Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business.

Marketing Strategy 102

Marketing Strategy Manufacturing PR Marketing 102

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. As a result, the insights generated have both predictive and explanatory powers.

Market Research 119

Market Research Customer Marketing Marketers 119

Martech

MARCH 22, 2024

Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy. These days, they’re adding more AI features to help retrieve detailed insights more easily. Brandwatch for consumer research on social media and influencer insights.

Transform 102

Transform Content Marketing Marketing Marketers 102

Martech

MAY 1, 2024

Beyond written answers to surveys, video feedback can convey sentiment and tone. Qualtrics AI can analyze and surface insights from video at scale. A tool for business users to gather insights o both customer and employee experiences using natural language prompts. Video feedback. Live one-on-one.

User-Generated 93

User-Generated Price Management Customer 93

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. They help you cut through the noise and gain a deep understanding of the customer’s mind through social media sentiment analysis.

Marketing 130

Marketing Marketers Market Trends Manufacturing 130

Sprout Social

APRIL 16, 2024

Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. These insights build stronger messaging, campaigns, product lines—the opportunities are endless. Today, listening tools are more intuitive, making insights more accessible. It’s only natural that it might cause some analysis paralysis.

Health 98

Health Industry Insights Branding Market Research 98

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Read on to get a better understanding of how NLP works behind the scenes to surface actionable brand insights.

Transform 108

Transform User-Generated Health Branding 108

Martech

MARCH 14, 2024

Q: Can’t we measure customer experience by doing some social listening and sentiment analysis? A: Yes, you can measure CX with social listening and sentiment analysis. Q: Is a CDP essential to activating insights derived from customer journey mapping?

Transform 105

Transform Customer Journey Analytics Customer 105

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Data analysis Now that you have all this big, powerful data, you’ll want to make sense of it.

Analytics 102

Analytics Social Media Marketing Law Product 102

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Keep reading for actionable insights that will help you meet your revenue goals and marketing objectives, head-on.

User-Generated 126

User-Generated Marketing Marketers Advertising 126

Sprout Social

JUNE 26, 2023

Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive. These valuable insights empower employees to make better decisions that improve the overall customer experience and satisfaction.

Customer 102

Customer Price Transform Logistics 102

Hootsuite

NOVEMBER 7, 2023

Bonus : Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to advanced social listening. Track social sentiment in real time. Hootsuite Insights powered by Brandwatch Insights takes social listening to a deeper level.

Branding 98

Branding Price Analytics Social Media Marketing 98

Trade Press Services Newsletter

JUNE 1, 2023

Regular competitive analysis is critical to developing a marketing strategy and consistently observing your competitors is essential to refining your ongoing marketing efforts. Also, many platforms offer additional competitor analysis tools as well. Want to chat about how a competitive analysis can transform your marketing efforts?

Transform 130

Transform Communications SEO Marketing Strategy 130

Martech

JANUARY 29, 2024

Data Analysis and Insights: Generative AI can assist startups in analyzing large volumes of data to extract valuable insights. By leveraging techniques like sentiment analysis and trend identification, AI can uncover patterns and trends that can inform marketing strategies and decision-making.

Key Performance Indicator 104

Key Performance Indicator Personalized Marketing Social Media Marketing Product 104

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. What is competitor analysis in marketing?

CRM 103

CRM Whitepaper Marketing Marketers 103

Martech

APRIL 26, 2024

Automating routine tasks and synthesizing complex data into actionable insights will change what’s possible in video production and game development. Natural language processing, sentiment analysis and adaptive AI systems make it possible to create interactive experiences that encourage connection.

Transform 114

Transform Entertainment User-Generated Education 114

Martech

JANUARY 30, 2024

Through natural language processing and sentiment analysis, you can make sure your messaging is clear and emotionally resonant, establishing a deeper connection with customers. Sentiment analysis to gauge customer sentiment not only based on feedback but also in real time.

Transform 140

Transform Customer Customer Journey User-Generated 140

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level.

Health 120

Health Manufacturing Thought Leadership Product 120

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. This qualitative social data reveals customer sentiments, preferences and experiences. Applying these insights impacts your business strategy in two ways: 1.

Customer 107

Customer Transform Communications Promotion 107

Martech

FEBRUARY 23, 2024

An insights platform that automatically generates insights surfaced according to the metrics and KPIs previously defined. Next-Gen Experiences, delivering insights to users in their preferred workflows: Slack, email, etc. Generative AI is at the heart of this offering. Why we care.

User-Generated 103

User-Generated Customer Marketing Marketers 103

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. Competitor mapping is the cornerstone of competitive analysis. To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions.

