Martech

APRIL 16, 2024

Canada, UK, Australia and other regions require notifying users about using cookies at least in your privacy policy or through an opt-out banner if any personal information is being collected. Without a robust consent mechanism allowing people to accept analytics cookies, you risk losing valuable insights into user behavior.

Analytics 125

Analytics Law Marketing Marketers 125

Search Engine Land

FEBRUARY 27, 2024

For other campaigns, being opted into search partners was the default setting, but advertisers had the option to opt out. As this option is set to be removed, Google is now providing advertisers with unprecedented insights and control over ad placement within the Search Partner Network. Why we care. What is the Search Partner Network?

Advertising 132

Advertising Advertisers Place Search Marketers 132

Martech

MARCH 28, 2024

Fortunately for marketers and business users in other areas of the business, software vendors are moving fast to incorporate AI into their existing applications. That means adopting AI will require less ripping and replacing of tools and begging for budget compared to other new technologies. It’s all part of the technology lifecycle.

Copywriting 128

Copywriting User-Generated CRM Marketing 128

Search Engine Land

MARCH 5, 2024

Microsoft updated Bing Webmaster Tools with new helpful insights and reports to help you with your site performance within Bing and Search in general. Bing Webmaster Tools has a new IndexNow Insights report that shows you more than just the URLs submitted to IndexNow. IndexNow has reached 2.5 billion URLs submitted, up from 1.2

SEO 127

SEO Management Product 127

Search Engine Land

FEBRUARY 16, 2024

Snapchat is teaming up with Foshpa to offer its advertisers enhanced campaign insights. The partnership will enable users to measure the impact and effectiveness of ads on the platform more efficiently with a particular focus on cross-marketing return on ad spend (ROAS). Why we care. What is Foshpa? Getting started.

Advertising 109

Advertising Advertisers Analytics Management 109

Search Engine Land

APRIL 1, 2024

As Google prioritizes authentic, engaging content, brands can leverage UGC to foster genuine connections with their audiences, gather valuable insights and boost visibility across multiple platforms. We’ve seen this on social platforms over the years. UGC provides valuable insights into search intent and audience demands.

User-Generated 107

User-Generated SEO Search Marketers Branding 107

Martech

APRIL 1, 2024

By displaying ads to these users as they browse other websites or social media platforms, retargeting provides a valuable second chance to engage and convert potential customers. Additionally, diversifying retargeting efforts beyond just one platform, such as Google, can help mitigate risks and reach a wider audience.

Customer 102

Customer CMO User-Generated Advertising 102

Buffer Marketing

APRIL 17, 2024

LinkedIn is the rare instance of a social media platform with a very clear focus: you’re either there for your business or your career. It’s also one of the first social platforms people looking for a B2B partner go. There’s no other social media platform that clearly signals what its users are there for.

Thought Leadership 91

Thought Leadership User-Generated Communications Promotion 91

Martech

APRIL 5, 2024

It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Chase acquired transaction-based digital advertising platform Figg in 2022 — a key component in Chase’s two-sided commerce platform. Non-retail media platform. Why we care.

Retail 113

Retail Advertising Advertisers Promotion 113

Search Engine Land

FEBRUARY 8, 2024

Advertisers who are “Google-first” or “Meta-first” tend to struggle to make the leap to the alternate platform. more than just SERP and feed-based) becomes the norm, advertisers will need to get comfortable translating their strategies across platforms. Yet, as paid media (i.e., Have shown interest in related topics.

Price 128

Price Advertising Advertisers Digital Marketing 128

Martech

JANUARY 11, 2024

Microsoft today unveiled new AI-powered features for its Dynamics 365 Customer Insights platform designed to aid marketers in managing and maintaining projects and campaigns. The company looks to be building a platform to compete directly with other CRM giants like Salesforce and HubSpot. Get MarTech! In your inbox.

Customer 107

Customer CRM Customer Journey Management 107

Search Engine Land

FEBRUARY 29, 2024

Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new opportunities for savvy advertisers looking to expand their reach. These alternative platforms come packed with engaged users actively searching for products, inspiration and information. However, the search landscape is evolving rapidly.

