights can keep your efforts humming (and vice versa).

User-Generated 119

User-Generated PR Advertising Advertisers 119

Buffer Marketing

SEPTEMBER 11, 2023

Having a strong LinkedIn game is no longer an option. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. The reality is that the best LinkedIn users are marketing machines.

Thought Leadership 127

Thought Leadership Transform Communications Branding 127

Buffer Marketing

JANUARY 22, 2024

Instead, I can provide certain themes and insights based on research, expert opinions, and raw instinct for what we might see. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. What else is corroborating this prediction?

Gen Z 110

Gen Z Entertainment Transform User-Generated 110

Buffer Marketing

NOVEMBER 30, 2023

It was 2015, and I was in my first year of college when I learned about LinkedIn.   Then, per my career objective to become a well-known writer at that time, I had to send my resume and a link to my LinkedIn profile for a gig at a very popular online magazine.   So, I started consuming content on LinkedIn.

Copywriting 117

Copywriting User-Generated Advertising Advertisers 117

Hubspot Marketing

APRIL 16, 2024

In the past seven months alone, HubSpot's social team has seen 84% year-over-year growth on LinkedIn. Here, Corcoran shares with me her tips for growing a LinkedIn community, as well as her broader insights on how to succeed across social platforms in 2024. She told me there are several reasons. And it blew up.

Gen Z 83

Gen Z Millennials User-Generated Branding 83

Search Engine Land

DECEMBER 11, 2023

LinkedIn made several noteworthy platform enhancements in 2023, strengthening its position with B2B advertisers. This article reviews LinkedIn’s major 2023 releases and their significance, and makes suggestions for improvements that could make B2B marketers even bigger fans. LinkedIn’s business data is much richer.

2023 Trends 123

2023 Trends Thought Leadership Advertising Advertisers 123

SocialPilot

JANUARY 14, 2024

Linkedin is constantly redefining its position in the market. Linkedin has recently introduced new creator mode features to empower the platform’s thought leaders. Linkedin has recently introduced new creator mode features to empower the platform’s thought leaders. of LinkedIn users are males, while 42.8%

User-Generated 77

User-Generated Millennials Promotion Industry Insights 77

Martech

APRIL 2, 2024

Building brand credibility on LinkedIn B2B influencer marketing has exploded on LinkedIn. Like other social media sites, LinkedIn attracts professionals from various industries. Like other social media sites, LinkedIn attracts professionals from various industries. It makes sense. The difference?

Influencer Marketing 132

Influencer Marketing Whitepaper User-Generated Marketing 132

Sprout Social

JANUARY 24, 2024

LinkedIn is more than just a networking site. In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy.

Analytics 115

Analytics Finance CRM Place 115

Martech

FEBRUARY 8, 2024

HubSpot introduced a suite of features across all hubs and tiers, helping your team streamline workflows, enrich engagement and provide deeper insights into your operations. Expanded insights and data management capabilities with limit increases. Step up your LinkedIn strategy with documents and polls. How has it been for you?

Law 109

Law Management CRM Education 109

Hootsuite

APRIL 28, 2023

If you’re the sort of person who likes to both work hard and play hard, LinkedIn groups are going to be right up your alley. While your LinkedIn page or profile is a place to get down to business, LinkedIn groups are a chance to (digitally) mix and mingle. What are LinkedIn groups? social media marketing!)

Management 143

Management Social Media Marketing Promotion User-Generated 143

Martech

APRIL 9, 2024

In December, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn. Then you can immediately activate the new integrations with Google Display & Video 360 and LinkedIn alongside your other channels like email, SMS, web, app and connected devices.

Law 112

Law Customer loyalty Advertising Advertisers 112