Price 107

Price Entertainment Social Media Marketing SEO 107

Martech

MAY 11, 2023

Factoreal has released four new AI-powered email marketing features: Smart Headings generates email headings, Smart Buttons creates call-to-action suggestings, Image Generator converts text into images and Text Generator creates text based on an analysis of the brand’s voice. Talking Medicines launched Drug-GPT on its PatientMetRx 2.0

Product 112

Product Customer loyalty Advertising Advertisers 112

OnPassive Marketing

NOVEMBER 24, 2023

The power of AI in personalization, automation, data analysis, and customer insights is too valuable to ignore. AI-driven analytics tools are capable of processing vast amounts of data, empowering marketing professionals with invaluable insights that guide their decisions.

User-Generated 97

User-Generated CRM Analytics Marketing 97

Jeff Bullas

MARCH 1, 2023

Its platform uses machine learning to analyze ad data and provide insights and recommendations. Receptiviti Receptiviti is an AI-powered customer analytics platform that helps businesses understand customer sentiment, personality, and behavior. Its platform uses machine learning to analyze text and identify patterns and themes.

Transform 295

Transform Marketing Strategy User-Generated Marketing 295

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Branding 111

Branding Health Customer loyalty User-Generated 111

Sprout Social

AUGUST 15, 2023

Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

Branding 84

Branding Key Performance Indicator Transform Health 84

Sprout Social

NOVEMBER 21, 2023

It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. Businesses can then analyze this data to derive actionable insights and develop long-term strategies to gain competitive advantage. Where are they getting most of their traffic from?

Market Trends 94

Market Trends Market Segmentation New Technology Price 94

Sprout Social

MAY 31, 2023

Collect social insights Audience insights are the foundation of better brand positioning. With AI, communications teams can gain a deeper understanding of the customer’s mind through social media sentiment analysis. These insights allow them to take proactive measures toward managing their reputation online.

Communications 120

Communications PR Transform Law 120

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. This is where something like social media sentiment analysis can really save the day. Gain a competitive advantage by tracking trends Reputation monitoring is invaluable for the sake of competitive analysis.

CRM 95

CRM Management PR Customer 95

Search Engine Land

APRIL 15, 2024

Direct mentions are straightforward to track and measure, providing clear insights into brand visibility and audience engagement. Social Sentiment tools, such as Brand24 or Brandwatch, can be leveraged to monitor them. Brand mentions on these platforms offer valuable insights, enhancing perception and awareness.

Branding 123

Branding Manufacturing Real Estate PR 123

Set Up

APRIL 23, 2024

AI can enable marketers to gather a ton of data, analyze it in real-time, and derive actionable insights. Enhanced Customer Insights Understanding your audience is one of the most important pieces to developing effective marketing strategies. The right tools help marketers dive deeper into consumer data and uncover valuable insights.

Marketing Automation Platform 59

Marketing Automation Platform Marketing Marketers Analytics 59

Martech

DECEMBER 1, 2023

This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Extract actionable insights for the marketing manager’s budgeting. Extraction: Gleaning insights from data Extraction, a less-utilized use case, allows generative AI to perform preliminary data analysis.

User-Generated 142

User-Generated CMO Marketing Marketers 142

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? Looking at data from popular posts provides insight into the most effective social media platforms, post types and influencers that best promote your brand to a wider audience. These are questions you might’ve asked yourself more than once.

Branding 108

Branding Transform Health Analytics 108

Search Engine Land

JANUARY 11, 2024

This article compares the performance of GPT-4 and Google Cloud’s machine learning APIs on common SEO tasks where automation can be implemented, including semantic analysis, classification, translation, and image understanding. You can also analyze unstructured text through syntax analysis.

Transform 139

Transform SEO User-Generated Whitepaper 139

Marketing Insider Group

SEPTEMBER 20, 2023

Popular use cases for AI include: personalization, sentiment analysis, predictive analytics, optimized advertising, and content generation. These same tools deliver insights to human marketers who can use them to be more personal in their manual outreach, too. Predictive Analytics AI doesn’t just react; it predicts.

User-Generated 114

User-Generated Marketing Marketers Advertising 114

Hubspot Marketing

DECEMBER 8, 2023

How AI Impacts the Customer Experience How You Can Leverage AI to Improve the Customer Experience 8 Tips for Getting Started How AI Impacts the Customer Experience Using data-driven insights, we’ll show you how AI can impact the customer experience through support, marketing, sales, and more. Predictive customer insights.

Customer 106

Customer Gen Z User-Generated Analytics 106

Martech

APRIL 19, 2024

Here’s how consumer sentiment and behavior may evolve within a local market and the corresponding adjustments brands can make. These technologies provide consumer behavior insights, enabling you to anticipate market trends and adjust strategies proactively. Adapt to local market dynamics Various factors influence local market dynamics.

Advertising 116

Advertising Advertisers Retail Price 116