Advertising 121

Advertising Advertisers Gen Z eCommerce 121

Search Engine Land

APRIL 12, 2024

It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Chase acquired transaction-based digital advertising platform Figg in 2022 — a key component in Chase’s two-sided commerce platform. Non-retail media platform. “Our Why we care.

Retail 101

Retail Advertising Advertisers Promotion 101

Buffer Marketing

APRIL 24, 2024

On the other hand, paid social media allows you to target specific demographics, expand your reach beyond your existing followers, and drive more immediate results through strategic ad placements. Where to find organic social media inspiration Organic social media is every other post on your feed, so it shouldn’t be too hard to find.

User-Generated 67

User-Generated Health Social Media Marketing Thought Leadership 67

Search Engine Land

MARCH 28, 2024

Pinterest provided insights into how its algorithm works while warning of the risks of overreliance on user engagement. The platform emphasized that excessive reliance on engagement to rank content can result in a negative user experience, and proposed non-engagement signals as a solution. Key takeaways. Leif Sigerson, Pinterest Sr.

User-Generated 90

User-Generated Management Search Marketers Product 90

Martech

MARCH 21, 2024

In this first article of our four-part series, we’ll outline the fundamental steps for incorporating AI into MOps, paving the way for the subsequent articles to delve deeper into planning AI integration with people, process, data and platforms. Customer insights. This sets the course for your entire AI-driven strategy.

Transform 121

Transform Analytics CMO CRM 121

Search Engine Land

APRIL 4, 2024

The findings cover search marketers’ largest concerns, top priorities, spend data, automation insight and a wealth of information about the most pressing trends in paid search. Advertising budgets are mostly increasing, with 12 out of 23 campaign types expecting rises, notably on Google Ads and Meta platforms. Ad platform concerns.

Advertising 90

Advertising Advertisers User-Generated Search Marketers 90

Martech

FEBRUARY 9, 2024

In the early days of web-based communities, we had LiveJournal and MySpace, with Facebook, Reddit and other forums following soon after. Think : Discord servers , private Telegram groups , WhatsApp groups, certain Reddit and Facebook groups, and other invite-only communities where connection and shared value is a central force.

Transform 119

Transform User-Generated Analytics Branding 119

Search Engine Land

MARCH 1, 2024

They are the central themes that drive your messaging and shape your identity across platforms. Content pillars establish the overarching topics and messaging that shape a brand’s identity and voice across its online platforms and social media presence. Content pillars are foundational to your brand’s content strategy.

Branding 116

Branding Entertainment SEO Education 116

Martech

FEBRUARY 8, 2024

Then, by utilizing a cloud platform that consolidates data from various sources, we can create accurate profiles and audiences to guide our future marketing strategies. Though basic metrics like clicks or impressions can help, the insights gained will be limited. The strategic use of GA4 is crucial in this process.

Transform 115

Transform Finance Marketing Marketers 115

Marketing Insider Group

FEBRUARY 5, 2024

Integrating GA4 with marketing tools like Zemanta and Semrush enhances overall marketing strategy, streamlines data analysis, and prepares businesses for a multi-platform future. GA4’s new approach respects user privacy while still providing valuable insights. By integrating GA4 with other tools, you can streamline data analysis.

Transform 102

Transform Analytics Education SEO 102

Search Engine Land

FEBRUARY 9, 2024

The newest ad placement to arrive – Google TV – is now available through the UI of Google Ads, not relegated to those with access to Google Display & Video 360 (DV360) and their programmatic video buying platform. The big difference, and always the differentiator for Google Ads, is the targeting and insight capability.

Advertising 113

Advertising Advertisers Price Analytics 113

Martech

MARCH 18, 2024

It involves collecting and analyzing data from various sources, such as customer demographics, behavior, preferences, and purchase history, to gain insights into customer needs and preferences. These insights are then used to segment the audience and deliver tailored messages and offers to specific customer segments. Understood?

Analytics 116

Analytics Email Marketing User-Generated Marketing 116

Search Engine Land

DECEMBER 6, 2023

The online bookshop from the previous example might monitor Google, Amazon or other marketplaces to detect increases in search volumes and chatter around specific literary genres, books, or authors, which could signal opportunities for new content creation. Apply insights to your SEO strategy Use the insights to shape your content strategy.

SEO 132

SEO User-Generated Transform Market Trends 132

Sprout Social

FEBRUARY 28, 2024

At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them. What is social media technology?

Health 103

Health Management Branding Customer 103

Sprout Social

OCTOBER 4, 2023

In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Using Tags allows you to filter social media reports to see specific content pieces, themes and posts, enhancing your social media insights. Let’s dive in.

Branding 123

Branding Fashion Non-Profit Marketing 123

Unbounce

MARCH 5, 2024

It’s like having a bunch of tiny focus groups whispering sweet, data-driven insights in your ear. Ask him what he’s up to at any given moment and you’ll get answers ranging from folding paper dragons (y’know, origami) to catching up on the latest cool tech, and finding other ways to channel his inner geek.

Price 98

Price eCommerce User-Generated Transform 98

Martech

APRIL 25, 2024

CTV and other digital video channels have long promised better addressability and measurement than traditional linear TV. As a consequence, CTV and other digital video formats, combined, have gained on linear TV. Video ads on social platforms are expected to see the ad type’s second consecutive year of 20% growth. Why we care.

Retail 66

Retail Industry Insights Advertising Advertisers 66

Martech

NOVEMBER 2, 2023

Here are this week’s AI-powered martech releases, upgrades and features: Seismic added generative AI-powered capabilities to the Seismic Enablement Cloud platform. Seismic for Meetings integrates with top conferencing apps and delivers AI-driven insights and analysis​. Get MarTech! In your inbox.

Transform 115

Transform User-Generated Analytics Management 115

Martech

JANUARY 17, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the must-have elements of the martech stack. Learn about trends and capabilities of customer data platforms in the latest edition of this MarTech Intelligence Report.

Customer 110

Customer User-Generated CMO Analytics 110

Search Engine Land

JANUARY 12, 2024

Let’s look at how you can get these performance insights from your Google Business Profile to track how people interact with your listing. How to access your Business Profile’s performance insights On desktop, you can access performance insights directly from your Google Business Profile by clicking Performance.

Food 127

Food Analytics Performance Marketing Place 127

Buffer Marketing

OCTOBER 23, 2023

With a phone and the Internet, you can start growing a platform for yourself. The other side to this, however, is that the bar for quality has been reduced, and you’ll need to put in extra effort to see meaningful growth.    This is as true for YouTube Shorts as for any other platform.

Analytics 128

Analytics Promotion Transform SEO 128

Search Engine Land

JANUARY 18, 2024

Ensure that you’re testing meaningful things New ad creative, targeting options, platform betas and channels. I like to make sure we have at least 2-3 tests going in each platform at a time, not to test for testing’s sake but to find new ways to engage with high-value users. Business email address Subscribe Processing.

User-Generated 119

User-Generated PR Advertising Advertisers 119

Search Engine Land

JANUARY 29, 2024

Effective SEO now requires a cross-channel, “search everywhere” strategy as search behaviors expand across platforms. Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content.

Gen Z 117

Gen Z User-Generated SEO Millennials 117

Rock Content

JANUARY 23, 2024

Following our recent acquisition of WriterAccess , a leading freelance content creation platform, we embarked on a quest to understand and optimize the customer journey through constant testing and learning. One of these tests not only reshaped our approach but also led to an impressive 37% increase in sign-up conversions on our platform.

Customer Journey 91

Customer Journey User-Generated Customer Acquisition Education 91

Search Engine Land

JANUARY 16, 2024

How to use the insights. Mechanics First, go to Engagement > Landing Page: Next, make sure you have a Conversion column added, and specify the primary conversion you’d like to analyze (here, we’re examining form submissions): For an extra layer of insights, add a Source/Medium dimension to the report: What does it show you?

SEO 119

SEO Thought Leadership Price Product 119

Customers.ai

JANUARY 26, 2024

And its email platform does a few things that are not only super useful for B2B marketing and sales but are also rare features to find on one platform. Integration with marketing platforms: Facilitates seamless data flow from various marketing channels for better lead management.

CRM 111

CRM User-Generated Analytics Marketing 111